SEN Advertising

[Sir Why You Little 34,614]

That interview this morning was almost unlistenable. The amount of ads Played in each break was outrageous!! In the old days there was a limit of 6 advertisements per break, that law obviously doesn’t exist anymore 

 

[chook fowler 18,324]

got to keep Hutchy in burgers

[BDA 20,247]

I don't listen to SEN live unless i's in the car and can change the station when the ads start.

I jump on the SEN website later and listen to the segments i want to watch. No ads that way

[david_neitz_is_my_dad 3,927]

First time?

[Palace Dees 2,020]

1 hour ago, Sir Why You Little said:

That interview this morning was almost unlistenable. The amount of ads Played in each break was outrageous!! In the old days there was a limit of 6 advertisements per break, that law obviously doesn’t exist anymore 

 

 

52 minutes ago, BDA said:

I don't listen to SEN live unless i's in the car and can change the station when the ads start.

I jump on the SEN website later and listen to the segments i want to watch. No ads that way

Spot on. I gave up listening live a while back because of the ridiculous amount of ads. The 30min breakfast catch up doesn't have ads, nor does the entire 3 hour show which goes for under 2 hours. That tells you something.  

Simply unlistenable live.

[Clintosaurus 6,532]

Not going to National Tiles today?

[daisycutter 28,605]

1 hour ago, Sir Why You Little said:

That interview this morning was almost unlistenable. The amount of ads Played in each break was outrageous!! In the old days there was a limit of 6 advertisements per break, that law obviously doesn’t exist anymore 

 

i wouldn't know ... never been there

the idea of a 24/7/365 talkback radio show mainly devoted to afl and hutchenomics is enough to stay clear

[The Jackson FIX 2,293]

I have an inexplicable desire to purchase some steel and mesh

[waynewussell 4,092]

Does anyone remember painting goal posts on their dad's shed?

[BDA 20,247]

Identifibre is seared into my brain. I'll certainty know where to go if i need to talk to the professionals regarding asbestos.

[YesitwasaWin4theAges 5,873]

1 minute ago, BDA said:

Identifibre is seared into my brain. I'll certainty know where to go if i need to talk to the professionals regarding asbestos.

You can also add OMF plus the little jingle in-between.

[WalkingCivilWar 32,349]

Or you can sleep in, then listen to it ad-free when Andy posts it on here. 😃

[Rhino 56]

54 minutes ago, Clintosaurus said:

Not going to National Tiles today?

Boom boom 

[Mel Bourne 3,694]

4 hours ago, WalkingCivilWar said:

Or you can sleep in, then listen to it ad-free when Andy posts it on here. 😃

Yep. Just did. Pretty weird. 

[DemonOX 8,541]

Just learn to ignore it like when ur kids whinge and carry on. 

It’s an art form that I have developed over a number of yrs! 

[Jibroni 4,141]

Kane Cornes is on there, enough said.

[Bates Mate 3,896]

I only selectively listen to podcasts. The radio station is unlistenable due to ads amongst other things

[dworship 3,342]

15 minutes ago, Jibroni said:

Kane Cornes is on there, enough said.

I'd rather listen to the ads than Cornes

[Dingo 801]

7 hours ago, BDA said:

Identifibre is seared into my brain. I'll certainty know where to go if i need to talk to the professionals regarding asbestos.

I have used them.Get a quote that covers All aspects of the job.I had a fishy experience with them 10 years ago.

[Wrecker46 2,673]

Best add ever on SEN was one they didn't do themselves (although there were internal suspects)

Some random never identified as far as i'm aware was putting messages in a bottle saying they won a prize on Rex Hunts fishing show and to call up the station. Dropping them in the bay for people to find.

They got innundated with people calling up to claim there non existant prize.

Never mentioned on air because they didn't want copy cats.

[old dee 22,930]

13 hours ago, dworship said:

I'd rather listen to the ads than Cornes

That may well be the top comment of yesterday.

[Jumping Jack Clennett 1,618]

I wonder if Mark Neeld consulted “Coach Nick”.

[La Dee-vina Comedia 16,466]

The business section of today's "The Age" has a whole page article devoted to SEN.

https://www.theage.com.au/business/companies/craig-hutchison-s-sports-and-media-empire-on-the-ropes-as-directors-auditor-sound-alarm-20231108-p5eij3.html

It's paywalled, but, in essence, the headline says it all: "Craig Hutchison's sports and media empire on the ropes as directors, auditor sound alarm".

Other interesting points in the article refer to the questionable strategy of owning sporting franchises (SEN owns a netball team and at least one basketball team); while SEN in Melbourne rates between 3-4%, its ratings in Brisbane and Sydney are dismal (0.9% and 0.7% respectively); SEN's horse racing coverage is apparently a "cash cow" for the company; about five people, including Hutchison own about 60% of SEN; Nine Entertainment (which also owns The Age) holds a small piece of SEN through 3AW.

To be fair to SEN, I think the headline might be a touch dramatic. It's correct that the financial performance of SEN has seen it burn through cash, but that has been during a period of acquisitions. Now that SEN has a national footprint, the acquiring stage would appear to be over, so SEN may now be making money.

[Jumping Jack Clennett 1,618]

It's an interesting dilemma  for  its management.

I presume Ratings are important, but the reason the station is so hard to listen to is all the advertising. I don't count them, but sometimes I think  there must be  about  ten ads between discussion segments.

Obviously their  revenue must  depend  largely on advertising,but they just couldn't have more than they do now.

If the ratings are low, they can' t charge the advertisers more than they  do now.

I occasionally ask a friend  "did you hear  that interview on SEN". Invariably, they"ll reply...I just can't listen to that station  because of all the ads!"

[Palace Dees 2,020]

3 minutes ago, Jumping Jack Clennett said:

It's an interesting dilemma  for  its management.

I presume Ratings are important, but the reason the station is so hard to listen to is all the advertising. I don't count them, but sometimes I think  there must be  about  ten ads between discussion segments.

Obviously their  revenue must  depend  largely on advertising,but they just couldn't have more than they do now.

If the ratings are low, they can' t charge the advertisers more than they  do now.

I occasionally ask a friend  "did you hear  that interview on SEN". Invariably, they"ll reply...I just can't listen to that station  because of all the ads!"

Yep. The amount of ads is why I've stopped listening.  You are right, they can't have more. It's already more than a 3rd of airtime. I listen to the occasional Corn free breakfast replay (which doesn't include the ads). La Dee-vina makes some good observations, but you'd still be a tad nervous as an employee.