The club seems to have abandoned the #myheartbeatstrue hashtag in favour of the new #raisehell slogan on its social media accounts.

Whaddya reckon?

Obviously it's fiercer, but it's an interesting strategy to move away from the link with the theme song, and something with which people are already familiar and is ingrained and habitual. 

Given that most people use several hashtags anyway when posting on Insta or Twitter, I guess the obvious question is "porque no los dos" - why not both?

I liked #myheartbeatstrue. Holds a bit more sentimental value I guess. #raisehell is short and sharp though, I like it. 

Edited March 31, 20178 yr by ArtificialWisdom

I like it. Fiercer is definitely the right word. #raisehell is evocative and powerful. I read #myheartbeatstrue as linked more to loyalty. That's not to say the club no longer values loyalty, but I think we want to become a fierce and feared football club. Don't all AFL clubs?

Edited March 31, 20178 yr by A F

I'd love to see 'raisehell' on our membership bumper stickers!

I like it. Finally we renounce Mamby Pambyism for good I hope. Sorry mums if it frightens the kids.

 

Edited March 31, 20178 yr by america de cali

Yep raisehell is the go, my heart beats true is too nice, I don't want us to be a nice football club anymore I want us to be ruthless in everything we do 

#Raisehell is a better #hashtag because it’s #shorter (and no, people do not read many #books these days).

I like it.

We went from the Fuschias to the Demons and #raisehell follows the sentiments behind that change.

One gazillion times better. 

Edited March 31, 20178 yr by Ethan Tremblay

Tick from me.

49 minutes ago, america de cali said:

I like it. Finally we renounce Mamby Pambyism for good I hope. Sorry mums if it frightens the kids.

 

Obviously a Boston Legal fan

It's good to see the club add these little touches to embrace the Demon side of the equation, e,.g "Hell's Bells", #raisehell

It's fine to brand around ties to the city, but we have the most badass moniker in the league. Embrace it I say.

We have been through hell with this club so it is only fitting.

 

I love it, #raisehell

far better than #theyknowwe'recoming

 

#heartbeatstrue was fitting when we were rubbish and loyalty (or insanity) was the only reason to follow. #raisehell certainly fits with where we are and what we want represent. I love it.

 

2 hours ago, america de cali said:

I like it. Finally we renounce Mamby Pambyism for good I hope. Sorry mums if it frightens the kids.

 

Not in the slightest 

Edited March 31, 20178 yr by KLV

Added a poll to the top of the page. 

3 hours ago, Danelska said:

far better than #theyknowwe'recoming

 

#CantUseApostrophesInAHashtag

Deemons #raisehell 

 

#raise hell  suits our rise up the ladder.

44 minutes ago, Chook said:

#CantUseApostrophesInAHashtag

#raisehe'll

???

I hate hashtags period #ihatehashtags

6 hours ago, Danelska said:

far better than #theyknowwe'recoming

 

 

 

Prefer 'Go Fuschias'