New Major Sponsor: Automotive Holdings Group (AHG)

[Canberra Demon 159]

This is the tweet from the club

@melbournefc: AHG will have sole logo positioning on the front and back of our guernsey throughout the 2014, 2015 & 2016 AFL seasons

So SEN are wrong... Shock, I know

You could know me down with a feather with that news,

SEN Wrong about something... who would have guessed with the fine track record they sport.....

[Guest]

Yeah, I would prefer a different back of jumper sponsor OR at worst, a different AHG logo on the back. Looks a bit too amateur just having the website on there.
That being said.... it's bloody fantastic to have the sponsorship well and truly in the bag before the season starts. There is no 2012 style scrambling for sponsors after our first one gave us an offer we couldn't refuse but gave us one that was too good to be true.
Great work PJ. The man is easily the best CEO I have seen at the MFC in my nearly 25 years of supporting the club.

[Straight Sets Simon 23,113]

Any time the logo isn't in a box looks good to me.

[iv'a worn smith 1,979]

Yeah, I would prefer a different back of jumper sponsor OR at worst, a different AHG logo on the back. Looks a bit too amateur just having the website on there.

That being said.... it's bloody fantastic to have the sponsorship well and truly in the bag before the season starts. There is no 2012 style scrambling for sponsors after our first one gave us an offer we couldn't refuse but gave us one that was too good to be true.

Great work PJ. The man is easily the best CEO I have seen at the MFC in my nearly 25 years of supporting the club.

Sponsors smaller in number, better in quality and dollars invested. Also, PJ recognises that our sponsors need to be better serviced and supported by the MFC. Something that was sadly lacking in recent times. Agree 100% that the worth of PJ to this footy club is incalculable.

[edit] as is Glen Bartlett.

Edited November 17, 2013 by iv'a worn smith

[beelzebub 23,242]

Yeah, I would prefer a different back of jumper sponsor OR at worst, a different AHG logo on the back. Looks a bit too amateur just having the website on there.

That being said.... it's bloody fantastic to have the sponsorship well and truly in the bag before the season starts. There is no 2012 style scrambling for sponsors after our first one gave us an offer we couldn't refuse but gave us one that was too good to be true.

Great work PJ. The man is easily the best CEO I have seen at the MFC in my nearly 25 years of supporting the club.

These I think you will find a a quick version 1.0 for expediency. Like the early Webjet ones ( that looked pox ) they will be refined etc before they go to mass printing...thats my thinking anyway :0

[beelzebub 23,242]

Staggering isn't it!

I know this sounds trite but for me this is the best omen of all, this portends well for us as we return to what we were and will be....the Demon spirit of old , in 'properly' coloured guernseys !! I can fathom why this was ever hard, except that the gods and planets were all agin us...Now they are with us.

Go Dees

[rpfc 28,075]

Can we please get a leak of the dollars involved?

Anyone?

[mauriesy 7,184]

Yeah, I would prefer a different back of jumper sponsor OR at worst, a different AHG logo on the back. Looks a bit too amateur just having the website on there.

Any time the logo isn't in a box looks good to me.

If you go to the AHG website, you'll find a comprehensive search facility for a huge range of vehicles at all their Australia-wide dealerships.

You can see why they'd want to featured "ahg.com.au" prominently, regardless of how it looks.

[CHAMP 347]

These I think you will find a a quick version 1.0 for expediency. Like the early Webjet ones ( that looked pox ) they will be refined etc before they go to mass printing...thats my thinking anyway :0

You'd hope so, it looks like something from the Under 9s.

[Straight Sets Simon 23,113]

I thought the Webjet logo looked good.

Having a logo in a big white box doesn't always make it stand out more. I like the look of the AHG one.

[beelzebub 23,242]

Now we wouldnt be Demonland if we didnt get picky about something

Now I would really like to thank AHG for coming on board, but I dont like how the back of the jumper has been done ( rushed )

Id rather the lettering was done simply as white onto the dark background of the jumper. But then again if thats all i can complain about..lol..well its a good day

[jnrmac 19,931]

I love the fact rumours are no longer emanating out of the club. Don't think any of us had any idea this was about to happen.

They are running a tight ship and only announce something when there is something to say. You can't run a strategy when there are leaks to the media all the time. This is a really good sign that the board and administration are working together well.

[Straight Sets Simon 23,113]

I love the fact rumours are no longer emanating out of the club. Don't think any of us had any idea this was about to happen.

They are running a tight ship and only announce something when there is something to say. You can't run a strategy when there are leaks to the media all the time. This is a really good sign that the board and administration are working together well.

I'm still waiting for the Chinese airline to come on board.

[PJ_12345 1,098]

I love the fact rumours are no longer emanating out of the club. Don't think any of us had any idea this was about to happen.

They are running a tight ship and only announce something when there is something to say. You can't run a strategy when there are leaks to the media all the time. This is a really good sign that the board and administration are working together well.

