iSelect - new BOJ sponsor

[Sir Why You Little 37,195]

2 hours ago, don't make me angry said:

Well that's the thing I watch football not who sponsors who,  don't careless, when I need to buy something I don't think wait is my team sponsored by them,  and 99% think the same.

99% of AFL supporters realize without good sponsorship deals we can never compete, let alone win Cups

[Gipsy Danger 1,067]

14 minutes ago, Sir Why You Little said:

99% of AFL supporters realize without good sponsorship deals we can never compete, let alone win Cups

And the other 1% seem to be lurking around here somewhere

[John Crow Batty 8,879]

It's kind of irksome missing a vital sponsor. Aside from the money it adds to the general perception we are second rate and no one cares. We have to start winning emphatically and playing with spirit to get that loser monkey off our back. I'm sure those two disgraceful performances at the end of last season have hurt us in this regard. Difficult for potential sponsors to associate with us given the image we present on the field.  I hope something comes up soon.

 

Edited March 19, 2017 by america de cali

[Gorgoroth 13,061]

What is disappointing is this happened a few years ago. If I remember right we had reach as our "sponsor" for some games. 

We should have companies jumping at the chance of riding a team on the rise. 

It's disturbing to day the least. 

[Skuit 10,031]

I'm certainly no expert, but, 'hey look, we're probably going to start winning more matches soon,' doesn't sound like much of a convincing pitch to a corporate sponsor.

There's our current market value and our projected market value. We're forecasting a sharp rise in our brand worth, but we have to sign a long-term sponsor before the spike.

And winning matches isn't enough. We have to convert those wins into members, media exposure, and a more prominent fixture.

It's a tricky sell and a delicate balancing act. We may even be better-off signing a short-term deal on lower dollar a la an up and coming full-forward. 

[Gipsy Danger 1,067]

18 hours ago, Dr. Gonzo said:

Considering we're reliant on their funding I'm pretty sure the club would care what they think 

It's easy to forget that the AFL really is our biggest sponsor 

[old dee 23,880]

We are waiting for the best time to announce it!

[Sir Why You Little 37,195]

19 minutes ago, old dee said:

We are waiting for the best time to announce it!

3 years from now?

[Demon Disciple 12,285]

4 minutes ago, Sir Why You Little said:

3 years from now?

I would've thought a bit sooner than that SWYL. Maybe last round of the year, or if we are lucky, during the bye week before we play finals.

[DemonOX 8,801]

I didn't think getting sponsors would be an issue anymore. 

Obviously I am wrong and it's concerning tbh. 

I thought those days were behind us. 

[old dee 23,880]

11 minutes ago, DemonOX said:

I didn't think getting sponsors would be an issue anymore. 

Obviously I am wrong and it's concerning tbh. 

I thought those days were behind us. 

They might be in another year or two DO.

However at present we think the team is on a big up.

A large part of the footy world is still sceptical, in their view we are still at the cross roads and still to prove we are a finals team.

If you are not a finals team Sponsor ship is still a tough job. 

[Ethan Tremblay 31,082]

I made some inquires for my mate, turns out the club doesn't want an espresso bar that specialises in toasted sandwiches as a BOJ sponsor. 

I explained to the marketing man that the sandwiches are gourmet and pretty pricey but he just wasn't interested. They do a toastie that uses three different cheeses, three!

Edited March 20, 2017 by Ethan Tremblay

[old dee 23,880]

On 19/03/2017 at 8:45 PM, Gorgoroth said:

What is disappointing is this happened a few years ago. If I remember right we had reach as our "sponsor" for some games. 

We should have companies jumping at the chance of riding a team on the rise. 

It's disturbing to day the least. 

It is only us fanatics that believe we are on the rise.

The general footy  public are some what less enthusiastic Gorgoroth.

They are waiting for proof.

[Gorgoroth 13,061]

8 hours ago, old dee said:

It is only us fanatics that believe we are on the rise.

The general footy  public are some what less enthusiastic Gorgoroth.

They are waiting for proof.

 Disagree.  Most I speak to think wet are on the up.  Look how many people have is making top 8.

 

[praha 11,240]

On 21/03/2017 at 5:52 AM, Gorgoroth said:

 Disagree.  Most I speak to think wet are on the up.  Look how many people have is making top 8.

 

Saying "I think they'll make the 8" is very different to "I'm willing to put a large chunk of my company's marketing budget into an unproven sports club I feel will be good but I can't be sure and has about a third of the media exposure of other organisations at almost the same price".

