My Heart Beats True - 2014 Membership Campaign Launched

Here is the Ad - http://www.melbourne...2014-membership

Membership Tally says: 12,178

You can add 4 more to that tally. Just renewed my family.

The site must be getting slammed because it timed out a few times. Either that or Ticketmaster sucks.

I got a notification about the automatic membership deduction which stated that the 2014 deduction would be made on 1 November. I think that there are plenty like me. There may a lot of members in waiting!

Good to see Jesse being part of the campaign.

Perhaps they could have squeezed Roosy in there in the last minute.

Good to see Jesse being part of the campaign.

Perhaps they could have squeezed Roosy in there in the last minute.

I will probably get shot down and I don't want to be a wet blanket but I just wish we could actually see Hogan play a bit before making him a poster child for the club. We tend to do this at Melbourne, hype things up too much and get ahead of ourselves.

I will probably get shot down and I don't want to be a wet blanket but I just wish we could actually see Hogan play a bit before making him a poster child for the club. We tend to do this at Melbourne, hype things up too much and get ahead of ourselves.

I agree completely, but the above is not what I get angry at - I will be angry if we allow him in front of the media before his first game, or if we have an extended '[censored]' piece on the website before his first game, or if we build up his first game for any reason.

I think Jackson is smarter than that and I know Roos will protect him.

Hogan is not the answer to our prayers. He is a good footy player who can help us win footy games in the future.

Using 18 year olds as marketing tools is in the rear-view I hope.

I will probably get shot down and I don't want to be a wet blanket but I just wish we could actually see Hogan play a bit before making him a poster child for the club. We tend to do this at Melbourne, hype things up too much and get ahead of ourselves.

It's a valid point, although if it sells a few more memberships while the hype is high I'm all for it.

It's a valid point, although if it sells a few more memberships while the hype is high I'm all for it.

I believe the opposite.

If we do to Hogan what we did to Watts in 2009 that would be a disaster - we swapped 10k at the gate and a few hundred memberships for ruining a kids introduction to AFL.

He should never have played, and if it cost us $100k not to play him - so be it.

Same with Hogan.

Good to see Jesse being part of the campaign.

Perhaps they could have squeezed Roosy in there in the last minute.

I'm a big fan, it's a well designed piece of art really.

I like the moto, steering clear from the excessive history yet still blends whilst looking forward to the future.

The photoshopping with the hint of light in the background is just fantastic. In all honesty it's one of the better pieces I've seen.

I also like in their now video how they have steered clear of the white jumpers (exc. Hogan because we only have footage within him in the white).

For those who haven't seen it yet.

http://www.melbournefc.com.au/video/2013-09-09/my-heart-beats-true-2014-membership

http://membership.melbournefc.com.au/

12,178 members and counting. Get going people!

I believe the opposite.

If we do to Hogan what we did to Watts in 2009 that would be a disaster - we swapped 10k at the gate and a few hundred memberships for ruining a kids introduction to AFL.

He should never have played, and if it cost us $100k not to play him - so be it.

Same with Hogan.

Although the difference with Hogan is that he's ready to go round one, Watts wasn't - let alone the Queens birthday weeks later.

The games he played (and dominated) in the VFL is enough to merit excitement for his introduction, and include him on the banner. If Viney is on there after his first season I don't see why Hogan can't be either.

Although I completely agree with you both, I would hate see another "Hogan is our savior like thread" with people expecting him to come out and immediately play like a Lance Franklin, or prime Jonathan Brown. It's the same kind of bias and hype people get caught up with regarding the top 10 draft picks.

Does this mean you can't sign up if you have an arrhythmia?

http://membership.melbournefc.com.au/

12,178 members and counting. Get going people!

sounds familiar. not really innovative it must be said, but i expect a significant rise.

I wonder how many of those are roll over members like myself compared to peeps who have joined post Roos signing

The video's not too bad, actually.

http://www.melbournefc.com.au/video/2013-09-09/my-heart-beats-true-2014-membership

Given the material we have to work with, I reckon they're doing about as well as they can.

ha! they've wacked Hogan in there already. No pressure.

I wonder how many of those are roll over members like myself compared to peeps who have joined post Roos signing

I hope they keep stats on who is joining cause of Roos as it will be real interesting to c the effect he has on membership.

Will also be interesting to c what number of members hold off until they c results on the field too.

Tbh u can't blame them considering the last 7 yrs.

Does this mean you can't sign up if you have an arrhythmia?

Well we have players with heart problems why not supporters.

Well we have players with heart problems why not supporters.

I think the heart problems would come when we start having close games... For now its probably just liver issues

a friend of mine who was questioning whether to sign up again for next year rang in today to renew his membership based on Roos coming on board, the membership team said they have been very busy with similiar reasons since Friday!

Would be great to get to that 40k mark and really start to lay some foundations for a new culture and club!

Signed up this morning. 44 years and counting. I am not one to make rash predictions and while I do not for one second want to suggest we will make the finals, I will just say I reckon going to the footy in 2014 will be a far more enjoyable experience than the last 5 years. Then again, that's not saying much. It needs to be. Still, I have not felt this confident about our rightful place in AFL in a long time.

Does anyone here remember a 'T-shirt Design' competition held by the MFC about a year ago? Winner was going to have his/her design put into production and also win a range of prizes..

The competition was cancelled for some reason.. And a winner was never announced... My design at the time.. is EXACTLY what the new membership campaign slogan and design is.. but the 'heart' symbol was our red 'M' in the shape of a heart..

I feel partly used and partly impressed that it was something that I sorta came up with it would seem...

Signed up this morning. 44 years and counting. I am not one to make rash predictions and while I do not for one second want to suggest we will make the finals, I will just say I reckon going to the footy in 2014 will be a far more enjoyable experience than the last 5 years. Then again, that's not saying much. It needs to be. Still, I have not felt this confident about our rightful place in AFL in a long time.

It's been a long time since we have mentioned the MFC and finals in the same breath or paragraph and I like it, i like it a lot.

44 years is a long time congrats on sticking fat iws

Gonna talk to the old man tomorrow night, get it all sorted this week methinks.

Credit to the club for rolling out this campaign earlier than usual on the back of the PR announcement (no pun intended)