Jump to content

Port Adelaide $2 Mill in debt


Sir Why You Little

Recommended Posts

2M loss for 2014

1.6M Loss for 2013

2M loss for 2012

Net assets in 2013 $5m, so reduce that by $2M in 2014 to net assets of $3M.

They are still " in the black" but with losses continuing to mount especially after the move to Adelaide oval was supposed to improve their financial position by $4M p.a., then

their future is not too bright.

However both Adelaide and Port's AFL licences are held by the SANFL, who does bleed them both dry.......and they can bail them out if needed as well.

Link to comment
Share on other sites

40,000 average crowd and 50,000 members (or close enough to). If they aren't turning a profit it's not because of long term viability, it's because the SANFL are bleeding them dry.

Truckloads of $$$ walking away!!

Link to comment
Share on other sites

40,000 average crowd and 50,000 members (or close enough to). If they aren't turning a profit it's not because of long term viability, it's because the SANFL are bleeding them dry.

Is their annual report out yet? You could prove or disprove that pretty quickly if so.

If their financial losses are due to being hammered by their parent company, you wouldn't think that's all that big a deal considering the parent company could probably easily reverse the situation. Wouldn't think there's all that much for anyone to worry about so long as the SANFL is doing okay.

Link to comment
Share on other sites

Both Crows and Port now own their own Liscence. Both Clubs paid Millions to take back ownership from the SANFL. This one off huge cost would be factored into any financials for the past year. Both Clubs are also re negotiating their AO terms with the SMA. They are asking for the same ( or similar) returns to the Clubs hiring out the MCG. Once these terms are negotiated, then we will see both Clubs return to profit. Keep in mind that Port are coming from a long way back and have accrued major debt over the last 5 or 6 years. They have struggled to sell their Corporate Facilities as well. Kochie and KT have done a tremendous job, but here is still some way to go.

  • Like 4
Link to comment
Share on other sites

May be they can merge with Essendon as that would be another excellent business deal.

Link to comment
Share on other sites


Both Crows and Port now own their own Liscence. Both Clubs paid Millions to take back ownership from the SANFL. This one off huge cost would be factored into any financials for the past year. Both Clubs are also re negotiating their AO terms with the SMA. They are asking for the same ( or similar) returns to the Clubs hiring out the MCG. Once these terms are negotiated, then we will see both Clubs return to profit. Keep in mind that Port are coming from a long way back and have accrued major debt over the last 5 or 6 years. They have struggled to sell their Corporate Facilities as well. Kochie and KT have done a tremendous job, but here is still some way to go.

You're right Sambo...I was working off the 2013 financials, and the licenses reverted to Port in March this year.

Given that situation now, they are in serious trouble, as the AFL/SANFL have thrown $3M a year for the past 3 years at them. WIth only $3M in assets they will almost certainly find themselves in the same situation they were in in 2009 and again in 2011.

From wiki:

During the 2009 pre-season Port Adelaide announced that they had requested an immediate seven-figure sum from the AFL in a bid to ease its financial crisis. Port Adelaide had accumulated a consolidated debt totaling $5.1 million and was unable to pay its players; they had lost $1.4 million the season before, a year in which they finished 13th, and had their average home crowds drop to little more than 23,000.[25] However the financial assistance was denied by the league, with AFL chief executive Andrew Demetriou saying that they would have to undergo an intensive application process and work with the SANFL who own Port Adelaide's AFL licence.[26] On 20 May, Port were handed $2.5 million in debt relief by the SANFL, and on 15 June were handed a $1 million grant by the AFL commission.[27][28] By the end of the season the financial situation had reached the point where either the Port Adelaide Magpies (also suffering from crippling debt) or Port Adelaide could be forced to fold.

and again:

In May 2011 the SANFL sought to take control of Port Adelaide to ensure the club remains competitive. Despite the SANFL underwriting $5 million of Port's debt in 2010, the takeover failed when the SANFL was unable to get a line of credit to cover Port Adelaide's future debts. On 1 June it was announced that the AFL would underwrite $1.25 million in debt to protect its $1.25 billion television rights. AFL Chief executive Andrew Demetriou, offered $9 million over the next three years to help the club, ahead of the move to the Adelaide Oval, which resulted in the resignation of the Chief Executive, Mark Haysman, who was replaced by Keith Thomas, and three board members. The AFL gave the money to the SANFL with strict conditions that they give Port Adelaide three million dollars a year, for three years.

