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Do you like the new 2017 hashtag #RaiseHell?  

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Posted

The club seems to have abandoned the #myheartbeatstrue hashtag in favour of the new #raisehell slogan on its social media accounts.

Whaddya reckon?

Obviously it's fiercer, but it's an interesting strategy to move away from the link with the theme song, and something with which people are already familiar and is ingrained and habitual. 

Given that most people use several hashtags anyway when posting on Insta or Twitter, I guess the obvious question is "porque no los dos" - why not both?

  • Like 2

Posted (edited)

I like it. Fiercer is definitely the right word. #raisehell is evocative and powerful. I read #myheartbeatstrue as linked more to loyalty. That's not to say the club no longer values loyalty, but I think we want to become a fierce and feared football club. Don't all AFL clubs?

Edited by A F
  • Like 7
Posted

I'd love to see 'raisehell' on our membership bumper stickers!

  • Like 5
Posted (edited)

I like it. Finally we renounce Mamby Pambyism for good I hope. Sorry mums if it frightens the kids.

 

Edited by america de cali
  • Like 4

Posted

Yep raisehell is the go, my heart beats true is too nice, I don't want us to be a nice football club anymore I want us to be ruthless in everything we do 

  • Like 4

Posted

It's good to see the club add these little touches to embrace the Demon side of the equation, e,.g "Hell's Bells", #raisehell

It's fine to brand around ties to the city, but we have the most badass moniker in the league. Embrace it I say.

  • Like 7
Posted

 

I love it, #raisehell

  • Like 1

Posted (edited)
2 hours ago, america de cali said:

I like it. Finally we renounce Mamby Pambyism for good I hope. Sorry mums if it frightens the kids.

 

Not in the slightest 

Edited by KLV
  • Like 2

Posted

Deemons #raisehell 

 

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