Jump to content
View in the app

A better way to browse. Learn more.

Demonland

A full-screen app on your home screen with push notifications, badges and more.

To install this app on iOS and iPadOS
  1. Tap the Share icon in Safari
  2. Scroll the menu and tap Add to Home Screen.
  3. Tap Add in the top-right corner.
To install this app on Android
  1. Tap the 3-dot menu (â‹®) in the top-right corner of the browser.
  2. Tap Add to Home screen or Install app.
  3. Confirm by tapping Install.

Featured Replies

Intriguing. I recall some of his analysis had been referred to on this site a couple years ago with respect to where we were taking our shots on goal - i.e. as close as possible with minimal angle; something I had been mildly critical of - as forgetting the pros and cons I felt it was curtailing footy instincts (and in my opinion led to the demise of Garlett, among other issues).

I've always believed Simon is an out-an-out stats-nut - looking to uncover small advantages in an increasingly tight competition on the gains v losses ledger. The high press is a perfect case in point (and for the record, I don't think we genuinely fired a shot with respect to the game-plan in 2019). We leak like mad, it looks ugly, but then we hope to outscore through the attacking advantage. 

That's fine. Simple. But then questions emerged around feasibility. Is the game-style too exhausting to maintain for example? Along with other potentially unforeseen consequences. I think Simon is super-bright as to tactically analysing the long-game of football, but the recruitment of Rob may help sharpen up the insights and bring balance to what we implement.  

Edit: Here's maybe the article I was referring to. https://figuringfooty.com/2017/08/10/the-quality-and-quantity-of-shots-created-by-each-club/

Edited by Skuit

 

The top clubs are using these blokes to drill down and find weaknesses / strengths of both individual players, line trends and game style trends (short and medium terms also).

They look to expose or uncover these strengths weaknesses wherever possible, in many cases we are talking about small incremental gains or losses each week (where teams are closely matched) that might turn the tide a few percent in a player/teams' favour.

Don't discount their value as most of the top clubs have them and from interviews i've listened to over the last few years, most coaches utilise them both at line level and in some case up to the head coach, depending on his view of 'value added' in this field.  Some coaches can't stand it and will distance themselves and/or leave it at line level (including post match reviews on Monday) to sort out.

The bottom line is, most top clubs are using them to extract the nth degree out of their players and to counter the opposition's players and game style from week to week looking for recent change ups / match ups and game day tactics the opp might be using etc etc.

Why wouldn't we want to add this to our arsenal to counter the opp using it against us?  Would be crazy not to if affordable.  Anything that helps with game day analysis / incremental advantages etc has to be a good move imv.

Edited by Rusty Nails

3 minutes ago, Fork 'em said:

Didn't seem to help Port a real lot.

They nailed 3 really good draft picks last year. The draft is often where analytics first comes in to sports, it's easier to quantify numbers on who is likely to be successful whilst it takes a while to change game plans - partly because coaches are often so restrictive to change.

I'd also argue that after losing Wingard and Polec that Port started the season very well - as they often do - then lost their way down the stretch as Kenny started messing with the game plan and selection.

 

 
24 minutes ago, Rusty Nails said:

The top clubs are using these blokes to drill down and find weaknesses / strengths of both individual players, line trends and game style trends (short and medium terms also).

They look to expose or uncover these strengths weaknesses wherever possible, in many cases we are talking about small incremental gains or losses each week (where teams are closely matched) that might turn the tide a few percent in a player/teams' favour.

Don't discount their value as most of the top clubs have them and from interviews i've listened to over the last few years, most coaches utilise them both at line level and in some case up to the head coach, depending on his view of 'value added' in this field.  Some coaches can't stand it and will distance themselves and/or leave it at line level (including post match reviews on Monday) to sort out.

The bottom line is, most top clubs are using them to extract the nth degree out of their players and to counter the opposition's players and game style from week to week looking for recent change ups / match ups and game day tactics the opp might be using etc etc.

Why wouldn't we want to add this to our arsenal to counter the opp using it against us?  Would be crazy not to if affordable.  Anything that helps with game day analysis / incremental advantages etc has to be a good move imv.

I assumed his appointment means that the Jennings role has been made redundant in the FD shake up.

16 minutes ago, A F said:

I assumed his appointment means that the Jennings role has been made redundant in the FD shake up.

Wasn't there some other data dude who just left? I didn't look into it much but got the impression he had been there a while - and maybe not entirely qualified for the role in a contemporary landscape. 


3 hours ago, Lucifer's Hero said:

That was at Port.

Some clubs use the title Senior Assistant Coach.  I think both are the Head Coach's right arm man.  So I'm guessing it will be Richardson for Goodwin.  I think Goodwin was the SAC under Roos.