  • Like 1
Link to comment
Share on other sites

The sooner it becomes a money pool from all football related income and split evenly between the clubs tbbe better. That way the AFL can do what they want in terms of maximising revenue without the worry of losing on a GWS vs st Kilda played at 4.40 on mothers day game. They clubs can then gain funds on sponsership and membership and whatever else. It is national competition that could not generate the required funds without all the clubs playing their part. Leave blockbusters being blockbusters, it seems the only rational way with the inequality if draws, fixturing etc.

Link to comment
Share on other sites

The Adelaide Oval is a sensational venue but unless they can find a way of making it financially viable for both clubs it's pointless playing games there. The crowd figures both clubs were getting were brilliant, I don't think I saw one single game that wasn't at least 80% full, so there is no excuse for them not being allowed to make a tidy profit from almost every home game.

This is exactly why Geelong will forever be the strongest financially, they own the ground and make a massive profit on every single game there. And it's only going to get better as they upgrade Simmonds Stadium.

Link to comment
Share on other sites

Most clubs have bad stadium deals, gold coast has a bad deal according to Eddie everywhere, west coast and Fremantle have good deal's, the MCG give a good return, the MCC also give the dees a million a year, that's one thing we can be grateful to CS, going back to being a sporting section of the MCC

Link to comment
Share on other sites

Most clubs have bad stadium deals, gold coast has a bad deal according to Eddie everywhere, west coast and Fremantle have good deal's, the MCG give a good return, the MCC also give the dees a million a year, that's one thing we can be grateful to CS, going back to being a sporting section of the MCC

Yes they do. I am just amazed how bad the Adelaide Oval deal is considering everyone has witnessed what a disgrace the Docklands has been.

Adelaide oval was seen as the saviour for both clubs.

Pure spin obviously.

Link to comment
Share on other sites

Doesn't say much for Kochies business expertise.

Eh? As far as branding and expansion goes, Port has taken great strides both on and off the field. The club has $2 million debt, but 50,000+ members and a great team that's enjoyable to watch. The club is commercially attractive and that's what Kochie has turned them into. You sound bitter.

Link to comment
Share on other sites

So you hate Port that much DF

Its the deal of the century. Fire sale everything must go!

  • Like 1
Link to comment
Share on other sites


Are you saying they need an injection of funds?

Cash crops and secret labs would help their cash flow.

If this does not work for some strange reason then they just need to employ the comedy act of Hird and Little.

Link to comment
Share on other sites

You're right Sambo...I was working off the 2013 financials, and the licenses reverted to Port in March this year.

Given that situation now, they are in serious trouble, as the AFL/SANFL have thrown $3M a year for the past 3 years at them. WIth only $3M in assets they will almost certainly find themselves in the same situation they were in in 2009 and again in 2011.

From wiki:

During the 2009 pre-season Port Adelaide announced that they had requested an immediate seven-figure sum from the AFL in a bid to ease its financial crisis. Port Adelaide had accumulated a consolidated debt totaling $5.1 million and was unable to pay its players; they had lost $1.4 million the season before, a year in which they finished 13th, and had their average home crowds drop to little more than 23,000.[25] However the financial assistance was denied by the league, with AFL chief executive Andrew Demetriou saying that they would have to undergo an intensive application process and work with the SANFL who own Port Adelaide's AFL licence.[26] On 20 May, Port were handed $2.5 million in debt relief by the SANFL, and on 15 June were handed a $1 million grant by the AFL commission.[27][28] By the end of the season the financial situation had reached the point where either the Port Adelaide Magpies (also suffering from crippling debt) or Port Adelaide could be forced to fold.

