Jump to content


Recommended Posts

Posted

If they had paid consultants come up with this....

The "MELBOURNEfc" moniker has been around at least since 2005. The only thing that has changed in the new logo is the infantile lower case "e" being including.

And they have stuck that on the car bumper sticker.

Brilliant.

As for the arguments that "demons" need to be dropped because of a push into Asia, these have little or no substance looking at recent events. It would be fair to say that Manchester United are the most widely supported soccer team in Asia. Have a look at their logo - particularly the little devil with a pitch fork in the middle of it. Unsurprising given their nickname is the "red devils".

I have no problem with making "Melbourne" more prominent in the logo/emblem. I do have a problem with this one. Somewhere significantly lower on the scale than "uninspiring".

Posted

What is more of a pull: 'Demons' or 'Melbourne'?

The fortunate happenstance of our name is what will save the 'Demons.'

So, ironically, if we wish to remain the 'Demons' we have to stop marketing ourselves as the 'Demons.'

And away jumpers...meh.

If Man Utd can wear royal blue, and Arsenal gold, and Chelsea fluro green, and Juventus pink, and Barca tan, etc. then we should wear whatever if we are the away team.

Posted
What is more of a pull: 'Demons' or 'Melbourne'?

The fortunate happenstance of our name is what will save the 'Demons.'

So, ironically, if we wish to remain the 'Demons' we have to stop marketing ourselves as the 'Demons.'

And away jumpers...meh.

Not sure what your game is pal, but you seem to be overly dismissive of anyone who thinks our Demons brand and Red and Blue logo are to be protected. Any time the issue arises your new moniker pops up putting the kibosh on those against it.

You wouldnt by any chance have a stake in the new marketing, would you?

Posted
Our training jumper with some silver/grey in it (with the now old logo on the front) was decent.

I doubt the validity of 2 or every 3 members responding to the Advisory Panel would hev been in favour of the new proposed logo. as shown in this thread it is not imaginative or inspiring and at best it is OK.

Begs some questions regarding the Advisory Panel - 1. is the Ad. Panel comprised of a broad range of MFC supporters or is there some bias in its make up, 2. how are the responses from Members being interpreted/used or 3. is the MFC seriously considering the responses from the included members OR perhaps thereis a predetermined outcome the Admin is seeking to legitimise via the Ad Panel. for example has the new logo already been decided upon and would it be dropped if the response of Ad Panel was negative??? Given 150th would think already in production possibly!

Posted
I have warmed to the notion of this new logo so this following quote i dont agree with but i asked my mate who is a signwriter what he thought this was what he said-

Sorry mousey, but your mates comment belongs in 70's technical drawing book.

Graphic Designers, I'm one, design logos. Not signwriters. It's kind of like asking Andrew Johns about the hands in the back rule. Sure he's got an opinion but he should stick to his own game.

Now I'm not a huge fan of the logo myself, I think it'll grow on me, but it's certainly not technically deficient or dated, quite the opposite infact. This, as we know, is all about branding and in my opinion, the move toward us becoming the football club of Melbourne, is a very good one indeed.

We are attempting to differentiate ourselves in the market, this move sets us apart from all of the other clubs. Only two other clubs have this opportunity, Brisbane and Adelaide. Both of which do not have the same history, or marketing ‘pull’ as Melbourne. This is not about now, this is about our past (150 years) and particularly stepping above the others to look at our future.

With our interest into new realms of potential bases of support. We need to present as something other than one of the Melbourne teams. We need to be the team of Melbourne and with so many new arrivals in Melbourne every week we are separating ourselves away from the pack and potentially becoming the obvious choice.

Give this a chance. It’s not about the bloody logo, it’s about attracting new supporters, future members and in our 150th year our timing is perfect.


Posted

I don't care what kind of spin people put on this about it being all about positioning the brand better blah blah blah it won't change the fact that it's still a boring, uninspiring and ugly logo but at the end of the day it should be our on field performances and success that attracts new supporters not a logo.

Posted
I don't care what kind of spin people put on this about it being all about positioning the brand better blah blah blah it won't change the fact that it's still a boring, uninspiring and ugly logo but at the end of the day it should be our on field performances and success that attracts new supporters not a logo.

Apart from missing the entire point about the distinction between:

1. the clubs forward thinking attempt at branding (bringing us up to speed with the rest of the league)

and

2. the new logo,

you have a point. It doesn't mean however that we should ignore everything off the field and be happy with our paltry 28007 members.

