Record sponsorship deal coming

[Retrospective 104]

At least our blokes would get to the ball

[mauriesy 6,819]

The issue would be the positioning

Can't see any difference between Melbourne's Hankook logo and any other jumper e.g. Emirates at Collingwood, Vodaphone at Power, Ford at Geelong or Camry at the Crows. If anything the Hankook logo stands out more.

[e25 5]

Mercedez Benz, if true would have some flow on effect, ie. we wouldn't be able to retain Volvo as a lower level sponsor.

And aren't they on our shorts?

That deal would have to finish this season in that case.

I doubt it's correct.

[beelzebub 22,243]

Can't see any difference between Melbourne's Hankook logo and any other jumper e.g. Emirates at Collingwood, Vodaphone at Power, Ford at Geelong or Camry at the Crows. If anything the Hankook logo stands out more.

Maurie I was just going to suggest the same comparison to what must be the most marketable jumper in teh league....Collingwood's ( sigh) .. Emirates is positioned like Hankook...just below the clubs emblem..

Its a furphy for sure.

[beelzebub 22,243]

Mercedez Benz, if true would have some flow on effect, ie. we wouldn't be able to retain Volvo as a lower level sponsor.

And aren't they on our shorts?

That deal would have to finish this season in that case.

I doubt it's correct.

Volvo isnt a sponsor anymore..

[e25 5]

Maurie I was just going to suggest the same comparison to what must be the most marketable jumper in teh league....Collingwood's ( sigh) .. Emirates is positioned like Hankook...just below the clubs emblem..

Its a furphy for sure.

Is it?

Or is it the actual point of contention, and DLR just a stubborn bastard who got some bad advice..?

We don't know.

[e25 5]

Volvo isnt a sponsor anymore..

Really? Seemed like just late last year that they were announced as shorts sponsor.

How time flies.

[Vagg 2,422]

Hancook is a Big Logo. To move it higher would compromise our Jumper design.... The Emblem sits over the heart. That is what i am guessing anyway.

Only the dealmakers would know..

Actually, I'm not so sure the jumper wouldn't look better if both the AFL and sponsor logos were moved higher on the jumper. That way, those logos wouldn't detract so much from the "V" shape. Then, the club emblem could be placed at the bottom of the "V".

Thoughts?

[beelzebub 22,243]

Really? Seemed like just late last year that they were announced as shorts sponsor.

How time flies.

yes really...look for yourself

MFC sponsors

[Dee1987 277]

WOW!! Thats awesome if we get a sponsor that will gives 1.9 a year. who could it be??? It seems a bit odd during this time??

[Deeoldfart 7,788]

...................

The good news, however, is that a supposed sponsor willing to give $1.9m/year on either the front or the back, with the other side still up for sponsorship, which already has a few companies keen (going by the article).

Get some signatures quickly before the queue jumpers get active. The scum beat us to Mars and b'dogs stole Mission from our grasp.

[e25 5]

Already did have a look. You're right BB.

And I don't find it strange - MFC have had an inordinate amount of media coverage this season.

It's been ridiculous. We've had more than Collingwood.

For any emerging brand wanting to get their name out in the marketplace, we'd be the prime candidate.

It might be due to Scully & Bailey's sacking/inner turmoil, but the sheer volume of press we've had should get us a good deal.

I didn't realise it'd be $1.9mil/year good, though.

[beelzebub 22,243]

Get some signatures quickly before the queue jumpers get active. The scum beat us to Mars and b'dogs stole Mission from our grasp.

Pure guesswork here.. but am thinking the new sponsor might actually be secured.. but with all the rumpus this week they might have defered announcing to next.

well, one hope s!!

[Retrospective 104]

Really? Seemed like just late last year that they were announced as shorts sponsor.

How time flies.

right there is the corporate value of sponsoring MFC.....the recognition lasts!

[TonyMelb 7]

Hopefully the news is good and a new major sponsor which is not a betting business has been landed.

The concern is however that loyal and long term sponsors have been unhappy.

MFC has a long history of over promising and underdelivering for sponsors, sometimes not anyones fault but in some cases have burnt off the incumbant. Previously LG and BMW left unhappily.

MFC is not only sporting club to experience this but is disappointing it can not find a major sponsor or 2 who last long term on the basis of sustained mutual benefit to both parties.

Timing of change of major sponsors right now not ideal either!

[e25 5]

Interesting you mention LG, because they had such a bad relationship with Schwab they followed him to Freo as manor sponsor...

[beelzebub 22,243]

MFC could hardly be accused of under delivering !! Kaspersky are on record stating they can attribute their emergence as a brand here directly to their MFC sponsorship. No one outside of IT knoew of them here til they appeared on our jumper.

[Dee1987 277]

SHOW ME THE MONEY..... We have the money Mr. Scully

[Striker475 696]

I wonder, if it IS Mercedes...$1.9mil/year plus an advertising deal with Tom worth $300k/year?

[jnrmac 19,116]

It is poor that we are losing a long standing sponsor. And there is more to it than meets the eye as usual. Sponsors are treated very poorly.

Schwab spends all his time sniffing linament instead of schmoozing sponsors and their clients. I have seen him on match days doing everything but making sponsors and their clients have a special day. LIke ot or not, its one of his main jobs. But he is more interested in running the footy dept.

[beelzebub 22,243]

im thinking that often emerging brands pick such beings as football jumpers to sponsor. M-Benz isnt such a beast. However one of the new Chinese car brands might just be such a beast.

Youve also got emerging retailers such as the new Bunnings Competitor , Masters.

Edited August 4, 2011 by belzebub59

[The Chazz 4,077]

Hopefully the news is good and a new major sponsor which is not a betting business has been landed.

The concern is however that loyal and long term sponsors have been unhappy.

MFC has a long history of over promising and underdelivering for sponsors, sometimes not anyones fault but in some cases have burnt off the incumbant. Previously LG and BMW left unhappily.

MFC is not only sporting club to experience this but is disappointing it can not find a major sponsor or 2 who last long term on the basis of sustained mutual benefit to both parties.

Timing of change of major sponsors right now not ideal either!

So, you mean to tell me that if it is a betting agency that you would prefer us not to take the $1.9m? Even if it meant being able to throw a considerable amount at Scully and Malthouse? Sorry, regardless of social/personal impacts on gambling, we all have to accept that it is a part of life, and if they are willing to slip us a cool $1.9m, I'm happy to shake their hands when handing over the cheque. It will be nice to know that I will be donating to the Club in more ways than one!

im thinking that often emerging brands pick such beings as football jumpers to sponsor. M-Benz isnt such a beast. However one of the new Chinese car brands might just be such a beast.

Youve also got emerging retailers such as the new Bunnings Competitor , Masters.

B59, we will never get the Benz with the speed of our current rising from the bottom.

[beelzebub 22,243]

It is poor that we are losing a long standing sponsor. And there is more to it than meets the eye as usual. Sponsors are treated very poorly.

Schwab spends all his time sniffing linament instead of schmoozing sponsors and their clients. I have seen him on match days doing everything but making sponsors and their clients have a special day. LIke ot or not, its one of his main jobs. But he is more interested in running the footy dept.

longstanding ??

[jnrmac 19,116]

longstanding ??

Yeah. I am guessing that Hankook has been supporting the club in one capacity or another for a decade or more. Not the major jumper sponsor but certainly as a minor sponsor and benefactor of the club.

It's not right that the club P$$$es all over these critical supporters. Hankook aren't the only sponsor I know of who have been totally disillusioned with the club's treatment of them.

[FC Melbourne 108]

Someone on BF is saying it's Nestle.