The New Sponsors

[Macca 16,900]

The problem with your argument Doc is that there isn't an easy solution . How do you propose we start getting "Collingwood" type crowd numbers to our games ? It's like trying to get blood out of a stone .

The reality is that we don't have that many fans/supporters/members . This is a fact . Auskick numbers are poor due to our lack of on field success . I've been involved with local sporting clubs my entire life and there's just not that many Demon fans about .

You keep blaming the existing supporters but they are the ones that are actually supporting our club . I believe we punch well above our weight with regards to supporter/member numbers . So what if we're more realistic than other groups of supporters . Some would see that attitude as a good thing .

Tell us how we can get 50,000 plus to all our home games ? And of course , if we can miraculously get to these numbers then surely Collingwood would be locking out 180,000 odd per game . In case you didn't know , the Pies have about 5 times as many fans as what we do . We don't have a realistic chance of coming close to competing with the big clubs . We can still get better of course , but all we can do is our best .

Every club has a large percentage of fans that never become members and who rarely go to games . We're no different at Melbourne . It's a fact of life and it will never change .

All things considered we have very good membership numbers . Our ratio of fans to members is probably the best in the League . That doesn't mean we can't get better but we're doing ok in all reality .

In terms of sponsorship dollars , memberships and the like , we're like a mid table EPL side . The big clubs are the big clubs . We can therefore only do our best . For what it's worth we're already 500,000 dollars up on last years guernsey sponsorships . Hopefully something comes through in the next few weeks for the FOJ sponsorship .

Cheers

Edited March 26, 2012 by Macca

[old dee 23,704]

Jim will never be Forgotten O.D...Don't be such a Heartless B....

The Reach Foundation would be a positive to be associated with by any company with even a shred of compassion.

Did anyone read the later comment below.

Well PSD I was trying to convey the theory that Busisness will quickly forget about the Big Jim and the MFC.

If they were not going to be a sponsor of the MFC last Monday they will not be next Monday

The fact the Jim Stynes has died will have no bearing on their decision.

As I said in my comment Business is Business.

The original comment was probably written poorly I was not denigrating Big Jim.

Far from it.

And I am not a heartless Bastard as you suggest

[PaulRB 6,328]

How is it insensitive Paul? It's a simple question, and while I am just as upset as the next Melbourne member going around, after tomorrow we move on. It will take a lot of time, some more than others, but the business that is the Australian Football League continues to run.

This is in no way disrespectful to Jim or his family, it's just how life is, and as we saw last week, sometimes life just bloody sucks.

Mate, your initial question was to state that as the season has started, and we don't have a FOJ sponsor, hence big fail... My point was to say that the MFC wouldn't announce it prior to Jimmy's funeral even if they have a FOJ Sponsor locked and loaded. And thus for you to expect them to have done so, while the club is in mourning is "insensitive".

Yes, it is a simple question.

Edited March 26, 2012 by PaulRB

[The Chazz 4,077]

Mate, your initial question was to state that as the season has started, and we don't have a FOJ sponsor, hence big fail... My point was to say that the MFC wouldn't announce it prior to Jimmy's funeral even if they have a FOJ Sponsor locked and loaded. And thus for you to expect them to have done so, while the club is in mourning is "insensitive".

Yes, it is a simple question.

I'm quite sure the players trained, the coaches coached, and the admin staff still did their bloody job over the last week.

My initial question was would we see an announcement this week, prior to OUR season starting. If we have one locked away, it's probably the only time I agree that timing is appropriate, but I would think that either Wednesday, Thursday or Friday of this week would be more than suitable timing.

So, when you start saying that what I'm asking is being insensitive, perhaps look at exactly what I'm asking. It is pretty clear if you read my post again.

[praha 11,226]

The problem with your argument Doc is that there isn't an easy solution . How do you propose we start getting "Collingwood" type crowds to our games ? It's like trying to get blood out of a stone .

The reality is that we don't have that many fans/supporters/members . This is a fact . Auskick numbers are pathetic due to our lack of on field success . I've been involved with local sporting clubs my entire life and there's just not that many Demon fans about .

You keep blaming the existing supporters but they are the ones that are actually supporting our club . It seems that you want to blame the fans that don't exist ! Maybe in your walk of life you know lots of Demon fans that aren't members or are apathetic but I certainly don't .

