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iSelect - new BOJ sponsor


Gorgoroth

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2 hours ago, don't make me angry said:

Well that's the thing I watch football not who sponsors who,  don't careless, when I need to buy something I don't think wait is my team sponsored by them,  and 99% think the same.

99% of AFL supporters realize without good sponsorship deals we can never compete, let alone win Cups

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It's kind of irksome missing a vital sponsor. Aside from the money it adds to the general perception we are second rate and no one cares. We have to start winning emphatically and playing with spirit to get that loser monkey off our back. I'm sure those two disgraceful performances at the end of last season have hurt us in this regard. Difficult for potential sponsors to associate with us given the image we present on the field.  I hope something comes up soon.

 

Edited by america de cali
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What is disappointing is this happened a few years ago. If I remember right we had reach as our "sponsor" for some games. 

We should have companies jumping at the chance of riding a team on the rise. 

It's disturbing to day the least. 

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I'm certainly no expert, but, 'hey look, we're probably going to start winning more matches soon,' doesn't sound like much of a convincing pitch to a corporate sponsor.

There's our current market value and our projected market value. We're forecasting a sharp rise in our brand worth, but we have to sign a long-term sponsor before the spike.

And winning matches isn't enough. We have to convert those wins into members, media exposure, and a more prominent fixture.

It's a tricky sell and a delicate balancing act. We may even be better-off signing a short-term deal on lower dollar a la an up and coming full-forward. 

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11 minutes ago, DemonOX said:

I didn't think getting sponsors would be an issue anymore. 

Obviously I am wrong and it's concerning tbh. 

I thought those days were behind us. 

They might be in another year or two DO.

However at present we think the team is on a big up.

A large part of the footy world is still sceptical, in their view we are still at the cross roads and still to prove we are a finals team.

If you are not a finals team Sponsor ship is still a tough job. 

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I made some inquires for my mate, turns out the club doesn't want an espresso bar that specialises in toasted sandwiches as a BOJ sponsor. 

I explained to the marketing man that the sandwiches are gourmet and pretty pricey but he just wasn't interested. They do a toastie that uses three different cheeses, three!

Edited by Ethan Tremblay
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On 19/03/2017 at 8:45 PM, Gorgoroth said:

What is disappointing is this happened a few years ago. If I remember right we had reach as our "sponsor" for some games. 

We should have companies jumping at the chance of riding a team on the rise. 

It's disturbing to day the least. 

It is only us fanatics that believe we are on the rise.

The general footy  public are some what less enthusiastic Gorgoroth.

They are waiting for proof.

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8 hours ago, old dee said:

It is only us fanatics that believe we are on the rise.

The general footy  public are some what less enthusiastic Gorgoroth.

They are waiting for proof.

 Disagree.  Most I speak to think wet are on the up.  Look how many people have is making top 8.

 

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On 21/03/2017 at 5:52 AM, Gorgoroth said:

 Disagree.  Most I speak to think wet are on the up.  Look how many people have is making top 8.

 

Saying "I think they'll make the 8" is very different to "I'm willing to put a large chunk of my company's marketing budget into an unproven sports club I feel will be good but I can't be sure and has about a third of the media exposure of other organisations at almost the same price".

Let's not understate how hard it actually is to get sponsors, especially when your brand is synonymous with losing, has low-level exposure, and has a very geographically concentrated following, as Melbourne does.

I seriously believe Melbourne would be the toughest sporting club in Australia to land a sponsorship deal for. Much like our on-field performance, the gap between the benefits and risks is huge. You can either get insane exposure sponsoring a club with a really peculiar but refined and classy brand, or you can get close to zero exposure. In both cases we're above and below most other clubs, respectively. It's a really tough sell.

The way I see it, PJ and Co. are going all out, selling at a premium price and refusing to compromise. You either go hard or go home. Underselling the club is probably off the table, but overselling is on. 

I doubt PJ would ever accept a Reach-type sponsorship just for the sake of having a brand on there. That just cheapens the spot. IMO, having it empty boosts exposure of the brand tenfold, more so than selling it cheap just to have someone there. It's a rather fascinating approach.

I'm not anywhere near as worried as some of you are.

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On 19/03/2017 at 9:05 PM, Skuit said:

I'm certainly no expert, but, 'hey look, we're probably going to start winning more matches soon,' doesn't sound like much of a convincing pitch to a corporate sponsor.

There's our current market value and our projected market value. We're forecasting a sharp rise in our brand worth, but we have to sign a long-term sponsor before the spike.

And winning matches isn't enough. We have to convert those wins into members, media exposure, and a more prominent fixture.

It's a tricky sell and a delicate balancing act. We may even be better-off signing a short-term deal on lower dollar a la an up and coming full-forward. 

While I agree, our memberships, wins and excitement have been consistently rising so I think it's equally about finding the right partner who will be with us long term, I am sure they'd have options but want the right one

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21 minutes ago, Night Crawler said:

Stkilda have been without a sponsor for Thier shorts for a few years now. They also can't find a sponsor for the coaches polo collar.

they had a polo shirt sponsor for richo and then the buggers went belly-up, taking the 20% of my house they haven't built with them! bloody watersun...

back to the top at hand.,..

our brand has been seriously damaged by ten or more years of unmitigated failure. as praha said, we are a very small club with a very concentrated supporter base and limited exposure.

i also think the general public is actually more positive toward the dees than most fans.

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19 minutes ago, DemonAndrew said:

they had a polo shirt sponsor for richo and then the buggers went belly-up, taking the 20% of my house they haven't built with them! bloody watersun...

Whoa! That sucks. Are you likely to get it back?

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On 21/03/2017 at 7:44 AM, Night Crawler said:

Stkilda have been without a sponsor for Thier shorts for a few years now. They also can't find a sponsor for the coaches polo collar.

They do now - Hankook. 

http://www.saints.com.au/news/2017-03-24/hankook-join-saints-team

Hankook, the sponsor mfc peeved off a few years ago

In a moment of MFSCSness I thought it could be a terrible omen for today.  :unsure: 

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16 minutes ago, Lucifer's Hero said:

They do now - Hankook. 

http://www.saints.com.au/news/2017-03-24/hankook-join-saints-team

Hankook, the sponsor mfc peeved off a few years ago

In a moment of MFSCSness I thought it could be a terrible omen for today.  :unsure: 

That's just the pits. I thought we might, just might be able to mend our relationship with Hankook given the vast distance between now and the previous administration.

Not to be though.

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54 minutes ago, Lucifer's Hero said:

They do now - Hankook. 

http://www.saints.com.au/news/2017-03-24/hankook-join-saints-team

Hankook, the sponsor mfc peeved off a few years ago

In a moment of MFSCSness I thought it could be a terrible omen for today.  :unsure: 

Peeved off is putting it mildly

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