Jump to content

2022 Financial Report


Satan

Recommended Posts

https://www.melbournefc.com.au/news/1038702?fbclid=IwAR2gzo8vYI-YYwDRQGHRgd4H4r3SrlI0-qCOSoNcHFxa0EnpxUWjbrtFXos
 

2.1 mill operating profit
and should get better next year with increased membership , sponsorship and merchandise sales( the last 6 weeks of demon shop sales are not included in the figures)

Edited by Satan
  • Like 10
  • Thanks 4
  • Love 2
Link to comment
Share on other sites

On field success leads to off field financial success. Very difficult to be financially secure if not playing and winning finals.

well done all. Great outcome with hopefully more to follow over the next few years 

  • Like 4
Link to comment
Share on other sites

6 minutes ago, BDA said:

On field success leads to off field financial success. Very difficult to be financially secure if not playing and winning finals.

well done all. Great outcome with hopefully more to follow over the next few years 

Yep I think Jaguar would be well pleased with our new flag and extra exposure. It may well fuel the image of well heeled and prosperous supporters but is that really so bad.

Is it a crime to have nice cars, be skilled in outdoor winter sports and have  a more sophisticated cheese palette?

No mergers or relocotions ever for this financially responsible club.

Edited by leave it to deever
  • Like 5
  • Thanks 1
  • Haha 1
Link to comment
Share on other sites

5 minutes ago, Dr. Gonzo said:

If the year wasn't impacted by covid the club's estimates point to a $6.1m profit. That is outstanding!

Hopefully next season is covid free and we can really start capitalising on our success.

The  non melb Qb game and non  nt game cost us millions

  • Like 2
  • Sad 1
Link to comment
Share on other sites

Next year will be a 'down' year in terms of the ANZAC eve game and Queens birthday blockbuster games both being away.  We do play the pies again as a home game but it is late in the season and there is a good chance they might be done by then which might reduce the crowd.

This isn't necessarily a terrible thing - we will get a natural bounce due to the premiership win next year and have these up our sleeves in 2023.

  • Like 1
Link to comment
Share on other sites


Think back 10 years ago and this bring a tear to your eye.  We were on our knees financially.

It is a great to be doing well especially considering the Covid impact, we should not have to compromise anything.

Assuming we continue to perform well the next few years, we will set a new bar for average crowd sizes, prime time games and membership numbers.

  • Like 5
  • Thanks 1
Link to comment
Share on other sites

1 hour ago, leave it to deever said:

Yep I think Jaguar would be well pleased with our new flag and extra exposure. It may well fuel the image of well heeled and prosperous supporters but is that really so bad.

Is it a crime to have nice cars, be skilled in outdoor winter sports and have  a more sophisticated cheese palette?

No mergers or relocotions ever for this financially responsible club.

If it's an EV, and preferably with blade battery technology then is good.

  • Like 1
  • Facepalm 1
Link to comment
Share on other sites

That is a result that we could only have dreamed of nine years ago and in spite of the heavy impact of Covid. This puts us back up with the Big Clubs, just shows what can be done when surrounded by hard working brilliant people.💕❤️💙

  • Like 4
Link to comment
Share on other sites

3 hours ago, deelusions from afar said:

Next year will be a 'down' year in terms of the ANZAC eve game and Queens birthday blockbuster games both being away.  We do play the pies again as a home game but it is late in the season and there is a good chance they might be done by then which might reduce the crowd.

This isn't necessarily a terrible thing - we will get a natural bounce due to the premiership win next year and have these up our sleeves in 2023.

We've got the Dogs on opening night and Essendon as a home game in round 3 though which should help offset the other two. Plus the Alice game and home games against Pies & Blues later in the season which could draw crowds depending on how they are performing.

  • Like 1
Link to comment
Share on other sites

13 minutes ago, Jaded No More said:

To have not only a successful club on field, but a financially, culturally and structurally stable one off the field, is something I don't think any of us could have dreamt of less than a decade ago.

Last time we dared dream was in 2008/2009 and it was all about our forthcoming dynasty in 2011/12/13. That was several footballing lifetimes ago, it feels like. At least we're now on track to become the New York Yankees, which is the real dream.

  • Like 2
Link to comment
Share on other sites


Most of the GF prizemoney goes to the players:

"There was a $4.7m increase in player payments,
including $0.5m relating to the players share of AFL prizemoney as a result of winning the
Premiership."

Now for the stuff to keep an eye on:

$2.4M in prepayments for merchandise and memberships paid for before 31 October.  That alone wipes out the profit.

$34M for sale of Leighoak and Bentleigh club.  $11M went to paying debt.  That is why we are "debt free"...we sold assets.

What is yet to be explained is how a Future Fund will generate the $2M of profit in the current environment, that these venues did for us, on a capital base of only $23M.  i.e. a 10% return each and every year!

  • Like 12
  • Thanks 2
Link to comment
Share on other sites

Big footy Thread linking to all club reports for 2021 if you like comparisons - We aren't there yet as the accounts haven't been released...

https://www.bigfooty.com/forum/threads/2021-financials-thread.1286821/

Can look back at the leaner years as well for context about how things have changed! :pj:

  • Like 2
  • Thanks 1
Link to comment
Share on other sites

3 hours ago, DeeZone said:

This puts us back up with the Big Clubs, just shows what can be done when surrounded by hard working brilliant people.

Not having a go at you... Just picking up on something that I hope is a little amusing:

Yeah, we were surrounded by hard wokring and brilliant people. Then, eventually, we opened the doors and let some of them in.

  • Haha 4
Link to comment
Share on other sites

1 hour ago, george_on_the_outer said:

There was a $4.7m increase in player payments,
including $0.5m relating to the players share of AFL prizemoney as a result of winning the
Premiership."

