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MFC 2016 Membership - Record Broken. Next stop: 40,000


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6 minutes ago, Gorgoroth said:

Would hope it's around 32k by second week of NAB cup

We were sitting on 29,510 mid March last year and are tracking around 2,000 more this year. So it's possible. 

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We are continuing to run close to 10% higher than last year. Final total last year was 35,953. So at that rate we'll be around 38,500 membership for 2016. I suspect something special would have to happen for this to change. I guess every year we've all said what a win in the first round would do for membership but given this would be followed by a likely win against Bombers in round 2 which would be our first consecutive wins in years, it can't be overstated this year.  That said I'm still not expecting us to beat GWS rd 1.

3/2/16 - 28,013

1/2/15 - 25,647

4/2/14 - 25,416

8/2/13 - 22,962

Edited by It's Time
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Just had a quick look around the clubs

Club                       Members  listed @ 03/02/16

Hawthorn                              63,311

Richmond                             57,757

West Coast                          55,186

Port Adelaide                       53,402

Essendon                            45,730

Geelong                               42,336

Carlton                                  34,604

North Melbourne                 29,568

St Kilda                                 28,243

Melbourne                            28,013

Western Bulldogs                24,643

Brisbane                               15,709

Gold Coast                             8,948

GWS                                       8,012

Numbers not listed – C’wood, Sydney, Adelaide & Fremantle

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On 3 February 2016 at 3:28 PM, Eelesie said:

Just had a quick look around the clubs

Club                       Members  listed @ 03/02/16

Hawthorn                              63,311

Richmond                             57,757

West Coast                          55,186

Port Adelaide                       53,402

Essendon                            45,730

Geelong                               42,336

Carlton                                  34,604

North Melbourne                 29,568

St Kilda                                 28,243

Melbourne                            28,013

Western Bulldogs                24,643

Brisbane                               15,709

Gold Coast                             8,948

GWS                                       8,012

Numbers not listed – C’wood, Sydney, Adelaide & Fremantle

Just shows you how big the gulf is between the big Clubs and us. After everything Essendon has inflicted on its members and the rest of the competition it's membership is still more than 50% bigger than ours. As bad as the Blues are they are around 25% bigger than us. And we are up over 10% on this time last year. Ouch!

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44 minutes ago, It's Time said:

Just shows you how big the gulf is between the big Clubs and us. After everything Essendon has inflicted on its members and the rest of the competition it's membership is still more than 50% bigger than ours. As bad as the Blues are they are around 25% bigger than us. And we are up over 10% on this time last year. Ouch!

Should Melbourne experience the same modest success as North has achieved over recent years I would expect membership to be in at least the low 40k's or even higher.

Should the team climb even higher then I would expect  at least Geelong like membership numbers. I'm not sure if the club could ever challenge the big clubs in this regard but a dozen or so years ago Hawthorn was struggling and look what they've achieved even with their sh*tty colours.

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1 hour ago, Dee Dee said:

Should Melbourne experience the same modest success as North has achieved over recent years I would expect membership to be in at least the low 40k's or even higher.

Should the team climb even higher then I would expect  at least Geelong like membership numbers. I'm not sure if the club could ever challenge the big clubs in this regard but a dozen or so years ago Hawthorn was struggling and look what they've achieved even with their sh*tty colours.

Dead right Mate. If Hawthorn can be the leading club for Memberships then so can the MFC with prolonged hard work as a CLUB. 

Hawthorn were absolute rubbish until Norm Smith gave John Kennedy a few tips

i wish he hadn't said a word... :)

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  • 2 weeks later...

On 03/02/2016 at 3:29 PM, Dee Dee said:

Should Melbourne experience the same modest success as North has achieved over recent years I would expect membership to be in at least the low 40k's or even higher.

Should the team climb even higher then I would expect  at least Geelong like membership numbers. I'm not sure if the club could ever challenge the big clubs in this regard but a dozen or so years ago Hawthorn was struggling and look what they've achieved even with their sh*tty colours.

Well put, they aren't called the poos and wees by accident!

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On 2/3/2016 at 6:36 PM, It's Time said:

Just shows you how big the gulf is between the big Clubs and us. After everything Essendon has inflicted on its members and the rest of the competition it's membership is still more than 50% bigger than ours. As bad as the Blues are they are around 25% bigger than us. And we are up over 10% on this time last year. Ouch!

To be honest I don't think the gulf is as big as the numbers let on.

We haven't played finals since 2006, yet have more than or close to the number of members that North, the Saints and Bulldogs have, three teams that have played in many finals and Prelims, and a few Grand Finals in Saints' case. Melbourne has been the worst club over a ten-year period, and one of the worst of all time, yet we still manage to hover around a respectable figure.

If we were to make finals this year and say win a final, we would crack 45k easily next year.