If your question is who was our 'data analyst' I'm not sure we had one in the contemporary context.  We have 'football analysts' but my guess is they use more traditional and less sophisticated techniques and tools than Younger brings.

Cheers Lucifer.

From all that I can easily find on the interweb Richardson officially doesn't have a title as yet, but I guess that Senior Assistant would be more or less the role he would be expected to slot into once the dust settles.

My question was more who was our Head Asistant Coach season 2019?

I think the answer to that might be Brendan McCarthy, but the last position he had was a development role or possibly Jade Rawlings.  I thought Rawlings actual last title before departing was as forwards line coach, but he seemed to have the stature around the club as being a senior assistant.  Interestingly, Rawlings title at North is actually Senior Assistant Coach.

I know a title is just that and people will perform in roles outside of their strict title, but I do wonder if this lack of clear hierarchy under Goodwin was part of the reason for  a lack of cohesion which 'apparently' (not sure I buy into this conspiracy one way or another) occured within our coaching ranks this season? 

 
4 hours ago, old dee said:

With the exception Goodloss is there anyone we haven't changed?

Who is Mahoney?

 

how-police-academy-cadet-carey-mahoney-c

Edited by Unleash Hell
Am i playing this game right?


4 hours ago, Kent said:

Yawn not convinced it makes any difference

Perhaps it's an age thing 

Any way welcome who ever you are.

 

You've yawned twice in one page. Time for bed old man

Don’t need an analyst to tell you

our field kicking is the worst in the league 

our lack of run and pace in the midfield 

our poor delivery inside forward 50

our poor kicking for goal

 

Much prefer skills skills skills focus 

Sometimes its good to know how bad you are.

But it's even better to know how bad your opponents are.

Hope he can bring both sets of data to the club.

This detail can inspire coaches and players to improve performance.

Will watch with nterest but uncertain if we will ever be informed.

It's a game of infinite variables but chaos theory says there are patterns in the data.

Lets unlock the information and use it wisely

5 hours ago, Lucifer's Hero said:

I think this is a great appointment.  There is so much data that it is easy for clubs to drown in it or traditional 'football analysts' to use it simplistically.  It takes work and skill converting it to meaningful information that non techies can understand in an instant.  That covers both the presentation of data and more importantly providing real insight into a game and extracting the important aspects for decisions and strategy .

This is how he described his role at Port, on Linedin:

  • Providing and communicating advanced statistical analysis of game trends, teams, and players to key members within the football department.
  • Presenting team strategy and opposition analysis to the Head Assistant Coach both during the week and on gameday.
  • Maintaining a stable data infrastructure with many different users and active data sources in Adelaide and around the country.

Last year the Saints poached the Hawks equivalent to Robert Younger, Darren O'Shaughnessy who had been with Clarkson for 7 years. 

The is an essential role at a football club and look forward to the impact Rob's work has.

 

LH, your research and thoroughness in your  posts is impressive. One of the reasons why dl is a legitimate alternative for me to mainstream football media.


I don’t mind the Appointment at all, but isn’t this what Craig Jennings was doing. Sure sounded like it when he was interviewed on Radio. 
 

Let’s hope Rob is much better at it, because Jennings sure over Complicated a fairly simple Game!!

To everyone bashing this appointment. I suggest you go on his website and look at the stuff he was putting out there before he signed on with Port. 

For example http://figuringfooty.com/2016/09/22/a-fresh-way-to-think-about-footy-gws-v-western-bulldogs-guest-post/. If you don't think this type of stuff is valuable. You probably also think think the fat footballers of yesteryear would smash fitter footballers now cause they kicked higher scores.

North Melbourne also poached Glenn Luff from Champion Data last season to do the roll their.

Port Adelaide, the well known and envied Silicon Valley of the AFL. 


10 hours ago, Skuit said:

Intriguing. I recall some of his analysis had been referred to on this site a couple years ago with respect to where we were taking our shots on goal - i.e. as close as possible with minimal angle; something I had been mildly critical of - as forgetting the pros and cons I felt it was curtailing footy instincts (and in my opinion led to the demise of Garlett, among other issues).

I've always believed Simon is an out-an-out stats-nut - looking to uncover small advantages in an increasingly tight competition on the gains v losses ledger. The high press is a perfect case in point (and for the record, I don't think we genuinely fired a shot with respect to the game-plan in 2019). We leak like mad, it looks ugly, but then we hope to outscore through the attacking advantage. 

That's fine. Simple. But then questions emerged around feasibility. Is the game-style too exhausting to maintain for example? Along with other potentially unforeseen consequences. I think Simon is super-bright as to tactically analysing the long-game of football, but the recruitment of Rob may help sharpen up the insights and bring balance to what we implement.  

