It probably looked better in my head, but you get the idea.

Very nice...

Not overly fussed on the new logo TBH but I am impressed with the way it was launched.

Good to be finally starting to resemble a professional sporting body.

more than resembles.

I believe we are

It probably looked better in my head, but you get the idea.

Looks more like a cow or a bison than a Demon

It probably looked better in my head, but you get the idea.

good one clint. i like it. subtle but telling. send it to club

It probably looked better in my head, but you get the idea.

I immediately thought of Vikings.

Our club owned this city today. Awesome job. Let's hope they own the city from now on. It's our town.

Well done Dees.

Finally!! That hat rocks, and while never a polo top fan that looks good.

At least he hasn't got his ears tucked into his hat.

Without doubt the stupidest trend in some time.

As my boss says to me "stupid seppo [censored]@ bulltish". I generally can't hear him with my ears tucked into my flat brimmy hatty.

No offence, CB...

But, nah.

I don't do hats, but the logo looks good on it.

The polos look dope.

Never wanted to rock one to the game before, but gladly would rock the one Jones is wearing. Sadly they aren't selling them in their latest mercy with he updated logos (yet)

Great move MFC. Logo is just right. Simple... finally kills the C Schwab complex BS.

Our marketing team is #1 in AFL.

Go the mighty Demons

I am impressed with the way it was launched.

Me too. Today's events and promotions were a 10/10 in my book. They absolutely nailed it, especially the multi-pronged bombardment thing - with billboards here, coffee there, water, the Jones mural, school visit, the kick-to-kick - rather than putting all your eggs in the one basket.

Is this the same club that made a complete balls-up of a family training day last year?

Went down to the kick to kick and had really good time. There was something for everyone really, within the bounds of kick to kick. Plenty of cameras, and once the kick was well underway with about 20 on each side, the players could talk to the kids and parents a bit. Jesse came around and said goodbye when he was off, which was a nice touch. Daisy and Robbo stayed till the end too. Jack left early, but did most of the kicking after every camera was pointed on Hogan and nothing on him. Think the club nailed it today. Hope this is the start of us stopping feeling sorry for ourselves and pulling ahead of the pack.

Edited November 12, 201510 yr by Pirlo

I really need to rock that hat

It matches nothing I own, but it has to work

I am really glad to see that after all those years our merchandise is looking slick and modern. No reason to look like a hobo from the 90s if you feel like wearing footy merch.

Whoever is designing the apparel has done a great job. Also if you're reading this, I'm down for a job in June. Thanks.

It probably looked better in my head, but you get the idea.

Love this... Looks more menacing. I wonder if they will use this in some of their promotions

I'm not entirely sure if the desk went...

i hear it will be used as collateral when we develop our new training base

Love the logo but that mural is absolutely horrific, is that meant to be what Nathan Jones looks like after he's swallowed a beach ball ?

Love the logo but that mural is absolutely horrific, is that meant to be what Nathan Jones looks like after he's swallowed a beach ball ?

It's interpretative...not supposed to be a photo mural.

I reckon the new logo should be used on on away jumpers instead of just the MFC part. Then it would look less like Carlton's and be more obvious that its Melbourne. Anyone care to do a quick mockup?

The new logo looks horrible when small across the top of the AFL website, it's just a blob and even worse than the old one for this use.

What really surprises me is that there were no leaks!

Given the number of people involved in design, printing, manufacture, putting up signs, giving out coffee cups, drink bottles, etc etc keeping it quiet is nothing short of a miracle!

How the club kept control of all that I will never know.

But it is excellent that they did.

I reckon the new logo should be used on on away jumpers instead of just the MFC part. Then it would look less like Carlton's and be more obvious that its Melbourne. Anyone care to do a quick mockup?

edit

P.S. Quite frankly...F@!K ever having a ponsy white jumper ...EVER again !! We are Melbourne...We are RED and BLUE !!

Edited November 12, 201510 yr by beelzebub

Umm, it has the name of the club/city and the old monogram in a shield that is sometimes borderless.

How does it say all these things?

Come on rpfc, where's your imagination? If you try hard enough I think you'll also be able to find:

• imagery of a pennant starting with the numbers "201x" with Melbourne Football Club written on it;
• what looks like the words "Casey Scorpions VFL side" crossed out and replaced with "Melbourne Demons VFL side"; and
• a Melbourne Football Club contract with an end date of 2025 with Jesse Hogan's signature on it.

Edited November 12, 201510 yr by La Dee-vina Comedia

Disappointed in the training jumper. Loved last years and tried to get one mid year but they were all gone. Was told they were coming back and they have but with a massive graphic of the mcg below the monogram. Totally unnessacary. Won't buy it now. Everything else looks great though