A message to the marketing department

[Kick_It_To_Pickett 2,930]

Where the bloody hell were you this year? Our first finals series since winning the grand final and the club didn’t come up with anything special. Every finals game just get like another home and away game. 
 

In the past, I can remember numerous promotions run by the club in finals. In 2018, they gave out Zurich supporter flags. Years before, it was demons flashing horns for fans to wear. 
 

There was a missed opportunity this year, to do something unique and different. Many have talked about the lack of atmosphere from fans at games. Here’s an idea, get some of those inflatable clapping sticks like the do in US sports. Some will say “no thanks” - but I’d take it over novelty music between goals. It would have been better to manufacture participation that way. 
 

I can’t remember a day this year where the crowd were offered anything different, or a novelty experience. After running the premiership celebration so well, I thought we’d see something this year from marketing, but I reckon they botched the opportunity. 
 

 

Edited September 11, 2022 by Kick_It_To_Pickett

[Binmans PA 26,030]

The marketing department was constantly telling Melbourne fans they weren't loud enough...

[Kick_It_To_Pickett 2,930]

Just now, A F said:

The marketing department was constantly telling Melbourne fans they weren't loud enough...

So blame the fans, rather than find a solution. 
 

here’s what you receive at other sports to help lift the noise . Sponsored. Marketing 101

[adonski 9,143]

Marketing: (unchanged) 

Bloody Goodwin

[Vineytime 783]

Jeez we are really putting the boots in, even poor old marketing copping it…

[Dee Zephyr 17,433]

10 minutes ago, Kick_It_To_Pickett said:

So blame the fans, rather than find a solution. 
 

here’s what you receive at other sports to help lift the noise . Sponsored. Marketing 101

I like the bottom one with a simple message of ‘I want my team to win’ 

[Kick_It_To_Pickett 2,930]

1 minute ago, Vineytime said:

Jeez we are really putting the boots in, even poor old marketing copping it…

Do you think the club did enough to improve game day experience? We played a lot of night matches. They all felt very run of the mill to me. 
 

you can scoff if you wish, but I’d challenge you to answer the question, if you are a regular attendee of course. 
 

As I said in the opening post, some will hate the idea of anything novelty at AFL games, strong in their belief that atmosphere should be organic. However, this is about game day/match day experiences, and I thought we didn’t really nail it this year. In fact, it was as if the marketing team took the year off 

[drysdale demon 4,149]

26 minutes ago, Kick_It_To_Pickett said:

Where the bloody hell were you this year? Our first finals series since winning the grand final and the club didn’t come up with anything special. Every finals game just get like another home and away game. 
 

In the past, I can remember numerous promotions run by the club in finals. In 2018, they gave out Zurich supporter flags. Years before, it was demons flashing horns for fans to wear. 
 

There was a missed opportunity this year, to do something unique and different. Many have talked about the lack of atmosphere from fans at games. Here’s an idea, get some of those inflatable clapping sticks like the do in US sports. Some will say “no thanks” - but I’d take it over novelty music between goals. It would have been better to manufacture participation that way. 
 

I can’t remember a day this year where the crowd were offered anything different, or a novelty experience. After running the premiership celebration so well, I thought we’d see something this year from marketing, but I reckon they botched the opportunity. 
 

 

I go to the football to watch the football, not to receive little trinkets of garbage.

[Lord Nev 13,511]

We've ditched plastic cards in no small part due to sustainability but you want to give out thousands of plastic novelties each game?

 

[Kick_It_To_Pickett 2,930]

5 minutes ago, drysdale demon said:

I go to the football to watch the football, not to receive little trinkets of garbage.

I was waiting for this reply

[drysdale demon 4,149]

1 minute ago, Kick_It_To_Pickett said:

I was waiting for this reply

It didn't take long did it.

[wonnabeeri 220]

32 minutes ago, Kick_It_To_Pickett said:

So blame the fans, rather than find a solution. 
 

here’s what you receive at other sports to help lift the noise . Sponsored. Marketing 101

Just what the world needs. More plastic garbage that gets thrown out after one use. 

