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Front of Jumper Sponsor...Any Update?


TheOx05

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Posted

With Energy Watch on board for 3 years at a value of 6 million has there been any news on the new front of jumper sponsor?

-Is Kaspersky re-signing?

-Any truth to the rumour that a Korean company is coming on board? (I read somewhere online that Kia is being courted by Essendon)

- Have you heard of any whispers?

Posted

Last I heard we may possibly be getting Bank of Melbourne as our sponsor as well....?? :huh:

However, I haven't heard much about that lately.

Keeping Hankook or Kaspersky would be fine. ;)

Also be happy to retain both. It begs the notion though that if both even paid the same as before theyd still not be a major sponsor bit somewhere just above Platinum, whats that.. really-really-special !! Hope they do stay in some capacity...and thanks.

Its become very intriguing now to see who it is and why the wait.Are we continuing our trend this season and poaching someone else's ?

The FoJ must be in the neighbourhood of 2M pa . Not that many in that rarified atmosphere but having said that there was an article somewhrere over the weekend about what amazing value a sponsorship of an AFL club ( a decent one ) is to a potential sponsor. Must find it .

Posted

Also be happy to retain both. It begs the notion though that if both even paid the same as before theyd still not be a major sponsor bit somewhere just above Platinum, whats that.. really-really-special !! Hope they do stay in some capacity...and thanks.

Its become very intriguing now to see who it is and why the wait.Are we continuing our trend this season and poaching someone else's ?

The FoJ must be in the neighbourhood of 2M pa . Not that many in that rarified atmosphere but having said that there was an article somewhrere over the weekend about what amazing value a sponsorship of an AFL club ( a decent one ) is to a potential sponsor. Must find it .

Momentum!?

Supporter, & Faith Momentum??? Has the 2011 Season officially closed Yet?

Off season Positive Media?

A Summer's a long time in footy.

Posted

Has anyone checked out Energy Watch? Do they have the cash flow to provide $2M a year for 3 years?

http://www.accc.gov....fromItemId/2332

I noticed at the bottom of that "Issued: 26th August 2011". Anyone remember when the deal was struck? If it happened before, you would have to assume the club was aware of the action. Is a bit worrying though.

Posted

this isn't a huge issue.

Slap on the wrist action for EnergyWatch. This would have come from pressure from the energy companies to the ACCC that EnergyWatch don't recommend their services.

This is basically action from ACCC saying that they are promising and claiming untruthful facts about their services. This isn't something unusal. Alot of companies (In particular retail, Telecommunications and other sales based industries) get warnings and fines for making claims that aren't true or 'bend' the truth in one way of another.

I for one am sure that EnergyWatch will be around for at least the next 3 years.

Gippy

Posted

I must confess Im curious as to the wheres and why's if not the WHO that is to be our FoJ sponsor, our new joint major benefactor..

Im bemused every time I see a BoM ad and remeber that strange red tinge on its sites homepage, most odd.

Anyway much of this is purely our speculative guessowrk . Whilst watching a late night show I saw an ad for some Chinese mob called Chanhong.

Never heard of them before. They as it seems are the second largest manufacturer of Tellies in China, much of it exported. We havent seen this brand probably as much wil lhave been badged I imagine. But they are now spruiking in their own right. This reminded me of when LG came onto the Aussie scene. Paractically no one had heard of them before. I had slightly as I was buyiing Hifi ( I retailed) and they were an OEM mob for other brands before they also burst upon the scene.

LG is a household name now. We helped. Kapsersky is a household name now, we helped.

Im trying to figure out why we havent seen the new co sponsor yet. if they are an exisitng company youd think theyd be here right now. Why wait. if however its all part of a greater roll out of a brand then the timing etc becomes more particular.

Probably nothing but funny if history repeated itsself.

Whomever it is they will be spending big bikkies.

Posted

I must confess Im curious as to the wheres and why's if not the WHO that is to be our FoJ sponsor, our new joint major benefactor..

