Dynamic Pricing

[Red and Blue realist 2,051]

Well done to the Dees for being the only Victorian club not to slug an extra price on reserved seating on any games so far this season. A lot of other teams have done so every game or for their bigger games. Shows we're in a very good position that we don't need to exploit our fans anymore than the AFL already do!!

http://www.heraldsun.com.au/news/victoria/clubs-are-exploiting-fans-by-increasing-the-price-of-reserved-seating-at-games-afl-fan-association/news-story/bb765bc6da860e9f060592144f3cb8bc

[Biffen 12,943]

AKA gouging.

[Lucifers Hero 39,757]

31 minutes ago, Red and Blue realist said:

Well done to the Dees for being the only Victorian club not to slug an extra price on reserved seating on any games so far this season. A lot of other teams have done so every game or for their bigger games. Shows we're in a very good position that we don't need to exploit our fans anymore than the AFL already do!!

http://www.heraldsun.com.au/news/victoria/clubs-are-exploiting-fans-by-increasing-the-price-of-reserved-seating-at-games-afl-fan-association/news-story/bb765bc6da860e9f060592144f3cb8bc

Its somewhat of a dubious honour as 'dynamic pricing' is used when they expect a full house.  Which we never do at Home games.

We don't have enough supporters to fill the G and the Home games we play there are vs interstate teams or Etihad tenants with low members (Nth. StK. WB) so our Home game attendance is low.

I suspect if mfc had the opportunity to use 'dynamic pricing' we would as we can ill afford to give up extra revenue.  Having said that, what Essendon did to increase the price of ANZAC day tickets by over 40% was blatant exploitation of footy goers.  Completely unethical especially in light of the occassion on which the game is held.

Edited June 27, 2017 by Lucifer's Hero

[Sir Why You Little 37,034]

Gill must be so proud of Price Gouging

All done with a credit card too, so the interest payments keep growing to. 

I still use cash when i can, i know many people who never carry cash now. 

Different world ? 

[daisycutter 29,613]

3 minutes ago, Lucifer's Hero said:

Its somewhat of a dubious honour as 'dynamic pricing' is used when they expect a full house.  Which we never do at Home games.

 

not many sell out games here. norf and aints pulling very low numbers

Quote

Dynamic price increases

• St Kilda: 7 homes games out of 7.

• North Melbourne: 5 homes games out of 8.

 

[Lucifers Hero 39,757]

10 minutes ago, daisycutter said:

not many sell out games here. norf and aints pulling very low numbers

That is why the recent Nth vs Sk game had only 26,000 and StK had 15,000 at the weekend. 

Their members won't pay the extra so voted with their feet!  And rightly so!

[Forest Demon 4,681]

Wow, that is pathetic from North and St Kilda.

[Red and Blue realist 2,051]

46 minutes ago, Lucifer's Hero said:

I suspect if mfc had the opportunity to use 'dynamic pricing' we would as we can ill afford to give up extra revenue.  Having said that, what Essendon did to increase the price of ANZAC day tickets by over 40% was blatant exploitation of footy goers.  Completely unethical especially in light of the occassion on which the game is held.

We had the chance to do it on Queens Birthday and I'm not sure if was from respect to Danners Fight MND, but we didn't. 

50 minutes ago, Lucifer's Hero said:

Its somewhat of a dubious honour as 'dynamic pricing' is used when they expect a full house.  Which we never do at Home games.

We don't have enough supporters to fill the G and the Home games we play there are vs interstate teams or Etihad tenants with low members (Nth. StK. WB) so our Home game attendance is low.

This isn't correct, I don't think any of the teams you've mentioned there WB, St K or WB have reached capacity at any of their home games and they've still used it. Same as Carlton, they got around the same crowd to their home game vs Essendon as we did the week before as a home game against them, but Carlton have used the pricing 5 out of 6 games. 

Maybe what we can't afford to do is shaft supporters while we're building something special. No point turning off those who might be just starting to support us or re-connecting with the club.

[—coach— 3,496]

1 hour ago, Lucifer's Hero said:

Its somewhat of a dubious honour as 'dynamic pricing' is used when they expect a full house.  Which we never do at Home games.

We don't have enough supporters to fill the G and the Home games we play there are vs interstate teams or Etihad tenants with low members (Nth. StK. WB) so our Home game attendance is low.

I suspect if mfc had the opportunity to use 'dynamic pricing' we would as we can ill afford to give up extra revenue.  Having said that, what Essendon did to increase the price of ANZAC day tickets by over 40% was blatant exploitation of footy goers.  Completely unethical especially in light of the occassion on which the game is held.

In addition to other people's comments, we have higher attendance figures this year than both the bulldogs and north.

Not trying to make an argument either way, just throwing that into the mix for general conversation.

[Lucifers Hero 39,757]

32 minutes ago, Red and Blue realist said:

We had the chance to do it on Queens Birthday and I'm not sure if was from respect to Danners Fight MND, but we didn't. 