Posted
I doubt the validity of 2 or every 3 members responding to the Advisory Panel would hev been in favour of the new proposed logo. as shown in this thread it is not imaginative or inspiring and at best it is OK.

Begs some questions regarding the Advisory Panel - 1. is the Ad. Panel comprised of a broad range of MFC supporters or is there some bias in its make up, 2. how are the responses from Members being interpreted/used or 3. is the MFC seriously considering the responses from the included members OR perhaps thereis a predetermined outcome the Admin is seeking to legitimise via the Ad Panel. for example has the new logo already been decided upon and would it be dropped if the response of Ad Panel was negative??? Given 150th would think already in production possibly!

Bang on Tony, I was at the demons shop at the 'G yesterday, and there's already an enormous version of the new logo stuck under the main counter, clearly the club had already made up their mind about the logo but used the advisory survey as a means of justifying it by wording the question about the new logo as such that most people would simply say 'no preference'.

You would think also that the demographic who undertook the survey would've been heavily skewed to the under 40 demographic that are more internet savvy too, and they are more open to change and less wary of tradition generally. (sorry if these are considered sweeping generalisations!)..

Posted

Possibly I'm missing something, but I like the new logo. It's simple, classy, reflects our jumper and colours, is instantaneously recognisable which is important for brand awareness, and unlike some of the others it doesn't look like it belongs in a comic strip. Then again I also like our very first logo - the interwoven MFC.

Obviously I like plain and less messy logos.

Posted
Not sure what your game is pal, but you seem to be overly dismissive of anyone who thinks our Demons brand and Red and Blue logo are to be protected. Any time the issue arises your new moniker pops up putting the kibosh on those against it.

You wouldnt by any chance have a stake in the new marketing, would you?

I am abrupt when I type, I get that. But I just want the supporters to know the importance of the new push to brand ourselves as MelbourneFC. We are down to 220 000 supporters and we need to attract new Australians and new Victorians and the best way to do that is embrace the city...and not the spawn of satan.

Apologies for any dismissiveness, I know the 'Demons' are close to everyone here. I just don't see the connect between marketing branding and the death of a clubs' moniker.

Posted
Then again I also like our very first logo - the interwoven MFC.

That's my favourite one too, but I guess it is too similar to the MCC logo and Carlton's too, and we're trying to stand out and differentiate ourselves, so it's no good.

Posted
I now see the reason for the logo change...

you make a good point. we appear to be overhauling a lot of things at the end of this season. could some of it be in relation to the overall change? maybe not directly, but it definitely is indirect.

for mine, the logo is a logo, its a little boring but if thats the image we are going for whatever. what i dont like is the lower case e. it makes me cringe. maybe it will grow on me...

Posted
you make a good point. we appear to be overhauling a lot of things at the end of this season. could some of it be in relation to the overall change? maybe not directly, but it definitely is indirect.

for mine, the logo is a logo, its a little boring but if thats the image we are going for whatever. what i dont like is the lower case e. it makes me cringe. maybe it will grow on me...

I was more alluding to the fact that in a strange way they look similar (at least with that photo of Neale).

But what you said makes more sense.

I've got no problem with the concept, I would just like to have seen it done better.

EDIT: I just my membership today and after seeing the new logo in action I'm happy with it. After only seeing a small version I wasn't all that keen but it has now grown on me.

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Demonland Forums  

  • Match Previews, Reports & Articles  

    TRAINING: Wednesday 29th January 2025

    A number of Demonland Trackwatchers swooped on Gosch's Paddock to bring you their observations from this morning's Preseason Training Session. DEMON JACK'S PRESEASON TRAINING OBSERVATIONS Beautiful morning at Gosch's Paddock. Very healthy crowd so far.  REHAB: Fullerton, Spargo, Tholstrup, McVee Viney running laps. EDIT: JV looks to be back with the main group. Trac, Sparrow, Chandler and Verrell also training away from the main group. Currently kicking to each other ins

    Demonland
    Demonland |
    Training Reports 1

    TRAINING: Wednesday 22nd January 2025

    Demonland Trackwatchers were out in force for training at Gosch's Paddock on Wednesday morning for the MFC's School Holidays Open Training Session. DEMONLAND'S PRESEASON TRAINING OBSERVATIONS REHAB: TMac, Chandler, McVee, Tholstrup, Brown, Spargo Brown might have passed his fitness test as he’s back out with the main group.  Sparrow not present. Kozzy not present either.  Mini Rehab group has broken off from the match sim (contact) group: Max, Trac, Lever, Fullarton

