Jump to content

Membership Growing


Mousey

Recommended Posts

  • Replies 574
  • Created
  • Last Reply
Posted
It's the $50 MFC / MCC membership.

If you are a member of the MCC you can have the option of purchasing a $50 package which is officially an MFC membership as well or a regular $130 ish membership.

I have gone the $50 option as money is a big tighter this year but it still shows support for the club.

Plus i love the Grey Smith Bar!

bloody hell! 4 of the pies at that bar would pay for the deluxe membership!

Posted

Rang the club this afternoon and organised to renew my membership.....

On top of that, I have signed up my 10 week old son for the first of many memberships with our beloved club.....

Really starting to get excited about where the club is heading.....

GO Dees :P

Posted
It will depend upon the actual mix of member types against what was budgeted and not just the overall membership numbers.

Whilst people are getting excited by our membership tally, we actually generated the lowest revenue from memberships of all clubs last season. This would be attributed to the increase number of MCC/MFC members due to the affordability of the package. So the type of membership is more important to the club's coffers than just the numbers.

And I don't see why people deride Hawthorn members for signing up their cats and dogs, because in dollar terms, they contribute more to the club than the MCC/MFC members. BTW, I'm not having a dig at the MCC/MFC members, because your contribution is a donation in addition to your MCC subs.

Posted
Whilst people are getting excited by our membership tally, we actually generated the lowest revenue from memberships of all clubs last season. This would be attributed to the increase number of MCC/MFC members due to the affordability of the package. So the type of membership is more important to the club's coffers than just the numbers.

And I don't see why people deride Hawthorn members for signing up their cats and dogs, because in dollar terms, they contribute more to the club than the MCC/MFC members. BTW, I'm not having a dig at the MCC/MFC members, because your contribution is a donation in addition to your MCC subs.

Fair point on all accounts. Did we generate lower revenue from memberships than Brisbane last season, who I think had fewer members?

Posted
Whilst people are getting excited by our membership tally, we actually generated the lowest revenue from memberships of all clubs last season. This would be attributed to the increase number of MCC/MFC members due to the affordability of the package. So the type of membership is more important to the club's coffers than just the numbers.

And I don't see why people deride Hawthorn members for signing up their cats and dogs, because in dollar terms, they contribute more to the club than the MCC/MFC members. BTW, I'm not having a dig at the MCC/MFC members, because your contribution is a donation in addition to your MCC subs.

It's not the signiong of the cats etc, it just over inflated how many actual members they had

Posted

Came across this on BigFooty which shows our unique situation.

Interesting to see the latest breakdown of AFL clubs supported by MCC members published in the November MCC Newsletter

Melbourne 21%

Essendon 13%

Collingwood 11%

Carlton 9%

Hawthorn 8%

Richmond7%

Geelong 7%

St Kilda 5%

Kangaroos 3%

Sydney 2% maybe 3%

Western Bulldogs 2%maybe 3%

Brisbane 2%

No club listed 8%

----------------- = 98% or close to 100%

West Coast

Adelaide

Port Adelaide

Fremantle fewer than 1% each and in total

With the cost of membership ranging roughly from $400-600 a year, you can understand why MCC Demons fans don't chip in that extra cost to cover a full membership. They already get what they pay for in their regular MCC membership and that's why the move back into the MCC is important.

If we can tap into that well of Dees fans who are members then automatically our membership would increase from our level of about 29,000 to high 30's or even low 40's. We have to offer something unique to these supporters to give them incentive to part with more cash and i feel that the the Club when they come back into the fold offer a $100 MCC only membership which would include things like:

An MCC memebrs only night with the club. Meet the players etc.

A special MCC/MFC pin or tie.

Just some ideas for the future. I have more but the company boss is in town so it's time to minimise my screen!

Go Dees!!!

Posted
Fair point on all accounts. Did we generate lower revenue from memberships than Brisbane last season, who I think had fewer members?

Agree.

The other point that is relevant in the membership mix is how much marginal benefit is derived by the Club beyond the membership numbers. For example how much does each member spend on merchandising and entertainment while at or connected with the football where all or part of the revenue stream flows to the Club.

I suspect that multiplier effect is smaller for MFC than other Clubs.

Posted
With the cost of membership ranging roughly from $400-600 a year, you can understand why MCC Demons fans don't chip in that extra cost to cover a full membership. They already get what they pay for in their regular MCC membership and that's why the move back into the MCC is important.