I actually believe we punch well above our weight . And "so what" if we're more realistic than other groups of supporters . Does that make us all idiots ? Offer a solution Doc instead of knocking your own .

Tell us how we can get 50,000 plus to all our home games ? And of course , if we can miraculously get to these numbers then surely Collingwood would be locking out 180,000 odd per game . In case you didn't know , the Pies have about 5 times as many fans as what we do . We don't have a realistic chance of coming close to competing with the big clubs . All we can do is our best .

Every club has a large percentage of fans that never become members and who rarely go to games . We're no different at Melbourne . It's a fact of life and it will never change .

All things considered we have very good membership numbers . Our ratio of fans to members is probably the best in the League . That doesn't mean we can't get better but your constant blaming of our existing fan base just doesn't make sense .

In terms of sponsorship dollars , memberships and the like , we're like a mid table EPL side . The big clubs are the big clubs . We can therefore only do our best . For what it's worth we're already 500,000 dollars up on last years guernsey sponsorships . Hopefully something comes through in the next few weeks for the FOJ sponsorship .

Cheers

Pretty much.

Melbourne has one of if not the highest ratio in the league of members attending games, and maybe even fans attending games (those who consider themselves Melbourne fans).

[Sir Why You Little 36,939]

Did anyone read the later comment below.

Well PSD I was trying to convey the theory that Busisness will quickly forget about the Big Jim and the MFC.

If they were not going to be a sponsor of the MFC last Monday they will not be next Monday

The fact the Jim Stynes has died will have no bearing on their decision.

As I said in my comment Business is Business.

The original comment was probably written poorly I was not denigrating Big Jim.

Far from it.

And I am not a heartless Bastard as you suggest

Then why bring it up?....FWIW i disagree with the bolded statement.

[Macca 16,900]

Pretty much.

Melbourne has one of if not the highest ratio in the league of members attending games, and maybe even fans attending games (those who consider themselves Melbourne fans).

Somebody else posted this table on supporter numbers a few months back . Whilst it's not exact it does you a bit of an idea of what our club is up against . Numbers for Sydney and Brisbane could be ignored for obvious reasons .

Even if you just took the Victorian clubs numbers , the results aren't good .

http://www.roymorgan...t-supporte.aspx

Cheers

Edited March 26, 2012 by Macca

[old dee 23,704]

Then why bring it up?....FWIW i disagree with the bolded statement.

I give up you win

[Sir Why You Little 36,939]

Somebody else posted this table on supporter numbers a few months back . Whilst it's not exact it does you a bit of an idea of what our club is up against .

http://www.roymorgan...t-supporte.aspx

Cheers

I used to work for Roy Morgan in the 80's...i wouldn't believe any piece of information they printed, as i remember how we collected data, even then.

With our lack of success when TV replays bought VFL into the Home, i think we have lost a Generation of supporters.

That is not good, but with the push to Casey and some sustained onfield success we can repair a fair slice of that previous Damage.

The Club must Finance a Top LIne Football Dept....the rest will follow in time.

Neglect the Football Dept & we will die in the present AFL environment.

[old dee 23,704]

I used to work for Roy Morgan in the 80's...i wouldn't believe any piece of information they printed, as i remember how we collected data, even then.

With our lack of success when TV replays bought VFL into the Home, i think we have lost a Generation of supporters.

That is not good, but with the push to Casey and some sustained onfield success we can repair a fair slice of that previous Damage.

The Club must Finance a Top LIne Football Dept....the rest will follow in time.

Neglect the Football Dept & we will die in the present AFL environment.

Spot on WYL

I think it will take a decade of sustained success to get new supporters.

At present we are mainly just trying to get lapsed members from the last 30 years to pay up.

[Macca 16,900]

I used to work for Roy Morgan in the 80's...i wouldn't believe any piece of information they printed, as i remember how we collected data, even then.

With our lack of success when TV replays bought VFL into the Home, i think we have lost a Generation of supporters.

That is not good, but with the push to Casey and some sustained onfield success we can repair a fair slice of that previous Damage.

The Club must Finance a Top LIne Football Dept....the rest will follow in time.

Neglect the Football Dept & we will die in the present AFL environment.

Yeah , fair enough Wyl , but there's no denying our total number of fans isn't great . That table only serves as a guide but ..............

Lots of things we can do to improve the numbers of course . Winning a flag or 2 would help enormously ! Getting involved in the Casey area "big time" could help us boost our supporter base .

