29,053 currently.

https://membership.melbournefc.com.au/

"Be part of the journey" 

An overworked and overused phrase that is used by politicians, bureaucrats, and just about everyone else  that has no conviction or passion. 

Perhaps they could have added ""as we go forward, be part of the journey"

And perhaps qualify the slogan by stating that Rome was not built in a day.  

From a marketing perspective, a big fail.  

Bleed Red and Blue, Raise Hell or something that stirs something, anything. 

 

Or: “Be part of the journey - highway to Hell, or finals”

2 hours ago, hemingway said:

"Be part of the journey" 

An overworked and overused phrase that is used by politicians, bureaucrats, and just about everyone else  that has no conviction or passion. 

Perhaps they could have added ""as we go forward, be part of the journey"

 

This really needs to be fleshed out a little more.

Where is the appeal to 'families'... I mean 'hard-working families'... I mean 'hard-working Victorian families.'.. or perhaps 'hard-working Victorian mums and dads'?

"As we go forward, we want hard-working Victorian families to join us on our journey as we strive to realise our core values of being a successful and sustainable club into the future."

Or you could scrap all that and just borrow from Julia Gillard: "We are us!"

Edited January 3, 20187 yr by Grapeviney

“Be part of the Victorian journey - BYO kevlar vest and pump action shotgun” 

On 29/12/2017 at 11:15 AM, Lucifer's Hero said:

Article on each club's latest membership

http://www.afl.com.au/news/2017-12-29/on-the-campaign-trail-your-clubs-membership-drive

I've extracted a summary and added comparisons to roughly the same time in 2017'.

 

For a so called power club that gets prime time games & privileges , Carltons membership is very average.

2 hours ago, Ethan Tremblay said:

“Be part of the Victorian journey - BYO kevlar vest and pump action shotgun” 

'Mad Max XII, Part of the Journey'???

52 minutes ago, rjay said:

For a so called power club that gets prime time games & privileges , Carltons membership is very average.

I see it the other way around...for an average club, it has quite powerful membership.

1 hour ago, rjay said:

For a so called power club that gets prime time games & privileges , Carltons membership is very average.

Makes one think the AFL has an agenda.... and guess what.. MFC is not part of it

46 minutes ago, Diamond_Jim said:

Makes one think the AFL has an agenda.... and guess what.. MFC is not part of it

Our 12 Premierships are in Black and White....

4 hours ago, Sir Why You Little said:

Our 12 Premierships are in Black and White....

Next one to be in Red and Blue (without any horrible white away/clash jumper rubbish).

I'm pretty keen on playing finals, but in 10 years time we will probably be [censored] again. I don't let performances dictate my love or passion for the team. I'm sure we will play finals in the not so distant future and maybe even win one, but i sure as hell know it'll go [censored] up and will be down the bottom again.

Edited January 5, 20187 yr by MurDoc516

On 04/01/2018 at 1:46 AM, Rodney (Balls) Grinter said:

Next one to be in Red and Blue (without any horrible white away/clash jumper rubbish).

Are you colour blind?

Got my membership package while I was in Australia on holiday. 

Got the scarf but it wasn’t bad this time.

Agree on the slogan. Wet lettuce stuff.

9 hours ago, Colin B. Flaubert said:

Got my membership package while I was in Australia on holiday. 

Got the scarf but it wasn’t bad this time.

Agree on the slogan. Wet lettuce stuff.

Can you post a pic of the scarf? i won't get one until round 1 as I'm an Afl member (although i wear my 2010 one, which imo is the best scarf we've had this decade).

7 hours ago, praha said:

Can you post a pic of the scarf? i won't get one until round 1 as I'm an Afl member (although i wear my 2010 one, which imo is the best scarf we've had this decade).

Hey Colin

Have they shorted the scarf by the mandatory 7mm again this 

year?

I have every scarf since 1989 and that is the average length decrease annualised

give a few more years and it will no longer be a scarf

What a Gyp!

On 1/6/2018 at 12:03 AM, MurDoc516 said:

I'm pretty keen on playing finals, but in 10 years time we will probably be [censored] again. I don't let performances dictate my love or passion for the team. I'm sure we will play finals in the not so distant future and maybe even win one, but i sure as hell know it'll go [censored] up and will be down the bottom again.

That's the spirit!

Just think we'll have a new rebuild to look forward to in 10 years

5 hours ago, jackaub said:

Hey Colin

Have they shorted the scarf by the mandatory 7mm again this 

year?

I have every scarf since 1989 and that is the average length decrease annualised

give a few more years and it will no longer be a scarf

What a Gyp!

It hasn't been a scarf in years.

@jackaub and @praha

Here it is (as Roosy once said).

The reverse side is red with blue lettering and bars. Plus no logo and no ‘Member 2018’ patch.

2 hours ago, Colin B. Flaubert said:

@jackaub and @praha

Here it is (as Roosy once said).

The reverse side is red with blue lettering and bars. Plus no logo and no ‘Member 2018’ patch.

We should be able to spend the next three days and about 100 more posts questioning the meaning of a lack of "2018" on the scarf. Does this mean it will be the last scarf handed out free with memberships for the next few years? Or a decade? Or forever? Is it deliberate or is it just a design error? Or a manufacturing error?  Has Jack Watts tampered with the knitting machinery? Or does it mean Hogan's off to Fremantle?

3 hours ago, Colin B. Flaubert said:

@jackaub and @praha

Here it is (as Roosy once said).

The reverse side is red with blue lettering and bars. Plus no logo and no ‘Member 2018’ patch.

the reverse side must be for away games.....nice to see no white 

Did all members receive their scarf with their membership pack? I received the membership pack but no scarf, and heard rumours of some people receiving multiple scarfs. Not too fussed about whether or not I get it, but would just like to know what's going on.

10 minutes ago, Good Times Grimes said:

Did all members receive their scarf with their membership pack? I received the membership pack but no scarf, and heard rumours of some people receiving multiple scarfs. Not too fussed about whether or not I get it, but would just like to know what's going on.

No scarf here either with the pack and they sent me the wrong membership cards for the kids.

1 hour ago, Demon77 said:

No scarf here either with the pack and they sent me the wrong membership cards for the kids.

Probably the same people who sent out the finals info last year.

We are still not flash in a few areas.

2 minutes ago, old dee said:

Probably the same people who sent out the finals info last year.

We are still not flash in a few areas.

It was disappointing.

 I spoke to someone from the membership department via phone in regards to customising the kids cards back in October, it would have been nice for them to receive the cards with their favourite players on there in time for Christmas. 

I did receive a "sorry about that" though.