Melbourne sponsors backlash over Demons

more dirty laundry unearthed.

We really werent particulalry good at a lot of things. Thats what Im unfortunately starting to realise and yes Im fully cogniscant that many of these items were brought to the attention of us Demonlanders.

As mentioned in the article, its a good thing that we're overhauling this club.

Im think cam just got ahead of himself, a bit cocky.

Wow. What a snakeoil salesman was Cam Schwab; all trimmings, no sausage.

De La Rue's stoush with CS is old news. I was told last year that he would not return whilst CS was there so I don't think it is the Club's marketing per se but more of his dislike of CS. Hopefully now he will return given the changes that have occurred and will continue under PJ's watchful eye.

Where's why you little????????

He'll have a bit to say.

Only mucking around wyl.

Isn't this really old news?

Ouch does this poor leadership never end?

I'd be cautious before believing everything in the article. Having been at the recent MBC breakfast and hearing how the sponsorship team (assembled under cam schwab) tries to create synergistic relationships between sponsors, I'd be wary about believing that Schwab acted in a blantantly stupid way to annoy one of our only sponsors. The whole thing sounds paranoid and far-fetched to me.

Let the good times roll.

I'd be cautious before believing everything in the article. Having been at the recent MBC breakfast and hearing how the sponsorship team (assembled under cam schwab) tries to create synergistic relationships between sponsors, I'd be wary about believing that Schwab acted in a blantantly stupid way to annoy one of our only sponsors. The whole thing sounds paranoid and far-fetched to me.

And I do tend to agree to a degree. The thing then is that despite any efforts by CS to do some you beaut holistic approach to this area of the business. It wasnt done in a successful way.. i.e it seems it got somewhat buggered up.

Im not so much about the intent...as the result. As with many results to do with the business oat the MFC it seems not much went according to the plan.

Yes the La Rue stoush is old. But the building of bridges seems new. One is always wise to treat media reports with a decent degree of "im not too sure about that" but the underlying currents are there , like it or not .

Job well done Cam....

I'd be cautious before believing everything in the article. Having been at the recent MBC breakfast and hearing how the sponsorship team (assembled under cam schwab) tries to create synergistic relationships between sponsors, I'd be wary about believing that Schwab acted in a blantantly stupid way to annoy one of our only sponsors. The whole thing sounds paranoid and far-fetched to me.

Wasn't that sponsorship team assembled after we lost those sponsors and as a direct result of the losses?

If true, this article really makes me angry.

Do the marketing and business people on the Board, like Howcroft, take an interest in major sponsorships? I am not talking about interfering with staff, but rather knowing what is going on and offering assistance where possible. If not why not?

If not, maybe they should sign their resignation forms.

Edited June 23, 201312 yr by Redleg

Wasn't that sponsorship team assembled after we lost those sponsors and as a direct result of the losses?

If true, this article really makes me angry.

Do the marketing and business people on the Board, like Howcroft, take an interest in major sponsorships? I am not talking about interfering with staff, but rather knowing what is going on and offering assistance where possible. If not why not?

If not, maybe they should sign their resignation forms.

I don't know about how the sponsorship team was assembled. But it sounds pretty amazing and I've seen other posters remark that De La Rue can be hard to deal with - but hell, I just don't know!

I'll add that to a very long list that, disturbingly, is getting longer and longer...

I'm stuffed if i know what the board does. Maybe Howcroft does get involved in the marketing stuff. Maybe the Board-led review of itself will release its findings?

I'd be cautious before believing everything in the article. Having been at the recent MBC breakfast and hearing how the sponsorship team (assembled under cam schwab) tries to create synergistic relationships between sponsors, I'd be wary about believing that Schwab acted in a blantantly stupid way to annoy one of our only sponsors. The whole thing sounds paranoid and far-fetched to me.

De La Rue was not happy with how he was treated. That is something I can confirm personally. But as CB said - this is old news. Frustrating and worrisome but old.

With that said - I hope that we can maintain what we have. Some stability would be good...

I don't know about how the sponsorship team was assembled. But it sounds pretty amazing and I've seen other posters remark that De La Rue can be hard to deal with - but hell, I just don't know!

I'll add that to a very long list that, disturbingly, is getting longer and longer...

I'm stuffed if i know what the board does. Maybe Howcroft does get involved in the marketing stuff. Maybe the Board-led review of itself will release its findings?

I must say that I was unaware that the Misson Foods CEO was a passionate Dees supporter, who wanted us to get the sponsorship and yet we lost it. That is very painful to read.

I was previously sucked-in by Schwab's public facade ......... how wrong I was! He has set us back a lot of years and a lot of dollars. Shameful stuff, and I was so naive.

I was previously sucked-in by Schwab's public facade ......... how wrong I was! He has set us back a lot of years and a lot of dollars. Shameful stuff, and I was so naive.

you werent/arent alone.

Cam certainly seemed to have the soul of the club at his heart but I fear it was more a case of worrying about the wallpaper and not so inclined to see about the cracks in the wall.

The only part of this that is new to me is the peace deal we've offered Kaspersky.

It's not new, but it just goes to show how poorly Schwab ran this club.

Wow.

And people still want to let Schwab off the hook?

How the hell he was allowed to receive a payout I will never know. The guy is a loser and he should never be welcome back at the MFC

No, most people will not hang anyone without all the facts in front of them.

those that do are just a lynch-mob.. knowledge is the key to start to form the picture... political correctness stops knowledge in its tracks, its a double edged sword.

Well the article is not quite correct although I know our club falls short in fully caring for its sponsors and donors. The Jaspersky issue came the following round of sponsorship. The win in China saw "Mr Kaspersky " so delighted he offered to stay with us long term. He announced it so in the day. The club try believed that we were on our way to being a powerhouse so asked for way too much which was a big mistake

The Mission Foods was practically over the line but then I heard that a Director of Mission was heavily involved in Bulldogs so it all fell through- nothing could be done. The China trip was the boys end of season trip as well as an exhibition game and sponsors pr. My understanding was the boys had certain days they could relax and drink alcohol but other sponsor and fan days functions and team building days were in strict rules which the all adhered to including no drinking two day. Before the game. We were reminded at the time that the boys were in their break and to be understanding. I never saw any bad behavior. I do believe our club needs more in tune staff to really understand what is needed to work with each sponsor and donor and of course it will be hard should new staff come in. Each one needs slightly different attention and it takes effort and depth of understanding as well as true interest to get it right. It can be

I have a mate who's the CEO of a company which sponsors several AFL clubs: Pies, Dons, MFC, Freo etc.

He says that the gulf between the Pies, Dons and the MFC is incredible. In short, the other clubs are really professional whereas the Dees are absolutely amateur when it comes to stakeholder relations.

The article doesn't surprise me.

I must say that I was unaware that the Misson Foods CEO was a passionate Dees supporter, who wanted us to get the sponsorship and yet we lost it. That is very painful to read.

Old news and I'm not sure how accurate. I can check and let you know. The Hankook stuff is also ancient history and was well covered when it happened a couple of years ago. I wonder who's stirring the pot by bringing this stuff up now and why are they doing it?

I can't see what Howcroft brings to the club, maybe he is one of those 'liniment sniffers' that Archer talks about. Hopefully the review of the board will give us a clue.

The fact we are giving some free signage to Kaspersky says a great deal about just how badly we have treated people in the past.

Appalling

WJ i suspect a few chooks have come home to roost as a result of the warts and all approach of the new caretaker regime.