I reckon a lot of our fans cop a raw deal with regards to our level of support . And some end up succumbing to that public perception . Not this fella . I've always felt it's a load of rot .

But ...........if people want to start seeing "huge" numbers at our home games right now , they're not being realistic .

I believe our fans/members are great when compared to a number of other clubs fans/members . We just don't have enough of them . We could possibly point the finger at what has happened post 1964 but we're better off just getting on with it .

Cheers

Edited March 26, 2012 by Macca

[Dr. Gonzo 24,129]

I haven't heard to the contrary...so until an announcement is made...

Revenue is up to $40 mill...we can afford to get a good long term deal..

The club is finally in a financially strong position, albeit less one major sponsor, said sponsor may or may not be in the bag, but in the overall scheme of things is really quite minor compared to say 10 years ago. I've already said it it about 5 pages ago - the FOJ sponsor at the absolute maximum would make up 5% of the total turnover, much more likely to be about 2 to 3 %. The only real setbacks are us supporters who can't get this years up to date jumper yet, and the ribbing we may cop from [censored] opposition supporters who think that not having a FOJ sponsor all of a sudden means 30 to 40 odd million dollars of turnover has disappeared in an instant. Calm down people it'll happen when it happens, if that is prior to season start fantastic, if not the sun will still rise tomorrow and the Dee's will still be playing at the MCG thanks to all the hard work of Jimmy, Don, Cam et al. Oh and the 1 billion dollar tv rights deal....

Correct.

$40 Million is projected to go through the club in 2012...A $2 Mill Sponsor would be great to have now, but the club will not go under or mysteriously explode if it is not yet clinched.

The second major sponsor is very important, but still just a part in a bigger operation.

Membership drive is just as important.

Does it really matter if we don't have a sponsor on the FOJ? Or the back for that matter.

If we are in a solid financial position; does it really matter if we don't have a sponsor at all.

From my point of view the sponsors logo/s make the jumper look tatty.

I much prefer just the plain guernsey.

I got these figures from a BigFooty thread collating the figures from the Annual Financial Reports. I simply can't understand the attitude that "we've done enough" and "we can afford not to worry about a few million dollars." What we have done over the last few years is clear our debt and get us back to level so that we don't drown. We are treading water and barely have our head above sea level - any backwards steps and we will be going under again. I can understand not stressing about something we have no control over but I can't understand thinking the club doesn't have to worry about it and that we as members shouldn't be provided some explanation and shouldn't be concerned about it and hold the club accountable.

Gross Revenue

• Collingwood - $75,232,702
  
• Essendon - $51,416,731
  
• West Coast - $50,200,000
  
• Hawthorn - $49,151,009
  
• Geelong - $48,438,196
  
• Brisbane - $42,297,354
  
• Carlton - $39,950,000
  
• Port Adelaide - $37,017,885
  
• Melbourne - $33,514,371
  
• Richmond - $33,403,202
  
• Western Bulldogs - $32,453,030
  
• Adelaide - $30,546,426
  
• St Kilda - $28,287,336
  
• North Melbourne - $26,017,066
  

Gaming Revenue and Hospitality

• Collingwood - $19,201,114 (inc. Social Club)
  
• Brisbane - $12,641,070 (inc. Social Club)
  
• Geelong - $10,083,082 (inc. food and beverage)
  
• Hawthorn - $10,057,704 (inc bar and bistro)
  
• Port Adelaide - $6,822,171 (inc.licenced venues)
  
• Carlton - $4,504,537 (gaming only)
  
• Western Bulldogs - $3,770,594 (hospitality only)
  
• Melbourne - $3,594,013 (inc. social club)
  
• Richmond - $3,410,144 (inc Social club)
  
• St Kilda - $656,918 (Social Club)
  
• Essendon - N/S
  
• Adelaide - N/S
  
• West Coast - N/S
  

Membership Revenue

• Collingwood - $16,419,687 (does NOT include gate reciepts)
  
• Geelong - $12,121,444 (inc. gate receipts)
  
• Hawthorn - $11,705,117 (inc. gate reciepts)
  
• Carlton - $11,617,793 (inc. gate reciepts)
  
• Adelaide - $10,591,091
  
• Essendon - $10,363,690 (inc. gate reciepts)
  
• Melbourne - $9,727,844 (inc. gate reciepts)
  
• St Kilda - $7,750,153 (does not inc gate reciepts)
  
