Skip to content
View in the app

A better way to browse. Learn more.

Demonland

A full-screen app on your home screen with push notifications, badges and more.

To install this app on iOS and iPadOS
  1. Tap the Share icon in Safari
  2. Scroll the menu and tap Add to Home Screen.
  3. Tap Add in the top-right corner.
To install this app on Android
  1. Tap the 3-dot menu (⋮) in the top-right corner of the browser.
  2. Tap Add to Home screen or Install app.
  3. Confirm by tapping Install.

Gary Pert Quits as MFC CEO

Featured Replies

Pert quits CEO role in latest Dees’ off-field drama

The embattled Demons chief executive informed staff of his resignation on Thursday morning following a turbulent period at the club.

Pert’s departure comes ahead of the handing down of the findings of two separate reviews into the club’s operations. The reports were received by the board at a meeting this week.

Pert is expected to stay on in a consultancy position to help steer Melbourne’s proposed move to the Caulfield racecourse. He made headlines late last year by declaring Melbourne’s culture “the best I’ve seen in 40 years”.

Melbourne has been contacted for comment.

 

Wish him well. Delivered 21. Made slight progress on facilities. Financials are strong. Culture is not and that’s sword any organisation lives or dies on.

Edited by Dannyz

  • Demonland changed the title to Gary Pert Quits as MFC CEO
 

wow… the review must have been damning. A clean out might be a good thing but who’s going to fill all these holes? 

The report is he's still staying on as a consultant to shepherd the facilities stuff through

Edited by Mickey
Typo


Just been announced Pert is stepping down.  Hope those of you calling for his head are happy.  It's one thing being president, quite another to be CEO, given Pert has been the one that has put the club in its best financial position in the club's history, I hope you all have a competent person in mind to take over.  

5 minutes ago, Wells 11 said:

wow… the review must have been damning. A clean out might be a good thing but who’s going to fill all these holes? 

Peter Lawrence of course, President, CEO, and Goody's right hand man on match days,

 
2 minutes ago, djr said:

Gee I hate Demonland sometimes.

Yes I agree but all those who refused to see the issues we had and how badly they were handled must now recognise with both Pert and Roffey gone things were rotten at the top.  
 

I thank both for there service but I’m pleased to see a fresh leadership at the club.  

Just now, drysdale demon said:

Peter Lawrence of course, President, CEO, and Goody's right hand man on match days,

Your efforts to deride Lawrence are pretty pathetic. He’s been largely proven right in suggesting the leadership of the club was poor. 


1 minute ago, Slartibartfast said:

Yes I agree but all those who refused to see the issues we had and how badly they were handled must now recognise with both Pert and Roffey gone things were rotten at the top.  
 

I thank both for there service but I’m pleased to see a fresh leadership at the club.  

That won't quiet the fanboys club 

At last some degree of accountability well done mfc

4 minutes ago, Katrina Dee Fan said:

Just been announced Pert is stepping down.  Hope those of you calling for his head are happy.  It's one thing being president, quite another to be CEO, given Pert has been the one that has put the club in its best financial position in the club's history, I hope you all have a competent person in mind to take over.  

You say that with such venom as if Demonland posters are personally responsible for him stepping down or even being in the position that he would have to step down. Like random anonymously people on a forum have so much power. Stop making a fool of yourself.

Gary falls on his sword.

I thank him for his time and efforts through the last 6 or so years at MFC and helping us break that 57 year year drought.

Hopefully this is the best decision for everyone and the football club going forward. 


3 minutes ago, Slartibartfast said:

Your efforts to deride Lawrence are pretty pathetic. He’s been largely proven right in suggesting the leadership of the club was poor. 

Yeah sure.

Good effing riddance!

Culture suffers everywhere he lands. Main catalyst for Collingwood’s shambolic cultural standards and was a massive part in our troubles. No coincidence that at both clubs, regardless of being successful premierships wise. 
 

Really [censored] me off about how he publicly shopped Oliver around. Your job isn’t to list manage!

Wow, I am shocked! According to the happy clappers on here everything is rosy at the club and the evil media have just been making up lies about us, so I am stunned that the President and CEO have both been told to make way. 

