Jump to content

MEMBERSHIP TALLY 2025

george_on_the_outer
george_on_the_outer
in Melbourne Demons

Featured Replies

53 minutes ago, Demon Dynasty said:

Presently 15.8% down on 2024

-18% on our 2022/23 peaks

We may struggle to hit 55k.

Should be 70k plus if we had kept the consistency of 2021-2023.

I still think that with a rejuvenated list and coaching staff, and playing some exciting style of footy, things can improve fats. Regardless if we play finals or not.

Give me 2018 again.

  • Quote
    • Like 1
     

    Plenty will sign up once Goody and his boring game plan have left the building.

  • Quote
    • Like 3
    22 minutes ago, sydneydee said:

    Plenty will sign up once Goody and his boring game plan have left the building.

    to be perfectly honest, anything over 50k is a 'win' for mfc - our standard attendance is 25k or thereabouts; our membership-to-attendee # remains quite strong

    the notion that we are a big or even a mid-sized club is a misnomer; we're clearly not - we're always around about par with the aints, and barely ahead of footscray and north, purely from a membership perspective

    at our most successful, post-premiership, we achieved around 70k members - at our lowest ebb, a bit over a decade ago, we were around half that i seem to recall

    now, admittedly, memberships for all clubs have 'grown' since the mid 00s, but memberships are a 'nice' thing for the club not something that actually effects the day to day of what is happening from an afl-wide or an organisational standpoint; from head office's pov the only thing that matters is that broadcast revenue (from the saudi pif via dazn now) and wagering revenue (from a myriad of gambling agencies) continues to rise

  • Quote
    • Like 2
     

    They just grilled our membership dropoff on Footy Classified apparently? Did anyone see it?

  • Quote
    17 hours ago, praha said:

    They just grilled our membership dropoff on Footy Classified apparently? Did anyone see it?

    Yep they just showed the drop away vs what was projected by Pert just after the flag and put up his quote saying we were aiming to become a big club with 75k members and big crowds etc

  • Quote
    • Like 1

    33 minutes ago, Demon Dynasty said:

    Yep they just showed the drop away vs what was projected by Pert just after the flag and put up his quote saying we were aiming to become a big club with 75k members and big crowds etc

    Just the vulture media eating the carcass. How come they did not talk about this in 2022 or 2023?

  • Quote
    • Like 1
    • Haha 1

    We have lost 9,794 members vs 2024 (so far).

    Let's conservatively say each membership brings in roughly $120 on average

    Leaving us roughly $1.17 million down on 2024

  • Quote
    • Like 2
    • Sad 1
    16 minutes ago, Demon Dynasty said:

    We have lost 9,794 members vs 2024 (so far).

    Let's conservatively say each membership brings in roughly $120 on average

    Leaving us roughly $1.17 million down on 2024

    I calc the average cost to be $190 so the drop in revenue is close to $1.875 ml.

    On a slightly brighter not, to offset that, the club might make special membership offers to help. And ANZAC and KB being Home games will also help offset the lost membership revenue.

    It is next year that the $ pain will be felt!

    Edited by Lucifers Hero

  • Quote
    • Like 5
     
    • Author
    3 hours ago, Lucifers Hero said:

    I calc the average cost to be $190 so the drop in revenue is close to $1.875 ml.

    On a slightly brighter not, to offset that, the club might make special membership offers to help. And ANZAC and KB being Home games will also help offset the lost membership revenue.

    It is next year that the $ pain will be felt!

    ...plus the sponsorship dollars when the sponsors realise there are 20% fewer Melbourne members to sell product to.....

  • Quote
    • Like 4
    3 hours ago, Lucifers Hero said:

    I calc the average cost to be $190 so the drop in revenue is close to $1.875 ml.

    On a slightly brighter not, to offset that, the club might make special membership offers to help. And ANZAC and KB being Home games will also help offset the lost membership revenue.

    It is next year that the $ pain will be felt!

    Who would bother going to those marquee games to watch our woeful efforts.

    I've been twice this year & its obvious to me & everyone around me the glaring tactical problems but the Brains Trust seems oblivious.

