Jump to content
View in the app

A better way to browse. Learn more.

Demonland

A full-screen app on your home screen with push notifications, badges and more.

To install this app on iOS and iPadOS
  1. Tap the Share icon in Safari
  2. Scroll the menu and tap Add to Home Screen.
  3. Tap Add in the top-right corner.
To install this app on Android
  1. Tap the 3-dot menu (⋮) in the top-right corner of the browser.
  2. Tap Add to Home screen or Install app.
  3. Confirm by tapping Install.

NARRM Set to Return in 2023

Featured Replies

 

That's great - I personally think it should be done 1 season on in it's entirety and back to Melbourne for the entire season and then back to Naarm etc etc

Shouldn't be news. I'd expect this to continue forever now, with more and more teams jumping on the bandwagon no doubt 

 

I'm going to be that person who thinks we should just be the Melbourne Football Club.

I'm not a fan of what i brand tokenisms.

Plenty of opportunity to embrace this that and the other. But as the MFC.

Each to their own.  

It will no doubt not sit with some. That's fine.

Just now, beelzebub said:

 

I'm not a fan of what i brand tokenisms.

 

Respect your right to your own opinions, but I can't see how this can be called tokenism (imo)


1 hour ago, beelzebub said:

I'm going to be that person who thinks we should just be the Melbourne Football Club.

I'm not a fan of what i brand tokenisms.

Plenty of opportunity to embrace this that and the other. But as the MFC.

Each to their own.  

It will no doubt not sit with some. That's fine.

I don’t see the tokenism? We are changing our name every year for a set period of time to respect First Nations people that lived in the area of Melbourne.

I really hope the Naarm merch is as strong as last year. The scarf and baseball cap last year were, what the kids would call, ‘fire’.

As an operations manager for a multinational company, I get absolutely pounded with stuff from HR about diversity and inclusion. Some I agree with and some I don’t. 
The RAP my employer has put in place  is something I do get thoroughly involved and invested in. 
I think a couple of weeks of celebrating our history with a change of name for the club is of considerable significance to help change the perception and general view of all people. 
 

Go Narrm! 🔴🔵

 

And for those posting on here get the [censored] spelling right. 

8 minutes ago, McQueen said:

And for those posting on here get the [censored] spelling right. 

There you go bloke...

Screen Shot 2023-05-03 at 21.40.01.png


2 hours ago, beelzebub said:

I'm going to be that person who thinks we should just be the Melbourne Football Club.

I'm not a fan of what i brand tokenisms.

Plenty of opportunity to embrace this that and the other. But as the MFC.

Each to their own.  

It will no doubt not sit with some. That's fine.

What you brand as tokenism is irrelevant. If our indigenous players, their families and their communities believe the things the Club does and says are genuine, then it can have a massive impact (doesn't hurt when we're trying to support/ retain players of any ethnicity either).

If Collingwood was doing something like this, then you would use that adjective. Most people would recognise their BS.

10 minutes ago, Engorged Onion said:

There you go bloke...

Screen Shot 2023-05-03 at 21.40.01.png

Confused Joe Biden GIF by CBS News

13 minutes ago, Engorged Onion said:

There you go bloke...

Screen Shot 2023-05-03 at 21.40.01.png

I believe the club consulted with multiple different First Nations elders of the Kulin nations and the consensus was Narrm is the most appropriate spelling.

https://www.melbournefc.com.au/indigenous#about

From the information hub about Narrm:

'Narrm’ comes from Woiwurrung – the language spoken by the traditional owners of Melbourne and its surrounds.  

As the name ‘Narrm’ is being translated from oral language, there are several variations of the spelling. Narrm, Naarm and Nairm are all commonly used and accepted. 

Edited by DeelightfulPlay
Link added

16 minutes ago, dworship said:

 

If Collingwood was doing something like this, then you would use that adjective. Most people would recognise their BS.

With Neville Jetta at the helm of their indigenous awareness program. I for one wouldn't call it tokenism

3 hours ago, beelzebub said:

I'm going to be that person who thinks we should just be the Melbourne Football Club.

I'm not a fan of what i brand tokenisms.

Plenty of opportunity to embrace this that and the other. But as the MFC.

Each to their own.  

It will no doubt not sit with some. That's fine.

It's actual actions that strike at the core of who we are, so definitely not token.

However, I made a suggestion during the constitution consultation recently that I wish was taken up: to include Naarm Football Club as a name we are known as, in our constitution. I did suggest that consultation with the First Nations community might be needed first; might not have had time for that.


3 hours ago, Demon_spurs said:

With Neville Jetta at the helm of their indigenous awareness program. I for one wouldn't call it tokenism

Wondering why the facepalm reaction? Lord Neville is employed as their Forward Development Coach. Yes, he will have an influence on their culture because he is a quality individual. To be fair; CFC have taken steps to address their issues by copying what our Club has been doing for many years. Call me cynical but they didn't want to do those things, they were forced to.