Interesting to see that there was a decrease in the soft salary cap of around $3M which also contributed to the profit.

Definitely a bit of smoke and mirrors.

Next year is when we need to hit our straps.

Edited by Diamond_Jim
  • Like 4
Link to comment
Share on other sites

1 hour ago, george_on_the_outer said:

$2.4M in prepayments for merchandise and memberships paid for before 31 October.  That alone wipes out the profit.

Well accounting aint my strong point but this item impacts the balance sheet every single year (pre paid memberships) and has to land somewhere.  So yeah like every year it may be misleading long term but imagine how massive our profit would be if it landed next year. Um I think

 

1 hour ago, george_on_the_outer said:

What is yet to be explained is how a Future Fund will generate the $2M of profit in the current environment, that these venues did for us, on a capital base of only $23M.  i.e. a 10% return each and every year!

Very good question. My bank acc is paying 0.05% interest.  Could we put it all into Super😄

Btw I thought most clubs organised their books so as not to show too large a profit otherwise the AFL will ignore any request for assistance.

 

 

  • Like 1
  • Thinking 1
Link to comment
Share on other sites

4 hours ago, DeeZone said:

That is a result that we could only have dreamed of nine years ago and in spite of the heavy impact of Covid. This puts us back up with the Big Clubs, just shows what can be done when surrounded by hard working brilliant people.💕❤️💙

And loyal supporters that refused to abandon the club. We have by far the best supporters of any club, we didn't jump on board this year, we've been there for ever.

  • Like 2
Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Demonland Forums  

  • Match Previews, Reports & Articles  

    FROZEN by Whispering Jack

    Who would have thought?    Collingwood had a depleted side with several star players out injured, Max Gawn was in stellar form, Christian Petracca at the top of his game and Simon Goodwin was about to pull off a masterstroke in setting Alex Neal-Bullen onto him to do a fantastic job in subduing the Magpies' best player. Goody had his charges primed to respond robustly to the challenge of turning around their disappointing performance against Fremantle in Alice Springs. And if not that, t

    Demonland
    Demonland |
    Melbourne Demons 7

    TURNAROUND by KC from Casey

    The Casey Demons won their first game at home this year in the traditional King’s Birthday Weekend clash with Collingwood VFL on Sunday in a dramatic turnaround on recent form that breathed new life into the beleaguered club’s season. The Demons led from the start to record a 52-point victory. It was their highest score and biggest winning margin by far for the 2024 season. Under cloudy but calm conditions for Casey Fields, the home side, wearing the old Springvale guernsey as a mark of res

    Demonland
    Demonland |
    Casey Articles

    PREGAME: Rd 15 vs North Melbourne

    After two disappointing back to back losses the Demons have the bye in Round 14 and then face perennial cellar dweller North Melbourne at the MCG on Saturday night in Round 15. Who comes in and who goes out?

    Demonland
    Demonland |
    Melbourne Demons 189

    PODCAST: Rd 13 vs Collingwood

    The Demonland Podcast will air LIVE on Tuesday, 11th June @ 8:30pm. Join George, Binman & I as we analyse the Demons loss at the MCG against the Magpies in the Round 13 on Kings Birthday. You questions and comments are a huge part of our podcast so please post anything you want to ask or say below and we'll give you a shout out on the show. If you would like to leave us a voicemail please call 03 9016 3666 and don't worry no body answers so you don't have to talk to a human. L

    Demonland
    Demonland |
    Melbourne Demons 36

    VOTES: Rd 13 vs Collingwood

    Captain Max Gawn has a considerable lead over reigning champion Christian Petracca in the Demonland Player of the Year Award. Steven May, Alex Neal-Bullen & Jack Viney make up the Top 5. Your votes for the loss against the Magpies. 6, 5, 4, 3, 2, 1.

    Demonland
    Demonland |
    Melbourne Demons 41

    POSTGAME: Rd 13 vs Collingwood

    Once again inaccuracy and inefficiency going inside 50 rears it's ugly head as the Demons suffered their second loss on the trot and their fourth loss in five games as they go down to the Pies by 38 points on Kings Birthday at the MCG.

    Demonland
    Demonland |
    Melbourne Demons 415

    GAMEDAY: Rd 13 vs Collingwood

    It's Game Day and the Demons are once again faced with a classic 8 point game against a traditional rival on King's Birthday at the MCG. A famous victory will see them reclaim a place in the Top 8 whereas a loss will be another blow for their finals credentials.

    Demonland
    Demonland |
    Melbourne Demons 941

    BOILED LOLLIES by The Oracle

    In the space of a month Melbourne has gone from chocolates to boiled lollies in terms of its standing as a candidate for the AFL premiership.  The club faces its moment of truth against a badly bruised up Collingwood at the MCG. A win will give it some respite but even then, it won’t be regarded particularly well being against an opponent carrying the burden of an injured playing list. A loss would be a disaster. The Demons have gone from a six/two win/loss ratio and a strong percentag

    Demonland
    Demonland |
    Match Previews 3

    CLEAN HANDS by KC from Casey

    The Casey Demons headed into town and up Sydney Road to take on the lowly Coburg Lions who have been perennial VFL easy beats and sitting on one win for the season. Last year, Casey beat them in a practice match when resting their AFL listed players. That’s how bad they were. Nobody respected them on Saturday and clearly not the Demons who came to the game with 22 players (ten MFC), but whether they came out to play is another matter because for the most part, their intensity was lacking an

    Demonland
    Demonland |
    Casey Articles
  • Tell a friend

    Love Demonland? Tell a friend!

×
×
  • Create New...