MFC 2016 Membership - Record Broken. Next stop: 40,000

[iv'a worn smith 1,979]

MFC Pass 25,000

Nice touch with Tommy Mac and the kid

Edited December 11, 2015 by iv'a worn smith

[pineapple dee 2,892]

I will take out a life subscription to  Demonland and add 5 more to the tally in a fortnight when I return from Vietnam. 

GO DEES !!!!!!!!!!!!!!

[Lucifers Hero 39,870]

Still climbing:  25,497 last Friday, 25,856 today!

The closest comparison to last year that I can find is 23,572 on Dec 27 which is still a week away.  Would have to assume a lot of the extra 2,000+ members to date are newbies rather than members who have renewed earlier. 

 

[La Dee-vina Comedia 16,807]

On 12/6/2015 at 1:51 PM, Lucifer's Hero said:

I make the extra revenue to be $900k to $1m!

Increased revenue will help pay for the much needed increase in football department spend, which has been Jackson's # 1 spending priority (rightly so).  He recognises that better player facilities, development and welfare support are a critical part of keeping and attracting good players...little steps but we are getting there...the building blocks are almost all in place.

...as always win a few more games (especially early in the season) and things get a lot better a lot faster.

I'm not sure where you $900k to $1m figure comes from (and I'm not disputing it) but memberships gives the club much more than just money. It also provides contact details to direct market for the Demon Shop, to promote attendance at games and to push sponsors' products, too. Additional members surely makes sponsorship more attractive and therefore more valuable, to the club.

[Lucifers Hero 39,870]

8 minutes ago, La Dee-vina Comedia said:

I'm not sure where you $900k to $1m figure comes from (and I'm not disputing it) but memberships gives the club much more than just money. It also provides contact details to direct market for the Demon Shop, to promote attendance at games and to push sponsors' products, too. Additional members surely makes sponsorship more attractive and therefore more valuable, to the club.

The $900k to $1m was in response to a question by 'Its Time' as to how much the extra 5,000 memberships (if we reach 40,000) next year are worth.  I guessed the average would be around $180 to $200 per membership.  I think his question related to additional Membership Revenue.

Yes, when merchandising, crowd size, future flow onto to better fixturing, sponsors etc etc are added it means much, much more to the club but I don't know what the multiplier is to calculate the dollar value.

Edited December 17, 2015 by Lucifer's Hero

[daisycutter 29,616]

22 minutes ago, Lucifer's Hero said:

The $900k to $1m was in response to a question by 'Its Time' as to how much the extra 5,000 memberships (if we reach 40,000) next year are worth.  I guessed the average would be around $180 to $200 per membership.  I think his question related to additional Membership Revenue.

Yes, when merchandising, crowd size, future flow onto to better fixturing, sponsors etc etc are added it means much, much more to the club but I don't know what the multiplier is to calculate the dollar value.

i wouldn't be surprised either that as the membership no. increases the average spend decreases

simply because the big ticket menberships would be the long term regulars. also as the numbers get higher and the cutoff date closer they start marketing the low value memberships more

[Its Time for Another 4,225]

On 12/17/2015 at 3:47 PM, Lucifer's Hero said:

The $900k to $1m was in response to a question by 'Its Time' as to how much the extra 5,000 memberships (if we reach 40,000) next year are worth.  I guessed the average would be around $180 to $200 per membership.  I think his question related to additional Membership Revenue.

Yes, when merchandising, crowd size, future flow onto to better fixturing, sponsors etc etc are added it means much, much more to the club but I don't know what the multiplier is to calculate the dollar value.

PJ mentioned at the AGM that membership revenue went up $500k this year. It would be very interesting to know how this happened as there was a very minor increase in the total no. of memberships from last year. There must have been more higher value memberships than the year before. So if that is correct and it continues this year the opposite might happen to your prediction.

[Its Time for Another 4,225]

So around 2,300 ahead of same time last year. We only needed just under an extra 5000 to crack 40,000.  At this rate it should happen.