• Brisbane - $6,918,708 (inc. gate reciepts)
  
• Western Bulldogs - $6,712,710 (inc. gate reciepts)
  
• North Melbourne - $5,745,872 (inc. gate reciepts)
  
• Port Adelaide - Not Specified
  
• Richmond - Not Specified
  
• West Coast - Not Specified
  

Sponsorship and Marketing Revenue

• Collingwood - $22,170,584
  
• Richmond - $17,252,886
  
• Port Adelaide - $16,238,492
  
• Essendon - $15,532,108
  
• Geelong - $15,517,692
  
• Hawthorn - $14,576,422
  
• Carlton - $12,378,037
  
• Brisbane - $11,033,963
  
• Adelaide - $10,647,497
  
• Western Bulldogs - $8,911,027
  
• North Melbourne - $8,782,975
  
• Melbourne - $8,133,129
  
• St KIlda - $6,938,019
  
• West Coast - Not Specified
  

Merchandise Revenue

• Hawthorn - $3,065,244
  
• Geelong - $2,583,088
  
• Essendon - $2,563,026
  
• Carlton - $1,910,251
  
• Western Bulldogs - $1,392,135
  
• North Melbourne - $1,036,064
  
• St Kilda - $980,156
  
• Adelaide - $846,018
  
• Melbourne - $806,732
  
• Port Adelaide - $696,759
  
• Collingwood - N/S
  
• Brisbane - N/S
  
• Richmond - N/S
  
• West Coast - N/S
  

Football Department Spend

• West Coast - $19,800,000
  
• Collingwood - $19,412,167
  
• Geelong - $18,821,742
  
• Essendon - $18,510,078
  
• Carlton - $17,831,197
  
• Melbourne - $16,309,582
  
• St Kilda - $16,974,040
  
• Brisbane - $16,061,596
  
• Port Adelaide - $15,682,596
  
• North Melbourne - $15,280,850
  
• Western Bulldogs - $14,694,994
  
• Richmond - $3,466,748 (all that is specifically named as football spend)
  
• Hawthorn - $2,316,797 (all that is specifically named football spend)
  
• Adelaide - Not specified.
  

I am really glad you are not negotiating our sponsorship deal.

Do you actually have any idea how difficult these things are to land? Do you think in the economic climate we have at the moment with retrenchments and lay-ffs everywhere not to mention the European sovereign debt saga and the fact that the USA is pretty much stuffed and we have Japan in a 20 year deflationary spiral, that there are sponsors tripping over themselves to throw money after footy clubs? If you do think that then you are in dreamland.

As for taking "$600k for a one year deal and then negotiating a 3 yr deal" on vastly better terms you demonstrate a complete lack of understanding, logic and frankly intelligence. Do you really think $600k for 1 yr would be a good thing?? It would completely de-value our business proposition and place us in a terrible situation. The chances of negotiating a 3 yr deal at decent rates would be crippled.

It's clearly not ideal to be at this point and not have a FOJ sponsor. But stop with the inane ranting when you don't really understand the sponsorship market. Leave it to the club and let them be judged over time on their performance.

This argument is simply fallacious. The current economic climate hasn't seemed to hurt the other clubs in finding sponsors (with the exception of Port and if we are judging ourselves by their standards we are in trouble.) Your second point has some merit but I don't accept the excuse of the current financial climate.

Edited March 26, 2012 by Dr. Gonzo

[Demon Jim 149]

How about someone post on this thread when we get a sponsor

[Sir Why You Little 36,939]

I got these figures from a BigFooty thread collating the figures from the Annual Financial Reports. I simply can't understand the attitude that "we've done enough" and "we can afford not to worry about a few million dollars." What we have done over the last few years is clear our debt and get us back to level so that we don't drown. We are treading water and barely have our head above sea level - any backwards steps and we will be going under again. I can understand not stressing about something we have no control over but I can't understand thinking the club doesn't have to worry about it and that we as members shouldn't be provided some explanation and shouldn't be concerned about it and hold the club accountable.

