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The 2017 Membership Thread


Dee Dee

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About time the clubs start reporting membership numbers as full adult member equivalents, ie 1 3 game membership = roughly 1/4 of an 11 game membership.

Hawthorn proudly claim about 75,000 members, but struggle to get 30,000 to half of their games.

Soon we'll have clubs selling 1 game memberships and claiming they have 150,000 members.

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5 hours ago, poita said:

About time the clubs start reporting membership numbers as full adult member equivalents, ie 1 3 game membership = roughly 1/4 of an 11 game membership.

Hawthorn proudly claim about 75,000 members, but struggle to get 30,000 to half of their games.

Soon we'll have clubs selling 1 game memberships and claiming they have 150,000 members.

maybe we should do just that... look good on the books for sponsors....just saying

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5 hours ago, poita said:

About time the clubs start reporting membership numbers as full adult member equivalents, ie 1 3 game membership = roughly 1/4 of an 11 game membership.

Hawthorn proudly claim about 75,000 members, but struggle to get 30,000 to half of their games.

Soon we'll have clubs selling 1 game memberships and claiming they have 150,000 members.

I don't see how it matters. I'd love us to have 200,000 members, 175,000 of whom never attend games. It's much better to have non-attending members than non-attending supporters.

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We are now 31,486 ? This is over 5,000 up on membership numbers at the same time in 2015! Let's keep it up.

Edited by CBDees
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21 minutes ago, Bring-Back-Powell said:

Saints are flogging us by 2000-3000.

They also had a period of sustained success, (without winning the ultimate) unlike us.

We have been a laughing-stock for the best part of a decade.

So really, if anything, the membership numbers for St Kilda should be a lot higher than ours.

But they're not. 

So we win.

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We are now 31,601. This is over 5,000 up on membership numbers at the same time in 2015! Let's keep it up! ?

Quote

 

 

Edited by CBDees
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19 hours ago, Bring-Back-Powell said:

Saints are flogging us by 2000-3000.

Regardless of anything you might read on this site, the general hype around the Aints is much greater than about us, so it is not that surprising that their numbers are up there.

I like to think they'll fall in a heap post Saint Nick and a couple of other old stagers who seem to drag them over the line against us but that's not the view of the wider football public and media.

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We are now 31,699. This is nearly 5.5K up on membership numbers at the same time in 2015 and 3K on last year!

Let's keep it up! ?

Edited by CBDees
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49 minutes ago, CBDees said:

We are now 31,601. This is over 5,000 up on membership numbers at the same time in 2015!

Let's keep it up! ?

we only got 35,900 members in 2015 so not massively exciting

we are doing pretty good though

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40,000 is the first step. We have to get that figure to remain competitive in this area. 

Give how close we were in 2016 we should get it but our hype needs to translate into wins early. 

I wonder how much the coaching staff care about the pre-season matches. At the Swans Roosy couldn't have cared less, he seemed to be more into it with us because it gave the players confidence going into the season. 

Will be interesting to see Goody's approach. 

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40,000 is the first step. We have to get that figure to remain competitive in this area. 

Give how close we were in 2016 we should get it but our hype needs to translate into wins early. 

I wonder how much the coaching staff care about the pre-season matches. At the Swans Roosy couldn't have cared less, he seemed to be more into it with us because it gave the players confidence going into the season. 

Will be interesting to see Goody's approach. 

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2 hours ago, Pates said:

40,000 is the first step. We have to get that figure to remain competitive in this area. 

Give how close we were in 2016 we should get it but our hype needs to translate into wins early. 

I wonder how much the coaching staff care about the pre-season matches. At the Swans Roosy couldn't have cared less, he seemed to be more into it with us because it gave the players confidence going into the season. 

Will be interesting to see Goody's approach. 

You can say that again!

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1 hour ago, Pates said:

40,000 is the first step. We have to get that figure to remain competitive in this area. 

Give how close we were in 2016 we should get it but our hype needs to translate into wins early. 

