Bringing Back the Demon

[Mousey 47]

Just wondering if anyone has heard anything about the possibility of the Demon Logo coming back next year.

I for one can not wait to get rid of our horrid current logo. It seriously looks like we are representing Winfield cigarettes.

I think also since we created this new logo steering away from the demon we have only won 4 games?

The current demon logo they are sporting on the alternative strips are ok, i have in a way learned to get used to it after initially not liking it at all.

I hope they give it another go and create something new and exciting, but is it right to think if we do go back to the demon the current demon logo on the alternative Guernseys will be our logo as we have to keep our alternative jerseys for at least 2 or 3 years?

[H_T 2,941]

Not sure about the logo, although I think there was some mention in a thread earlier in the year somewhere, that the logo may be revisited.

Winfield cigarettes? I wouldn't know about that either, most likely because I don't smoke. However, strange comparison. Is that a bad thing?

[Mousey 47]

Not sure about the logo, although I think there was some mention in a thread earlier in the year somewhere, that the logo may be revisited.

Winfield cigarettes? I wouldn't know about that either, most likely because I don't smoke. However, strange comparison. Is that a bad thing?

I really really really think it should be a huge priority to get this right this time and change it as soon as the season ends, i want it to be done say no later than 2 weeks after the seasons end. So we have our new draftees wearing the new gear etc.

I know 3 of my friends who i have converted in to demon supporters want to buy merchandise for the club but will not buy them with the current logo.

[titan_uranus 22,365]

As far as I know the demon is back. Alternate strip being one such example.

The previous administration made a huge mistake by ditching the demon in favour of that pathetic square logo.

[Dannyz 2,316]

Simple solution would be return to the logo of the 90's - 2007.

[Adelaide Demon 0]

I loved this logo. Had no idea why they changed it. I haven't bought any merchandise with the new logo on it. Haven't bought a guernsey since '06 so might get one soon but would like one with a different logo to be honest.

[1858 219]

Has anyone noticed that Ch10 still use the previous Demon logo for their graphics?

[Wadda We Sing 10,685]

Yeah when you look in the Herald Hun on the page with the teams on a Friday morning every club has their individual logo and we have just the cigarette pack I actually thought it was a typo!!

[Sir Why You Little 34,488]

I loved this logo. Had no idea why they changed it. I haven't bought any merchandise with the new logo on it. Haven't bought a guernsey since '06 so might get one soon but would like one with a different logo to be honest.

I agree, this Demon Logo Rocked. Looked Tough And Hard.

Yes the Latest effort does look like a cigarette packet. GET RID OF IT....................NOW!!!

[mikeod 21]

I actually think Melbourne can utilise both.

The square logo is more professional - clean cut. Looks good on mail headers, and classier publications.

The demon (which they have changed slightly) is more for merchandise and that sort of thing.

I like both.

[Mousey 47]

What about the idea of making a crest type logo kind of like what you see in the premier league with manchester united's one. So you would have a professional looking outside to it but also a logo of a demon inside it.

I just want it changed so bad and would love to know what the club is thinking moving forward regarding this matter

[Rogue 585]

Just wondering if anyone has heard anything about the possibility of the Demon Logo coming back next year.

I for one can not wait to get rid of our horrid current logo. It seriously looks like we are representing Winfield cigarettes.

Isn't it exactly like our jumper?

What do you think when we're running around.

[e25 5]

Yeah, I really don't understand all the negative comments about the current MelbourneFC logo, I think its fantastic.

It works brilliantly in the role of building a brand.

I love the demon logo, and there is room for that too, but I would not be caught dead in any demons gear if it had a stupid looking cartoony demon on it.

Anything with the classy MelbourneFC logo I'd be happy to wear.

Both logos need to exist side-by-side for different purposes.

[Matt Demon 1,385]

I actually think Melbourne can utilise both.

The square logo is more professional - clean cut. Looks good on mail headers, and classier publications.

The demon (which they have changed slightly) is more for merchandise and that sort of thing.

I like both.

I'm fairly sure we're using the MCC/MFC logo on letter heads these days. Which Is way more professional than the stupid square logo.

[praha 10,279]

They changed it because MFC were trying to push into China, and the demon logo would have turned off potential investors and supporters, as the demon is a strongly protested symbol in Chinese culture.

This is the only reason why they got rid of it. I won't accept any other reason.

The sooner they bring back the demon, the better. The 90s-2007 logo was brilliant. I loved it. It was emotionless, hard, striking and intimidating.

[Mousey 47]

Isn't it exactly like our jumper?

What do you think when we're running around.

Well a pack of 22 cigs..

lol nah jks, i love our jersey, but a logo is a whole different story. A logo should say something and represent more than showing people exactly what we are wearing.

I love the demon logo, and there is room for that too, but I would not be caught dead in any demons gear if it had a stupid looking cartoony demon on it.

Anything with the classy MelbourneFC logo I'd be happy to wear.

Not being mean and picky mate but im guessing you are on the side of the older generations of supporters?

I am 23 years old and i wouldnt be caught dead parading that logo on a piece of clothing , only a scarf, and thats about it. The Guernsey is a different story, its a playing strip.

I think its a known fact that the biggest problem our club faces going forward is attracting new members and kids to our footy club. The current logo will NEVER do this, im not sure if im the only one but when i was a kid the demon logo attracted me to the club to start with then my love for everything to do with the club flowered from there. Kids love logos! I have no problem with the club having that MCC/MFC logo on letter heads and business needs.