Gross Revenue

• Collingwood - $75,232,702
  
• Essendon - $51,416,731
  
• West Coast - $50,200,000
  
• Hawthorn - $49,151,009
  
• Geelong - $48,438,196
  
• Brisbane - $42,297,354
  
• Carlton - $39,950,000
  
• Port Adelaide - $37,017,885
  
• Melbourne - $33,514,371
  
• Richmond - $33,403,202
  
• Western Bulldogs - $32,453,030
  
• Adelaide - $30,546,426
  
• St Kilda - $28,287,336
  
• North Melbourne - $26,017,066
  

Gaming Revenue and Hospitality

• Collingwood - $19,201,114 (inc. Social Club)
  
• Brisbane - $12,641,070 (inc. Social Club)
  
• Geelong - $10,083,082 (inc. food and beverage)
  
• Hawthorn - $10,057,704 (inc bar and bistro)
  
• Port Adelaide - $6,822,171 (inc.licenced venues)
  
• Carlton - $4,504,537 (gaming only)
  
• Western Bulldogs - $3,770,594 (hospitality only)
  
• Melbourne - $3,594,013 (inc. social club)
  
• Richmond - $3,410,144 (inc Social club)
  
• St Kilda - $656,918 (Social Club)
  
• Essendon - N/S
  
• Adelaide - N/S
  
• West Coast - N/S
  

Membership Revenue

• Collingwood - $16,419,687 (does NOT include gate reciepts)
  
• Geelong - $12,121,444 (inc. gate receipts)
  
• Hawthorn - $11,705,117 (inc. gate reciepts)
  
• Carlton - $11,617,793 (inc. gate reciepts)
  
• Adelaide - $10,591,091
  
• Essendon - $10,363,690 (inc. gate reciepts)
  
• Melbourne - $9,727,844 (inc. gate reciepts)
  
• St Kilda - $7,750,153 (does not inc gate reciepts)
  
• Brisbane - $6,918,708 (inc. gate reciepts)
  
• Western Bulldogs - $6,712,710 (inc. gate reciepts)
  
• North Melbourne - $5,745,872 (inc. gate reciepts)
  
• Port Adelaide - Not Specified
  
• Richmond - Not Specified
  
• West Coast - Not Specified
  

Sponsorship and Marketing Revenue

• Collingwood - $22,170,584
  
• Richmond - $17,252,886
  
• Port Adelaide - $16,238,492
  
• Essendon - $15,532,108
  
• Geelong - $15,517,692
  
• Hawthorn - $14,576,422
  
• Carlton - $12,378,037
  
• Brisbane - $11,033,963
  
• Adelaide - $10,647,497
  
• Western Bulldogs - $8,911,027
  
• North Melbourne - $8,782,975
  
• Melbourne - $8,133,129
  
• St KIlda - $6,938,019
  
• West Coast - Not Specified
  

Merchandise Revenue

• Hawthorn - $3,065,244
  
• Geelong - $2,583,088
  
• Essendon - $2,563,026
  
• Carlton - $1,910,251
  
• Western Bulldogs - $1,392,135
  
• North Melbourne - $1,036,064
  
• St Kilda - $980,156
  
• Adelaide - $846,018
  
• Melbourne - $806,732
  
• Port Adelaide - $696,759
  
• Collingwood - N/S
  
• Brisbane - N/S
  
• Richmond - N/S
  
• West Coast - N/S
  

Football Department Spend

• West Coast - $19,800,000
  
• Collingwood - $19,412,167
  
• Geelong - $18,821,742
  
• Essendon - $18,510,078
  
• Carlton - $17,831,197
  
• Melbourne - $16,309,582
  
• St Kilda - $16,974,040
  
• Brisbane - $16,061,596
  
• Port Adelaide - $15,682,596
  
• North Melbourne - $15,280,850
  
• Western Bulldogs - $14,694,994
  
• Richmond - $3,466,748 (all that is specifically named as football spend)
  
• Hawthorn - $2,316,797 (all that is specifically named football spend)
  
• Adelaide - Not specified.
  

This argument is simply fallacious. The current economic climate hasn't seemed to hurt the other clubs in finding sponsors (with the exception of Port and if we are judging ourselves by their standards we are in trouble.) Your second point has some merit but I don't accept the excuse of the current financial climate.

I have never stated we have done enough...or that we should stop hunting for revenue...Far from it, but i have no problems at all if the club is deep in negotiations with a big FOJ sponsor..

I am not making excuses at all, but at the same time i do not think we should grab anything just to fill a space.

Quality not Quantity.

Thanks for the figures btw....The MFC is actually doing better than i thought..

Mechandise revenue & Marketing ventures need a big kick though...