I wonder how much the coaching staff care about the pre-season matches. At the Swans Roosy couldn't have cared less, he seemed to be more into it with us because it gave the players confidence going into the season. 

Will be interesting to see Goody's approach. 

Oh you did :)

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Interesting that SEN is promoting North Melbourne membership today and they state that:

" Buy a 3 Game Membership and we will upgrade you to a free 11 Game membership for 2017. That’s a saving of $100 and the offer is valid for today only. Quote SEN to claim. 1300 KANGAS (1300 526 427) " https://www.sen.com.au/news/2017/02/14/its-north-melbourne-membership-day-today-on-1116-sen/

I wonder if all clubs will be doing this or if it's just the Roos..

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5 hours ago, DubDee said:

31779

going at 100/day

Since the women started winning, we have accelerated from 50/day to 100/day and are now 31,799. This is  5.5K up on membership numbers at the same time in 2015 and 3K on last year! 

If both our teams beat the Doggies next weekend, maybe we will ramp it up even further!

Go Dees! ?

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6 hours ago, Wunders said:

Interesting that SEN is promoting North Melbourne membership today and they state that:

" Buy a 3 Game Membership and we will upgrade you to a free 11 Game membership for 2017. That’s a saving of $100 and the offer is valid for today only. Quote SEN to claim. 1300 KANGAS (1300 526 427) " https://www.sen.com.au/news/2017/02/14/its-north-melbourne-membership-day-today-on-1116-sen/

I wonder if all clubs will be doing this or if it's just the Roos..

That's a massive lots of revenue this year hoping to get people to stay on board in the following years. I'd be asking the club for a refund if I'd paid full cost prior to this day. 

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6 hours ago, Wunders said:

Interesting that SEN is promoting North Melbourne membership today and they state that:

" Buy a 3 Game Membership and we will upgrade you to a free 11 Game membership for 2017. That’s a saving of $100 and the offer is valid for today only. Quote SEN to claim. 1300 KANGAS (1300 526 427) " https://www.sen.com.au/news/2017/02/14/its-north-melbourne-membership-day-today-on-1116-sen/

I wonder if all clubs will be doing this or if it's just the Roos..

Its a gimmick to raise member numbers. 

St Kilda offered $1.00 memberships for 'later' upgrade to full membership (at full cost).  Whether their members do or not doesn't matter; it makes their numbers look good.  Collingwood has massive members in the 'no game attendance' category.  Most clubs (including mfc) have a 'no game attendance' category.

AS so many AFL decisions on fixturing, venues, time slots, FTA etc are based on member numbers, clubs will do whatever they can to make numbers look good.  Also, high numbers are more attractive to sponsors, merchandising and marketing.

It will be interesting to see if we are targeting the new NT zone and Southern zone for memberships, especially the 'no game attendance' category.  Get them on board and work to upgrade them to game attendance/full members later.

No gimmicks from mfc, so fair to say our membership growth is based on committed new members.

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16 minutes ago, Lucifer's Hero said:

Its a gimmick to raise member numbers. 

St Kilda offered $1.00 memberships for 'later' upgrade to full membership (at full cost).  Whether their members do or not doesn't matter; it makes their numbers look good.  Collingwood has massive members in the 'no game attendance' category.  Most clubs (including mfc) have a 'no game attendance' category.

AS so many AFL decisions on fixturing, venues, time slots, FTA etc are based on member numbers, clubs will do whatever they can to make numbers look good.  Also, high numbers are more attractive to sponsors, merchandising and marketing.

It will be interesting to see if we are targeting the new NT zone and Southern zone for memberships, especially the 'no game attendance' category.  Get them on board and work to upgrade them to game attendance/full members later.

No gimmicks from mfc, so fair to say our membership growth is based on committed new members.

Sigh. That's such a facile approach to decision making. I'd like to think the AFL could use more sophisticated methodology than that. And decisions shouldn't just be about numbers of supporters/members/eyeballs. Some decisions need to appreciate the need to provide equity in opportunity to allow the smaller/less supported clubs an opportunity to grow.

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