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Well done to the Dees for being the only Victorian club not to slug an extra price on reserved seating on any games so far this season. A lot of other teams have done so every game or for their bigger games. Shows we're in a very good position that we don't need to exploit our fans anymore than the AFL already do!!

http://www.heraldsun.com.au/news/victoria/clubs-are-exploiting-fans-by-increasing-the-price-of-reserved-seating-at-games-afl-fan-association/news-story/bb765bc6da860e9f060592144f3cb8bc

 

AKA gouging.

31 minutes ago, Red and Blue realist said:

Well done to the Dees for being the only Victorian club not to slug an extra price on reserved seating on any games so far this season. A lot of other teams have done so every game or for their bigger games. Shows we're in a very good position that we don't need to exploit our fans anymore than the AFL already do!!

http://www.heraldsun.com.au/news/victoria/clubs-are-exploiting-fans-by-increasing-the-price-of-reserved-seating-at-games-afl-fan-association/news-story/bb765bc6da860e9f060592144f3cb8bc

Its somewhat of a dubious honour as 'dynamic pricing' is used when they expect a full house.  Which we never do at Home games.

We don't have enough supporters to fill the G and the Home games we play there are vs interstate teams or Etihad tenants with low members (Nth. StK. WB) so our Home game attendance is low.

I suspect if mfc had the opportunity to use 'dynamic pricing' we would as we can ill afford to give up extra revenue.  Having said that, what Essendon did to increase the price of ANZAC day tickets by over 40% was blatant exploitation of footy goers.  Completely unethical especially in light of the occassion on which the game is held.

Edited by Lucifer's Hero

 

Gill must be so proud of Price Gouging

All done with a credit card too, so the interest payments keep growing to. 

I still use cash when i can, i know many people who never carry cash now. 

Different world ? 

3 minutes ago, Lucifer's Hero said:

Its somewhat of a dubious honour as 'dynamic pricing' is used when they expect a full house.  Which we never do at Home games.

 

not many sell out games here. norf and aints pulling very low numbers

Quote

Dynamic price increases

• St Kilda: 7 homes games out of 7.

• North Melbourne: 5 homes games out of 8.

 


10 minutes ago, daisycutter said:

not many sell out games here. norf and aints pulling very low numbers

That is why the recent Nth vs Sk game had only 26,000 and StK had 15,000 at the weekend. 

Their members won't pay the extra so voted with their feet!  And rightly so!

  • Author
46 minutes ago, Lucifer's Hero said:

I suspect if mfc had the opportunity to use 'dynamic pricing' we would as we can ill afford to give up extra revenue.  Having said that, what Essendon did to increase the price of ANZAC day tickets by over 40% was blatant exploitation of footy goers.  Completely unethical especially in light of the occassion on which the game is held.

We had the chance to do it on Queens Birthday and I'm not sure if was from respect to Danners Fight MND, but we didn't. 

50 minutes ago, Lucifer's Hero said:

Its somewhat of a dubious honour as 'dynamic pricing' is used when they expect a full house.  Which we never do at Home games.

We don't have enough supporters to fill the G and the Home games we play there are vs interstate teams or Etihad tenants with low members (Nth. StK. WB) so our Home game attendance is low.

This isn't correct, I don't think any of the teams you've mentioned there WB, St K or WB have reached capacity at any of their home games and they've still used it. Same as Carlton, they got around the same crowd to their home game vs Essendon as we did the week before as a home game against them, but Carlton have used the pricing 5 out of 6 games. 

Maybe what we can't afford to do is shaft supporters while we're building something special. No point turning off those who might be just starting to support us or re-connecting with the club.

 
1 hour ago, Lucifer's Hero said:

Its somewhat of a dubious honour as 'dynamic pricing' is used when they expect a full house.  Which we never do at Home games.

We don't have enough supporters to fill the G and the Home games we play there are vs interstate teams or Etihad tenants with low members (Nth. StK. WB) so our Home game attendance is low.

I suspect if mfc had the opportunity to use 'dynamic pricing' we would as we can ill afford to give up extra revenue.  Having said that, what Essendon did to increase the price of ANZAC day tickets by over 40% was blatant exploitation of footy goers.  Completely unethical especially in light of the occassion on which the game is held.

In addition to other people's comments, we have higher attendance figures this year than both the bulldogs and north.

Not trying to make an argument either way, just throwing that into the mix for general conversation.

32 minutes ago, Red and Blue realist said:

We had the chance to do it on Queens Birthday and I'm not sure if was from respect to Danners Fight MND, but we didn't. 

This isn't correct, I don't think any of the teams you've mentioned there WB, St K or WB have reached capacity at any of their home games and they've still used it. Same as Carlton, they got around the same crowd to their home game vs Essendon as we did the week before as a home game against them, but Carlton have used the pricing 5 out of 6 games. 

