I don't know when or where this will play but the website has the spot.

http://www.melbournefc.com.au/news/2015-03-29/campaign-launches-melbournes-2015-season

I always cringe when I am about to see things like this, and it isn't terrible but, again, selling a product is tough unless its a good product...

Its a good ad.

But as we all know, winning games will bring in members and $$$.

TV ads wont be needed when we starting doing that.

It's a good ad.

It loves the smell of its own farts but I don't mind that.

It's taken far too long for the club to embrace the city itself.

It's true that it's hard to sell a crappy product. The only thing that will save this club is winning now.

No amount of branding will help. Must win games.

Good to see we are finally trying to link the city to our brand.

Makes me proud to support the city I came from.

Now let's start winning some games!!

for a while i thought the tattooed dude at the start was mitch clark....i thought wtf

This is good...

Uninspiring, but I suppose all clubs feel they have to do this sort of rubbish.

No better or worse than what else is out there.

It's a strong ad. Its not targeted at us. It's targetted at the families who are moving to Melbourne and haven't got an afl background. If you love Melbourne you'll love the demons sort of thing. Hand of Howcroft?

Really like it.

This had the potential to be horrible but I thought it was really well done and not pretentious at all.

Got about halfway through before the gag reflex.

Nice to see Mitch Clark in it at the 5 second mark.

It's not bad. Too long to run on TV though, wonder if there's a condensed version.

Struggling to find the target audience really. Are they hoping it goes mini viral via social media?

I enjoyed it.

You aren't going to please everyone though. Some will think it's great, others will hate it. If you put that aside and look at what the ad is trying to do, which is to re-connect with the city, then it's the right way to go.

Like rpfc, I normally cringe watching a footy club ad, but this is well done. Doesn't sugar coat where we're at, or sell false hope. It also doesn't include the rookies, which is good. Probably the best MFC ad I've seen.

It's a good ad, seems long though, how long do these sorts of things go for? And anyone seen the ad on tv yet? Will be curious to see what they sandwich it between.

Did find it amusing that just before the guy does his "we, like you, are Melbourne" the players run out to the field and nobody high fives the waiting crowd.

Anyway, a step in the right direction and I reckon an undertargetted market. Should target the goth crowd next, reckon we'd have that cornered.

Nice to see Mitch Clark in it at the 5 second mark.

It's not bad. Too long to run on TV though, wonder if there's a condensed version.

Struggling to find the target audience really. Are they hoping it goes mini viral via social media?

There is mate, it's here - http://www.melbournefc.com.au/video/2015-03-29/new-melbourne-tvc-30-second

It goes for 30 seconds.

It's a good ad, seems long though, how long do these sorts of things go for? And anyone seen the ad on tv yet? Will be curious to see what they sandwich it between.

Did find it amusing that just before the guy does his "we, like you, are Melbourne" the players run out to the field and nobody high fives the waiting crowd.

Anyway, a step in the right direction and I reckon an undertargetted market. Should target the goth crowd next, reckon we'd have that cornered.

There's a link to a 30 sec version of the ad.

I don't mind it.

Only time will tell if it's been successful.

To be played on China Southern Airlines flights to Melbourne?

That is where i would target this

I like it.

We must represent our City.

I don't mind it.

Only time will tell if it's been successful.

Time might not even tell you that...

To be played on China Southern Airlines flights to Melbourne?

That is where i would target this

I like it.

We must represent our City.

Fair call but the real challenge would be to make the link between a fluffy ad on an aeroplane and convert into a membership.

Fair call but the real challenge would be to make the link between a fluffy ad on an aeroplane and convert into a membership.

Think we're just planting the seed with this one.

Time might not even tell you that...

This is obviously part of the push to get to 40K members.

We know that winning games will be the real indicator.

I don't hate it, which is all I was hoping for. Not to hate it.

It's great to be ambitious in what you represent, but at the moment that is all it is: ambition. There is a hell of a lot damage to be undone in terms of the brand, which means some of the words still feel a little bit empty.

Time to start performing. Now. It's all meaningless otherwise.

Like the WE ARE MELBOURNE that is the link to our history and our survival.

Now need the players to concentrate for the full game and WIN