Jump to content
View in the app

A better way to browse. Learn more.

Demonland

A full-screen app on your home screen with push notifications, badges and more.

To install this app on iOS and iPadOS
  1. Tap the Share icon in Safari
  2. Scroll the menu and tap Add to Home Screen.
  3. Tap Add in the top-right corner.
To install this app on Android
  1. Tap the 3-dot menu (⋮) in the top-right corner of the browser.
  2. Tap Add to Home screen or Install app.
  3. Confirm by tapping Install.

Featured Replies

Posted
Pert quits CEO role in latest Dees’ off-field drama

The embattled Demons chief executive informed staff of his resignation on Thursday morning following a turbulent period at the club.

Pert’s departure comes ahead of the handing down of the findings of two separate reviews into the club’s operations. The reports were received by the board at a meeting this week.

Pert is expected to stay on in a consultancy position to help steer Melbourne’s proposed move to the Caulfield racecourse. He made headlines late last year by declaring Melbourne’s culture “the best I’ve seen in 40 years”.

Melbourne has been contacted for comment.

 

Wish him well. Delivered 21. Made slight progress on facilities. Financials are strong. Culture is not and that’s sword any organisation lives or dies on.

Edited by Dannyz

  • Demonland changed the title to Gary Pert Quits as MFC CEO
 

wow… the review must have been damning. A clean out might be a good thing but who’s going to fill all these holes? 

The report is he's still staying on as a consultant to shepherd the facilities stuff through

Edited by Mickey
Typo


Just been announced Pert is stepping down.  Hope those of you calling for his head are happy.  It's one thing being president, quite another to be CEO, given Pert has been the one that has put the club in its best financial position in the club's history, I hope you all have a competent person in mind to take over.  

5 minutes ago, Wells 11 said:

wow… the review must have been damning. A clean out might be a good thing but who’s going to fill all these holes? 

Peter Lawrence of course, President, CEO, and Goody's right hand man on match days,

 
2 minutes ago, djr said:

Gee I hate Demonland sometimes.

Yes I agree but all those who refused to see the issues we had and how badly they were handled must now recognise with both Pert and Roffey gone things were rotten at the top.  
 

I thank both for there service but I’m pleased to see a fresh leadership at the club.  

Just now, drysdale demon said:

Peter Lawrence of course, President, CEO, and Goody's right hand man on match days,

Your efforts to deride Lawrence are pretty pathetic. He’s been largely proven right in suggesting the leadership of the club was poor. 


1 minute ago, Slartibartfast said:

Yes I agree but all those who refused to see the issues we had and how badly they were handled must now recognise with both Pert and Roffey gone things were rotten at the top.  
 

I thank both for there service but I’m pleased to see a fresh leadership at the club.  

That won't quiet the fanboys club 

At last some degree of accountability well done mfc

4 minutes ago, Katrina Dee Fan said:

Just been announced Pert is stepping down.  Hope those of you calling for his head are happy.  It's one thing being president, quite another to be CEO, given Pert has been the one that has put the club in its best financial position in the club's history, I hope you all have a competent person in mind to take over.  

You say that with such venom as if Demonland posters are personally responsible for him stepping down or even being in the position that he would have to step down. Like random anonymously people on a forum have so much power. Stop making a fool of yourself.

Gary falls on his sword.

I thank him for his time and efforts through the last 6 or so years at MFC and helping us break that 57 year year drought.

Hopefully this is the best decision for everyone and the football club going forward. 


3 minutes ago, Slartibartfast said:

Your efforts to deride Lawrence are pretty pathetic. He’s been largely proven right in suggesting the leadership of the club was poor. 

Yeah sure.

Good effing riddance!

Culture suffers everywhere he lands. Main catalyst for Collingwood’s shambolic cultural standards and was a massive part in our troubles. No coincidence that at both clubs, regardless of being successful premierships wise. 
 

Really [censored] me off about how he publicly shopped Oliver around. Your job isn’t to list manage!

Wow, I am shocked! According to the happy clappers on here everything is rosy at the club and the evil media have just been making up lies about us, so I am stunned that the President and CEO have both been told to make way. 

12 minutes ago, Deeminion said:

You say that with such venom as if Demonland posters are personally responsible for him stepping down or even being in the position that he would have to step down. Like random anonymously people on a forum have so much power. Stop making a fool of yourself.

