Skip to content
View in the app

A better way to browse. Learn more.

Demonland

A full-screen app on your home screen with push notifications, badges and more.

To install this app on iOS and iPadOS
  1. Tap the Share icon in Safari
  2. Scroll the menu and tap Add to Home Screen.
  3. Tap Add in the top-right corner.
To install this app on Android
  1. Tap the 3-dot menu (⋮) in the top-right corner of the browser.
  2. Tap Add to Home screen or Install app.
  3. Confirm by tapping Install.

Club Emblem

Featured Replies

19 minutes ago, Roger Mellie said:

 

 

 

 

@Supermercado may be able to shed some light on this!

could also check on when mcc logo first created.  we were (are) part of the mcc and used it as a template

 
22 minutes ago, Roger Mellie said:

@Supermercado may be able to shed some light on this!

I would be interested in seeing it, because it doesn't seem right that we'd be doing any MFC branding in that era. More likely the MCC logo would be shown.

There's something for the simplicity of just writing PREMIERS 1900 on the footy without any club branding. On a related note, it looks like a couple of these players have been added via the ancient equivalent of Photoshop.

image.jpeg.ffe099dcc58c7daa037b194fe664cc89.jpeg

 
On 28/02/2025 at 15:54, DistrACTION Jackson said:

With the announcement yesterday that we will be wearing a jersey this year with the 90s/early 2000s demon face, I was keen to get people thoughts on our emblem.

Personally that emblem was my all time favourite and I’d love to bring back the demon in some capacity. I find the current club emblem a bit bland.

What’s everyone’s thoughts?

You're not alone, nearly everyone I know loved that one. 

I managed to snag the limited edition one they brought out in 2020 during COVID as a tribute. Prized possession. 

 

  • Author
5 minutes ago, layzie said:

You're not alone, nearly everyone I know loved that one. 

I managed to snag the limited edition one they brought out in 2020 during COVID as a tribute. Prized possession. 

 

I got one of those as well…

also have it signed by Koz, Trent and Jackson…. Would be nice if he came back 


10 minutes ago, DistrACTION Jackson said:

I got one of those as well…

also have it signed by Koz, Trent and Jackson…. Would be nice if he came back 

I've always been scared to get special jumpers signed. I'm one of those terrible adult males that still likes wearing them to games and is worried about having to wash it if it ever got dirty..

That is really cool though!

On 28/02/2025 at 17:49, Palace Dees said:

I think I prefer this. No matter who we play. 👹image.thumb.png.a785ca39719e46b2e05111e53b2a7d07.png

I do believe that this whole problem is fixed by having a different logo depending on who we play.

DALLE2025-03-0316_02.36-Acartoon-styleillustrationofaMelbourneDemonsmascotareddemonwithsharpteethandamischievousgrinlaughingatanEssendonBombersmasc.thumb.webp.dc9736c4ad7b18c7baef440ad88d8368.webp

Why cant we have both?I'd like the traditional (current)MFC logoon the right breast and the Flaming demon (or similar) on the left. Sponsors logos can go beneath them in a balanced layout.

Retain the tradition and appeal to the next generation.

I have always thought that the Carlton logo CFC in the middle of the jumper has always made players look more solid and balanced so would be pleased to see the MFC in the middle of the jumper.

 

Here’s one you might not have seen. It’s from a book, The Story of the Melbourne Football Club 1858-1958.

Well I’d show you if the upload was working properly. It has failed 8 times… gives error -200.

IMG_0224.jpeg


On 01/03/2025 at 00:33, whatwhat say what said:

current one is excellent

schwab's monstrosity was horrific

The Maroon years!  I'm sure Schwab was a closet Fitzroy supporter.

Almost that whole era (2008 - 2013) of scarves went in the bin alongside Cam's white board.

On 28/02/2025 at 22:18, rpfc said:

Can we please have a tedious back and forth about the difference between a logo and an emblem? Approx. 70 pages worth. 

Thanks

rp

I think anyone coming up with a logo is doing us a real disservice considering 'emblem' is mentioned multiple times in our song. 


1 hour ago, Demonstone said:

The emblem, in this case, being the Grand Old Flag.  (I think you knew that!  :D)

Which was the Stars and Stripes, but I think you knew that.

32 minutes ago, mauriesy said:

Which was the Stars and Stripes, but I think you knew that.

Not until I saw it on The Simpsons one night.

  • 1 year later...

Does anyone know what is going on with the Club emblem/logo at the moment. It seems there is a push to return to the late 90S/y2k DEMON, which has been dubbed 'flamehead' in recent years. I love it, as I think it is better than the monogram, as it appeals more to the young fans. Not that I think we should do away with the monoegram, I'd like to see us use both.

I noticed that the MFC social pages have all changed their profile pic. Whilst I love the 'flamehead' demon, it could do with a slight spruce up. The main issue was the size it used to come out as when used as a thumbnail. If we were to revert to using it, I'd hope the club could improve this. It also used to just appear on square. Could be possibly use it in the new 'shield' we have for the monogram? not sure of that would look good. In 2010 we looked to modernise the face...the demon came out looking constipated.

