Clare Pettyfor Appointed Chief Communications Officer

[12345_54321 1,054]

Massive get for the club to get Clare back. Awesome from Gary Pert. A revamped social media team and communications on the way. Hopefully some of the good stuff we saw in 2021 is coming back. Stoked 👏🏼👏🏼

I guess Perty does listen to feedback! 😆

Story here by Josh Gabelich  

Dees boss lures Pies footy manager following Wright sabbatical

[Demonstone 22,316]

She could use her own surname as a press release title if we swap Pettyfor Brown for one of the Adelaide games.

[Rab D Nesbitt 8,357]

#bemorelikecollingwood 😆

[adonski 11,840]

7 minutes ago, Demonstone said:

She could use her own surname as a press release title if we swap Pettyfor Brown for one of the Adelaide games.

Go one further and trade her to Adelaide, see if they notice

[DeeZone 9,685]

That is a great get for the Dees hopefully see a step up in media content, just need to get Benny Gibson back in the fold. !!

[rpfc 28,263]

Really good get.

Also, congrats on her marriage to Gerald Yourthoughts!

Welcome back Clare Pettyfor-Yourthoughts

 

Edited March 18 by rpfc

[SPC 3,534]

Petit four

[Little Goffy 14,460]

Clearly the club reads Demonland to set priorities and was greatly alarmed by our collective ambivalence about the social media and publicity efforts.

Correct me if I'm wrong, but she had this near-exact role with us before? During the glory days of Gibbo and peak Gus'n'Gawny?

I had a quick look at her profile - she's seen premierships at three different clubs, and two of those came within a year of that club recruiting her. I'll never underestimate the power of social media again!

[rpfc 28,263]

2 hours ago, rpfc said:

Really good get.

Also, congrats on her marriage to Gerald Yourthoughts!

Welcome back Clare Pettyfor-Yourthoughts

 

This is an absolutely reprehensible pun. Just absolute trash.

The saying is ‘penny for your thoughts’ not ‘petty.’

This ain’t it.

#BeBetter

[DeeZee 7,363]

Any relation to Petty?

Maybe he’ll stay now 

[spirit of norm smith 16,292]

Definitely a win. Socials are poor at the moment. 

[Demonland 71,622]

 

[waynewussell 5,369]

Isn't this Wilson's modus operandi; give exposure to a half truth then claim to not support it?

[binman 42,682]

15 hours ago, 12345_54321 said:

Massive get for the club to get Clare back. Awesome from Gary Pert. A revamped social media team and communications on the way. Hopefully some of the good stuff we saw in 2021 is coming back. Stoked 👏🏼👏🏼

I guess Perty does listen to feedback! 😆

Story here by Josh Gabelich  

Dees boss lures Pies footy manager following Wright sabbatical

Brilliant.

Kinda makes my planned question at this year's AGM redundant but!

[Cheap Seats 3,310]

1 hour ago, waynewussell said:

Isn't this Wilson's modus operandi; give exposure to a half truth then claim to not support it?

Isn't the the media as a whole in a chestnut?

[whatwhat say what 22,700]

she is super highly rated

hopefully she really nails our brand and comms strategy, cos it's been the bugbear of many on here for quite some time

[3183 Dee 2,853]

13 hours ago, SPC said:

Petit four

Only on a Melbourne fans’ forum 😂

[demoncat 1,318]

8 hours ago, Demonland said:

 

Don’t say it don’t say it…

CULTURE PROBLEMS

[Timothy Reddan-A'Blew 5,074]

15 hours ago, Demonstone said:

She could use her own surname as a press release title if we swap Pettyfor Brown for one of the Adelaide games.

(I always feel a bit dirty hijacking serious threads (big welcome, CP(!) by the way), but...)

Would be the icing on the PR petit four if that game could also be scheduled in one o' them famous SA wine regions. What's it called again?

[Jaded No More 68,867]

This is an area that I think many supporters want to see improved, but few truly understand the value of.

As someone who has been in product and brand management for almost two decades, the value of social media, communication and brand marketing in this day and age is enormous.

Getting this area right will go a long way to sustained membership numbers and engagement in our club, especially for our younger demographic which IMO is poorly represented amongst our supporter base thanks to decades of poor on field performance.

I look forward to seeing this area of our club improve not just our brand, but also the bottom line. 

[Chook 15,012]

51 minutes ago, Jaded No More said:

This is an area that I think many supporters want to see improved, but few truly understand the value of.

As someone who has been in product and brand management for almost two decades, the value of social media, communication and brand marketing in this day and age is enormous.

Getting this area right will go a long way to sustained membership numbers and engagement in our club, especially for our younger demographic which IMO is poorly represented amongst our supporter base thanks to decades of poor on field performance.

I look forward to seeing this area of our club improve not just our brand, but also the bottom line. 

Absolutely. The Giants have rocketed into relevance in the past 6-12 months through the power of their onfield performance and top tier social media work. That could be done by any club. All it takes is some understanding of how to engage people on the Internet, along with the traditional engagement clubs always have done (and the obvious - winning games).

Edited March 19 by Chook

[Sir Why You Little 36,985]

Job number one 

Get Ben Gibson BACK

Pay him a decent wage. 
He knew exactly what to do when he came in

[Timothy Reddan-A'Blew 5,074]

Nothing on the Club's site yet?

I guess Clare has to get her feet under the desk before she can write it?...

[layzie 33,752]

Great news. Our marketing comms needs serious work.

[In Harmes Way 7,741]

21 hours ago, Demonstone said:

She could use her own surname as a press release title if we swap Pettyfor Brown for one of the Adelaide games.

As long as she doesn't try to get a game off the back of it.