Thanks for your input into the discussion, my comment was about Beelzebub calling what our Club is doing, tokenism. Who knew that you would take aim at my off the cuff comment about Collingwood? Perhaps you need to reassess your comprehension skills and also do a little fact checking before posting.

Go Narrm! Narrm Army! Narrm Army!

Edited by dworship

Fremantle are also changing their name to Walyalup and I believe we’re playing them during that period.

Be interesting to see who else jumps on board next year.

2 hours ago, Bring-Back-Powell said:

Fremantle are also changing their name to Walyalup and I believe we’re playing them during that period.

Be interesting to see who else jumps on board next year.

Their branding while playing as Walyalup looks quite nice!

2 hours ago, Bring-Back-Powell said:

Fremantle are also changing their name to Walyalup and I believe we’re playing them during that period.

Be interesting to see who else jumps on board next year.

I did read that Fremantle consulted with the traditional owners of the land and 'Walyalup' is the local language term for 'bottom 4'.

 

 

 


3 hours ago, Bring-Back-Powell said:

Fremantle are also changing their name to Walyalup and I believe we’re playing them during that period.

Be interesting to see who else jumps on board next year.

Unfortunate for them this gesture will be over shadowed because Narrm is going to pump them.

1 hour ago, Adzman said:

I did read that Fremantle consulted with the traditional owners of the land and 'Walyalup' is the local language term for 'bottom 4'.

 

 

 

gold

10 hours ago, McQueen said:

As an operations manager for a multinational company, I get absolutely pounded with stuff from HR about diversity and inclusion. Some I agree with and some I don’t. 
The RAP my employer has put in place  is something I do get thoroughly involved and invested in. 
I think a couple of weeks of celebrating our history with a change of name for the club is of considerable significance to help change the perception and general view of all people. 
 

Go Narrm! 🔴🔵

Couldn't agree more, think they've been spot on with the way they've done this. 

 
9 hours ago, deanox said:

It's actual actions that strike at the core of who we are, so definitely not token.

However, I made a suggestion during the constitution consultation recently that I wish was taken up: to include Naarm Football Club as a name we are known as, in our constitution. I did suggest that consultation with the First Nations community might be needed first; might not have had time for that.

We can add that to the list of consultations that the Constitution Working Group didn't do. Time wasn't the issue - in fact they attended to the Constitution change at least a year later than they should have.

The postive I see is we are not trying to erase history. 


Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

Featured Content

  • REPORT: North Melbourne

    It’s late February. Two teams widely predicted to finish near the foot of the AFL table in 2026 face off against each other in sweltering 30-degree heat deep in outer suburbia in a match simulation with fresh new faces and uneven team numbers. There are no nearby sheep stations on offer; the result promises nothing more than bragging rights for the winner. Nevertheless, the loser appears hopelessly adrift, whereas the other seems to have found its footing after a couple of years of struggle – perhaps a hint at bigger things to come?

      • Clap
      • Love
    • 4 replies
  • POSTGAME: North Melbourne

    It was only a preseason match but the new look Demons spearheaded by new coach Steven King looked impressive as they put on a clinic against perennial cellar-dwellers North Melbourne as they cruised to an 80 point victory at Casey Fields.

      • Haha
      • Love
      • Thanks
      • Like
    • 331 replies
  • VOTES: North Melbourne

    The 2026 Preseason is upon us and it is time to vote for the inaugural Demonland Player of the Preseason. Please submit your votes for the Practice Match win over North Melbourne. 6, 5, 4, 3, 2 & 1.

      • Thanks
    • 24 replies
  • GAMEDAY: North Melbourne

    It's finally Game Day and the Demons, under new head coach Steven King, will run out onto the field with a new looking lineup and a brand new midfield when they take on the Kangaroos this afternoon at Casey.

      • Thanks
    • 302 replies
  • TRAINING: Wednesday 18th February 2026

    A couple of Demonland Trackwatchers were blessed with some beautiful Wednesday morning weather to give their observations of one of the final open training session at Gosch's Paddock prior to our first practice hit out against another team this weekend.

      • Like
    • 0 replies
  • NON-MFC: 2026 Practice Matches

    We are just weeks away from the start of the 2026 Premiership Season and the first Practice Matches are about to begin. Discuss all the games that don't involve the Demons in the lead up to Opening Round.

      • Thanks
    • 60 replies

Account

Navigation

Search

Configure browser push notifications

Chrome (Android)
  1. Tap the lock icon next to the address bar.
  2. Tap Permissions → Notifications.
  3. Adjust your preference.
Chrome (Desktop)
  1. Click the padlock icon in the address bar.
  2. Select Site settings.
  3. Find Notifications and adjust your preference.