Whatever the case, I think the kids love the 'flamehead' and we should continue to use it as a primary or secondary logo. The hats that new era released all sold out. The jumpers sell out every time we release them.

sharpened_image.png

With the help of AI, I knocked this up. I dont know that it's better...but some of the ideas could be foundation:

ChatGPT Image Mar 17, 2026, 03_27_29 PM.png

3 minutes ago, Trident22 said:

Does anyone know what is going on with the Club emblem/logo at the moment. It seems there is a push to return to the late 90S/y2k DEMON, which has been dubbed 'flamehead' in recent years. I love it, as I think it is better than the monogram, as it appeals more to the young fans. Not that I think we should do away with the monoegram, I'd like to see us use both.

I noticed that the MFC social pages have all changed their profile pic. Whilst I love the 'flamehead' demon, it could do with a slight spruce up. The main issue was the size it used to come out as when used as a thumbnail. If we were to revert to using it, I'd hope the club could improve this. It also used to just appear on square. Could be possibly use it in the new 'shield' we have for the monogram? not sure of that would look good. In 2010 we looked to modernise the face...the demon came out looking constipated.

Whatever the case, I think the kids love the 'flamehead' and we should continue to use it as a primary or secondary logo. The hats that new era released all sold out. The jumpers sell out every time we release them.

sharpened_image.png

With the help of AI, I knocked this up. I dont know that it's better...but some of the ideas could be foundation:

ChatGPT Image Mar 17, 2026, 03_27_29 PM.png

The original Flame Head with the blue background looks soooooooo much better than whatever we have these days!

I loved the flamehead logo at the time, but I don't think it's timeless. I'm happy to leave it retired.

I love the idea of presenting the demon in some way - probably a vestige of being very against the merger at a very impressionable age. But I think the monogram looks great in lots of different situations. I like that the current logo uses it, but the surrounding shield is a bit underwhelming.

A plainer use of the monogram plus some form of graphically evergreen demon (not necessarily in the same motif, and possibly used completely separately) would be great.


I LOVED the flamehead as a kid growing up.... but when I see it now it reminds me of all the terrible dark days of the MFC... though potentially it got much worse after they changed it to something else.

36 minutes ago, deelusions from afar said:

I LOVED the flamehead as a kid growing up.... but when I see it now it reminds me of all the terrible dark days of the MFC... though potentially it got much worse after they changed it to something else.

40 minutes ago, deelusions from afar said:

I LOVED the flamehead as a kid growing up.... but when I see it now it reminds me of all the terrible dark days of the MFC... though potentially it got much worse after they changed it to something else.

Flame head came in 95. Two bad years and then used through a period of relative success. The 80s Chinese demon conjures far darker memories.

 
8 minutes ago, Dannyz said:

That looks elite. I hope we wear it multiple times this year. Is this for gather round?

There is definitely a push from the club to use this logo more and it’s been well received by fans, especially younger fans.

I think there is scope to use both logos. I am curious why the socials team have changed all logos on Facebook and Instagram though.


Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

Featured Content

  • PREGAME: Fremantle

    After a stunning victory over the Saints in the first round of the Season the Demons head over to Perth to take on the Dockers who choked in their first match against the Cats. Who comes in and who goes out?

      • Love
      • Like
    • 102 replies
  • REPORT: St. Kilda

    One of the big stories of the AFL off-season was the spending spree of Melbourne’s Round 1 opponent, St Kilda. They splashed out heavily, first to retain Nasiah Wanganeen-Milera - the hero of last year’s epic come-from-behind miracle victory -turning him into a $2 million man. They then effectively took out an expensive overdraft to recruit a string of expensive players from other clubs. It was a risky investment strategy and, although it’s still early days, it certainly failed to pay off in Sunday’s season opener, with much of the glitter turning to fool’s gold.

      • Clap
      • Love
      • Thanks
      • Like
    • 2 replies
  • POSTGAME: St. Kilda

    Never in doubt!!! In Steven King’s first game at the helm of the Melbourne Football Club, the Dees outlasted Saints in a wild, momentum-swinging thriller at the MCG, running out 13-point winners.

      • Clap
      • Haha
      • Love
      • Like
    • 479 replies
  • PODCAST: St. Kilda

    The Demonland Podcast will air LIVE on Monday, 16th March @ 8:00pm. Join Binman, George & I as we dissect the Dees stunning victory over the Saints at the MCG.
    Your questions and comments are a huge part of our podcast so please post anything you want to ask or say below and we'll give you a shout out on the show.

      • Clap
      • Love
      • Thanks
      • Like
    • 32 replies
  • VOTES: St. Kilda

    Max Gawn is gunning for his 5th Demonland Player of the Year award after going back to back for the past two season. Your votes for the Dees thrilling win over the Saints at the MCG. 6, 5, 4, 3, 2 & 1.

      • Clap
    • 69 replies
  • GAMEDAY: St. Kilda

    It’s Game Day, and 205 days have passed since the final siren sounded at the MCG, bringing Melbourne’s 2025 season to a close and marking the end of an era. In just a few hours, a new chapter begins for the Demons. What are you most hoping to see from Melbourne today?

      • Love
      • Thanks
      • Like
    • 579 replies

Account

Navigation

Search

Search

Configure browser push notifications

Chrome (Android)
  1. Tap the lock icon next to the address bar.
  2. Tap Permissions → Notifications.
  3. Adjust your preference.
Chrome (Desktop)
  1. Click the padlock icon in the address bar.
  2. Select Site settings.
  3. Find Notifications and adjust your preference.