Are we capitalising on our on-field successes?

[Lord Nev 13,512]

AFL Premiers the Melbourne Demons have advised that they increase sponsorship and corporate hospitality revenue by more than 40% ($2.4 million) during the 2021 season, with sponsorship revenue ending the year at $7.9 million.

AFL Premiers Melbourne welcome $2.4 million sponsorship increase

Lol.

 

[durango 2,007]

To get longer term off-field success the club has to show the supporter that 2021 was no fluke, look at the WB in 2016 they were a young team who had injuries and won the flag from outside the top 4 yet they did very little in the next 4 seasons so supporters drop off without more immediate success.

So 2022 has to show our supporters we are a genuine contenders for 2022-2025 and then we will get sponsors and members signing to be a part of the on-field enjoyment. 

[Sir Why You Little 37,034]

7 minutes ago, Lord Nev said:

AFL Premiers the Melbourne Demons have advised that they increase sponsorship and corporate hospitality revenue by more than 40% ($2.4 million) during the 2021 season, with sponsorship revenue ending the year at $7.9 million.

AFL Premiers Melbourne welcome $2.4 million sponsorship increase

Lol.

 

40% increase, considering the Earth has been in lockdown for the last 2 years that is exceptional news. 

Well done Mr Pert

[Lord Nev 13,512]

Just now, Sir Why You Little said:

40% increase, considering the Earth has been in lockdown for the last 2 years that is exceptional news. 

Well done Mr Pert

Certainly doesn't seem like "sh*t the bed" territory hey...

[Basher 75]

I believe we should be doing a lot more to bring in new members mainly young. Whatever happened to football clinics ,school and otherwise. We have some great assets in Petraaca ,Gawn ,Oliver who are not only great respected footballers but to me seem to have good personalities. In particular Petracca seems to be such a great down to earth guy who be great with kids. I guess these guys doing clinics might be taking time from training or their other duties. They are being paid well so I dont believe they should resent doing clinics. Memberships bring in reliable renewal income which ensures long term financial health of the club.

We also use to telephone lapsed and prospective members by the players.

I agree we need todouble our efforts in the maximum number of members from our current success.

[Sir Why You Little 37,034]

2 minutes ago, Lord Nev said:

Certainly doesn't seem like "sh*t the bed" territory hey...

No. I did wonder about that.
I get the feeling Mach is an ex employee of the Club and is still rather bitter about it. 
just a hunch 

[Lord Nev 13,512]

1 minute ago, Basher said:

I believe we should be doing a lot more to bring in new members mainly young. Whatever happened to football clinics ,school and otherwise. We have some great assets in Petraaca ,Gawn ,Oliver who are not only great respected footballers but to me seem to have good personalities. In particular Petracca seems to be such a great down to earth guy who be great with kids. I guess these guys doing clinics might be taking time from training or their other duties. They are being paid well so I dont believe they should resent doing clinics. Memberships bring in reliable renewal income which ensures long term financial health of the club.

We also use to telephone lapsed and prospective members by the players.

I agree we need todouble our efforts in the maximum number of members from our current success.

They do a lot of stuff that just doesn't get publicized, but wouldn't have thought many clubs would be doing clinics the last couple of years.

MFC does have some good kids online programs here https://www.melbournefc.com.au/fans/red-and-blue-crew

[dazzledavey36 54,889]

1 minute ago, Basher said:

I believe we should be doing a lot more to bring in new members mainly young. Whatever happened to football clinics ,school and otherwise. We have some great assets in Petraaca ,Gawn ,Oliver who are not only great respected footballers but to me seem to have good personalities. In particular Petracca seems to be such a great down to earth guy who be great with kids. I guess these guys doing clinics might be taking time from training or their other duties. They are being paid well so I dont believe they should resent doing clinics. Memberships bring in reliable renewal income which ensures long term financial health of the club.

We also use to telephone lapsed and prospective members by the players.

I agree we need todouble our efforts in the maximum number of members from our current success.

Not sure if you are aware but Covid has played a significant impact in this..

[Mach5 4,767]

6 minutes ago, Lord Nev said:

Certainly doesn't seem like "sh*t the bed" territory hey...

Do you guys not understand these numbers and where they come from?

I’m talking about going forward from the flag and what the club as a whole is doing to sustain this.

[Demon17 5,188]

56 minutes ago, Bring-Back-Powell said:

Collingwood in 1991, Essendon in 1994, Adelaide in 1999 and Brisbane in 2005 come to minds as premiers that somehow missed the following finals series before the Dogs.

Richmond also in 2021.

Thanks BBP. Just shows I live in the ever-distant past.

Lions in 2005 were the 2004 runners up to Power.

Pies missed by 1/2 a game in 1991 ( to the Dees no less)

But Hawks in 79, 2009

So in the last 50 years, 5 Premiers have not made follwoing year finals by at least a whole game.

Interestingly most/all were coached to the premiership by top notch coaches, with 4 of the 5 in the past 30 years. Recent history that can't be ignored, or just mitigating circumstances in each case.?

[Mach5 4,767]

1 minute ago, dazzledavey36 said:

Not sure if you are aware but Covid has played a significant impact in this..

Ok, but should we now be pouring resources into this area? Have we?

[Lord Nev 13,512]

1 minute ago, Mach5 said:

Do you guys not understand these numbers and where they come from?

I’m talking about going forward from the flag and what the club as a whole is doing to sustain this.

So what you're saying is the club has "s*it the bed" sometime between the financial announcements in October and now?

Tell us exactly how.

[Mach5 4,767]

Just now, Lord Nev said:

So what you're saying is the club has "s*it the bed" sometime between the financial announcements in October and now?