Im bemused every time I see a BoM ad and remeber that strange red tinge on its sites homepage, most odd.

Anyway much of this is purely our speculative guessowrk . Whilst watching a late night show I saw an ad for some Chinese mob called Chanhong.

Never heard of them before. They as it seems are the second largest manufacturer of Tellies in China, much of it exported. We havent seen this brand probably as much wil lhave been badged I imagine. But they are now spruiking in their own right. This reminded me of when LG came onto the Aussie scene. Paractically no one had heard of them before. I had slightly as I was buyiing Hifi ( I retailed) and they were an OEM mob for other brands before they also burst upon the scene.

LG is a household name now. We helped. Kapsersky is a household name now, we helped.

Im trying to figure out why we havent seen the new co sponsor yet. if they are an exisitng company youd think theyd be here right now. Why wait. if however its all part of a greater roll out of a brand then the timing etc becomes more particular.

Probably nothing but funny if history repeated itsself.

Whomever it is they will be spending big bikkies.

That's assuming Energy* Watch paid market value.

I have been eagerly awaiting an announcement of the FoJ sponsor, and the investment they make, especially considering the well publicised deal with EW*. I still think it's a great deal for the MFC, but not an expected deal. But, I can't help but wonder who paid for the big marketing push that came from the announcement, in terms of full page ads in the papers (not sure how much that would cost), adverts on TV with MFC players. Did this come out of the EW* marketing budget, or was it out of the MFC sponsorship package? I don't remember seeing such media advertising from past sponsors (to the point of whole page ads, tv ads, etc).

If we can get the big bikkies for the front, then good. That's why Cam Schwab is in the job he is, and I'm in the one I'm in! But I know if we can land a $1.3m sponsor for the front, anything above that is icing. It will be interesting to see the comments made on here about C Schwab if, god forbid, I'm right for a change.

Edit: *Changed to Energy Watch for B59's benefit.

Posted

The footy club I look after (Bentleigh) borrowed the Dee's clash jumper for their final 2 games this year (prelim & grandy in SFL) the guy who organised it let slip that the new sponsor going on the front was BoM, hence the club were happy to lend the jumpers out as they have to get replaced. He isn't a demon fan, nor had any idea that energy watch had already signed up, and nothing had been announced about the front. Take out that what you will :)

Posted

Murmurings on these and other boards (Demonology & Big Footy) were that BoM was going to be the sponsor but we were going to go with Kia as the money was better. However recent other mutterings have linked Kia to Essendon so you can assume that either Essendon pipped us as the Dogs did with Mission Foods a couple of years ago or BoM upped their offer. Either way it seems the offer will be substantial and together with the Energy Watch sponsorship should be a great windfall for the club. Here's hoping.

Posted

Murmurings on these and other boards (Demonology & Big Footy) were that BoM was going to be the sponsor but we were going to go with Kia as the money was better. However recent other mutterings have linked Kia to Essendon so you can assume that either Essendon pipped us as the Dogs did with Mission Foods a couple of years ago or BoM upped their offer. Either way it seems the offer will be substantial and together with the Energy Watch sponsorship should be a great windfall for the club. Here's hoping.

Finger and toes crossed

Posted

Finger and toes crossed

Yeah I think BoM would be good as I could see us being able to form a long-standing partnership with them, similar to Sydney & QBE and WCE and is it SGIO? Kia would probably be a big windfall but we may get greater longevity from BoM. Either way it is a long way from where we were a couple of years ago where we were without a sponsor just weeks before the start of the season. This board has done tremendous things for our club over the last few years, let's hope the players and FD can translate that to some on-field success very soon.

Posted

That's assuming Media Watch paid market value.

I have been eagerly awaiting an announcement of the FoJ sponsor, and the investment they make, especially considering the well publicised deal with MW. I still think it's a great deal for the MFC, but not an expected deal. But, I can't help but wonder who paid for the big marketing push that came from the announcement, in terms of full page ads in the papers (not sure how much that would cost), adverts on TV with MFC players. Did this come out of the MW marketing budget, or was it out of the MFC sponsorship package? I don't remember seeing such media advertising from past sponsors (to the point of whole page ads, tv ads, etc).