    Demonland
    Demonland |
    Training Reports

    TRAINING: Monday 20th January 2025

    Demonland Trackwatcher Gator attended training out at Casey Fields to bring you the following observations from Preseason Training. GATOR'S PRESEASON TRAINING OBSERVATIONS There were 5 in the main rehab group, namely Gawn, Petracca, Fullarton, Woewodin and Lever.  Laurie was running laps by himself, as was Jefferson.  Chandler, as has been reported, had his arm in a sling.  Lindsay did a bit of lap running later on. Some of the ''rehab 5'' participated in non contact drills and b

    Demonland
    Demonland |
    Training Reports

    TRAINING: Wednesday 15th January 2025

    There were a number of Demonland Trackwatchers at Gosch's Paddock this morning to bring you their observations from Preseason Training. KEV MARTIN'S PRESEASON TRAINING OBSERVATIONS They were going hard at each other. The sims were in two 15 minute blocks. The second block finished a few minutes early, they gathered and had another 7 minutes at it. I think they were asked to compete, as they would play against an opposition. There was plenty of niggle, between some of them. At the end o

    Demonland
    Demonland |
    Training Reports

    TRAINING: Monday 13th January 2025

    Better late than never … and quite frankly, there’s very little to report other than that training took place at Casey Fields this morning, that Tracc was there nursing his rib injury and that some photographs are on the club’s social media including this one of Clarrie in Raging Bull stance that gives rise for confidence. The other news is that the club has a new train on player in 185cm Dandenong Stingrays midfielder Noah Hibbins-Hargreaves (love the hyphenated name which is just so fitti

    Demonland
    Demonland |
    Training Reports

    TRAINING: Thursday 9th January 2025

    Welcome back to Demonland for those like me who have been on vacation. I’m posting this with some trepidation because of a certain amount of uncertainty surrounding the return of preseason training in 2025 after a flurry of weddings including those of our coach, one of our superstar players and a former premiership champion player and bloke, not to mention the recent mysterious incident that occurred on the Mornington Peninsula.  I believe that the team reassembles this morning at Casey Fie

    Demonland
    Demonland |
    Training Reports

    TRAINING: Wednesday 18th December 2024

    It was the final session of 2024 before the Christmas/New Years break and the Demonland Trackwatchers were out in force to bring you the following preseason training observations from Wednesday's session at Gosch's Paddock. DEMONLAND'S PRESEASON TRAINING OBSERVATIONS TRAINING: Petracca, Oliver, Melksham, Woewodin, Langdon, Rivers, Billings, Sestan, Viney, Fullarton, Adams, Langford, Lever, Petty, Spargo, Fritsch, Bowey, Laurie, Kozzy, Mentha, George, May, Gawn, Turner Tholstrup, Kentfi

    Demonland
    Demonland |
    Training Reports

    TRAINING: Monday 16th December 2024

    Demonland Trackwatchers braved the sweltering heat to bring you their Preseason Training observations from Gosch's Paddock on Monday morning. SCOOP JUNIOR'S PRESEASON TRAINING OBSERVATIONS I went down today in what were pretty ordinary conditions - hot and windy. When I got there, they were doing repeat simulations of a stoppage on the wing and then moving the ball inside 50. There seemed to be an emphasis on handballing out of the stoppage, usually there were 3 or 4 handballs to

    Demonland
    Demonland |
    Training Reports 1

    TRAINING: Friday 13th December 2024

    With only a few sessions left before the Christmas break a number of Demonlander Trackwatchers headed down to Gosch's Paddock to bring you their observations from this morning's preseason training session. DEMONLAND'S PRESEASON TRAINING OBSERVATIONS PLAYERS IN ATTENDANCE: JVR, Salem, McVee, Petracca, Windsor, Viney, Lever, Spargo, Turner, Gawn, Tholstrup, Oliver, Billings, Langdon, Laurie, Bowey, Melksham, Langford, Lindsay, Jefferson, Howes, McAdam, Rivers, TMac, Adams, Hore, Verrall,

    Demonland
    Demonland |
    Training Reports
  • Tell a friend

    Love Demonland? Tell a friend!
×
×
  • Create New...