Sponsorship Problem?

[Dee1987 277]

Just wanting to know what the go is in regard to major sponsorship? We seem to struggle to hold on to sponsors for sustained periods, AHG appear to have parted ways? Are we on the look for another major sponsor a bit concerning?

[hemingway 7,633]

23 minutes ago, deefella said:

Just wanting to know what the go is in regard to major sponsorship? We seem to struggle to hold on to sponsors for sustained periods, AHG appear to have parted ways? Are we on the look for another major sponsor a bit concerning?

Big problem. Major Australian and international companies do not see the point unless its a national team.

Most multi-nationals are not interested. Not just in MFC but any form of professional sport.

They have Boards and Shareholders who will hold them to account.

And who can blame them.

Lets face it, AFL is way down the pecking order.

Also these days, you have to have a very strong business case for a company to invest.

Many companies these days are not interested in sport or investing in organisations that are not relevant to their business or market.

This is going to be one of our biggest problems over coming years.

Edited December 6, 2017 by hemingway

[Demonland 73,465]

Lack of free to air exposure, particularly Friday nights and finals, is a big problem too. 

If we can have some sustained success we will be able to land lucrative and recognisable sponsors. 

[Sir Why You Little 37,296]

If i was looking for Sponsorship exposure i certainly wouldn’t be investing in the MFC this year. 

Our fixture is a nightmare for exposure

Thanks AFL

[DaveyDee 421]

38 minutes ago, Demonland said:

Lack of free to air exposure, particularly Friday nights and finals, is a big problem too. 

If we can have some sustained success we will be able to land lucrative and recognisable sponsors. 

I think what you say makes perfect sense. However, some brands will be a tad more aggressive and try to get in front of the wave, not just ride the wave. Then you can build a long-term relationship that can ride the highs and the lows - but I concede easier said than done. But if you remain positive, stay focused and consistent with your message - big brands are always looking for the right opportunity to grow in a partnership.   

[TeamPlayedFine39 8,525]

46 minutes ago, Sir Why You Little said:

If i was looking for Sponsorship exposure i certainly wouldn’t be investing in the MFC this year. 

Our fixture is a nightmare for exposure

Thanks AFL

I don’t know if this necessarily drives sponsors away, but it certainly drives our asking prices down.

[daisycutter 29,891]

I'd be talking to amazon

[Demonland 73,465]

21 minutes ago, daisycutter said:

I'd be talking to amazon

That's actually an excellent idea.

[Skuit 10,031]

6 hours ago, daisycutter said:

I'd be talking to amazon

That would be an amazong coup. But negotiating in this market may be tricky. It's a jungle out there.

[jnrmac 20,271]

11 hours ago, Sir Why You Little said:

If i was looking for Sponsorship exposure i certainly wouldn’t be investing in the MFC this year. 

Our fixture is a nightmare for exposure

Thanks AFL

For those apologists who believe Melbourne don't 'deserve' equalisation money from the AFL or Friday night/prime time exposure, this is how it manifests itself.

Any sane sponsor would rather back a team that is constantly in prime time getting valuable media exposure. This includes playing finals. So Melbourne is to blame for parts of thios equation but the AFL has created a massive ueven playing field with their 'fixtures' that discriminate so heavily against teams.

Add to this the rank stadium deals where teams like Geelong and West Coast get 100% of corporate box revenue, stadium advertising, a good clip of food and beverage spend etc then you see why the Dees are at such a disavantage to other clubs..

[Diamond_Jim 12,686]

8 minutes ago, jnrmac said:

For those apologists who believe Melbourne don't 'deserve' equalisation money from the AFL or Friday night/prime time exposure, this is how it manifests itself.

Any sane sponsor would rather back a team that is constantly in prime time getting valuable media exposure. This includes playing finals. So Melbourne is to blame for parts of thios equation but the AFL has created a massive ueven playing field with their 'fixtures' that discriminate so heavily against teams.

Add to this the rank stadium deals where teams like Geelong and West Coast get 100% of corporate box revenue, stadium advertising, a good clip of food and beverage spend etc then you see why the Dees are at such a disavantage to other clubs..

so right jnrmac and what is more a few seasons of success will not turn this juggernaut around.

[Deemania since 56 6,763]

4 hours ago, Skuit said:

That would be an amazong coup. But negotiating in this market may be tricky. It's a jungle out there.

Yep, a real winner lies in waiting. It is a jungle out there, either side of the Amazon River, that mellows into a rainforest. However, beware of piranhas lurking in the muddied shallows. It is a great shame that gate receipts and club memberships are inadequate to sustain sport, these days. 

