how do they get it so wrong so often?

They did a great job in highlighting 'the scorching sun' as this is painful to look at.

.

 

Edited November 15, 20241 yr by greenwaves

13 hours ago, Nascent said:

https://www.goldcoastfc.com.au/news/1693173/gold-coast-suns-unveil-new-logo

That hurts my eyes!  And my head ...

 

I can't believe they've done this.

The whole problem was a big corporate logo in the middle of the guernsey looks terrible. It's amateurish - like they never graduated from their Under 18 selves. 

The logo itself was hideous, and they've improved it - arguably not as much as well as they could have - but why keep it on on the jumper?

McDonald's red and yellow aren't great colours to work with, but all colours can work if you go with any of the dozens of traditional Australian rules guernsey designs. Stripes, hoops, a V, a yoke, panels, a sash... there are so many options and variations. The logo is such a bad idea. 

The away strip is right up there with the worst jumper of the last 20 years. 

5 hours ago, Demonland said:

 

Seriously…

Is that the best they could come up with?

sorry but that is pathetic, it looks far worse than the original design, and that was cheap and nasty 

"We want people to notice us"

Wears generic running top from the second rack at Mt Gravatt Rebel Sport factory outlet.

On 09/05/2024 at 05:52, Skuit said:

Remember that time when Freo were really [censored] and then some feng shooi expert said it's the jumper, stupid. And so they got a better jumper and are still [censored]. 

Ernie Dingo says hi too:
https://www.dailymail.co.uk/sport/afl/article-12119727/Actor-Ernie-Dingo-claims-West-Coast-Eagles-losing-club-ran-sacred-symbol-jersey.html

On 14/11/2024 at 01:02, Ethan Tremblay said:

Guernseys by Ethan. 
 

That sun triggered many crowd clashes back in the day of the NSL between Preston and South Melbourne!

 

Ai can produces a better jumper in 10 seconds

 

21 hours ago, Rab D Nesbitt said:

Nothing wrong with a rebranding per se. They’ll now have a heritage guernsey to wear. The new logo, if legit, is putrid though, in my opinion. 

this has got cameron schwab's fingerprints all over it

what an absolute waste of good money

I like the rising sun over water S logo but the colour palette means it's lost against the jumper's red background. Their colours are red yellow and blue, they should have made the top half of the sun yellow and the bottom half blue then it would stand out, be consistent with their colours and more clearly communicate the "rising sun" message.

On the away jumper they could make the top half of the logo red.

Edited November 16, 2024Nov 16 by old55

On 15/11/2024 at 12:50, The Taciturn Demon said:

I can't believe they've done this.

The whole problem was a big corporate logo in the middle of the guernsey looks terrible. It's amateurish - like they never graduated from their Under 18 selves. 

The logo itself was hideous, and they've improved it - arguably not as much as well as they could have - but why keep it on on the jumper?

McDonald's red and yellow aren't great colours to work with, but all colours can work if you go with any of the dozens of traditional Australian rules guernsey designs. Stripes, hoops, a V, a yoke, panels, a sash... there are so many options and variations. The logo is such a bad idea. 

The away strip is right up there with the worst jumper of the last 20 years. 

You mean like the CFC logo on the Carlton jumper? Is that amateurish?

22 minutes ago, old55 said:

You mean like the CFC logo on the Carlton jumper? Is that amateurish?

Monograms often look great. Fitzroy's jumper between 1940 and the early 1970s is probably my favourite footy jumper ever. 

Gold Coast's original logo looked like it was designed in MS Paint for a car leasing company. 

On 14/11/2024 at 23:12, Nascent said:

https://www.goldcoastfc.com.au/news/1693173/gold-coast-suns-unveil-new-logo

Very strong Logan Run vibes.

1 hour ago, The Taciturn Demon said:

Monograms often look great. Fitzroy's jumper between 1940 and the early 1970s is probably my favourite footy jumper ever. 

Gold Coast's original logo looked like it was designed in MS Paint for a car leasing company. 

I always thought they pinched the old Sports Tonight logo from channel 10.

On 15/11/2024 at 18:28, daisycutter said:

this has got cameron schwab's fingerprints all over it

what an absolute waste of good money

Don't know if it was Cameron Schwab's finger prints or not, but the branding / logo designers who did this probably got huge bickies for putting together this rubbish.

Are the Suns financially viable on their own yet?  If not, that's the rest of the league teams paying for this waste, both in terms of the branding outlay, plus I can't see it helping their popularity and gaining members with such an uninspiring jumper design.

10 hours ago, The Taciturn Demon said:

Monograms often look great. Fitzroy's jumper between 1940 and the early 1970s is probably my favourite footy jumper ever. 

Gold Coast's original logo looked like it was designed in MS Paint for a car leasing company. 

So you've refuted your own statement that logos in the middle of the guernsey look terrible and we're just discussing execution now?

15 hours ago, binman said:

Very strong Logan Run vibes.

They somehow managed to make the mundane look supine 

On 09/05/2024 at 09:32, Timothy Reddan-A'Blew said:

Or Tassie Suns?

That'd go a long way to correcting a misguided stereotype.

Tassie Suns - 18 hours a day in summer: 6 in winter 🥶
 

But back to the new jumper - a red “logo” on a red background?  Did they actually pay somebody to do that?  

Edited November 17, 2024Nov 17 by monoccular

Logo looks garbage, might as well have printed it on computer paper. 

Without a hint of irony, I don't mind it.

A blue (sea) bottom half would have made it more apt, though.

could have gone with stripes like this and itd look infinitely better. 

8 hours ago, biggestred said:

could have gone with stripes like this and itd look infinitely better. 

Totally agree biggest, I have no idea why modern footy jumpers have such ridiculous design!! V, sash or vertical/horizontal stripes!! There are plenty of colours to choose from.