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Penfolds Wines

Jumping Jack Clennett

By Jumping Jack Clennett
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Jumping Jack Clennett Redleg

Jumping Jack Clennett   1,749

Posted
Posted (edited)

I noticed in an email that Penfolds has joined MFC as a sponsor.

I tried to investigate the MFC to see what are the terms of this deal, and also whether their were benefits for MFC Members.

I could find NO mention of Penfolds on the MFC website. Perhaps I missed it. Couldn't find anything on Demonland, either.

So I tried googling MFC/Penfolds and found  MFC Members  can  get a significant discount by  using the promo code "MELBOURNE". ( about 18% on certain bundles).

Why has there been so little publicity for such a prominent and desirable sponsor?

Also ,didn't we have another wine company sponsor recently.? I presume this supersedes them.

Surely we should be delighted to have Penfolds on board, and do everything possible to nurture, and perhaps upgrade the association in the future.

 

I just checked again, and found that Penfolds ARE listed with the official partners.   So the above is not correct, but I still think a little more exposure would be advisable.

Edited by Jumping Jack Clennett
Correction
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Diamond_Jim Legend

Diamond_Jim   12,367

Posted
Posted
1 hour ago, Bitter but optimistic said:

Good call Jack!!

Penfolds make a couple of decent plonks.

Remember when Penfolds sold out and the new owners pushed Bin 389 for $2 (circa 1980 IIRC)

There were rumours that it was being used in their up market cardboard casks

Those were the days

Gave up buying my annual 6 bottles of Grange when the price hit $50 a bottle

(I'm an NZ pinot person these days)

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BDA Legend

BDA   22,306

Posted
Posted
1 hour ago, Jumping Jack Clennett said:

I noticed in an email that Penfolds has joined MFC as a sponsor.

I tried to investigate the MFC to see what are the terms of this deal, and also whether their were benefits for MFC Members.

I could find NO mention of Penfolds on the MFC website. Perhaps I missed it. Couldn't find anything on Demonland, either.

So I tried googling MFC/Penfolds and found  MFC Members  can  get a significant discount by  using the promo code "MELBOURNE". ( about 18% on certain bundles).

Why has there been so little publicity for such a prominent and desirable sponsor?

Also ,didn't we have another wine company sponsor recently.? I presume this supersedes them.

Surely we should be delighted to have Penfolds on board, and do everything possible to nurture, and perhaps upgrade the association in the future.

 

I just checked again, and found that Penfolds ARE listed with the official partners.   So the above is not correct, but I still think a little more exposure would be advisable.

Thanks for the info. I wasn't aware. Will definitely partake in this promo.

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Fritta and Turner Redleg

Fritta and Turner   4,185

Posted
Posted
20 hours ago, Left Foot Snap said:

Just need a good cheese sponsor to jump on board now. King Island dairy perhaps.

I like a nice ST Henri.

 

 

Gallo Dairyland up on the Tablelands make some excellent cheeses.

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ANG13 Redleg

ANG13   2,007

Posted
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52 minutes ago, Fanatique Demon said:

Great to have Penfolds on board.  Our members’ special deal is six Koonunga Hill Cab Sauvs at $100. Or 12 for $190.

(Dan Murphy does six for $85.80.) 🤐

Not bad cooking wine that Koonunga Hill. 

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ANG13 Redleg

ANG13   2,007

Posted
Posted
4 minutes ago, layzie said:

Anyone ever tried Sayv wine preserver from Dan Murphy's? Always found it a bit weird putting extra chemicals in a bottle to make it last but I hear some people swear by it. 

How long do you want a bottle to last?

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old55 Legend

old55   22,853

Posted
Posted
10 hours ago, Pipefitter said:

39% off grange would be better 

20% across the full Penfolds range would be nice.

FWIW Bleasdale make some very good value wine.

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Timothy Reddan-A'Blew Redleg

Timothy Reddan-A'Blew   4,806

Posted
Posted
14 hours ago, Fanatique Demon said:

Great to have Penfolds on board.  Our members’ special deal is six Koonunga Hill Cab Sauvs at $100. Or 12 for $190.

(Dan Murphy does six for $85.80.) 🤐

(I very much appreciate - and feel vicarious pride - when sponsors choose us, particularly known and respected brands. So, thank you, Penfolds. However...)

Is the $100/$190 'plus delivery', btw?

I've found this situation - same item available cheaper elsewhere (and/or not involving delivery) - with other sponsor products, too. I feel 'doing something for members' is just seen as an obligation of sponsorship, the advertising to the wider football-watching world being the main game.

Then I guess they rely on 'emotion' to move some product to members wanting to support them for their support. There's the possibility the member will then be a convert to that product, I guess (my one uptake in the emotion/conversion regard has been (lots of!) Haymes paint, getting a 5-10% discount (probably borne by the retailer...) despite not being convinced I've got a better product or, certainly, at less cost).

That response isn't likely to 'hold' for wine, though; a highly discretionary, short-life spend in a hugely supplied market. Insurance or cars, on the other hand, might get more permanent member attachment?

Mind you, sponsors potentially lose up to 17/18ths (soon 18/19ths?!) of the football-world market.

What's everyone else's thoughts?

End of my doctorate thesis.

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TRIGON Redleg

TRIGON   4,782

Posted
Posted
14 hours ago, layzie said:

Anyone ever tried Sayv wine preserver from Dan Murphy's? Always found it a bit weird putting extra chemicals in a bottle to make it last but I hear some people swear by it. 

I've just completed a $ per second analysis on our household consumption patterns - they'd have too be giving the wine preserver way for free.

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