Skip to content
View in the app

A better way to browse. Learn more.

Demonland

A full-screen app on your home screen with push notifications, badges and more.

To install this app on iOS and iPadOS
  1. Tap the Share icon in Safari
  2. Scroll the menu and tap Add to Home Screen.
  3. Tap Add in the top-right corner.
To install this app on Android
  1. Tap the 3-dot menu (⋮) in the top-right corner of the browser.
  2. Tap Add to Home screen or Install app.
  3. Confirm by tapping Install.

New CEO - Gary Pert

Featured Replies

 
 

Quotes from the article:

"He was endorsed by the Demons board on Wednesday after being described as the standout candidate from a short-list of five. Pert, who comes with the blessing of the AFL, will replace Peter Jackson, who is contracted until the end of October".

"The Demons considered Pert the perfect fit for a club on the rise, as well as his expertise in new facilities as Melbourne is set to announce plans for a new training and administration base away from their current set-up at the MCG and adjacent AAMI Park".

For mine, he fits the bill of having a breadth of experience in clubs and the industry, knows his way around the halls of AFL HQ and is our Board's choice. 

The more I think about it the more I like it.  He is a very good operator.

No leaks!  Well done MFC for keeping it quiet!

Edited by Lucifer's Hero

Big coup. Very experienced with many contacts in the media and corporate space. Given how things ended with the filth i imagine he will have a point to prove. Welcome.

Edited by Jibroni

1 minute ago, Stretch Johnson said:

Just read that too. I'm normally glass half full on anything MFC but very concerned about this.

I was told by a passionate Collingwood supporter who both he and wife had independent professional dealings with Pert that Pert was toxic at Collingwood. When I was told this Collingwood had just done it's review and Pert left. he even said to bet on Collingwood to make finals after he left because rifts would be healed.

 

 

Greg Denham article... “Pert best of short list of 5.

Took Pies from zeros to hero’s, doubled members and has expertise in new facilities with Melbourne expected to announce is expected to announce a move away from current MCG and AMMI Park set up.”

Paraphrasing but interesting all round.


More excited by that tidbit about announcing a new training and admin base!

1 minute ago, Wrecker45 said:

Just read that too. I'm normally glass half full on anything MFC but very concerned about this.

I was told by a passionate Collingwood supporter who both he and wife had independent professional dealings with Pert that Pert was toxic at Collingwood. When I was told this Collingwood had just done it's review and Pert left. he even said to bet on Collingwood to make finals after he left because rifts would be healed.

 

On face value it appears a solid appointment, but I seem to recall Pie mutterings in Pert's last period as CEO.


I think, on the face of it, that it's a terrific appointment.

If the AFL and Peter Jackson are happy with it and endorse it, then I can't see a problem with it.  The bloke knows the game, knows how to be a CEO and has a good track record of doing good things.  

Outside of rumours ad rumblings, which we have no idea how true they are, this seems like a great move for the club.

I wonder if Roosy was asked an opinion about this as they are former teammates and good friends still.

Anyway did not see this coming but good on melbourne because even the main footy reporters obviously didn't get the scoop. Maybe things arent leaking out anymore. When they talked about it on classified the other week Perts name wasn't mentioned. He has big shoes to fill. 

I'm somewhat concerned hearing this.

PJ and the board have rarely set a foot wrong but how he left Collingwood has me concerned.

If he buys a very expensive desk then batten down the hatches.

Edited by Colin B. Flaubert

Would have been tough as CEO with Eddie having his hands in everything.


Damn, I was hoping to get the CEO role....

Good luck to Pert, I think I would have been a more entertaining appointment...

We won't know if this will be a successful appointment for a few years yet, however, i much prefer a CEO with AFL experience as opposed to the likes of Paul McNamee/Tracy Gaudry coming from other sporting fields.

Approved by the AFL (which is still unfortunately a necessary tick), approved by the board and the stand-out candidate in a field of 5, of which PJ would have had the biggest say.

Comfortable with this decision, and what's more, it keeps Mahoney firing in his current role as Footy GM (another big tick).

9 minutes ago, Wiseblood said:

I think, on the face of it, that it's a terrific appointment.

If the AFL and Peter Jackson are happy with it and endorse it, then I can't see a problem with it.  The bloke knows the game, knows how to be a CEO and has a good track record of doing good things.  

Outside of rumours ad rumblings, which we have no idea how true they are, this seems like a great move for the club.

I'm not a rumour type of person (unless there is a riddle) and I only met the person who told me this once but I spoke to the bloke for a couple of hours at a kids birthday party and he knew intimate details about the dees and certain players at the dees.

He was just glad Pert was gone for the culture of Collingwood. And said they would reap the benefits of him leaving.

 

 
15 minutes ago, Cards13 said:

As long as he ain’t buying pubs..

........................or desks.................................or loans from the club.


Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

Featured Content

  • NON-MFC: Round 01

    With Opening Round done and dusted, Round 1 sees the full AFL competition finally swing into action for 2026. Discuss all the games this week that do not involve the Dees, share your tips, and let us know which results would suit Demons best.

      • Like
    • 125 replies
  • PODCAST: 2026 Season Preview

    The boys previewed the 2026 Season sharing their early impressions of the new coach, the new players, observations from preseason training, and what they've made of the new game style. They also look ahead to the season with their predictions, the players they expect to rise, their expectations for the team, and what they see as a realistic pass mark for Melbourne in 2026.

    • 14 replies
  • PREVIEW: St. Kilda

    When the Demons blew their 46-point lead at Marvel Stadium in Round 20 last year, the fallout was enormous. Like an event straight out of a Shakespearean tragedy, Melbourne’s final-quarter collapse left fans reeling and the club grappling with the aftermath. 

    • 9 replies
  • PREGAME: St. Kilda

    With just over two weeks until their opening match of the 2026 AFL Premiership season, the Demons are already well on the path to redemption and have the Saints firmly in their sights ahead of their mid-March clash at the MCG. What do you think the team will look like when they run out on to the G?

    • 549 replies
  • NON-MFC: 2026 Opening Round

    Finally the 2026 AFL Premiership Season is upon us. While Melbourne sits out Opening Round, there is still plenty of footy to enjoy with five non-MFC clashes to kick off the new season. It all begins on Thursday night with a blockbuster at the SCG as Sydney hosts Carlton in what should be a strong early test for both sides. On Friday night, Gold Coast gets its chance to open the season in front of a home crowd when the Suns and Christian Petracca take on Geelong at People First Stadium. Saturday features a double-header, starting in the afternoon with Greater Western Sydney and Clayton Oliver meeting the Hawks at Engie Stadium. That is followed on Saturday night by Brisbane Lions hosting the Western Bulldogs at the Gabba, with the Lions embarking on their campaign to win the Threepeat. Opening Round wraps up on Sunday night at the MCG, where St Kilda takes on Collingwood in the only game in town in the first week of the season. There is no shortage of storylines across the round, so discuss all the action from the non-MFC games of Opening Round.

      • Like
    • 557 replies
  • REPORT: Richmond

    Mars is not usually a place known for lighting strikes but on Friday evening it happened twice in the vicinity of the stadium in Ballarat that carries the name and is a half completed building site with limited capacity for spectators.

    • 4 replies

Account

Navigation

Search

Search

Configure browser push notifications

Chrome (Android)
  1. Tap the lock icon next to the address bar.
  2. Tap Permissions → Notifications.
  3. Adjust your preference.
Chrome (Desktop)
  1. Click the padlock icon in the address bar.
  2. Select Site settings.
  3. Find Notifications and adjust your preference.