http://www.theage.com.au/afl/afl-news/melbourne-demons-set-to-record-stronger-profit-this-year-20151111-gkwpke.html

Highlights:

- $500K profit, up from $300K in 2014 (incl ‘equalisation funding)

- Debt to AFL to be reduced from $4.1 mil to $3.0m this year...doesn't say what Total Debt is.

Good Progress!

Guess we will hear more I the coming days.

Caroline’s commentary is genuinely positive about the club.

Little steps but our club is winning back some respect.

Edited November 11, 20159 yr by Lucifer's Hero

I want wins then the rest will take care of itself.

Lions debt $12 mill and Carlton not far off handing the keys back to the AFL. A small part of me says 'yes!!!', but mostly I wonder what the hell has happened to the people's game?

Edited November 11, 20159 yr by Moonshadow

http://www.theage.com.au/afl/afl-news/melbourne-demons-set-to-record-stronger-profit-this-year-20151111-gkwpke.html

Highlights:

- $500K profit, up from $300K in 2014 (incl ‘equalisation funding)

- Debt to AFL to be reduced from $4.1 mil to $3.0m this year...doesn't say what Total Debt is.

Imagine what this administration could do with a successful team and bigger crowds. Please let it be so.

Sure beats 2 mill in the hole !!

Lions debt $12 mill and Carlton not far off handing the keys back to the AFL. A small part of me says 'yes!!!', but mostly I wonder what the hell has happened to the people's game?

It got corporatalised and sold to TV

It got corporatalised and sold to TV

Sad really

A paper profit I think, we are still on AFL welfare. And until we are making an actual profit, you know where our tangible income actually is more than outgoings, we will be vulnerable and lack respect.

Not the basket case anymore!!

Lions debt $12 mill and Carlton not far off handing the keys back to the AFL. A small part of me says 'yes!!!', but mostly I wonder what the hell has happened to the people's game?

I'm sure clubs have been struggling financially prior to today's game moon. While I have no sympathy for Carlton (the arrogant cheats) the gap between the haves and have nots is widening and feels like it is at a stage where it will be like the EPL. Top 3 clubs can win it otherwise it is a battle for he minor placings.

Would be interesting to see the figures that sit behind the profit. At least they current administration haven't allowed a significant loss like years gone by.

Would hate to be Brisbane....

the fact that we are in the black at all should be a cause for congratulations and pride

no flag for 51 years

no finals for 9 years

very survival in question at several points in the last 20

continual shafting of fixturing and underfunded footy department, you name it, we get the short end

that is some serious 'overcoming the odds' stuff

a few good years up and about (which we seem a good chance of achieving with our current on and off field personnel) and we might see the sleeping giant start to wake up

I just hope my old man is still around to see it

Many posters have sung the praises of Peter Jackson on previous occasions but, when it is all said and done, if you can't deliver off the field, you have got SFA chance of delivering on the field.

If the current trajectory is maintained, (and I am hoping that PJ commits for the next 3 years at least to reap the fruits of his labours), the much vaunted 'virtuous circle' effect should kick in and we might 'dare to dream' that we will start to resemble the powerhouses of the AFL like Hawthorn.

PJ has been clear, concise & succint in his assessments of where we are, where we want to go, and what we have to do to get there.

I don't recall any 'new age' BS re 'Mission Statements' or 'Visions' - just a simple, no nonsense, straightforward 'tell it as it is' commentary.

Hopefully by 2017 we will be able to dispense with AFL support over & above what is commonly provided to clubs.

What a significant and proud day that will be after spending the best part of the last decade being bent over waiting for any one of a number of creditors to ' tap us on the shoulder' and let us know that they have finished rogering us.

If we get to that serendipitous position, the MCC should be petitioned to erect a bronze statue of PJ.

Many posters have sung the praises of Peter Jackson on previous occasions but, when it is all said and done, if you can't deliver off the field, you have got SFA chance of delivering on the field.

If the current trajectory is maintained, (and I am hoping that PJ commits for the next 3 years at least to reap the fruits of his labours), the much vaunted 'virtuous circle' effect should kick in and we might 'dare to dream' that we will start to resemble the powerhouses of the AFL like Hawthorn.

PJ has been clear, concise & succint in his assessments of where we are, where we want to go, and what we have to do to get there.

I don't recall any 'new age' BS re 'Mission Statements' or 'Visions' - just a simple, no nonsense, straightforward 'tell it as it is' commentary.

Hopefully by 2017 we will be able to dispense with AFL support over & above what is commonly provided to clubs.

What a significant and proud day that will be after spending the best part of the last decade being bent over waiting for any one of a number of creditors to ' tap us on the shoulder' and let us know that they have finished rogering us.