and again:

In May 2011 the SANFL sought to take control of Port Adelaide to ensure the club remains competitive. Despite the SANFL underwriting $5 million of Port's debt in 2010, the takeover failed when the SANFL was unable to get a line of credit to cover Port Adelaide's future debts. On 1 June it was announced that the AFL would underwrite $1.25 million in debt to protect its $1.25 billion television rights. AFL Chief executive Andrew Demetriou, offered $9 million over the next three years to help the club, ahead of the move to the Adelaide Oval, which resulted in the resignation of the Chief Executive, Mark Haysman, who was replaced by Keith Thomas, and three board members. The AFL gave the money to the SANFL with strict conditions that they give Port Adelaide three million dollars a year, for three years.

George, the 2 Clubs are still trying to sort out their ongoing deal. If they can get something similar to the Melbourne Based or Perth Based clubs, it will be a lay down miserere that financial security will follow. Port have been down trodden since their 2007 GF appearance. They have had their fair weather supporters jump on since the middle of 2013 once the Team started to look like winning. Before that, at Aami Stadium, Port supporters didn't like going there as they felt that Stadium belonged to the Crows. Tarps were used to cover thousands of empty seats. As it's been well documented, they no longer need the tarps. AO has been rocking, the Team firing and the Admin Staff are doing a great job in re engaging their supporter base. With the right deal at AO, they (and the Crows) will be very stable heading into the next 20 years or so. This is all reliant on both teams performing well (Not so much the Crows with highest average attendance in the League even though they had a poor year by their standards).

Link to comment
Share on other sites

Port wanted to move to AO at any cost, if the dees done a similar deal everyone would be calling it incompetence, kochies is not as smart as people think he is, the AO could see a desperado from a mile away, this is what happens when you tell the seller you want the House, came hell or high water, when negotiating any business deal, you must always make the other party think you are willing to take it or leave it. If this happens again next year then port have wasted the 9 million the AFL gave them, this makes me angry when the dees were in heavy debt didn't see the AFL giving as 9 million.

Edited by not angry anymore
Link to comment
Share on other sites

Port wanted to move to AO at any cost, if the dees done a similar deal everyone would be calling it incompetence, kochies is not as smart as people think he is, the AO could see a desperado from a mile away, this is what happens when you tell the seller you want the House, came hell or high water, when negotiating any business deal, you must always make the other party think you are willing to take it or leave it. If this happens again next year then port have wasted the 9 million the AFL gave them, this makes me angry when the dees were in heavy debt didn't see the AFL giving as 9 million.

Spot on Angry.

I want to know who is cleaning up here.

AFL Club members (us) should not be paying for this considering the earning potential Port & The Crows have at this venue.

2014 is the best potential Port has had. One kick from a GF, full houses of happy spending supporters. If they are going to lose $2 Mill this year what hope have they got going forward??

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Demonland Forums  

  • Match Previews, Reports & Articles  

    TROUBLE by The Oracle

    Situated roughly in Australia's geographic centre, Alice Springs has for many years been a troubled town suffering from intermittent crime waves, particularly among its younger residents. There was a time a little while ago when things were so bad that some even doubted the annual AFL game in the town would proceed.  Now, the hope is that this Sunday’s Melbourne vs Fremantle encounter will bring joy to the residents of the town and that through the sport and the example of the participants,

    Demonland
    Demonland |
    Match Previews

    Welcome to Demonland: Luker Kentfield

    With the Melbourne Football Club's first pick in the 2024 AFL Mid-Season Draft and pick number 11 overall the Demon's selected Western Australian key forward Luker Kentfield from Subiaco.