  • Quote

    what surprises me a little is the assumption that the membership fall is simply a result of the teams lack of on field success .I suspect that a significant group of supporters are completely disilluisioned by the AFL attitude to the Dees.They have had to swallow the AFls handling of tne Brayshaw incident ,the Mac Andrew Drafting ,the Petracca incident and free agency compensation .It is apparent that we do not rate highly at headquarters and we seem always to be behind the 8 ball with the AFL.

  • Quote
    • Like 3
    • Love 1
    4 hours ago, Lucifers Hero said:

    I calc the average cost to be $190 so the drop in revenue is close to $1.875 ml.

    On a slightly brighter not, to offset that, the club might make special membership offers to help. And ANZAC and KB being Home games will also help offset the lost membership revenue.

    It is next year that the $ pain will be felt!

    Bring on the Serious personel changes

    It has to happen

  • Quote
    • Like 1
    2 hours ago, Cranky Franky said:

    Who would bother going to those marquee games to watch our woeful efforts.

    I've been twice this year & its obvious to me & everyone around me the glaring tactical problems but the Brains Trust seems oblivious.

    Don’t worry CF there will be plenty of Tigers and Filth supporters to take our places in the stands. Should still get 50 & 70k.

  • Quote
    • Like 1
    8 hours ago, george_on_the_outer said:

    ...plus the sponsorship dollars when the sponsors realise there are 20% fewer Melbourne members to sell product to.....

    And less marquee/ prime time games to expose their brands.

  • Quote
    • Like 1

    17 hours ago, DeeZone said:

    Don’t worry CF there will be plenty of Tigers and Filth supporters to take our places in the stands. Should still get 50 & 70k.

    They would have been budgeting 75k-80k you would think so 50k & 70k would be a huge blow (dollar wise)

  • Quote
    • Sad 1
    44 minutes ago, Dr. Gonzo said:

    They would have been budgeting 75k-80k you would think so 50k & 70k would be a huge blow (dollar wise)

    If members don’t turn up their $$’s are already in the till, the filth and Tiges $$’s are always welcome and the way that pies are playing they might fill the stadium.

  • Quote
    • Like 2
    17 hours ago, Demon Disciple said:

    Haven’t even ticked over 49k for members yet.

    60k is now a pipe dream.

    Sad but true Demon Disciple looks like we have gone back to our 20-21 numbers, the boys better get their skates on or next year could be a train wreck.

  • Quote
    • Like 1
    28 minutes ago, DeeZone said:

    If members don’t turn up their $$’s are already in the till

    AFL finances are rubbery at best but I'm not certain this is exactly how it works

  • Quote
    • Haha 1
    24 minutes ago, Dr. Gonzo said:

    AFL finances are rubbery at best but I'm not certain this is exactly how it works

    Sorry Dr. Gonzo what I meant is our membership dollars are already in the clubs bank acct whether we turn up or not. Not sure how the AFL distribute the extra dollars from oppo supporters but I would imagine the more that turn up the better for our bottom line.

  • Quote
    • Like 4

    1 hour ago, DeeZone said:

    Sorry Dr. Gonzo what I meant is our membership dollars are already in the clubs bank acct whether we turn up or not. Not sure how the AFL distribute the extra dollars from oppo supporters but I would imagine the more that turn up the better for our bottom line.

    Yeah I think it's more the stadium that pays out based on attendances rather than the AFL but who knows. I remember seeing charts a while back stating how much each club made from different crowd numbers at MCG and Docklands, the MCG dollars went up significantly after 60k (and it didn't distinguish between members/non-members).

    This is severely out of date but look at page 8 in this document from 2011.

    AFL funding doc

    Edited by Dr. Gonzo

  • Quote
    • Like 1
    • Thanks 1

    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.