Well, this is a really c..p post. KDF made a fair point and made it fairly. Pert has obviously had good points and bad points. There is no doubt that there has been a lot of criticism of him on this site - usually vituperative and largely unjustified - and KDF was making the fair point that it won't be easy to replace him.


No doubt the posters who were banging on about the need for the reviews to be independent etc will completely fail to recognise that the review, as conducted and as authorised by the existing board, has clearly been perfectly independent and prepared to make hard suggestions/decisions - in other words, that the board as presently constituted has done a good job with the reviews.

Edited by Ollie fan


All those whinging that Pert was running the review and that we are weak club in denial can take a break

Good news, we needed change. Will be interesting to see the reviews now.

Edited by 2021

4 minutes ago, DubDee said:

All those whinging that Pert was running the review and that we are weak club in denial can take a break

You’d think so but I doubt that will be the takeaway by many.. 

Time for change, seems like the reviews are doing what they said on the box. 

Never met Pert, seemed like a salesman at heart which has pros and cons. Seems to have outlasted his welcome at 2 clubs but it has to be acknowledged that he also saw a flag at both those clubs so I doubt he’s the chaos agent some on here paint him out to be. 

 
22 minutes ago, drysdale demon said:

Peter Lawrence of course, President, CEO, and Goody's right hand man on match days,

Good Idea DD. Your best post in years....

This is good but too late

Has left his last two clubs in a mess


Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

Featured Content

  • 2025 Player Reviews: #42 Aidan Johnson

    The VFL premiership player was recruited from Werribee to alleviate Melbourne’s forward line woes and give a chop out in the ruck, but he managed only five senior matches in his first season at the club. At times, he was a dominant force at VFL level.

      • Thanks
      • Like
    • 19 replies
  • 2025 Player Reviews: #44 Luker Kentfield

    An exciting young key forward, Kentfield was selected in the 2024 mid-season draft but has yet to make his AFL debut. He was sidelined by a severe bout of pneumonia over the summer, which consequently limited his pre-season. Upon his return a month into the season, he commenced in defence but ultimately impressed with his progress at Casey, particularly in the latter part of the season as a strong marking goal kicking forward.

      • Clap
      • Love
      • Thanks
    • 13 replies
  • AFLW REPORT: West Coast

    Melbourne’s response to last week’s heartbreak was emphatic, as the Demons delivered a statement win over West Coast at a windswept Casey Fields. All of the pre-match hype surrounded the coach’s box matchup of Mick Stinear up against his apprentice, Daisy Pearce along with the gloomy weather forecast. In the end, it was less about tactical chess and more about Melbourne’s relentless execution. With rain looming, the DeeArmy and early birds snapped up the best undercover viewing spots.

      • Clap
      • Love
      • Thanks
      • Like
    • 4 replies
  • AFLW PREVIEW: West Coast

    Epic battle alert.  This Sunday, Casey Fields hosts a coach’s showdown pitting the wits of the master Mick Stinear (92 games, 71.7% win rate) against his protégé Daisy Pearce (16 games, 43.8%). Still early in her coaching journey, Daisy’s record doesn’t yet reflect her impact — but she’s already the best-performed coach at West Coast.Dais’ is mythic.  Like Katniss Everdeen, everyone either wants to kiss her, kill her (sporting metaphor) or be her.  Toothers Daisy Pearce is a role model, someone admired for their heart, humility and humour.

      • Love
      • Thanks
    • 0 replies
  • AFLW REPORT: Port Adelaide

    Well, that was a shock. The Demons 4-game unbeaten run came to a grinding halt in a tense, scrappy affair at the sunny, windy Alberton Oval, with the Power holding on for a 2-point win. The Dees had their chances—plenty of them—but couldn't convert when it mattered most. Port’s tackling pressure rattled the Dees, triggering a fumble frenzy and surprising lack of composure from seasoned players.

      • Thanks
    • 0 replies
  • Welcome to Demonland: Steven King

    The Melbourne Football Club has selected a new coach for the 2026 season appointing Geelong Football Club assistant coach Steven King to the head role.

      • Shocked
      • Thumb Down
      • Clap
      • Haha
      • Love
      • Thanks
      • Like
    • 1,062 replies

Configure browser push notifications

Chrome (Android)
  1. Tap the lock icon next to the address bar.
  2. Tap Permissions → Notifications.
  3. Adjust your preference.
Chrome (Desktop)
  1. Click the padlock icon in the address bar.
  2. Select Site settings.
  3. Find Notifications and adjust your preference.