    Demonland
    Demonland |
    Melbourne Demons 237

    TRAINING: Tuesday 28th May 2024

    Veteran Demonland Trackwatcher Kev Martin returned to the training track to bring you the following observations from Gosch's Paddock this morning. Beautiful morning for training. The dew has dried, out from AAMI, quiet chatting. Maysie does his heart symbol. 7 in rehab, Turner, Hore, Sestan, BBB, Petty, Spargo and Schache. All in runners. Melky weighted and change of angles work. Salem has his individual program. White cap (no contact), Howes, Woewodin and Sparrow

    Demonland
    Demonland |
    Training Reports

    GALLANT by KC from Casey

    The world “gallant” is not one that is readily acceptable to losing teams in our game of football so when it was used in the context of the Casey Demons’ loss to Sandringham in yesterday’s match at Casey Fields, it left a bitter taste in the mouth.  The Demons went into the game against the St Kilda affiliated Zebras with the advantage of playing on their home turf (not that this has been a major asset in 2024) and with very little else going in their favour. The Saints have close to a full

    Demonland
    Demonland |
    Casey Articles

    MEANWHILE by Whispering Jack

    … meanwhile, at about the same time that Narrm was putting its feet on the accelerator to obliterate the long-suffering Euro-Yroke combination, I heard someone mention in passing that Kuwarna was leading Waalitj Marawar by a whopping 46 to 1 halfway through the second quarter of their game over in Adelaide. “What is football coming to?” I asked myself.  In front of my eyes, the Demons were smashing it through the midfield, forcing turnovers and getting the footy to their forwards who w

    Demonland
    Demonland |
    Match Reports

    PREGAME: Rd 12 vs Fremantle

    The Demons head back on the road for the fourth time this season as the travel to Alice Springs to take on the Fremantle Dockers at Treager Park on Sunday afternoon. Who comes in and who goes out?

    Demonland
    Demonland |
    Melbourne Demons 262

    PODCAST: Rd 11 vs St. Kilda

    The Demonland Podcast will air LIVE on Monday, 27th May @ 8:30pm. Join George, Binman & I as we analyse the Demons victory at the MCG over the Saints in the Round 11. You questions and comments are a huge part of our podcast so please post anything you want to ask or say below and we'll give you a shout out on the show. If you would like to leave us a voicemail please call 03 9016 3666 and don't worry no body answers so you don't have to talk to a human. Listen & Chat LIVE

    Demonland
    Demonland |
    Melbourne Demons 30

    VOTES: Rd 11 vs St. Kilda

    Captain Max Gawn has a considerable lead over reigning champion Christian Petracca in the Demonland Player of the Year Award. Steven May, Alex Neal-Bullen & Jake Lever make up the Top 5. Your votes for the win against the Saints. 6, 5, 4, 3, 2, 1.

    Demonland
    Demonland |
    Melbourne Demons 54

    POSTGAME: Rd 11 vs St. Kilda

    After a very wasteful first half of footy the Demons ended up cruising to a clinical victory over the Saints by 38 points at the MCG and ultimately reclaimed a coveted spot in the Top 4.

    Demonland
    Demonland |
    Melbourne Demons 401
  • Tell a friend

    Love Demonland? Tell a friend!

  • Podcast 

  • Podcast 

  • Podcast Stream 


    Open Stream in
    New Window
        TuneIn    Opens in New Tab
  • Support Demonland  



  • 2021 Premiership  

  • Social Media 

  • Non MFC Games  

    NON-MFC: Round 12

    Discussion of all the other games that don't involve the Demons in Round 12 ... READ MORE

    Demonland | Round 12

  • Match Preview      

    TROUBLE by The Oracle

    This week’s round involves the first of the second group of byes in 2024 and added attention to the two teams fighting for ascendancy in the logjam of clubs in the race for one of the competition’s vital top four spots ... READ MORE

    Demonland | May 30

  • 2024 Midseason Draft  

    Welcome to Demonland: Luker Kentfield

    With the Melbourne Football Club's first pick in the 2024 AFL Midseason Draft and pick number 11 overall the Demon's selected key forward Luker Kentfield from Subiaco ... READ MORE