    Guest
    Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
    Reply to this topic...
    Go to topic listing

    Featured Content

    • PREVIEW: Richmond

      A few years ago, the Melbourne Football Club produced a documentary about the decade in which it rose from its dystopic purgatory of regular thrashings to the euphoria of a premiership victory. That entire period could have been compressed in a fast motion version of the 2025 season to date as the Demons went from embarrassing basket case to glorious winner in an unexpected victory over the Dockers last Saturday. They transformed in a single week from a team that put in a pedestrian effort of predictably kicking the ball long down the line into attack that made a very ordinary Bombers outfit look like worldbeaters into a slick, fast moving side with urgency and a willingness to handball and create play with shorter kicks and by changing angles to generate an element of chaos that yielded six goals in each of the opening quarters against Freo. 

      • 0 replies
      Demonland
      Demonland

    • NON-MFC: Round 07

      Round 7 gets underway in iconic fashion with the traditional ANZAC Day blockbuster. The high-flying Magpies will be looking to solidify their spot atop the ladder, while the Bombers are desperate for a win to stay in touch with the top eight. Later that evening, Fremantle will be out to redeem themselves after a disappointing loss to the Demons, facing a hungry Adelaide side with eyes firmly set on breaking into the top four. Saturday serves up a triple-header of footy action. The Lions will be looking to consolidate their Top 2 spot as they head to Marvel Stadium to clash with the Saints. Over in Adelaide, Port Adelaide will be strong favourites at home against a struggling North Melbourne. The day wraps up with a fiery encounter in Canberra, where the Giants and Bulldogs renew their bitter rivalry. Sunday’s schedule kicks off with the Suns aiming to bounce back from their shock defeat to Richmond, taking on the out of form Swans.Then the Blues will be out to claim a major scalp when they battle the Cats at the MCG. The round finishes with a less-than-thrilling affair between Hawthorn and West Coast at Marvel. Who are you tipping and what are the best results for the Demons?

      • 3 replies
      Demonland
      Demonland

    • REPORT: Fremantle

      For this year’s Easter Saturday game at the MCG, Simon Goodwin and his Demons wound the clock back a few years to wipe out the horrible memories of last season’s twin thrashings at the hands of the Dockers. And it was about time! Melbourne’s indomitable skipper Max Gawn put in a mammoth performance in shutting out his immediate opponent Sean Darcy in the ruck and around the ground and was a colossus at the end when the game was there to be won or lost. It was won by 16.11.107 to 14.13.97. There was the battery-charged Easter Bunny in Kysaiah Pickett running anyone wearing purple ragged, whether at midfield stoppages or around the big sticks. He finish with a five goal haul.

      • 0 replies
      Demonland
      Demonland

    • CASEY: UWS Giants

      The Casey Demons took on an undefeated UWS Giants outfit at their own home ground on a beautiful autumn day but found themselves completely out of their depth going down by 53 points against a well-drilled and fair superior combination. Despite having 15 AFL listed players at their disposal - far more than in their earlier matches this season - the Demons were never really in the game and suffered their second defeat in a row after their bright start to the season when they drew with the Kangaroos, beat the Suns and matched the Cats for most of the day on their own dung heap at Corio Bay. The Giants were a different proposition altogether. They had a very slight wind advantage in the opening quarter but were too quick off the mark for the Demons, tearing the game apart by the half way mark of the term when they kicked the first five goals with clean and direct football.

      • 0 replies
      Demonland
      Demonland

    • PREGAME: Richmond

      The Dees are back at the MCG on Thursday for the annual blockbuster ANZAC Eve game against the Tigers. Can the Demons win back to back games for the first time since Rounds 17 & 18 last season? Who comes in and who goes out?

        • Thanks
        • Like
      • 204 replies
      Demonland
      Demonland

    • PODCAST: Fremantle

      The Demonland Podcast will air LIVE on TUESDAY, 22nd April @ 8:00pm. Join Binman, George & I as we analyse the Demons first win for the year against the Dockers. Your questions and comments are a huge part of our podcast so please post anything you want to ask or say below and we'll give you a shout out on the show. If you would like to leave us a voicemail please call 03 9016 3666 and don't worry no body answers so you don't have to talk to a human.

        • Thanks
        • Like
      • 46 replies
      Demonland
      Demonland
    View All