If we can tap into that well of Dees fans who are members then automatically our membership would increase from our level of about 29,000 to high 30's or even low 40's. We have to offer something unique to these supporters to give them incentive to part with more cash and i feel that the the Club when they come back into the fold offer a $100 MCC only membership which would include things like:

An MCC memebrs only night with the club. Meet the players etc.

A special MCC/MFC pin or tie.

TheOx5, this has been discussed many times through various threads. Just to give a balanced view there are many MCC Demons who do chip in extra or buy full Mfc memberships. Just making sure MCC Demons fans aren't viewed as non-mfc members....

However, I imagine there would still be some that are solely MCC.

When you say "we have to offer something unique" , you offer good suggestions. However, there is already a MCC/MFC membership as well as the renewed ties and financial acknowledgment by the MCC to the MFC prior to Christmas along with the AFL.

Agree.

The other point that is relevant in the membership mix is how much marginal benefit is derived by the Club beyond the membership numbers. For example how much does each member spend on merchandising and entertainment while at or connected with the football where all or part of the revenue stream flows to the Club.

I suspect that multiplier effect is smaller for MFC than other Clubs.

I have no doubt merchandise purchased by opposition clubs was far greater than that purchased by Melbourne members and supporters last season. Would have been a massive blow to the club, as we already know.

When we shamshed our way through 25,000 did we break the tally counter :lol: :lol:

Wait until 30,000........ :lol:

Posted
I have no doubt merchandise purchased by opposition clubs was far greater than that purchased by Melbourne members and supporters last season. Would have been a massive blow to the club, as we already know.

I think this has been a longer term issue for MFC.

Posted

I agree that the $50 MFC/MCC membership is too low to ensure the future of the club.

But what it does do is get these people on the books so that they can be contacted in the future and coaxed into the $160 MFC/MCC membership or the full membership once their finances allow it.

Posted
I think this has been a longer term issue for MFC.

True. But my point is last season would have been a 'significant hit to the rib cage', and the bottom line due to poor onfield performance.

Posted
But what it does do is get these people on the books so that they can be contacted in the future and coaxed into the $160 MFC/MCC membership or the full membership once their finances allow it.

Correct. Its important to at least create a link and connection with these supporters than have none at all.

True. But my point is last season would have been a 'significant hit to the rib cage', and the bottom line due to poor onfield performance.

I doubt it.

Given its a perennial problem, they would not have budgeted too much from such merchandising last year. Its a hit but not a significant one compared to some of the bigger ticket issues.

Posted
Yeah, it's 25,691

Gee, that was a rather good jump from 25,006 - Up 685 from Sunday/Monday. Probably on the back of Kaspersky Lab announcement. Either that or its the start of the season. Or both.

A win over the Kangaroos will be a great boost for membership heading into Rd 2 v Collingwood. Go Dees!

Posted

we currently have MORE members than any of StKilda,Dogs, or the Roos

who says we have no passion !!! <_<

Posted
we currently have MORE members than any of StKilda,Dogs, or the Roos

who says we have no passion !!! <_<

Its a good effort considering all three sides you mention have played finals for the past two years and are creating expectations that they will be challenging the Cats and the Hawks this year.

I knew the North membership figures last year were swelled by a one off can rattle that could not be perpetuated

Posted
Good on the MFC for updating the website so regularly. It's like a sport of it's own.

Here, here. One of the many discussions that took place at the SUMMIT last year. An improved website with regular updates.

Archived

This topic is now archived and is closed to further replies.

  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Demonland Forums  

  • Match Previews, Reports & Articles  

    THE ACCIDENTAL DEMONS by The Oracle

    In the space of eight days, the Melbourne Football Club’s plans for the coming year were turned upside down by two season-ending injuries to players who were contending strongly for places in its opening round match against the GWS Giants. Shane McAdam was first player to go down with injury when he ruptured an Achilles tendon at Friday afternoon training, a week before the cut-off date for the AFL’s pre-season supplemental selection period (“SSP”). McAdam was beginning to get some real mom