    Demonland | May 29

  • PreGame      

    PREGAME: Rd 12 vs Fremantle

    The Demons head back on the road to Alice Springs to take on the Fremantle Dockers at Treager Park on Sunday. Who comes in and who goes out? ...READ MORE

    Demonland | May 28

  • Training  

    Tuesday, 28th May 2024

    Veteran Demonland Trackwatcher Kev Martin returned to the training track to bring you the following observations from Gosch's Paddock this morning ... READ MORE

    Demonland | May 28

  • Latest Podcast      

    PODCAST: Rd 11 vs St. Kilda

    The boys dissected the clinical victory over the Saints lauding the Masterclass of Max Gawn & praising our defence ... LISTEN

    Demonland | May 28

  • Casey Report      

    GALLANT by KC from Casey

    The world “gallant” is not one that is readily acceptable to losing teams in our game of football so when it was used in the context of the Casey Demons’ loss to Sandringham in yesterday’s match at Casey Fields, it left a bitter taste in the mouth ... READ MORE

    Demonland | May 28

  • Match Report      

    MEANWHILE by Whispering Jack

    ... meanwhile, at about the same time that Narrm was putting its feet on the accelerator to obliterate the long-suffering Euro-Yroke combination, I heard someone mention in passing that Kuwarna was leading Waalitj Marawar by a whopping 46 to 1 halfway through the second quarter of their game over in Adelaide ... READ MORE

    Demonland | May 27

  • Post Game      

    POSTGAME: Rd 11 vs St. Kilda

    After a wasteful first half the Demons cruised to a clinical victory over the Saints by 38 points at the MCG and reclaimed a coveted spot in the Top 4 ...READ MORE

    Demonland | May 26

  • Votes      

    VOTES: Rd 11 vs St. Kilda

    Captain Max Gawn has a considerable lead over reigning champion Christian Petracca in the Demonland Player of the Year Award. Steven May, Alex Neal-Bullen & Jake Lever make up the Top 5. Your votes for the win against the Saints. 6, 5, 4, 3, 2, 1 ...READ MORE

    Demonland | May 26

  • Game Day      

    GAMEDAY: Rd 11 vs St. Kilda

    It's Game Day and after 2 losses on the trot the Dees must win against the Saints today at the MCG to keep in touch with the Top 4. A loss today will see them drop out of the Top 8 for the first time since 2020 ... READ MORE

    Demonland | May 26

  • Player Interview  

    PODCAST: Kade Chandler Interview

    I interview Kade Chandler about his road from being overlooked in the draft to his rookie listing to his apprenticeship as a sub to VFL premiership player to his breakout 2023 season to mainstay in the Forward line and much more ... LISTEN

    Demonland | May 01

  • Next Match 

    .

    Round 12

       vs   

    Sunday 2nd June 2024
    @ 01:00pm (TP)

  • MFC Forum  

  • Match Previews & Reports  

  • Training Forum  

  • AFLW Forum  

  • 2024 Player Sponsorship

  • Topics

  • Injury List  


      PLAYER INJURY LENGTH
    Tom Fullarton Hamstring Test
    Harrison Petty Ankle Test
    Daniel Turner Calf Test
    Marty Hore Calf 2-3 Weeks
    Josh Schache Foot 2-3 Weeks
    Jake Lever Knee 3-4 Weeks
    Jake Melksham ACL 3-5 Weeks
    Charlie Spargo Achilles TBC
    Joel Smith Suspension TBA

  • Player of the Year  


        PLAYER VOTES
    1 Max Gawn 129
    2 Christian Petracca 84
    3 Steven May 70
    4 Alex Neal-Bullen 59
    5 Jack Viney 43
    6 Jake Lever 40
    7 Clayton Oliver 34
    8 Bayley Fritsch 31
    9 Kysaiah Pickett 26
    10 Christian Salem 24

        FULL TABLE
  • Demonland Interviews 



  • Upcoming Events 

×
×
  • Create New...