12 minutes ago, Deeminion said:

You say that with such venom as if Demonland posters are personally responsible for him stepping down or even being in the position that he would have to step down. Like random anonymously people on a forum have so much power. Stop making a fool of yourself.

Well, this is a really c..p post. KDF made a fair point and made it fairly. Pert has obviously had good points and bad points. There is no doubt that there has been a lot of criticism of him on this site - usually vituperative and largely unjustified - and KDF was making the fair point that it won't be easy to replace him.


No doubt the posters who were banging on about the need for the reviews to be independent etc will completely fail to recognise that the review, as conducted and as authorised by the existing board, has clearly been perfectly independent and prepared to make hard suggestions/decisions - in other words, that the board as presently constituted has done a good job with the reviews.

Edited by Ollie fan


All those whinging that Pert was running the review and that we are weak club in denial can take a break

Good news, we needed change. Will be interesting to see the reviews now.

Edited by 2021

4 minutes ago, DubDee said:

All those whinging that Pert was running the review and that we are weak club in denial can take a break

You’d think so but I doubt that will be the takeaway by many.. 

Time for change, seems like the reviews are doing what they said on the box. 

Never met Pert, seemed like a salesman at heart which has pros and cons. Seems to have outlasted his welcome at 2 clubs but it has to be acknowledged that he also saw a flag at both those clubs so I doubt he’s the chaos agent some on here paint him out to be. 

 
22 minutes ago, drysdale demon said:

Peter Lawrence of course, President, CEO, and Goody's right hand man on match days,

Good Idea DD. Your best post in years....

This is good but too late

Has left his last two clubs in a mess


Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

Featured Content

  • POSTGAME: Gold Coast

    The Demons put four quarters of hard contested, fast running and high pressure football to knock off the ladder leaders and early premiership contenders the Gold Suns by 20 points at the MCG on Easter Sunday.

      • Clap
      • Haha
      • Like
    • 281 replies
  • PODCAST: Gold Coast

    I’ll be away for the next few weeks, so Binman will be holding the fort for our podcasts covering the Suns, Bombers and Lions matches. As a result, there will be no live podcasts during this period, and we won’t be taking calls or voicemails. Binman will still be dipping into this thread to select a few questions to answer, while also combining the long-form Stats Files podcast with the Demonland Podcast for these shows. Your questions and comments are a huge part of what makes the podcast work, so please post anything you’d like to ask or say below and we’ll do our best to give you a shout-out on the show. Please try to keep each post focused on one specific topic or player to make podcast preparation a little easier. If you have multiple topics you’d like to raise, please put them in separate posts.

    • 10 replies
  • VOTES: Gold Coast

    Dual Reigning Champion Max Gawn has an early lead in the Demonland Player of the Year Award. He leads new recruit Jack Steele, forward Jacob van Rooyen and veteran Christian Salem. Your votes please. 6, 5, 4, 3, 2, & 1.

      • Haha
    • 49 replies
  • GAMEDAY: Gold Coast

    It's Game Day and the Demons are back at the MCG and have a massive challenge ahead of them as they take on Premiership contender the Gold Coast Suns. What do you want to see from the Dees today?

      • Clap
      • Haha
      • Love
    • 431 replies
  • PREVIEW: Gold Coast

    Melbourne’s slow starts have been a troubling theme for a while. Against the Suns, they started slowly in both of their games, they trailed by 5.7.37 to 0.1.1 at quarter time at Peoples First Stadium in Round 16. This season, the story has remained the same and if the Demons fail to shake off this issue against the unbeaten Gold Coast Suns, they will be in serious danger of capitulating once again in their Easter Sunday showdown.

    • 10 replies
  • NON-MFC: Round 04

    Round 4 of the 2026 AFL Premiership Season is upon us and it is the last week of the early season byes. Who are you tipping this week and what are the best results for the Dees Finals chances? 😜

      • Like
    • 357 replies

Account

Navigation

Search

Search

Configure browser push notifications

Chrome (Android)
  1. Tap the lock icon next to the address bar.
  2. Tap Permissions → Notifications.
  3. Adjust your preference.
Chrome (Desktop)
  1. Click the padlock icon in the address bar.
  2. Select Site settings.
  3. Find Notifications and adjust your preference.