I thought someone posted about AHG almost a week ago....

[DemonOX 8,733]

This is the tweet from the club

@melbournefc: AHG will have sole logo positioning on the front and back of our guernsey throughout the 2014, 2015 & 2016 AFL seasons

So SEN are wrong... Shock, I know

Cheers G

[Ouch! 2,215]

Possibly not the most appropriate thread for this, but the article I read about this (Herald) this morning about the sponsorship announcement also has a comment from Paul Roos regarding the senior assistant and that it's not out of the question that it could come from current assistants...

Along with Roos mentioning that he is giving Jade Rawlings extra responsibilities this year, I get a distinct feeling that Rawlings internally is viewed as a candidate to become the Senior Assistant / Coach after Roos.

I wouldn't be displeased by this, it allows the club to view external candidates for the rest of this year, whilst trialling Rawlings through this year, it also gives Roos more time to work with Rawlings (2-3 years) to groom him if he is the best candidate.

Edited November 17, 2013 by Oucher

[jnrmac 19,931]

No ASX announcement from AHG so the amount of money can't be 'material' to them

[DemonOX 8,733]

Now we wouldnt be Demonland if we didnt get picky about something

Now I would really like to thank AHG for coming on board, but I dont like how the back of the jumper has been done ( rushed )

Id rather the lettering was done simply as white onto the dark background of the jumper. But then again if thats all i can complain about..lol..well its a good day

Stop whinging bb we have a sponsor for the first time prior to Christmas let alone before the season starts.

Enjoy the continued good news since pj and co have arrived.

We all know it's been a bloody long time since we have had a run like this.

Chin up old chap

[Dee Fan 3,247]

No ASX announcement from AHG so the amount of money can't be 'material' to them

They said it's within their existing budget, so no new money required by them.

[sue 9,058]

Great news.

But I'm a bit confused about who AHG is targeting. Does anyone buy a car by looking for a dealer who happens to be a member of their group? Don't most people look at a few models and go to the nearest appropriate dealers and see who gives the best deal? Also, customers will see the finance business through the dealers. Would they go to a dealer because they specifically want AHG finance?

So what exactly is AHG mass-marketing? Are they planning to push the centralised service-booking service perhaps?

I'm sure they know or they wouldn't be throwing money our way. Any marketing-gurus like to explain?

[DemonOX 8,733]

No ASX announcement from AHG so the amount of money can't be 'material' to them

I heard that the $$$ are coming directly from their marketing budget which is great cause it means they r not overspending on top of their budget.

It also means they had money to burn for marketing and they choose us. That says a lot considering how we have been travelling over the last 7 years.

[beelzebub 23,242]

Great news.

But I'm a bit confused about who AHG is targeting. Does anyone buy a car by looking for a dealer who happens to be a member of their group? Don't most people look at a few models and go to the nearest appropriate dealers and see who gives the best deal? Also, customers will see the finance business through the dealers. Would they go to a dealer because they specifically want AHG finance?

So what exactly is AHG mass-marketing? Are they planning to push the centralised service-booking service perhaps?

I'm sure they know or they wouldn't be throwing money our way. Any marketing-gurus like to explain?

got me intrigued as well... but care factor ? lol

They must see it as positioning of some description.

[binman 42,118]

I'm sure someone on demonland will find a negative from today's announcement

[Dee Fan 3,247]

Great news.

But I'm a bit confused about who AHG is targeting. Does anyone buy a car by looking for a dealer who happens to be a member of their group? Don't most people look at a few models and go to the nearest appropriate dealers and see who gives the best deal? Also, customers will see the finance business through the dealers. Would they go to a dealer because they specifically want AHG finance?

So what exactly is AHG mass-marketing? Are they planning to push the centralised service-booking service perhaps?

I'm sure they know or they wouldn't be throwing money our way. Any marketing-gurus like to explain?

Maybe not before but now they will have their name out there and if anyone wants a particular vehicle they can look up their site for the nearest dealer.

They are also involved in Logistics and Refrigerated Transport so they probably want to push this as well; they would be competing against companies like Toll and Linfox and Refrigerated Transport between WA and the Eastern States is a lucrative market.

[McQueen 17,864]

Great news.

But I'm a bit confused about who AHG is targeting. Does anyone buy a car by looking for a dealer who happens to be a member of their group? Don't most people look at a few models and go to the nearest appropriate dealers and see who gives the best deal? Also, customers will see the finance business through the dealers. Would they go to a dealer because they specifically want AHG finance?

So what exactly is AHG mass-marketing? Are they planning to push the centralised service-booking service perhaps?

I'm sure they know or they wouldn't be throwing money our way. Any marketing-gurus like to explain?

Think bigger than just individuals, sue.

There are large companies forking out big dollars to organisations like AHG to deliver and maintain a total fleet service. The company I work for for instance has hundreds of vehicles purchased and leased through AHG.