Tell us exactly how.

Is in the act of doing so, and I’m calling for action to be taken.

[Lord Nev 13,512]

1 minute ago, Mach5 said:

Is in the act of doing so

Again, tell us exactly how.

[jnrmac 20,060]

Pert was CEO for the Pies last flag when they lost c$1.5m on merchandise after miscalculating demand,

Let's hope he learned his lesson

[Fritta and Turner 4,405]

12 minutes ago, Lord Nev said:

AFL Premiers the Melbourne Demons have advised that they increase sponsorship and corporate hospitality revenue by more than 40% ($2.4 million) during the 2021 season, with sponsorship revenue ending the year at $7.9 million.

AFL Premiers Melbourne welcome $2.4 million sponsorship increase

Lol.

 

Now Lord Nev, the essential issue which this thread is trying to address is the worry that we are not capitalizing on winning the flag.  Quoting a magnificent effort by the sponsorship department before we won the flag is not admissible.  Very impressive though.

Now if we go on the premise of the 5 year success rule, any success takes 5 years to fruition then we need to set some targets for um 2027 ( to prove we have capitalised on winning the flag)

Obviously increase in Sponsorship

and for me

Substantial increase in Baby, Little and Young Demon memberships

[Lord Nev 13,512]

Just now, Jontee said:

Now Lord Nev, the essential issue which this thread is trying to address is the worry that we are not capitalizing on winning the flag.  Quoting a magnificent effort by the sponsorship department before we won the flag is not admissible.  Very impressive though.

Now if we go on the premise of the 5 year success rule, any success takes 5 years to fruition then we need to set some targets for um 2027 ( to prove we have capitalised on winning the flag)

Obviously increase in Sponsorship

and for me

Substantial increase in Baby, Little and Young Demon memberships

So, you're suggesting that perhaps less than 6 months, before a ball has even been bounced, is a little too early to judge then?

Well I never.

[deelusions from afar 1,810]

2 hours ago, Bring-Back-Powell said:

I get what you are saying in terms of hungry fans as we head into the 2022 season, but there's absolutely no blessing in the majority of diehard MFC members missing their side's first premiership live in 57 years.

I agree obviously that I (like pretty much every other supporter) would have loved to be there last year.

However talking to Richmond / Hawks friends, they've all said it was the first one they were most passionate about and that means the most.  Because we didn't get that opportunity, if we can win another this year or in coming years it may almost feel like our first.

Not how we would script it but I reckon this would ultimately be better for the club's membership, supporter base growth and finances (though obviously impossible to say for sure).  Hence the blessing in disguise.

 

[Fritta and Turner 4,405]

7 minutes ago, jnrmac said:

Pert was CEO for the Pies last flag when they lost c$1.5m on merchandise after miscalculating demand,

Let's hope he learned his lesson

Perhaps too well.  Most of the items I want to purchase more of are no longer for sale at the demons shop so I will have to go to the AFL shop.

[Cards13 9,117]

42 minutes ago, Mach5 said:

It’s a matter of opinion, so I’m not sure what evidence you’d like provided. The afore-mentioned soiled bed?

Garry parroting Pert’s opinion is also not evidence either way.

Ok, how about this - despite being reigning premiers, we lag behind the majority of the league in terms of sponsorship revenue. The primary product we sell is footy and our footy has delivered the ultimate prize - a flag (and hopefully more to come) - so now is the time to maximise our return on sponsorship. Sponsors want to buy into the type of success we’ve just had and our commercial team need to pull their socks up, instead of sitting back & basking in the on-field success as if they’ve contributed to them. We’re an exciting young team & no longer a hard sell. I sincerely hope the commercial team are being made to work hard on their own patch for their bonuses. Longterm sponsorship deals should have been avoided so as not to harm our ability to maximise revenue in this period.

You do know that contracts are in place and these contracts would have monetary value assigned to them and years of contract. When my old company sponsored the Roos the contract was usually 3 years with a set amount for year 1 then an agreed % increase or value increase in the next 2 seasons. Some contracts would be the same value for each year of the agreement ie $70k in each year.

Depending on when the contracts were signed then we'd be locked in for a period and if they came to me asking for more money I'd tell them to check the agreement and I don't appreciate the approach as we have supported you already.

New agreements are a different story but it is extremely difficult to find shed loads of partnership $$ to spend in the world currently.

[Diamond_Jim 12,578]

9 minutes ago, jnrmac said:

Pert was CEO for the Pies last flag when they lost c$1.5m on merchandise after miscalculating demand,

Let's hope he learned his lesson

Hadn't heard that.

Considering the absurd mark up on the merchandise the over order would need to be mammoth

[JimmyGadson 3,455]

1 hour ago, JimmyGadson said:

Big calls without zero evidence. 

Is this new info? 

Last I heard was Garry Lyon speaking of how unbelievable a position we are in having spoken to Pert himself. That's evidence. Not to mention the countless ties and connections he has to the club. 

 

With*

[Sir Why You Little 37,034]

17 minutes ago, Mach5 said:

Do you guys not understand these numbers and where they come from?

I’m talking about going forward from the flag and what the club as a whole is doing to sustain this.

We won the Flag 6 months ago 

We can’t win anymore games until the next season starts 

A 40% increase in Sponsorship…

More wins will create more interest and growth will occur 

[whatwhat say what 22,747]

this is one of the most bizarre threads on demonland, given all the media reports, the official corporate filings, and the sentiment towards the mfc has been on the up and up 

[The heart beats true 18,123]

I agree with the sentiment of this thread. Not enough ‘entrepreneurial spirit’ being shown. Where’s Ricky Nixon when ya need him?