Edited March 26, 2012 by why you little

[Dr. Gonzo 24,129]

Yeah fair enough WYL and thanks for the response. Just reading through the last few weeks of this thread it seemed like some were of the "she'll be right" opinion and thought a couple of million dollars was neither here or there and something we had the luxury of being able to turn up our nose at. However the fact is, while we have increased revenue to $33.5M we are still well behind the top clubs and we need to get our hands on as much cash and as many revenue streams as we can.

[Pates 9,655]

Didn't realise but St Kilda are also without a FOJ sponsor going into round 1. Interestingly the article (albeit a small HS piece) seems to have a feel that we're in a better position given our excellent BOJ sponsor in Energy Watch.

Worst case I feel we will honour Jim's memory by having Reach there for the year.

[Bonkers 994]

Yeah fair enough WYL and thanks for the response. Just reading through the last few weeks of this thread it seemed like some were of the "she'll be right" opinion and thought a couple of million dollars was neither here or there and something we had the luxury of being able to turn up our nose at. However the fact is, while we have increased revenue to $33.5M we are still well behind the top clubs and we need to get our hands on as much cash and as many revenue streams as we can.

I recall hearing someone say we'd reached 40mil turnover. Sure the figures are the most recent available ?

[Dr. Gonzo 24,129]

They're the figures from the 2011 Financial Report as far as I can gather - I think the $40M may be our projected revenue for 2012?

http://app1.mailout....837892_0682.pdf

Just having a look at that report - it looks like our "Revenue" is $33.5M and we have "other income" as $6.7M (which I think is the acquisition of the Bentleigh Club?) This is also why we had the biggest profit in the league ($6M) - without the acquisition of this asset we would have made a $700K loss going by those figures (page 11).

Edited March 26, 2012 by Dr. Gonzo

[Bonkers 994]

They're the figures from the 2011 Financial Report as far as I can gather - I think the $40M may be our projected revenue for 2012?

http://app1.mailout....837892_0682.pdf

Just having a look at that report - it looks like our "Revenue" is $33.5M and we have "other income" as $6.7M (which I think is the acquisition of the Bentleigh Club?) This is also why we had the biggest profit in the league ($6M) - without the acquisition of this asset we would have made a $700K loss going by those figures (page 11).

Yeh the 33.5 + the acquisition of BC is 40mil or thereabouts. We still have a long way to go. Supporter numbers is the clubs biggest worry IMO.

[Bonkers 994]

They're the figures from the 2011 Financial Report as far as I can gather - I think the $40M may be our projected revenue for 2012?

http://app1.mailout....837892_0682.pdf

Just having a look at that report - it looks like our "Revenue" is $33.5M and we have "other income" as $6.7M (which I think is the acquisition of the Bentleigh Club?) This is also why we had the biggest profit in the league ($6M) - without the acquisition of this asset we would have made a $700K loss going by those figures (page 11).

Thanks for finding the report BTW.

[dpositive 1,663]

So, the 2012 AFL season has "officially" started, and we are still without a FoJ sponsor. We have 5 days until OUR season starts.

Will we see an announcement this week of a new sponsor? Or will that announcement be the Club explaining why we are needing to use our back up plan for this Saturday's jumpers?

(Thought I'd give Watts a rest by bringing up this ol' chestnut!).

Did you notice the Quantas East China Air agreement??

Could this have any significance to previous prognostications?????

[nutbean 8,838]

Do not hold your breath waiting for an explanation of why there is no sponsor.

ummm. because we dont have one,

[nutbean 8,838]

I am not sure how to read into the figures provided above - to me Port Adelaide look pretty healthy on most fronts yet they are close to broke - how does that work ?

[Biffen 12,940]

Reach is a good sponsor. I'm happy with it .

[Dr. Gonzo 24,129]

I am not sure how to read into the figures provided above - to me Port Adelaide look pretty healthy on most fronts yet they are close to broke - how does that work ?

From what I can make out it is because of the handouts they have got from the AFL & SANFL - think they got $4M+ handout from the SANFL last year which will fudge their figures - however if you have a read of a recent article the SANFL lost money hand over fist last year and has funded Port to the tune of more than $13M over the last 3 years so they are being kept alive by a revenue source that is up to the whim of the SANFL.

If you click on the link I provided to the BF thread it provides more info and has links to all the available financial reports.

Edited March 27, 2012 by Dr. Gonzo