Edit: Here's maybe the article I was referring to. https://figuringfooty.com/2017/08/10/the-quality-and-quantity-of-shots-created-by-each-club/

Robert Younger, who works in analytics at Port Adelaide, wrote on Twitter that data from the past five seasons reveals the average footballer, under average pressure, kicks the Gawn shot 83 per cent of the time.

9 hours ago, Skuit said:

Wasn't there some other data dude who just left? I didn't look into it much but got the impression he had been there a while - and maybe not entirely qualified for the role in a contemporary landscape. 

It was Pete Roberts, Football Technology Manager who was part of Mahoney's Football Department.  I think he had been there 7/8 years.  It is possible that he didn't keep up with industry changes.   Glen Luff and Rob Younger are both ex Champion Data so would be really up to date and know how to use the raw data for decision making.  We also have two Football Analysts.

iirc there was a time when each line coach had their own Data Analyst but that seems to have gone long ago.

I would guess the new Data Analyst role supersedes or changes some of Football Analyst/Technology roles.  Hopefully the new role is part of the Coaching Group and not part of the Football Department as the coaches will be his primary 'clients' during the season.

Edited by Lucifer's Hero

  • Author
11 minutes ago, Lucifer's Hero said:

It was Pete Roberts, Football Technology Manager who was part of Mahoney's Football Department.  I think he had been there 7/8 years.  It is possible that he didn't keep up with industry changes.   Glen Luff and Rob Younger are both ex Champion Data so would be really up to date and know how to use the raw data for decision making.  We also have two Football Analysts.

iirc there was a time when each line coach had their own Data Analyst but that seems to have gone long ago.

I would guess the new Data Analyst role supersedes or changes some of Football Analyst/Technology roles.  Hopefully the new role is part of the Coaching Group and not part of the Football Department as the coaches will be his primary 'clients' during the season.

The article does note we are looking to employ 3 part time data assistants (or technicians. Can't quite remember).

Seems like they are really beefing this part of the footy ops up

 
11 hours ago, John Demonic said:

giphy.gif

No, that's not last year's data analyst.  It's just one of our relentlessly negative posters at work.


Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

Featured Content

  • AFLW REPORT: Western Bulldogs

    We’re back! That was fun. The Mighty Dees’ Season 10 campaign is off toa flying start with a commanding 48-point winover the Western Bulldogs, retaining the Hampson-Hardeman Cup in style. After a hard-fought first half in slippery conditions, the Dees came out in the second half and showcased their trademark superior class, piling on four goals in the third termand never looked back.

    • 1 reply
  • REPORT: Hawthorn

    The final score in Saturday's game against Hawthorn was almost identical to that from their last contest three months ago. Melbourne suffered comprehensive defeats in both games, but the similarities ended there.When they met in Round 9, the Demons were resurgent, seeking to redeem themselves after a lacklustre start to the season. They approached the game with vigour and dynamism, and were highly competitive for the first three quarters, during which they were at least on par with the Hawks. In the final term, they lapsed into error and were ultimately overrun, but the final result did not accurately reflect their effort and commitment throughout the match.

    • 2 replies
  • CASEY: Box Hill

    The Casey Demons ended the regular season on a positive note and gained substantial momentum leading into the finals when they knocked the Box Hill Hawks off the top of the VFL ladder in their final round clash at Casey Fields. More importantly, they moved out of a wild card position in the finals race and secured a week's rest as they leapfrogged up the ladder into fifth place with their decisive 23-point victory over the team that had been the dominant force in the competition for most of the season.

    • 0 replies
  • PREGAME: Collingwood

    The final game of the 2025 Season is finally upon us and the Demons may have an opportunity to spoil the Magpies Top 4 aspirations when they face them on Friday Night. Who comes in and who goes out?

      • Like
    • 62 replies
  • PODCAST: Hawthorn

    The Demonland Podcast will air LIVE on Monday, 18th August @ 8:00pm. Join Binman & I as we dissect the Dees disappointing loss to the Hawthorn.
    Your questions and comments are a huge part of our podcast so please post anything you want to ask or say below and we'll give you a shout out on the show.
    Listen LIVE: https://demonland.com/

      • Like
    • 39 replies
  • POSTGAME: Hawthorn

    The Demons were sloppy all day and could not stop the run and carry of the fast moving Hawthorn as the Hawks cruised to an easy 36 point win. Is the season over yet?

      • Love
      • Like
    • 229 replies

Configure browser push notifications

Chrome (Android)
  1. Tap the lock icon next to the address bar.
  2. Tap Permissions → Notifications.
  3. Adjust your preference.
Chrome (Desktop)
  1. Click the padlock icon in the address bar.
  2. Select Site settings.
  3. Find Notifications and adjust your preference.