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Penfolds Wines

The Panglossian
in Melbourne Demons

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Posted

I noticed in an email that Penfolds has joined MFC as a sponsor.

I tried to investigate the MFC to see what are the terms of this deal, and also whether their were benefits for MFC Members.

I could find NO mention of Penfolds on the MFC website. Perhaps I missed it. Couldn't find anything on Demonland, either.

So I tried googling MFC/Penfolds and found  MFC Members  can  get a significant discount by  using the promo code "MELBOURNE". ( about 18% on certain bundles).

Why has there been so little publicity for such a prominent and desirable sponsor?

Also ,didn't we have another wine company sponsor recently.? I presume this supersedes them.

Surely we should be delighted to have Penfolds on board, and do everything possible to nurture, and perhaps upgrade the association in the future.

 

I just checked again, and found that Penfolds ARE listed with the official partners.   So the above is not correct, but I still think a little more exposure would be advisable.

Edited by Jumping Jack Clennett
Correction

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    1 hour ago, Bitter but optimistic said:

    Good call Jack!!

    Penfolds make a couple of decent plonks.

    Remember when Penfolds sold out and the new owners pushed Bin 389 for $2 (circa 1980 IIRC)

    There were rumours that it was being used in their up market cardboard casks

    Those were the days

    Gave up buying my annual 6 bottles of Grange when the price hit $50 a bottle

    (I'm an NZ pinot person these days)

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    1 hour ago, Bitter but optimistic said:

    Good call Jack!!

    Penfolds make a couple of decent plonks.

    How many barrels down at the Manor's cellars?

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    1 hour ago, Jumping Jack Clennett said:

    I noticed in an email that Penfolds has joined MFC as a sponsor.

    I tried to investigate the MFC to see what are the terms of this deal, and also whether their were benefits for MFC Members.

    I could find NO mention of Penfolds on the MFC website. Perhaps I missed it. Couldn't find anything on Demonland, either.

    So I tried googling MFC/Penfolds and found  MFC Members  can  get a significant discount by  using the promo code "MELBOURNE". ( about 18% on certain bundles).

    Why has there been so little publicity for such a prominent and desirable sponsor?

    Also ,didn't we have another wine company sponsor recently.? I presume this supersedes them.

    Surely we should be delighted to have Penfolds on board, and do everything possible to nurture, and perhaps upgrade the association in the future.

     

    I just checked again, and found that Penfolds ARE listed with the official partners.   So the above is not correct, but I still think a little more exposure would be advisable.

    Thanks for the info. I wasn't aware. Will definitely partake in this promo.

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    Just need a good cheese sponsor to jump on board now. King Island dairy perhaps.

    I like a nice ST Henri.

     

     

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    Maybe the deal wasn't promoted as it could be seen as advertising dunno 

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    Would love it if they released a 2021 red referencing the premiership.  The quality of the previous sponsors release doesn't do it justice.

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    20 hours ago, Left Foot Snap said:

    Just need a good cheese sponsor to jump on board now. King Island dairy perhaps.

    I like a nice ST Henri.

     

     

    Gallo Dairyland up on the Tablelands make some excellent cheeses.

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    Great to have Penfolds on board.  Our members’ special deal is six Koonunga Hill Cab Sauvs at $100. Or 12 for $190.

    (Dan Murphy does six for $85.80.) 🤐

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    Thought they might do a special on the Max’s. Could do a special label with the man himself on it….

    Edited by demosaw

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    52 minutes ago, Fanatique Demon said:

    Great to have Penfolds on board.  Our members’ special deal is six Koonunga Hill Cab Sauvs at $100. Or 12 for $190.

    (Dan Murphy does six for $85.80.) 🤐

    Not bad cooking wine that Koonunga Hill. 

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    Anyone ever tried Sayv wine preserver from Dan Murphy's? Always found it a bit weird putting extra chemicals in a bottle to make it last but I hear some people swear by it. 

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    12 minutes ago, layzie said:

    Anyone else feel like a wine right now?

    Yes. Nice night for a Pinot. 

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    4 minutes ago, layzie said:

    Anyone ever tried Sayv wine preserver from Dan Murphy's? Always found it a bit weird putting extra chemicals in a bottle to make it last but I hear some people swear by it. 

    How long do you want a bottle to last?

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    10 hours ago, Pipefitter said:

    39% off grange would be better 

    20% across the full Penfolds range would be nice.

    FWIW Bleasdale make some very good value wine.

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    14 hours ago, Fanatique Demon said:

    Great to have Penfolds on board.  Our members’ special deal is six Koonunga Hill Cab Sauvs at $100. Or 12 for $190.

    (Dan Murphy does six for $85.80.) 🤐

    (I very much appreciate - and feel vicarious pride - when sponsors choose us, particularly known and respected brands. So, thank you, Penfolds. However...)

    Is the $100/$190 'plus delivery', btw?

    I've found this situation - same item available cheaper elsewhere (and/or not involving delivery) - with other sponsor products, too. I feel 'doing something for members' is just seen as an obligation of sponsorship, the advertising to the wider football-watching world being the main game.

    Then I guess they rely on 'emotion' to move some product to members wanting to support them for their support. There's the possibility the member will then be a convert to that product, I guess (my one uptake in the emotion/conversion regard has been (lots of!) Haymes paint, getting a 5-10% discount (probably borne by the retailer...) despite not being convinced I've got a better product or, certainly, at less cost).

    That response isn't likely to 'hold' for wine, though; a highly discretionary, short-life spend in a hugely supplied market. Insurance or cars, on the other hand, might get more permanent member attachment?

    Mind you, sponsors potentially lose up to 17/18ths (soon 18/19ths?!) of the football-world market.

    What's everyone else's thoughts?

    End of my doctorate thesis.

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    14 hours ago, layzie said:

    Anyone ever tried Sayv wine preserver from Dan Murphy's? Always found it a bit weird putting extra chemicals in a bottle to make it last but I hear some people swear by it. 

    I've just completed a $ per second analysis on our household consumption patterns - they'd have too be giving the wine preserver way for free.

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