    Demonland
    Demonland |
    Special Features

    PREGAME: Practice Match vs Fremantle

    The Demons hit the road for what will be their first of 8 interstate trips this year when they play their final practice match before the 2025 AFL Premiership Season against the Fremantle Dockers in Perth on Sunday, 2nd March @ 6:10pm (AEDT). 2025 AAMI Community Series Sun Mar 2 Fremantle v Melbourne, Rushton Oval, Mandurah, 3.10pm AWST (6.10pm AEDT)

    Demonland
    Demonland |
    Melbourne Demons 94

    RETURN TO NORMAL by Whispering Jack

    One of my prized possessions is a framed, autographed guernsey bearing the number 31 worn by my childhood hero, Melbourne’s champion six time premiership player Ronald Dale Barassi who passed away on 16 September 2023, aged 87. The former captain who went on to a successful coaching career, mainly with other clubs, came back to the fold in his later years as a staunch Demon supporter who often sat across the way from me in the Northern Stand of the MCG cheering on the team. Barassi died the

    Demonland
    Demonland |
    Match Reports

    PODCAST: Match SIM vs North Melbourne

    Join us LIVE on Monday night at 8:30pm—note that this special time is just for this week due to prior commitments. We'll break down the Match SIM against North Melbourne and wrap up the preseason with insights into training and our latest recruits. I apologize for skipping our annual season review show at the end of last season. After a disapponting season filled with off-field antics and a heated trade week, I needed a break. Thankfully, the offseason has recharged me, and I’m back—ready t

    Demonland
    Demonland |
    Melbourne Demons 42

    GAMEDAY: Match SIM vs North Melbourne

    After an agonizingly long off-season the 2025 AFL Premiership Season is almost upon us and the Demons have their first practice hit out against the Kangaroos in a match simulation out at Arden Street. The Demons will take on the Kangaroos in match simulation play, starting from 10am AEDT and broadcast live on Foxtel and Kayo. The play start time was brought forward from the initial 11am bounce, due to the high temperatures forecast.  The match sim will consist of four 25-minute qu

    Demonland
    Demonland |
    Melbourne Demons 465

    TRAINING: Friday 21st February 2025

    Demonland Trackwatchers beat the Friday heat to bring you their observations from this morning's Captain's Run out at Gosch's Paddock in the lead up to their first hit out in a Practice Match tomorrow against the Kangaroos. TRAVY14'S PRESEASON TRAINING OBSERVATIONS On the park: Trac Spargo Gawn Viney Langdon May Fritsch Salem Henderson Rehab: McVee (updated to include Melk, Kolt, AMW and Kentfield) Spoke to "Gus" the trainer, he said these are the guys no

    Demonland
    Demonland |
    Training Reports

    TRAINING: Wednesday 19th February 2025

    Demonlander The Analyser was the sole Trackwatcher out at Casey Fields today to bring you the following observations from this mornings preseason training session. Training  was at Casey today. It consisted of a match simulation for one half  and then a free choice activity time. Activities included kicking for goal,  aerial , contest work etc. I noticed the following players not in match simulation Jack Viney  running laps and looks fine for round one . I think Kolt looks like he’s im

    Demonland
    Demonland |
    Training Reports 1

    TRAINING: Monday 17th February 2025

    Demonland Trackwatchers were on hand at Monday morning's preseason training at Gosch's Paddock to bring you their brief observations of the session. HARVEY WALLBANGER'S PRESEASON TRAINING OBSERVATIONS Gentle flush session at Gosch's this morning. Absent: May, Pickett (All Stars) McVee, McAdam. Rehabbing: Great to see Kentfield back (much slimmer), walking with Tholstrup, TMac (suspect just a management thing), Viney (still being cautious with that rib cartilage?), Melksham (

    Demonland
    Demonland |
    Training Reports

    MATCH SIM: Friday 14th February 2025

    A couple of Demonland Trackwatchers made their way out to Casey Field's for the Melbourne Football Club's Family Series day to bring you their observations on the Match Simulation. HARVEY WALLBANGER'S MATCH SIMULATION OBSERVATIONS Absent: May, Pickett (All Stars), McVee, Windor, Kentfield, Mentha Present but not playing: Petracca, Viney, Spargo, Tholstrup, Melksham Starting Blue 18 (+ just 2 interchange): B: Petty, TMac, Lever, Howes, Bowey Salem M: Gawn, Oliver, La

    Demonland
    Demonland |
    Training Reports
  • Tell a friend

    Love Demonland? Tell a friend!
×
×
  • Create New...