Jump to content
View in the app

A better way to browse. Learn more.

Demonland

A full-screen app on your home screen with push notifications, badges and more.

To install this app on iOS and iPadOS
  1. Tap the Share icon in Safari
  2. Scroll the menu and tap Add to Home Screen.
  3. Tap Add in the top-right corner.
To install this app on Android
  1. Tap the 3-dot menu (⋮) in the top-right corner of the browser.
  2. Tap Add to Home screen or Install app.
  3. Confirm by tapping Install.

Caroline Wilson’s article 2 August 2025

Featured Replies

4 minutes ago, sue said:

No problem. Just C Wilson was so keen to put the boot in she kicked an own goal IMO by raising this.

Yeah that’s fair, I don’t even know why it would be brought up as a problem though, haha.

I should’ve asked @binman anyways I guess. Why is the runner being a welfare officer a conflict of interest? Again, not saying it’s right/wrong, I don’t get why it would be controversial in the first place?

 
52 minutes ago, VNightCityLegend said:

Hopefully this article puts to bed any [censored] assumptions that I often see that Geelong are only good because of their home ground advantage. If it was that easy, how come they went 11 years between Chris Scott flags?

They are a destination club because they are a well run club. “Lifestyle” is merely a bonus.

Many don’t like to admit it, but I envy Geelong a lot. Should look to bring in more of their people into the club. Tom Hawkins is one person I would look to as a part time goal kicking coach. His expert analysis on Fox is first class, particularly when it comes to the nuances in forward craft. Steve Johnson is another who had done a lot of good with the Sydney coaching ranks.

Bartel is the other we shouldn’t give up on. Director of footy would be ideal.

I think id sacrifice one assistant coach for a few part time expert coaches in their positions , as in Hawkins , goalkicking,

18 minutes ago, sue said:

I rarely disagree with much you say Binman, but as I've argued, the best person to tell a young bloke he is being subbed is the welfare office since he should know all about that players's circumstances and how to best deliver the news.

I'm not necessarily saying it's an issue, I was just summarising caro's points.

BUT I can see why an argument could me made that at the least it might create challenges.

The runner sends messages from the coach, and by definition is connected to the coach and has to have a close working relationship with them.

Let's say for the sake of argument Windsor was reallly upset with Goody last week for electing to sub him, which wouldn't be that surprising as he was very stiff to be subbed (when I wanted to work out who was subbed I put my binos on him.and he looked filthy).

Windsor is so upset he wants to speak to the welfare officer.

Does he really want to speak to the fella who gave him the message, is in constant dialogue with goody and has a close relationship with him?

And does he want to criticise goody to conca?

Maybe, but maybe he doesn't want to be fully honest with conca for fear it will get back to goody.

Edited by binman

 
7 minutes ago, waynewussell said:

Hey Caz, how’s the leadership at the Toigs lookin’?

Yeah nah Tigs will be fine.

No one tipped them to win a game and yet Yze has them going well with 5 wins.

They'll play finals under ooze.


A majority of the Media are suffering from Relevance Deprivation Syndrome where they need to be :

  • Criticising Players (& administrators)

  • Criticsing Clubs without being fully aware of what is going on

  • Rumour Mongering

  • Going hell for leather to get mentioned on Click bait etc. e.g. Morris, Wilson plus the blokes on Fox

AFL Football is becoming a real "cess pool"

Could somebody enlighten me on the ticketing situation (i.e. charging Members) at Etihad/Marvel /Advertising $$$ today ???

 
7 minutes ago, Harvey Wallbanger said:

2.11

That's fine.

Incredibly young team will get that. Playing up at Gold Coast is no easy task at all.

Reminder that many tipped them to not win a game this year..


10 hours ago, Dr. Gonzo said:

Things I learnt from the article

  • Richardson is contracted to end of next year

  • Shand was at Monday's Board meeting

  • Pettyfor, appointed as Comms Executive, is taking up a dual role as head of football for AFLW including list management. The previous incumbent in that role also took up a role in the AFL FD

  • Williams is one of the highest paid development coaches in the league

  • Williams and Griffiths are out of contract at end of season

  • Our media boss was in charge of babysitting Clarry over 23/24 summer when he went off the rails. During that period Oliver was "undergoing direct and regular intervention from the AFL’s mental health team, league chiefs, AFLPA bosses and Pert."

Re Pettyfor, she was the GM Football Ops and AFLW at Collingwood before joining us so for all we know she was slated for this role when we brought her in as Comms Director. It id not as if we've grabbed a random person from Marketing to run a footy program.

Classic short sighted damning Caro know it all click bait narrative. Haven't we already actioned Guerra to grow the club commercially? Smith as a strong mast head? Both start, and Caulfield might be signed by the end of the year. Yes an Adam Simpson would be nice replace Richo. Turnover 7-8 players on the list and were back to relevance. Tom McCarthy is evidence not everything is FA. Parity league. Relax

3 hours ago, Ethan Tremblay said:

I wouldn’t blame Petracca. Imagine how good he’d be at a professionally run club.

Would his kicking be any better? How many players does he burn inside 50


I think this is a useful for article for us. It’s been clear for some time now that they’re a deeper governance and management problems at the club that are preventing us from attracting players, specialists and high quality line coaches to replace the likes of Yze and Burgess. And while we might not agree with the specific examples Cato has cited, she correctly puts attention on the broader issues rather than the simplistic “solution” of sacking the senior coach.

