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Freo unveil new logo and guernsey

No16

By No16
in Melbourne Demons


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Red Sox Redleg

Red Sox   2

Posted
Posted

Thank you MFC for putting some effort into it...

Link

2010BrandLaunch246B.jpg

I like it....going away from the Green is good and less red is great as there are more than enough takes on red around the league.

Green is now free for GWS!

daisycutter Legend

daisycutter   29,891

Posted
Posted

Thank you MFC for putting some effort into it...

Link

2010BrandLaunch246B.jpg

Great. That's one less CLASH jumper match for us. (unless God Vlad sees it different.

nice phantom colours too

Roost It Redleg

Roost It   1,434

Posted
Posted

Vast improvement, actually looks like a footy jumper

Seinfeld Demon

Seinfeld   40

Posted
Posted

Whats with all the v's.....Looks like Port Adelaides jumper and Melbourne Victory as well...No imagination at all

No16 Mighty Demon

No16   1

Posted
  • Author
Posted

It reminds me of when Melbourne released the logo that had the longer pointed M... Still a lot of improvement to go

titan_uranus Legend

titan_uranus   25,174

Posted
Posted

Whats with all the v's.....Looks like Port Adelaides jumper and Melbourne Victory as well...No imagination at all

My first thought too. A cross between the Power and the Victory. Should have just taken the old jumper and replaced the red and green with purple.

Making the purple their own is a good idea. But the biggest problem wasn't the jumper, it was the song, and they've left that.

daisycutter Legend

daisycutter   29,891

Posted
Posted

My first thought too. A cross between the Power and the Victory. Should have just taken the old jumper and replaced the red and green with purple.

Making the purple their own is a good idea. But the biggest problem wasn't the jumper, it was the song, and they've left that.

according to this the song is changing too

heavhos to drop song and anchor

daisycutter Legend

daisycutter   29,891

Posted
Posted

here is more on the song

“Significantly, we will officially call ourselves the “Fremantle Dockers

Rosich said that the new logo would entrench the anchor as a lasting symbol of the Fremantle Dockers Football Club.

“Furthermore our new jumper, which was inspired by the heritage jumper first worn by the Dockers in 2003 at the MCG, is both an important tribute to our past and an acknowledgement of our football origins.

“We are proud of our 16 year history and proud of the jumper and logo that we have worn and displayed with pride in that time.

“Given the nature of the changes to our logo and jumper and their undeniable acknowledgement to where we have come from as a football club, let there be no doubt that our new logo and jumper will be worn with as much pride in the future as they were in the past.”

Rosich also said that consideration to changing the club song was not undertaken as part of the review process to date.

“Now that an arrangement has been struck with Levi Strauss & Co that process will now take place.

“In the 2011 pre-season, the club will seek feedback from members, supporters and the general public on the Fremantle Dockers’ club song, including possible alternatives,” he said.

“One of the options will be to retain the existing club song.”

The club was delighted to reach an arrangement with Levi Strauss and Co and thanks the company and key staff involved for their cooperation.

Carn dees Redleg

Carn dees   108

Posted
Posted

Whats with all the v's.....Looks like Port Adelaides jumper and Melbourne Victory as well...No imagination at all

Agree, state rivalry is really all but gone. Didnt like the fact port had gone with a V and now freo..

pitchfork Mighty Demon

pitchfork   181

Posted
Posted

That's really great.

Obviously a South Fremantle inspired jumper

Let's not get too protective over the "v", the truth is there is now only one more team with a "v" than there was in 1964

Vagg Redleg

Vagg   2,449

Posted
Posted

I, too, am pleased to see them jetison their old jumper with the hodge podge of colours.

However, frankly, I reckon they would have been better to go with that jumper they occasionally wore a few years back. It was simply the reverse of their clash jumper. That is, all purple, with a white anchor. Looked good!

Mousey Redleg

Mousey   47

Posted
Posted

I think its a great upgrade from what they had!

I like it that they are now strictly the purple haze

Chelly Redleg

Chelly   839

Posted
Posted

Thank you MFC for putting some effort into it...

Link

2010BrandLaunch246B.jpg

President Steve Harris ... the clown who was CEO at the MFC is now a club President???

wisedog Mighty Demon

wisedog   352

Posted
Posted

Well done Freo, good changes. No surprise that all the new clubs have had to change their jumper designs after 10 years in the AFL. What looks snazzy now, won't necessarily look snazzy in 5 years time.

... now for their song.

reynolds46 Mighty Demon

reynolds46   1,297

Posted
Posted

I, too, am pleased to see them jetison their old jumper with the hodge podge of colours.

However, frankly, I reckon they would have been better to go with that jumper they occasionally wore a few years back. It was simply the reverse of their clash jumper. That is, all purple, with a white anchor. Looked good!

agree that jumper was perfectly fine and the anchor kept its originality, the new one looks OK but seems like a run of the mill suburban club jumper

The Big Ticket Redleg

The Big Ticket   94

Posted
Posted

President Steve Harris ... the clown who was CEO at the MFC is now a club President???

Nope, different Steve Harris.

I like it. But if you add sleeves, it would look like a thugby jumper.

Better than Port's anyway.

praha Legend

praha   11,253

Posted
Posted

I think it's great. Very South Fremantle. Really trying to establish Fremantle as their town, if they haven't already. Great move by the club over there.

People need to understand that they don't have the history or culture that would dictate a logo and jumper like ours. Western Australian tastes, WA market. And it will always have a bit of flair and spunk. I think it looks great. Great incorporation of their colours, and they finally dumped the vomit-from-the-exorcist green.

DeezMan Redleg

DeezMan   4

Posted
Posted

Thank you MFC for putting some effort into it...

Link

2010BrandLaunch246B.jpg

Looks cheap and tacky - hardly the amount of effort the MFC put in to their new design.

As for the new jumper... I can understand why a fair few Freo supporters are in an uproar. The Dockers had the anchor for 15 years and it was a symbol of who they were and whereabouts from WA they were from.

Just... don't change the song!!! I kinda like it :P Freeeeeo (long) way to go....

Steamin Demon Redleg

Steamin Demon   401

Posted
Posted

Looks like a footy jumper and although not as cool as our new logo I think their new one has a modernish appeal with a sprinkle on heritage too it.

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