22-12-15    26,217

18-12-14    23,572

27-12-13    23,542

 Like this

Edited December 22, 2015 by It's Time

[daisycutter 29,616]

 

26217

[Dockett 32 1,239]

If you've got any stickers left over, back of Collingwood friends cars normally gets a great reaction. 

[stinga 566]

Does anyone know when they add in the AFL members who who automatically become melbourne members when you nominate your preferred club.  I'm one and the money comes out monthly, so you don't know if it's part of the current total.

 

[Leoncelli_36 2,264]

I can tell you that there will be a few like me who have yet to sign up, or rather have had their auto renewal cancelled. I was expecting my membership to come as I signed on as a Dedicated Demon so I wouldn't have to go through the process ofrenewal each yer. I was therefore surprised when my membership did not arrive on time. However, after I rang the club, I learned that as I buy and MCC/MFC membership and hav yet to pay my MCC subs/renewal, the MCC has informed the MFC not to allow the sale of any affiliate memberships until the MCC membership has been paid up. They reckon that some people were not paying their MCC bu still buying MFC/MCC memberships (why on earth they would bother doing that I have no idea).

I usully do not go to the cricket so I always pay by MCC at Round 1 of each year. I will do the same this year.

[Emerald 1,744]

I would like to thank Santa who has left me a membership under the Christmas tree.It feels a little eclectic being a Buddhist receiving a gift on a Christian holiday to go see Demons.

 

Edited January 1, 2016 by Emerald
spelling mistake

[Gorgoroth 12,963]

2 hours ago, Emerald said:

I would like to thank Santa who has left me a membership under the Christmas tree.It feels a little electic being a Buddhist receiving a gift on a Christian holiday to go see Demons.

 

Think of it as Saturnalia... Been around longer.

[Bombay Airconditioning 6,396]

Are we only counting 11 game memberships as a minimum? 

[daisycutter 29,616]

Finally an update, but not much of an increase

26733

[Its Time for Another 4,225]

Pre Christmas we were tracking about 2,500 ahead of the equivalent last year, so were on track for around 40,000 but memberships have stalled a fair bit since then. Fingers still crossed for the pre Christmas momentum to return. It is probably spiked by the automatic renewals which finish by then. 

18th Jan, 2012 - 21,927

21st Jan, 2013 - 21,873

21st Jan 2014 - 24, 558

23 Jan 2015    - 25,112

19 Jan 2016    - 27,027

[Gipsy Danger 1,067]

On 25 December 2015 at 1:12 PM, Bombay Airconditioning said:

Are we only counting 11 game memberships as a minimum? 

Why?

[Bombay Airconditioning 6,396]

1 hour ago, Hellfish said:

Why?

When all clubs report their yearly membership numbers there should be two numbers. 

1st - 11 game memberships and over 

2nd - 11 game memberships and over, interstate packages, 3 games memberships, pet memberships....

 

That way you get a true indication of where clubs are at. 

Edited January 20, 2016 by Bombay Airconditioning

[daisycutter 29,616]

membership dollars would be useful too

[FarNorthernD 5,861]

2 hours ago, Bombay Airconditioning said:

When all clubs report their yearly membership numbers there should be two numbers. 

1st - 11 game memberships and over 

2nd - 11 game memberships and over, interstate packages, 3 games memberships, pet memberships....

 

That way you get a true indication of where clubs are at. 

Hmmm, as a passionate far North Qld member I am somewhat miffed B.A being lumped into the also-ran category with 3 game and pet memberships (no offence to our family labrador is intended)

[Bombay Airconditioning 6,396]

10 hours ago, fndee said:

Hmmm, as a passionate far North Qld member I am somewhat miffed B.A being lumped into the also-ran category with 3 game and pet memberships (no offence to our family labrador is intended)

I'm not knocking any type of memberships (all memberships help their club), my comments are more directed at the power clubs like Hawthorn and Collingwood (but I'd like to see it will all clubs) with their announcements that they've reached 70 thousand or 80 thousand members. I would be interested to know the breakdown of those numbers. 

[Bring-Back-Powell 14,846]

We've slipped behind St Kilda.

[daisycutter 29,616]

 

28013

[Gorgoroth 12,963]

Would hope it's around 32k by second week of NAB cup