But.. yeh i stand a firm believer the current logo must go and we must bring back the demon

[Adelaide Demon 0]

Well a pack of 22 cigs..

lol nah jks, i love our jersey, but a logo is a whole different story. A logo should say something and represent more than showing people exactly what we are wearing.

Not being mean and picky mate but im guessing you are on the side of the older generations of supporters?

I am 23 years old and i wouldnt be caught dead parading that logo on a piece of clothing , only a scarf, and thats about it. The Guernsey is a different story, its a playing strip.

I think its a known fact that the biggest problem our club faces going forward is attracting new members and kids to our footy club. The current logo will NEVER do this, im not sure if im the only one but when i was a kid the demon logo attracted me to the club to start with then my love for everything to do with the club flowered from there. Kids love logos! I have no problem with the club having that MCC/MFC logo on letter heads and business needs.

But.. yeh i stand a firm believer the current logo must go and we must bring back the demon

Spot on mate. I'm the same age. When I was younger, certainly the colours and the logos attracted me. We have the best colours in the league and our logo was awesome. We are on a good wicket with navy and red, great colours and most kids' favourites, so get a marketable logo (i.e. the one we had two years ago) to go with and there's a few extra kids wearing Red and Blue.

[e25 5]

Not being mean and picky mate but im guessing you are on the side of the older generations of supporters?

I am 23 years old and i wouldnt be caught dead parading that logo on a piece of clothing , only a scarf, and thats about it. The Guernsey is a different story, its a playing strip.

I think its a known fact that the biggest problem our club faces going forward is attracting new members and kids to our footy club. The current logo will NEVER do this, im not sure if im the only one but when i was a kid the demon logo attracted me to the club to start with then my love for everything to do with the club flowered from there. Kids love logos! I have no problem with the club having that MCC/MFC logo on letter heads and business needs.

But.. yeh i stand a firm believer the current logo must go and we must bring back the demon

I'm 24. Maybe I'm a bit more style-conscious..?

For Kids, the demon is fine. Great in fact. This is why there is room for both.

For anyone over the age of 15, I can't see them wearing a cartoon demon mascot unless there is a serious revamp and it comes back nothing like its previous incarnations.

I want to wear something a bit more mature, I'd rather not look like I'm wearing over-sized kids' clothing.

I also want to be able to wear it & not look like I've just walked out of the MCG or from footy training. I want it to be subtle enough to have some versatility. So I can wear it to the pub.

[e25 5]

I'm fairly sure we're using the MCC/MFC logo on letter heads these days. Which Is way more professional than the stupid square logo.

just curious... how is it more professional?

[e25 5]

I've studied and worked in design and worked for a printers designing logos so maybe I have a different perspective.

To me, a lot of the old demons logos are unsophisticated with heaps of room for improvement.

The current MelbourneFC is a great corporate logo. The problem is that it maybe it should be seen as this and only this.

A more mature representation of the MFC brand.

There is room to have 2 logos with a second one more appealing to kids and using the demon, but this situation is not ideal.

The thing is, you can't have a handful of different logos for different purposes - the strongest way is to have just one versatile brand logo for everything.

Its about brand reinforcement - thats the important thing.

[Mousey 47]

I'm 24. Maybe I'm a bit more style-conscious..?

For Kids, the demon is fine. Great in fact. This is why there is room for both.

For anyone over the age of 15, I can't see them wearing a cartoon demon mascot unless there is a serious revamp and it comes back nothing like its previous incarnations.

I want to wear something a bit more mature, I'd rather not look like I'm wearing over-sized kids' clothing.

I also want to be able to wear it & not look like I've just walked out of the MCG or from footy training. I want it to be subtle enough to have some versatility. So I can wear it to the pub.

Sorry mate my bad on that.

[e25 5]

Sorry mate my bad on that.

Didn't mean it as a slight either with the 'style-conscious' thing.

Its more that I'm aware, being from a design background that we tend to be pathetically vain and concerned about the image we project.

Comes with the territory I guess.

Anyway, this is good!

I have 2 weeks off and its inspired me to dust off my old sketches for the new demon logo I was working on last year.

Gonna have a crack for real FOR REAL now.

Anyone else with ideas post them on this thread & i'll try to take it on board, although I have a pretty clear idea of what I intend to do.

[H_T 2,941]

Sorry mate my bad on that.

Mousey, I don't mean to be rude in saying this, but does 'my bad on that', is that 'y-gen' for 'sorry, my mistake?' And if so, why don't you just say the latter?

[e25 5]

Mousey, I don't mean to be rude in saying this, but does 'my bad on that', is that 'y-gen' for 'sorry, my mistake?' And if so, why don't you just say the latter?

"My bad" is an old term from basketball for "my fault", essentially accepting the blame for your bad judgement.

Obviously being a sporting term it is short & sharp.

Over time it has translated into hip hop culture by association and then in turn popular culture.

I first started hearing it around 1996 (back when Penny played for the Maigc) in basketball related media but I'm sure it was around long before that.

[Dnic 5]

There is room to have 2 logos with a second one more appealing to kids and using the demon, but this situation is not ideal.

Geelong seem to get away with three:

• they have their "Peter Chris" style (cat face) logo on most of their merchandise,
• a retro style full bodied cat for their on flied clothing and staff,
• and the "GFC" which looks like it is used more corporately.

I like the old style MFC monogram, but a Demon as a character / mascot must needs to be more appealing for kids and marketing.