[Straight Sets Simon 23,113]

11 hours ago, daisycutter said:

I'd be talking to amazon

I doubt Amazon need our exposure.

[whatwhat say what 23,418]

13 hours ago, hemingway said:

Big problem. Major Australian and international companies do not see the point unless its a national team.

Most multi-nationals are not interested. Not just in MFC but any form of professional sport.

They have Boards and Shareholders who will hold them to account.

And who can blame them.

Lets face it, AFL is way down the pecking order.

Also these days, you have to have a very strong business case for a company to invest.

Many companies these days are not interested in sport or investing in organisations that are not relevant to their business or market.

This is going to be one of our biggest problems over coming years.

this

it's going to get even harder too - part of the banking royal commission is going to be looking at whether there's any actual benefit in those sort of orgs having corporate sponsorship arrangements

it's definitely been felt in the last 12-18 months from a digital perspective; companies are not as willing to part with their cash

i actually think it's more common than not for clubs to change sponsorship arrangements within the afl; apart from the swans with qbe, crows with toyota (which i seem to recall is more about a dealership level than the multinational one), and geelong with ford, what other super long-term arrangements have there been?

Edited December 7, 2017 by DemonAndrew

[hemingway 7,633]

39 minutes ago, Clint Bizkit said:

I doubt Amazon need our exposure.

I doubt it too. 

[Demonland 73,465]

46 minutes ago, Clint Bizkit said:

I doubt Amazon need our exposure.

Perhaps not but sometimes those types of companies like to get involved in the local culture.

[hardtack 10,849]

5 hours ago, Skuit said:

That would be an amazong coup. But negotiating in this market may be tricky. It's a jungle out there.

If the cap fitz, caraldo.

[durango 2,023]

They should try to get the largest Melbourne based company BHP

[whatwhat say what 23,418]

all sourced from footyjumpers.com and some knowledge of ending arrangements (melbourne, port) and an incumbent (richmond)

sponsors:

crows - adelaide since formation in 1991

brisbane - camperdown dairy international since 2016, hyundai during 2017 preseason only

carlton - hyundai since 2008, virgin australia since 2017

collingwood - emirates since 1999, cgu since 2011

peptides - kia since 2012, fujitsu since 2014

freo - woodside since 2010, programmed since 2012

gc17 - hostplus since 2016, fiat 2014-2016 on the back (nothing on the back in 2017) 

gw$ - virgin since formation in 2014 (funnily enough, also when they came on board as afl partner), toyo tires since 2016

geelong - ford since 1977

hawthorn - tasmanian tourism and govt since 2007

melbourne - ahg 2014-2017, iselect since 2017

north melbourne - mazda since 2009

port adelaide - renault 2013-2017, oak plus since 2017

richmond - jeep since 2011, bingle since 2013 or so (not listed on the site, oddly)

st. kilda - dare iced coffee since 2015, pepper money since 2016

sydney - qbe since 1988, although worth noting their vw shorts sponsorship alone is worth $1m a year, more than most clubs get for major sponsors

meth coke - bankwest since 2012

footscray - mission since 2009

[La Dee-vina Comedia 17,009]

12 hours ago, daisycutter said:

I'd be talking to amazon

I'd be talking to one of Amazon's new business partners in Australia, GetSwift. That's the company run by Joel MacDonald and which has Joel and James Strauss as significant shareholders. (In Joel's case "significant" means about 140 million dollars worth.) 

[AllMyTeamsAreWank 564]

My colleague worked in finance at FCA (Fiat Chrysler Auto) which owns Jeep and said their partnership with Richmond was worth its weight in gold. It generated more return than most of their other advertising. 

Edited December 7, 2017 by AllMyTeamsAreWank

[DaveyDee 421]

3 hours ago, La Dee-vina Comedia said:

I'd be talking to one of Amazon's new business partners in Australia, GetSwift. That's the company run by Joel MacDonald and which has Joel and James Strauss as significant shareholders. (In Joel's case "significant" means about 140 million dollars worth.) 

Great idea - has my support I'm happy to support any past or present player of our club.

 

  

 

[Demonland 73,465]

3 minutes ago, DaveyDee said:

Great idea - has my support I'm happy to support any past or present player of our club.

*cough* Tom Scully *cough*

Too soon?

[leucopogon 1,519]

I don't care, as long as New Balance continues as apparel sponsor I'll be happy. I must have spent about 3 grand on their gear since they came on board.

Edited December 7, 2017 by leucopogon

[Guest]

I wonder if Ben Polis managed to get back on his feet....