If we can get the big bikkies for the front, then good. That's why Cam Schwab is in the job he is, and I'm in the one I'm in! But I know if we can land a $1.3m sponsor for the front, anything above that is icing. It will be interesting to see the comments made on here about C Schwab if, god forbid, I'm right for a change.

I wasnt aware the ABC latenight show was into sponsorships.... but there you go !! :unsure:

Posted

Again..still find it intriguing that BoM have that Red hazing.., must protend the future :huh:

So whats the hold up..if already done ?

Its near on trade week.. footy gets its leg up on exposure all over again...then draft.. Seems odd.

Posted

Again..still find it intriguing that BoM have that Red hazing.., must protend the future :huh:

So whats the hold up..if already done ?

Its near on trade week.. footy gets its leg up on exposure all over again...then draft.. Seems odd.

there is quite a bit of a wait between trade week and draft day, i expect an announcement to be made during this period. Offers maximum media exposure

Posted

Rule Hankook out for next year too.....................Lawrie Delarue has now lost the distribution rights for Hankook effective April 2012.

Posted

Notice Essendon happy enough to announce a sponsor in Trade Week... why arent we ? Be a lot easier to get all the 2012 paraphanalia sorted if you have the sponsors announced. Lead time on merchandise etc.

Posted

Notice Essendon happy enough to announce a sponsor in Trade Week... why arent we ? Be a lot easier to get all the 2012 paraphanalia sorted if you have the sponsors announced. Lead time on merchandise etc.

This might sound radical BB

but perhaps we don't have one

Posted

This might sound radical BB

but perhaps we don't have one

Bingo

We might have some trees to shake

Loosing 2 major sponsors at once is a massive blow and I wonder if the guy in his jocks is wondering if he over spent

Posted

This might sound radical BB

but perhaps we don't have one

Like man...thats so far out...

Hadnt thought to that as I was under the impression there was one.lol

Posted

Theories and Questions popped into my head when i heard about Kia .

Theory - Never really stood a chance with Kia i feel once we explained how we are trying to engage the Chinese market. South Korea and China historically aren't the best of friends. Shame because a 5 year deal would have been brilliant.

Questions - Could the faint dream of exposing the club to say 100 million Chinese come at the cost of a 5 year deal that i'd be guessing worth about $1.5 million a year?

Does the club have a secondary option? Bank of Melbourne seems to keep popping up.

Have we signed a sponsor worth more than the deal Kia offered? Are they from China?

If the answer to no to all of the above..Does that mean EnergyWatch paid above the market rate?

Either we have landed a massive fish or Energy Watch gets bumped up to front of jumper and a new company comes on board for slightly less.

Lastly, when are we going to announce it?

PS - I hate Essendon......

Posted

Theories and Questions popped into my head when i heard about Kia .

Theory - Never really stood a chance with Kia i feel once we explained how we are trying to engage the Chinese market. South Korea and China historically aren't the best of friends. Shame because a 5 year deal would have been brilliant.

Questions - Could the faint dream of exposing the club to say 100 million Chinese come at the cost of a 5 year deal that i'd be guessing worth about $1.5 million a year?

Does the club have a secondary option? Bank of Melbourne seems to keep popping up.

Have we signed a sponsor worth more than the deal Kia offered? Are they from China?

If the answer to no to all of the above..Does that mean EnergyWatch paid above the market rate?

Either we have landed a massive fish or Energy Watch gets bumped up to front of jumper and a new company comes on board for slightly less.

Lastly, when are we going to announce it?

PS - I hate Essendon......

Along the notion of a possibly Chinese connection i revert back to the idea of someone like Changhong who seem to be launching thier brand here at present. In the same fashion as we helped launch LG many years ago.

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