If we get to that serendipitous position, the MCC should be petitioned to erect a bronze statue of PJ.

don't forget that, yes, we get afl support, but that support is explicitly rationalised by the acknowledgement that we get shafted in the fixture,which costs us money. Completely justified

And we get shafted in the fixture because we are few in numbers and generate little TV interest. Unfortunately the AFL is a business, an unsustainable business. The AFL needs an 18 team comp for their TVs rights obligations so we get financially propped up, but our poor on field success and meagre support base means little media coverage. Our 'profit' is not real as long as we cannot sustain ourselves. Hopefully the era of false dawns is over.

Edited November 11, 20159 yr by Moonshadow

I want wins then the rest will take care of itself.

Imagine what this administration could do with a successful team and bigger crowds. Please let it be so.

The subtle difference between these two posts is the difference between ending up like North Melbourne or Hawthorn.

The subtle difference between these two posts is the difference between ending up like North Melbourne or Hawthorn.

Yes true, but Hawthorn have won considerably more flags on the last 40 years than the Roos, hence there being large numbers of Hawk fans below 30 years of age, particularly below 10yo. Go to a footy jumper day at a local primary school or any Auskick session and there will be large numbers of Hawks and Cats jumpers. Recent flags = fans = funds. Exception might be Collingwood.

The money we get from the AFL is not charity. Like others have said its to balance out a lopsided draw that designed to maximise profit.

I don't care about the years profit, as thats a paper figure. What I would like to know is:

- is our turnover increasing?

- Revenue increasing compared to costs (Outside AFL funding)

If we are turnover over more cash, increasing investment in football department etc, we are progressing off the field.

The profit is essential what they have decided not to spend this year, next year can we put another $500k into the footy department and still are another profit? Whats type of improvement is what I want to see.

don't forget that, yes, we get afl support, but that support is explicitly rationalised by the acknowledgement that we get shafted in the fixture,which costs us money. Completely justified

100000% correct. If we had a draw with the commercial benefits of some other clubs we would not need any AFL money. Reckon we are doing well given what we get dished up from the AFL and our putrid on field performance over the last 9 years

A paper profit I think, we are still on AFL welfare. And until we are making an actual profit, you know where our tangible income actually is more than outgoings, we will be vulnerable and lack respect.

Everyone's on welfare. We all get a distribution from the AFL. Stop this nonsense.

If you have an uneven fixture, stadium deals, TV games etc then its perfectly fair for a redistribution of AFL funds to ensure a more even comp.

We all put on the show, As it is its still way too uneven.

the fact that we are in the black at all should be a cause for congratulations and pride

no flag for 51 years

no finals for 9 years

very survival in question at several points in the last 20

continual shafting of fixturing and underfunded footy department, you name it, we get the short end

that is some serious 'overcoming the odds' stuff

a few good years up and about (which we seem a good chance of achieving with our current on and off field personnel) and we might see the sleeping giant start to wake up

I just hope my old man is still around to see it

C & B who is the new girl?

Still somewhat of a backhanded compliment from Caro.... not surprising.

Trajectory seems very good off field relative to the base were coming off pre PJ (as well as considering other hurdles with the poor fixturing which somewhat offsets the afl handouts benefits - agree with much of what has been said above), just need to consolidate it with the on field in 2016 ...need to at least be genuinely in the hunt for finals footy for most of the year, or best case sneak in 8th spot. Slowly (and patiently) we finally seem to be getting our sh!t together as a club.

Keep it up !

I suspect we are a lot more advanced in terms of our list and the way it's being coached/developed than many outside observers think.

I'm expecting reasonably large on field strides next year - not necessarily top 8 but in the mix for a top 10 finish.

I suspect we are a lot more advanced in terms of our list and the way it's being coached/developed than many outside observers think.

I'm expecting reasonably large on field strides next year - not necessarily top 8 but in the mix for a top 10 finish.

I hope so Ron. After pumping the dees chances up next season to a couple of mates they asked where I thought we'd finish. Being the optimistic type, particularly in the off season, I said top 10. They laughed. The upshot was a bet. Top 10 and we go to a restaraunt and they buy me a $100 meal. Not top 10 and I buy them both a $50 meal

Edited November 11, 20159 yr by binman

And we get shafted in the fixture because we are few in numbers and generate little TV interest. Unfortunately the AFL is a business, an unsustainable business. The AFL needs an 18 team comp for their TVs rights obligations so we get financially propped up, but our poor on field success and meagre support base means little media coverage. Our 'profit' is not real as long as we cannot sustain ourselves. Hopefully the era of false dawns is over.

Our support base is nowhere near as bad as is made out and we don't get the benefit of artificially inflated numbers by playing against local rivals every other week. If you go and crunch the numbers and take these things into account you'll find its just more [censored] spun by the big clubs anf AFL to maintain the status quo.

We have been shafted in the fixture for 20-25 years, basically since the comp went national and these things have both short and long term ramifications. The compensation we receive from the AFL is wholly inadequate when you factor this into account.