1 minute ago, Nairobi_Demon said:

I think this is a useful for article for us. It’s been clear for some time now that they’re a deeper governance and management problems at the club that are preventing us from attracting players, specialists and high quality line coaches to replace the likes of Yze and Burgess. And while we might not agree with the specific examples Cato has cited, she correctly puts attention on the broader issues rather than the simplistic “solution” of sacking the senior coach.

i don't see how anyone can disagree with what she's listed

it's mostly things that have been known for some time

she's just bundled up and conflated together

4 hours ago, dimmy said:

The day that melbourne FC do anything right (without Wilson's approval) should go down in history. She has rarely if ever made anything positive re the MFC. So should be ignored.

You are shooting the messenger. The theme of her article is imo 100% correct. The board has made decisions resulting in no President or CEO for the best part of 12 months. That means very few decisions made waiting for the new arrivals to appear. I am also not convince Smith wanted the job.

1 hour ago, chookrat said:

Re Pettyfor, she was the GM Football Ops and AFLW at Collingwood before joining us so for all we know she was slated for this role when we brought her in as Comms Director. It id not as if we've grabbed a random person from Marketing to run a footy program.

She went from us (in Comms) to Collingwood in November 2022 and was with them in Footy Ops roles for 1 year and 6 months, before coming back to us.

10 hours ago, binman said:

The idea that Caroline is sinking the boots in 8j that article is off the mark.

To be honest, if anything she went easy.

I mean she left a couple of easy wacks on the table.

Darren Shand was supposedly hired to lead cultural improvement and drive leadersip yet caro didn't make the obvious point that the efficacy of that work is at the very least in question.

And she mentions Pert and the home base, but gave him and the club a complete pass on the fact he was supposedly staying at the club to drive that project and 6 months lager we appear no closer to it being landed.

Pretty obvious Pert has been a big source for her. Basically never had a bad word to say about him.


9 hours ago, old dee said:

You are shooting the messenger. The theme of her article is imo 100% correct. The board has made decisions resulting in no President or CEO for the best part of 12 months. That means very few decisions made waiting for the new arrivals to appear. I am also not convince Smith wanted the job.

I believe some maybe unwittingly conflating timeliness with voracity.

It to me is somewhat damning that much of what she describes can indeed be suggested as being old news. But it's still relevant as were so bloody slow to address anything. That is the sad thing.

23 hours ago, dazzledavey36 said:

Great article really.

Its deflating to read but just shows exactly the complete leadership from top to bottom but also the messy and all over the shop job sharing between staff...utterly bizarre.

Sounds like Richardson will go with hope that Goodwin is next.

It was damning to read that after the review was conducted last year there has been little change made since.

It was also damning of the review itself - which was good to see brought to life.

On 02/08/2025 at 09:14, DeeZone said:

Brad Green is the President of the MFC last time I looked, sounds like Caro has spun it all together to show what a mess of a club we are after losing to Saints last week, AFL Media love to put the boots into us, knowing that our CEO is in transition, we are are an easy target. They know how to get up our skirts because we always react in the same way, even our more measured supporters have been worn down over time that is why I have disengaged from the media pack.s

PS( I wonder what Caro is going to say about that rabble of a club that didn’t win a single quarter of footy and got beaten by 84 points yesterday, I mean Richmond of course 167 points between our two clubs yesterday).

 

A lot of shooting the messenger in this thread

we might not like what she's saying but none of it should be news to anyone.

Pointing at our runner being our welfare officer as a conflict of interest when the MRO played 132 games for a certain black and white club and saying nothing about that is certainly.... interesting


Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

Featured Content

  • TRAINING: Monday 17th November 2025

    Veteran Demonland Trackwatcher Kev ventured down to preseason training to bring you his observations of this mornings session which included the 2km Time Trial.

    • 2 replies
  • AFLW REPORT: Adelaide

    Last week’s bitter disappointment turned into player-led resolve as Captain Kate Hore marched her team onto a pristine Princes Park under perfect skies.
    The #DeeArmy banner said Bring The Heat and the Demons delivered a fierce, high-quality contest and ultimately outworked and outpaced the gallant Adelaide Crows to win by 11 points.

    • 3 replies
  • TRAINING: Friday 14th November 2025

    It was a beautiful sunny morning for a preseason training run out at Gosch's Paddock and a couple of Demonland Trackwatchers were in attendance to bring your their observations on the last session of the first week of the 2026 campaign.

    • 2 replies
  • AFLW PREVIEW: Adelaide

    Noffy, Hatchy and Randy lead Adelaide’s finals-hardened flock to IKON Park for a blockbuster semi-final against Kate Hore and Hanksy’s mighty Demons.  Adelaide has dropped four of its past five matches at this ground — let’s hope that trend holds.  But don’t expect charity — Doc Clarke brings an experienced, battle-worthy murder of Crows.

    • 0 replies
  • 2026 AFL Fixture

    The Demons 2026 AFL Fixture is as good as can be expected considering their performances and finishes the past two seasons. Sunday games and late afternoon starts are on the menu with only 1 Friday night fixture until Round 15. They will travel 8 times including their home game in the Alice, their Gather Round game as well as a match against the Hawks in Tasmania. They will face, the Bombers, Bulldogs, the Suns, the Tigers, the Hawks and the Dockers twice.

      • Like
    • 320 replies
  • TRAINING: Wednesday 12th November 2025

    A couple of Demonland Trackwatchers ventured down to Gosch's paddock to give you their brief observations on the second day of preseason training in the lead up to the 2026 Premiership Season.

    • 2 replies

Configure browser push notifications

Chrome (Android)
  1. Tap the lock icon next to the address bar.
  2. Tap Permissions → Notifications.
  3. Adjust your preference.
Chrome (Desktop)
  1. Click the padlock icon in the address bar.
  2. Select Site settings.
  3. Find Notifications and adjust your preference.