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The Six Figure Hunt for a New AFL Logo

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La Dee-vina Comedia Legend

La Dee-vina Comedia   16,654

Posted
Posted (edited)

In all seriousness, I think there is another related issue that needs to be resolved first. What is the name of the sport? Is it "Australian Rules Football"? or "Australian Football"? or simply "AFL"?  In recent years there seems to have been a drift to calling it "AFL", but in so doing it becomes confused when referring to the sport itself in other circumstances. For example, does Casey, a VFL team, play AFL? What about the Essendon District Football League? or TAC cup (or whatever it's called now) or school footy? What game are they playing? Is it logical to play a game called by an abbreviation which means "Australian Football League" when the League is actually the administrative body?

If I were at AFL HQ I'd want the question of product name resolved before worrying about a fresh, new logo.

Edited by La Dee-vina Comedia
typo
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Diamond_Jim Legend

Diamond_Jim   12,371

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Posted
2 minutes ago, La Dee-vina Comedia said:

In all seriousness, I think there is another related issue that needs to be resolved first. What is the name of the sport? Is it "Australian Rules Football"? or "Australian Football"? or simply "AFL"?  In recent years there seems to have been a drift to calling it "AFL", but in so doing it becomes confused when referring to the sport itself in other circumstances. For example, does Casey, a VFL team, play AFL? What about the Essendon District Football League? or TAC cup (or whatever it's called now) or school footy? What game are they playing? Is it logical to play a game called by an abbreviation which means Australian Football League" when the League is actually the administrative body?

If I were at AFL HQ I'd want the question of product name resolved before worrying about a fresh, new logo.

Did they ever resolve the ownership of afl.com.

IIRC correctly it was originally registered by a domain name miner. A quick google search shows a site offering the domain name for sale.

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Mazer Rackham Trident

Mazer Rackham   14,971

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1 hour ago, La Dee-vina Comedia said:

If I were at AFL HQ I'd want the question of product name resolved before worrying about a fresh, new logo.

Gil himself calls it "AFL" football. He doesn't care.

 

18 minutes ago, poita said:

Or they could have a competition, and give $1,000 to every junior club in the country. I know mine could make good use of that sort of money.

In our latest episode of continual shark jumping, the AFL has chosen to ignore grass roots footy again, preferring to chase new logos that no-one is crying out for.

Coming hard on the heels of actually spending time at the commission discussing whether to recognise ancient VFA flags as VFL/AFL flags (an initiative got up by the Geelong president which will handily award the Cats another 6 flags, not that that would influence his thinkinh). Meanwhile umpiring standards are as low as anyone can remember, and the match review process is a travesty.

Gil doesn't care.

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Nasher Legend

Nasher   33,607

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Posted
4 hours ago, La Dee-vina Comedia said:

In all seriousness, I think there is another related issue that needs to be resolved first. What is the name of the sport? Is it "Australian Rules Football"? or "Australian Football"? or simply "AFL"?  In recent years there seems to have been a drift to calling it "AFL", but in so doing it becomes confused when referring to the sport itself in other circumstances. For example, does Casey, a VFL team, play AFL? What about the Essendon District Football League? or TAC cup (or whatever it's called now) or school footy? What game are they playing? Is it logical to play a game called by an abbreviation which means "Australian Football League" when the League is actually the administrative body?

If I were at AFL HQ I'd want the question of product name resolved before worrying about a fresh, new logo.

Australian Rules Football. Correct anyone who refers to the sport as AFL, and treat them like heathens from then on.

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Demon Disciple Trident

Demon Disciple   11,740

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Posted
4 hours ago, poita said:

Or they could have a competition, and give $1,000 to every junior club in the country. I know mine could make good use of that sort of money.

Forget it Poita,  the AFL couldn't give a [censored] about grassroots football clubs.

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Mazer Rackham Trident

Mazer Rackham   14,971

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1 hour ago, Nasher said:

Australian Rules Football. Correct anyone who refers to the sport as AFL, and treat them like heathens from then on.

I agree with this, and expect the same reaction as you get when telling soccer fans that it's not "football", it's "association football".

("soccer" being an abbreviation of "association".)

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Chook Legend

Chook   14,998

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I say they just leave it as a rolling logo of the current rule-of-the-week written out in Comic sans, preceded by the words "A game where…" and followed by the words "I'd like to see that!" Example provided for effect (you can imagine the font):

A game where…

players entering the protected zone must teleport fifteen (15)
metres away instantaneously or be shot at dawn.

I'd like to see that!

Edited by Chook
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