Let's not understate how hard it actually is to get sponsors, especially when your brand is synonymous with losing, has low-level exposure, and has a very geographically concentrated following, as Melbourne does.

I seriously believe Melbourne would be the toughest sporting club in Australia to land a sponsorship deal for. Much like our on-field performance, the gap between the benefits and risks is huge. You can either get insane exposure sponsoring a club with a really peculiar but refined and classy brand, or you can get close to zero exposure. In both cases we're above and below most other clubs, respectively. It's a really tough sell.

The way I see it, PJ and Co. are going all out, selling at a premium price and refusing to compromise. You either go hard or go home. Underselling the club is probably off the table, but overselling is on. 

I doubt PJ would ever accept a Reach-type sponsorship just for the sake of having a brand on there. That just cheapens the spot. IMO, having it empty boosts exposure of the brand tenfold, more so than selling it cheap just to have someone there. It's a rather fascinating approach.

I'm not anywhere near as worried as some of you are.

[BAMF 4,395]

Stkilda have been without a sponsor for Thier shorts for a few years now. They also can't find a sponsor for the coaches polo collar.

[Ted Lasso 19,549]

On 19/03/2017 at 9:05 PM, Skuit said:

I'm certainly no expert, but, 'hey look, we're probably going to start winning more matches soon,' doesn't sound like much of a convincing pitch to a corporate sponsor.

There's our current market value and our projected market value. We're forecasting a sharp rise in our brand worth, but we have to sign a long-term sponsor before the spike.

And winning matches isn't enough. We have to convert those wins into members, media exposure, and a more prominent fixture.

It's a tricky sell and a delicate balancing act. We may even be better-off signing a short-term deal on lower dollar a la an up and coming full-forward. 

While I agree, our memberships, wins and excitement have been consistently rising so I think it's equally about finding the right partner who will be with us long term, I am sure they'd have options but want the right one

[whatwhat say what 22,976]

21 minutes ago, Night Crawler said:

Stkilda have been without a sponsor for Thier shorts for a few years now. They also can't find a sponsor for the coaches polo collar.

they had a polo shirt sponsor for richo and then the buggers went belly-up, taking the 20% of my house they haven't built with them! bloody watersun...

back to the top at hand.,..

our brand has been seriously damaged by ten or more years of unmitigated failure. as praha said, we are a very small club with a very concentrated supporter base and limited exposure.

i also think the general public is actually more positive toward the dees than most fans.

[BAMF 4,395]

19 minutes ago, DemonAndrew said:

they had a polo shirt sponsor for richo and then the buggers went belly-up, taking the 20% of my house they haven't built with them! bloody watersun...

Whoa! That sucks. Are you likely to get it back?

[whatwhat say what 22,976]

with administrators night crawler. along with about 420 other people waiting for their homes to be finished, we're in a holding pattern right now.

it's unleashing the suckitude, that's for sure.

[DemonLad5 1,642]

Jayden Hunt should get Nippy's Choccy Milk to be the sponsor

Anyone who see's his Instagram stories will know what i'm talking about

[Lucifers Hero 40,375]

On 21/03/2017 at 7:44 AM, Night Crawler said:

Stkilda have been without a sponsor for Thier shorts for a few years now. They also can't find a sponsor for the coaches polo collar.

They do now - Hankook. 

http://www.saints.com.au/news/2017-03-24/hankook-join-saints-team

Hankook, the sponsor mfc peeved off a few years ago

In a moment of MFSCSness I thought it could be a terrible omen for today.   

[Roger Mellie 4,130]

16 minutes ago, Lucifer's Hero said:

They do now - Hankook. 

http://www.saints.com.au/news/2017-03-24/hankook-join-saints-team

Hankook, the sponsor mfc peeved off a few years ago

In a moment of MFSCSness I thought it could be a terrible omen for today.   

That's just the pits. I thought we might, just might be able to mend our relationship with Hankook given the vast distance between now and the previous administration.

Not to be though.

[Sir Why You Little 37,195]

54 minutes ago, Lucifer's Hero said:

They do now - Hankook. 

http://www.saints.com.au/news/2017-03-24/hankook-join-saints-team

Hankook, the sponsor mfc peeved off a few years ago

In a moment of MFSCSness I thought it could be a terrible omen for today.   

Peeved off is putting it mildly

[beelzebub 23,383]

Howd we go in the Hankook era