Maybe what we can't afford to do is shaft supporters while we're building something special. No point turning off those who might be just starting to support us or re-connecting with the club.

 

1 hour ago, Lucifer's Hero said:

That is why the recent Nth vs Sk game had only 26,000 and StK had 15,000 at the weekend. 

Their members won't pay the extra so voted with their feet!  And rightly so!

Dynamic pricing doesn't really work when there is a low chance of a sell out.  It works when Demand is greater than the Supply so they can increase the price and the tickets will still sell.

Those that raise prices when that isn't the case have low(er) attendances as my post above has highlighted.

 

Edited by Lucifer's Hero


This probably isn't reality, but I'd also like to think that Melbourne are aware that supporters have been subjected to some pretty terrible viewing for the last 10 years. To jack up prices as soon as the team starts performing would be a fair slap for supporters that have stuck with the club in tough times.

1 hour ago, daisycutter said:

not many sell out games here. norf and aints pulling very low numbers

 

Looks like an attempt to recoup some cash for games where low attendance is anticipated. Isn't that the opposite of how it's supposed to be used? Smells like fanspoitation to me. #lawofunintendedconsequences

How corporate of the clubs to Jack up pricing while never contemplating dropping pricing. 

AFL should offer incentives to clubs to fill the grounds at every game, so innovation goes in the direction of increasing access and interest, instead of extracting more from the already obsessed.

But given how little regard supporters got in the recent divvy up of the huge TV rights windfall, I'm not holding my breath for the AFL to do anything but continue to mine and exploit fans for every cent they can gouge. 

Congrats to PJ and club for holding back.

  • Author
20 minutes ago, Lucifer's Hero said:

 

Dynamic pricing doesn't really work when there is a low chance of a sell out.  It works when Demand is greater than the Supply so they can increase the price and the tickets will still sell.

Those that raise prices when that isn't the case have low(er) attendances as my post above has highlighted.

 

Make's you wonder why they do it, or why this hasn't been called to attention earlier. If I were a supporter of those clubs then I'd be furious and lose a little trust that the clubs there for the supporters not just using them.

I can understand the supply vs demand aspect as long as clubs don't go overboard, but only when a sell out is likely and fans are then compensated when lower attended matches have there prices reduced. 

3 minutes ago, PaulRB said:

How corporate of the clubs to Jack up pricing while never contemplating dropping pricing. 

AFL should offer incentives to clubs to fill the grounds at every game, so innovation goes in the direction of increasing access and interest, instead of extracting more from the already obsessed.

But given how little regard supporters got in the recent divvy up of the huge TV rights windfall, I'm not holding my breath for the AFL to do anything but continue to mine and exploit fans for every cent they can gouge. 

Congrats to PJ and club for holding back.

As of this year the AFL does for Etihad tenants. http://www.theage.com.au/afl/afl-news/afls-etihad-stadium-bonuses-for-clubs-20170330-gvaewt.html

Not fair in my book.  Its not as if Carlton and Essendon or even the Bulldogs need an extra recurring money leg up given they are running record memberships.


2 minutes ago, Red and Blue realist said:

Make's you wonder why they do it, or why this hasn't been called to attention earlier. If I were a supporter of those clubs then I'd be furious and lose a little trust that the clubs there for the supporters not just using them.

I can understand the supply vs demand aspect as long as clubs don't go overboard, but only when a sell out is likely and fans are then compensated when lower attended matches have there prices reduced. 

won't happen, but.  the cat is out of the bag.  $$s win hands down.  f everything else

Every time I've been down to Kardinia Park the last 5 or 6 years the price for a ticket for travelling fans has been at least $50 for lousy seats in a forward pocket. I assume it will only be more extortianate now they have the new works to pay off. (not to mention all of the Government money they somehow also received...)

AFL Crowds average attendances for 2017 are:

 Team Games Total Average
 Richmond Tigers 13 665,480 51,191
 Collingwood Magpies 13 640,351 49,258
 Essendon Bombers 13 622,174 47,860
 Carlton Blues 13 539,638 41,511
 Melbourne Demons 13 536,315 41,255
 Hawthorn Hawks 13 487,703 37,516
 Adelaide Crows 13 482,369 37,105
 Geelong Cats 13 460,108 35,393
 Western Bulldogs 13 459,540 35,349
 West Coast Eagles 13 444,637 34,203
 Sydney Swans 13 444,035 34,157
 Fremantle Dockers 13 417,125 32,087
 Port Adelaide Power 13 404,155 31,089
 St Kilda Saints 13 394,870 30,375
 North Melbourne Kangaroos 13 341,379 26,260
 Brisbane Lions 13 262,378 20,183
 GWS Giants 13 247,404 19,031
 Gold Coast Suns 13 183,943 14,149

Looking at those numbers, there's no way Aints or Norf could justify their inflated gate prices. North only in front of the two franchises and the struggling Lions.

