The MFC Apparel Thread

[ManDee 7,394]

10 hours ago, radar said:

 

Might get jumper for girl in avatar - wear mini dress to our games at Sportman's Bar

Take the scarf off her and give her a beanie. Should improve the avatar too.

[Rossmillan 589]

6 hours ago, praha said:

Didn't PJ mentioned a few years back that they wanted a store in a more centralised location in the CBD? Regardless of how nice the apparel is, is the branding effective if people not otherwise engaged with it are actually aware of it? I can't imagine anyone that isn't a Melbourne supporter making the effort to catch the train to Richmond or Jolimont, and then walking to the bowels of the MCG to buy a t-shirt.

Have you heard of online shopping?  Retail outlets are an outdated business model.  

Presence on Game-day I get, in a merchandising van or other suitable location at the ground, where you have a targeted audience walking past.  You aren't making money selling to tourists walking past a retail outlet.

[dpositive 1,838]

16 hours ago, Rossmillan said:

Have you heard of online shopping?  Retail outlets are an outdated business model.  

Presence on Game-day I get, in a merchandising van or other suitable location at the ground, where you have a targeted audience walking past.  You aren't making money selling to tourists walking past a retail outlet.

We should be presenting ourselves as "THE" club of Melbourne.  So all visitors are inclined to buy our gear as a memory from Their visit. Thus it is important to focus on the "red and the blue" colours of our theme song. Get rid of the white  and just sell and wear the core colours.

An appropriately positioned advert at the airport and other visitor in ports introduces us, similar posters at info centres etc reinforces and a well placed retail outlet at visitor sites complements the online facility. Visitor purchase likely to be impulse so selling at sports museum MCG (our home) would seem essential. Final sale at destination points after posters featuring action shots of our game.

[Maldonboy38 6,435]

On 22/11/2016 at 4:23 PM, biggestred said:

Comparing the shop with my epl team tottenhams shop is like comparing a 2 dollar store with myers

A fellow Spurs man - a few years (read decades) of pain on two feints. AFL & EPL 

[Sir Why You Little 37,450]

4 hours ago, dpositive said:

We should be presenting ourselves as "THE" club of Melbourne.  So all visitors are inclined to buy our gear as a memory from Their visit. Thus it is important to focus on the "red and the blue" colours of our theme song. Get rid of the white  and just sell and wear the core colours.

An appropriately positioned advert at the airport and other visitor in ports introduces us, similar posters at info centres etc reinforces and a well placed retail outlet at visitor sites complements the online facility. Visitor purchase likely to be impulse so selling at sports museum MCG (our home) would seem essential. Final sale at destination points after posters featuring action shots of our game.

Been saying and thinking this for years DP....

[praha 11,267]

On 11/24/2016 at 4:24 PM, Rossmillan said:

Have you heard of online shopping?  Retail outlets are an outdated business model.  

Presence on Game-day I get, in a merchandising van or other suitable location at the ground, where you have a targeted audience walking past.  You aren't making money selling to tourists walking past a retail outlet.

Online shopping is for people who know what they want. Having a retail shop that only serves diehard fans is pointless. Walking traffic and random purchases in the heart of the CBD is merely a branding exercise. It's not about making money. It's about putting your brand anyway but the bowels of the MCG.

[Emerald 1,744]

Finding the Demon Shop at the MCG is like trying to find Shangri-La.

[Straight Sets Simon 23,113]

The mostly blue polo shirts look so much better than the red ones.  I hope we never go back to the red.

[old dee 24,082]

25 minutes ago, Clint Bizkit said:

The mostly blue polo shirts look so much better than the red ones.  I hope we never go back to the red.

Beauty is in the eye of the beholder CB.

Every year there are new designs to get more sales you can put the house on basic red in the not distant future.

[Melb-A-Toast 257]

it's the same design that Liverpool have this season.

[McQueen 17,867]

1 hour ago, Clint Bizkit said:

The mostly blue polo shirts look so much better than the red ones.  I hope we never go back to the red.

They'd run out of blue polos by the time I ordered mine last year so purchased the red instead.

I like it more than this seasons.

[Dedogtor 66]

2 hours ago, Clint Bizkit said:

The mostly blue polo shirts look so much better than the red ones.  I hope we never go back to the red.

Simple and all class, love it!

[boydie 655]

On 25/11/2016 at 9:05 AM, dpositive said:

We should be presenting ourselves as "THE" club of Melbourne.  So all visitors are inclined to buy our gear as a memory from Their visit. Thus it is important to focus on the "red and the blue" colours of our theme song. Get rid of the white  and just sell and wear the core colours.

An appropriately positioned advert at the airport and other visitor in ports introduces us, similar posters at info centres etc reinforces and a well placed retail outlet at visitor sites complements the online facility. Visitor purchase likely to be impulse so selling at sports museum MCG (our home) would seem essential. Final sale at destination points after posters featuring action shots of our game.

Well said, I was in Chicago a few months ago staying in Wrigleyville and they nailed it with all the Cubs stuff. There were pop up shops with all the gear on game days but outside of that there's a massive shop opposite the stadium open every day.

I reckon there a three or four places that we could open and see how they go, 1. Melbourne Central, 2. Bourke Street, 3. Southern Cross Station, and 4. Melbourne Airport. Aside from selling merchandise its great for exposure, I'd expect a place like Melbourne Central would be great for tourists who just buy it as a souvenir.

I bought a Mets cap in New York because I liked the style, don't really care for the Mets though but it reminds me of my trip. All the people I met while traveling the states all had baseball caps they had bought while travelling, one guy had a bunch of different teams.