I'm not sure it can go much higher than that, but what's important for Melbourne is that we have a high ratio of members-to-attendance. That is, we have a lot of members attending matches. I think in that regard we are among the league leaders. That's important because we probably have the highest concentration of support in one city. The club is taking advantage of this by really closing in on its affiliation with MELBOURNE the city. It's probably a decade too late.

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11 minutes ago, Barney Rubble said:

We need to be competitive against Hawthorn Sydney Freo W/Coast.

Our membership will rise then.

Beat only one or two of those and it has to rise. It's been a long time since I've gone into a game against these teams with any confidence of a win at all.

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On 03/02/2016 at 0:28 PM, Eelesie said:

Just had a quick look around the clubs

Club                       Members  listed @ 03/02/16

Hawthorn                              63,311

Richmond                             57,757

West Coast                          55,186

Port Adelaide                       53,402

Essendon                            45,730

Geelong                               42,336

Carlton                                  34,604

North Melbourne                 29,568

St Kilda                                 28,243

Melbourne                            28,013

Western Bulldogs                24,643

Brisbane                               15,709

Gold Coast                             8,948

GWS                                       8,012

Numbers not listed – C’wood, Sydney, Adelaide & Fremantle

Can WADA verify the Essendon figures for me. Because for some reason I don't trust anything they say.

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28,759 today.

While that is up on same time last year (26,592 on Feb 16) it is really disappointing that we have added only 2,500 since before Christmas.

It shows how critical it is to win games to win back the hearts and wallets of the general supporter.

Maybe it is only us diehards on DL's who are optimistic about our prospects.

Hopefully, the upcoming Family Day at Luna Park gives it a decent boost.

Edited by Lucifer's Hero
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25,253 - 17 Feb 2011

24,195 - 16 Feb 2012

23,650 - 18 Feb 2013

26,641 - 17 Feb 2014

26,639 - 18 Feb 2015

28,759 - 17 Feb 2016

So compared to last year in the period 22 Dec to 17 Feb we are down about 20% on membership growth (3187 v  2542) and 25% in the first couple of weeks of February. No wonder no membership numbers have been posted for a while. Hope this trend doesn't keep going or we will be back to close to last year's total. 

We need Wins! Wins! Wins!

Edited by It's Time
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48 minutes ago, It's Time said:

25,253 - 17 Feb 2011

24,195 - 16 Feb 2012

23,650 - 18 Feb 2013

26,641 - 17 Feb 2014

26,639 - 18 Feb 2015

28,759 - 17 Feb 2016

So compared to last year in the period 22 Dec to 17 Feb we are down about 20% on membership growth (3187 v  2542) and 25% in the first couple of weeks of February. No wonder no membership numbers have been posted for a while. Hope this trend doesn't keep going or we will be back to close to last year's total. 

We need Wins! Wins! Wins!

As mickey mouse as it may be, we really need to shine in the NAB challenge competition, to excite those not yet committed.  I would hate to see injuries as a result, but we need to clearly show we're ready to improve markedly.

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54 minutes ago, It's Time said:

25,253 - 17 Feb 2011

24,195 - 16 Feb 2012

23,650 - 18 Feb 2013

26,641 - 17 Feb 2014

26,639 - 18 Feb 2015

28,759 - 17 Feb 2016

So compared to last year in the period 22 Dec to 17 Feb we are down about 20% on membership growth (3187 v  2542) and 25% in the first couple of weeks of February. No wonder no membership numbers have been posted for a while. Hope this trend doesn't keep going or we will be back to close to last year's total. 

We need Wins! Wins! Wins!

Sorry as a MFC member I am not sure what the term Wins actually means.

 

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I got sent a reminder on my mobile that I haven't renewed my Premium M'ship, It appeared below the same message from last year. 

 

Last year they offered: Two guest passes and a chance to win a signed Guernsey

This year they offered: A chance to win 2 guest passes.

Now I always sign up (every year), some times I do it late, and these offers don't make a difference to me, but they may to some out there, but an offer to win guest passes is a bit of a joke.

 

 

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14 minutes ago, Demon_spurs said:

I got sent a reminder on my mobile that I haven't renewed my Premium M'ship, It appeared below the same message from last year. 

 

Last year they offered: Two guest passes and a chance to win a signed Guernsey

This year they offered: A chance to win 2 guest passes.

Now I always sign up (every year), some times I do it late, and these offers don't make a difference to me, but they may to some out there, but an offer to win guest passes is a bit of a joke.

 

 

With sod all members we prob can't afford offering that and still make a decent operating profit.

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18 minutes ago, Gorgoroth said:

With sod all members we prob can't afford offering that and still make a decent operating profit.

I need to be perfectly clear that i have no idea how to market a membership drive, but the drive seems a bit limp sometimes. I would like to see Roosy and Co, come out and say, "we are going to be playing a much more attractive brand of football, come and take the ride with us" It just seems to follow the same old patterns, never seems to be innovative. 

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