49 minutes ago, DemonDave said:

Every time I've been down to Kardinia Park the last 5 or 6 years the price for a ticket for travelling fans has been at least $50 for lousy seats in a forward pocket. I assume it will only be more extortianate now they have the new works to pay off. (not to mention all of the Government money they somehow also received...)

AFL Crowds average attendances for 2017 are:

 Team Games Total Average
 Richmond Tigers 13 665,480 51,191
 Collingwood Magpies 13 640,351 49,258
 Essendon Bombers 13 622,174 47,860
 Carlton Blues 13 539,638 41,511
 Melbourne Demons 13 536,315 41,255
 Hawthorn Hawks 13 487,703 37,516
 Adelaide Crows 13 482,369 37,105
 Geelong Cats 13 460,108 35,393
 Western Bulldogs 13 459,540 35,349
 West Coast Eagles 13 444,637 34,203
 Sydney Swans 13 444,035 34,157
 Fremantle Dockers 13 417,125 32,087
 Port Adelaide Power 13 404,155 31,089
 St Kilda Saints 13 394,870 30,375
 North Melbourne Kangaroos 13 341,379 26,260
 Brisbane Lions 13 262,378 20,183
 GWS Giants 13 247,404 19,031
 Gold Coast Suns 13 183,943 14,149

Looking at those numbers, there's no way Aints or Norf could justify their inflated gate prices. North only in front of the two franchises and the struggling Lions.

They are sensational figures for us and the fact they include Alice make them even better, we would have been in front of Carlton if we'd played that game at the G.

Interesting to look at them also by reference to home game averages:

We are easily the leader of the "rest of the pack". In EPL terms it is time for us to break into the champions league.

(Not sure if it includes the Alice Springs game in our average. If it does the average MCG attendances would be way higher.)

 

  AFL Season  
Match Type  
Home/Away  
Sort By  
   
2017 AFL Home Match Attendance
 
 Team Games Total Average
 Richmond Tigers 7 426,441 60,920
 Essendon Bombers 6 337,616 56,269
 Collingwood Magpies 6 296,118 49,353
 Adelaide Crows 7 324,245 46,321
 Port Adelaide Power 6 243,221 40,537
 Carlton Blues 6 234,801 39,134
 West Coast Eagles 7 264,982 37,855
 Melbourne Demons 6 222,465 37,078
 Western Bulldogs 6 217,658 36,276
 Fremantle Dockers 6 194,787 32,464
 Geelong Cats 7 222,687 31,812
 Sydney Swans 7 220,370 31,481
 Hawthorn Hawks 6 182,293 30,382
 St Kilda Saints 7 198,026 28,289
 North Melbourne Kangaroos 8 182,860 22,858
 Brisbane Lions 6 94,055 15,676
 Gold Coast Suns 7 87,214 12,459
 GWS Giants

6 hours ago, Forest Demon said:

Wow, that is pathetic from North and St Kilda.

Disgraceful by those clubs. Both teams with traditionally low drawing numbers, maybe that's why their crowds are looking lower this year. Raising them against GC is absolutely ludicrous. 

As for us, I'd say we're an interesting position where we have enough fans coming out to get solid enough attendances to our games but are still not smashing it. So the powers that be have obviously decided for a little less revenue it's better the keep the fans coming out happy. 

That said maybe next year a cheeky extra $2 on each ticket except children's tickets for Queens birthday would give us another $50k-100k, it would be tempting. For that matter we'll also have the ANZAC eve match. 

But for all that I do say, keep tickets affordable. It's one of the best things about our great game that most people are able to go. 

9 hours ago, Red and Blue realist said:

Well done to the Dees for being the only Victorian club not to slug an extra price on reserved seating on any games so far this season. A lot of other teams have done so every game or for their bigger games. Shows we're in a very good position that we don't need to exploit our fans anymore than the AFL already do!!

http://www.heraldsun.com.au/news/victoria/clubs-are-exploiting-fans-by-increasing-the-price-of-reserved-seating-at-games-afl-fan-association/news-story/bb765bc6da860e9f060592144f3cb8bc

Jacking up the price on Dees would be outrageous after the years of chit we've been through. 

  • 5 years later...

*Bump

In case anyone's interested, this article just published puts a slightly different spin on "dynamic pricing". In essence, it argues that dynamic pricing isn't as much about maximising pricing as it is about providing those organisations who use it with the extra revenue that would otherwise go to scalpers.

I understand the logic of that argument, but as the article also points out, it can lead to serious customer/fan blowbacks. 

 

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