[von 1,219]

I much prefer the minimalist approach to the match experience. I don’t want noise and things to look at shoved down my throat at every opportunity. It’s nice to sit quietly in between quarters etc.

[Frosticles 59]

8 minutes ago, Lord Nev said:

We've ditched plastic cards in no small part due to sustainability but you want to give out thousands of plastic novelties each game?

 

F-me ... if I said out loud what I really think of such crap, I'd be banned for all eternity ... virtue signalling at its finest

[Fork 'em 6,507]

Dunno, if I want a moron with an artificial noise maker behind me all game either.

[The heart beats true 16,113]

They put out a line of merchandise, and built a custom finals website. I think the club has done a pretty good job with marketing.

The promotion, merchandise and work done around Naarm was the strongest, most relevant, marketing initiative in the AFL all season (and I’d suggest across all Australian sport in 2022).

Our game day experience is unique to us, and I think Robbo does a good job on ground. We have a very diverse supporter base and I think the club is trying to straddle a difficult line, which in general they do well. It can be better, but this year, after 2 years off, was not the time to tinker too much. They’ll sharpen it up in the years to come.

[Lord Nev 13,511]

2 minutes ago, Frosticles said:

F-me ... if I said out loud what I really think of such crap, I'd be banned for all eternity ... virtue signalling at its finest

Cool story fossil.

[BDA 20,042]

The marketing department are well down the list of my gripes with this season

[old dee 22,848]

21 minutes ago, drysdale demon said:

I go to the football to watch the football, not to receive little trinkets of garbage.

You must be old like me dd. I am the same, all the loud music and flashing boundary lights do nothing for me. Surely the games is enough?

[Vineytime 783]

33 minutes ago, Kick_It_To_Pickett said:

Do you think the club did enough to improve game day experience? We played a lot of night matches. They all felt very run of the mill to me. 
 

you can scoff if you wish, but I’d challenge you to answer the question, if you are a regular attendee of course. 
 

As I said in the opening post, some will hate the idea of anything novelty at AFL games, strong in their belief that atmosphere should be organic. However, this is about game day/match day experiences, and I thought we didn’t really nail it this year. In fact, it was as if the marketing team took the year off 

The marketing department does a great job of covering AFL, AfLW & VFL… imo. 
 

The clubs copping a kicking at the moment due to a straight sets finals exit, a lot of it unwarranted especially towards the marketing department! 

[drysdale demon 4,149]

11 minutes ago, old dee said:

You must be old like me dd. I am the same, all the loud music and flashing boundary lights do nothing for me. Surely the games is enough?

Spot on.

[DeeZone 7,707]

10 minutes ago, The heart beats true said:

They put out a line of merchandise, and built a custom finals website. I think the club has done a pretty good job with marketing.

The promotion, merchandise and work done around Naarm was the strongest, most relevant, marketing initiative in the AFL all season (and I’d suggest across all Australian sport in 2022).

Our game day experience is unique to us, and I think Robbo does a good job on ground. We have a very diverse supporter base and I think the club is trying to straddle a difficult line, which in general they do well. It can be better, but this year, after 2 years off, was not the time to tinker too much. They’ll sharpen it up in the years to come.

Agree strongly thbt I go to the footy with my family because I love watching live footy, it is pretty special and emotional once you get to the pointy end and although I was disappointed and saddened by our finals losses, I absolutely loved the build up and music chosen to get our hearts pumping, fire works, a packed house and the Demon army doing their stuff to rev us and the players up. We loved the experience and couldn’t have absorbed much more, just hated the ending.🤘😀👌👍✅💕

[Sir Why You Little 34,436]

I think Ben Gibson does a fantastic job. 
I don’t want to bang an inflatable object, they just get in the way. 

[The heart beats true 16,113]

6 minutes ago, Sir Why You Little said:

I don’t want to bang an inflatable object

Not that there’s anything wrong with that.

[Sir Why You Little 34,436]

6 minutes ago, The heart beats true said:

Not that there’s anything wrong with that.

Only in very particular circumstances and under very discreet conditions!!