[AzzKikA 2,371]

On 11/30/2016 at 3:17 PM, Clint Bizkit said:

The mostly blue polo shirts look so much better than the red ones.  I hope we never go back to the red.

I like this years red polo, atleast it almost matches the red of the jumper! I can't stand this polo, not to my taste and I buy one every year, I wear it under my footy jumper, will not be buying this one.

Have told the Mrs that if anyone asks what to get me for my bday (this month) to get me the new training singlet.

[McQueen 17,867]

I don't know if it's been mentioned yet but I just picked up that there's no 'New Age Caravans' logo on the sleeves of the media polo.

Has their sponsorship ceased?

[Happeninghunts 7]

Has there been any word on new sponsors for 2017.

I know we aren't too bad  financially but obviously it will help.

[The Chazz 4,077]

On 24 November 2016 at 4:24 PM, Rossmillan said:

Have you heard of online shopping?  Retail outlets are an outdated business model.  

Presence on Game-day I get, in a merchandising van or other suitable location at the ground, where you have a targeted audience walking past.  You aren't making money selling to tourists walking past a retail outlet.

Don't be too sure of that, Ross.

Have recently had friends from O/S staying in CBD Melbourne.  They wanted to by a MFC polo shirt, and could not find one anywhere.  Every time they come over (once or twice a year), they will buy a Melbourne Storm top.  They have even been in to some of the general sports stores in the CBD and reckon they can't find a MFC top anywhere.

As others have posted similar stories, I've been to the USA a couple of times in the past few years, and each time I've been, I've bought something team related from the city I have been to (i.e. Yankees cap and Knicks singlet while in New York, Maple Leafs shirt with in Toronto).  If you're a sports nut, and you're a tourist, you will often spend money on apparel.

Also, I couldn't tell you the last time I went to the Dees store (I can't actually tell you if I've EVER been).  I can assure you, if there was one in the CBD, I'd visit it every time I was in town (coming from Geelong).

 

[daisycutter 30,004]

3 minutes ago, billy2803 said:

Don't be too sure of that, Ross.

Have recently had friends from O/S staying in CBD Melbourne.  They wanted to by a MFC polo shirt, and could not find one anywhere.  Every time they come over (once or twice a year), they will buy a Melbourne Storm top.  They have even been in to some of the general sports stores in the CBD and reckon they can't find a MFC top anywhere.

As others have posted similar stories, I've been to the USA a couple of times in the past few years, and each time I've been, I've bought something team related from the city I have been to (i.e. Yankees cap and Knicks singlet while in New York, Maple Leafs shirt with in Toronto).  If you're a sports nut, and you're a tourist, you will often spend money on apparel.

Also, I couldn't tell you the last time I went to the Dees store (I can't actually tell you if I've EVER been).  I can assure you, if there was one in the CBD, I'd visit it every time I was in town (coming from Geelong).

 

there should be one in the town hall

[The Chazz 4,077]

6 minutes ago, daisycutter said:

there should be one in the town hall

I've always thought Fed Square would be the best place - it's central, accessible, and there's always something happening in that area.  I've also always said that they should sell MFC merchandise where the Tour of the MCG ends.  They may well sell stuff there, but it's an ideal place to have some apparel available to purchase there.

[McQueen 17,867]

I think it's great to have the store at the 'G' given the amount of tours etc that out-of-towners and tourists take of the place. It should be the last thing they're taken thru - like any good gift shop.

Its l just in a woeful location.

[TRIGON 4,819]

I think there is a market for tourists and we may be missing a trick by not tapping into impulse purchases.

Personally I still treasure my New York Yankee pitchers mitt and copy of the match magazine from Maple Leafs V New York Rangers (Gretzky played...KOTD being in Toronto for that one!).

[dino rover 714]

3 minutes ago, TRIGON said:

I think there is a market for tourists and we may be missing a trick by not tapping into impulse purchases.

Personally I still treasure my New York Yankee pitchers mitt and copy of the match magazine from Maple Leafs V New York Rangers (Gretzky played...KOTD being in Toronto for that one!).

If there is a market put your money up.

Open a shop or buy stock in volume and insell to retailers.  The cost of cbd rents aint cheap. It comes down to the business case and saying there is a market is not saying much. Afterall there's a market for everything!

[binman 44,792]

1 hour ago, McQueen said:

I think it's great to have the store at the 'G' given the amount of tours etc that out-of-towners and tourists take of the place. It should be the last thing they're taken thru - like any good gift shop.

Its l just in a woeful location.

Ridiculous spot. and i agree 100% they should have a store at the g and Fed square. part of the rationale for re branding as Melbourne was to become an iconic brand. Pretty hard to achieve if tourist and locals can't buy the products.

I don't mind buying stuff online but only if know the sizing and how it looks on. I was going to buy gear at XMAS time and went to go the Demon Shop but abandoned it as there is zero places to park. Stupid

[Cards13 9,117]

1 hour ago, binman said:

Ridiculous spot. and i agree 100% they should have a store at the g and Fed square. part of the rationale for re branding as Melbourne was to become an iconic brand. Pretty hard to achieve if tourist and locals can't buy the products.

I don't mind buying stuff online but only if know the sizing and how it looks on. I was going to buy gear at XMAS time and went to go the Demon Shop but abandoned it as there is zero places to park. Stupid

I was going to do the same thing but no parking out me off so I bought online and guessed sizes. Came out ok but does out people off.

Binny there is parking at Fed it is $$$ if you are just making that trip. It is a tough one as I'm sure the club has and constantly looks at having better visible/access to a shop but costs wouldn't stack up. 

[AzzKikA 2,371]

They did the shop up too recently, so I do not expect them to move anytime soon.