This isn't correct, I don't think any of the teams you've mentioned there WB, St K or WB have reached capacity at any of their home games and they've still used it. Same as Carlton, they got around the same crowd to their home game vs Essendon as we did the week before as a home game against them, but Carlton have used the pricing 5 out of 6 games. 

Maybe what we can't afford to do is shaft supporters while we're building something special. No point turning off those who might be just starting to support us or re-connecting with the club.

 

1 hour ago, Lucifer's Hero said:

That is why the recent Nth vs Sk game had only 26,000 and StK had 15,000 at the weekend. 

Their members won't pay the extra so voted with their feet!  And rightly so!

Dynamic pricing doesn't really work when there is a low chance of a sell out.  It works when Demand is greater than the Supply so they can increase the price and the tickets will still sell.

Those that raise prices when that isn't the case have low(er) attendances as my post above has highlighted.

 

Edited June 27, 2017 by Lucifer's Hero

[ChaserJ 5,090]

This probably isn't reality, but I'd also like to think that Melbourne are aware that supporters have been subjected to some pretty terrible viewing for the last 10 years. To jack up prices as soon as the team starts performing would be a fair slap for supporters that have stuck with the club in tough times.

[ChaserJ 5,090]

1 hour ago, daisycutter said:

not many sell out games here. norf and aints pulling very low numbers

 

Looks like an attempt to recoup some cash for games where low attendance is anticipated. Isn't that the opposite of how it's supposed to be used? Smells like fanspoitation to me. #lawofunintendedconsequences

[PaulRB 6,362]

How corporate of the clubs to Jack up pricing while never contemplating dropping pricing. 

AFL should offer incentives to clubs to fill the grounds at every game, so innovation goes in the direction of increasing access and interest, instead of extracting more from the already obsessed.

But given how little regard supporters got in the recent divvy up of the huge TV rights windfall, I'm not holding my breath for the AFL to do anything but continue to mine and exploit fans for every cent they can gouge. 

Congrats to PJ and club for holding back.

[Red and Blue realist 2,051]

20 minutes ago, Lucifer's Hero said:

 

Dynamic pricing doesn't really work when there is a low chance of a sell out.  It works when Demand is greater than the Supply so they can increase the price and the tickets will still sell.

Those that raise prices when that isn't the case have low(er) attendances as my post above has highlighted.

 

Make's you wonder why they do it, or why this hasn't been called to attention earlier. If I were a supporter of those clubs then I'd be furious and lose a little trust that the clubs there for the supporters not just using them.

I can understand the supply vs demand aspect as long as clubs don't go overboard, but only when a sell out is likely and fans are then compensated when lower attended matches have there prices reduced. 

[Lucifers Hero 39,757]

3 minutes ago, PaulRB said:

How corporate of the clubs to Jack up pricing while never contemplating dropping pricing. 

AFL should offer incentives to clubs to fill the grounds at every game, so innovation goes in the direction of increasing access and interest, instead of extracting more from the already obsessed.

But given how little regard supporters got in the recent divvy up of the huge TV rights windfall, I'm not holding my breath for the AFL to do anything but continue to mine and exploit fans for every cent they can gouge. 

Congrats to PJ and club for holding back.

As of this year the AFL does for Etihad tenants. http://www.theage.com.au/afl/afl-news/afls-etihad-stadium-bonuses-for-clubs-20170330-gvaewt.html

Not fair in my book.  Its not as if Carlton and Essendon or even the Bulldogs need an extra recurring money leg up given they are running record memberships.

[daisycutter 29,613]

2 minutes ago, Red and Blue realist said:

Make's you wonder why they do it, or why this hasn't been called to attention earlier. If I were a supporter of those clubs then I'd be furious and lose a little trust that the clubs there for the supporters not just using them.

I can understand the supply vs demand aspect as long as clubs don't go overboard, but only when a sell out is likely and fans are then compensated when lower attended matches have there prices reduced. 

won't happen, but.  the cat is out of the bag.  $$s win hands down.  f everything else

[poita 3,902]

If you don't want to be subjected to dynamic pricing, buy a membership. 

[DemonDave 1,089]

Every time I've been down to Kardinia Park the last 5 or 6 years the price for a ticket for travelling fans has been at least $50 for lousy seats in a forward pocket. I assume it will only be more extortianate now they have the new works to pay off. (not to mention all of the Government money they somehow also received...)

AFL Crowds average attendances for 2017 are:

Team	Games	Total	Average
Richmond Tigers	13	665,480	51,191
Collingwood Magpies	13	640,351	49,258
Essendon Bombers	13	622,174	47,860
Carlton Blues	13	539,638	41,511
Melbourne Demons	13	536,315	41,255
Hawthorn Hawks	13	487,703	37,516
Adelaide Crows	13	482,369	37,105
Geelong Cats	13	460,108	35,393
Western Bulldogs	13	459,540	35,349
West Coast Eagles	13	444,637	34,203
Sydney Swans	13	444,035	34,157
Fremantle Dockers	13	417,125	32,087
Port Adelaide Power	13	404,155	31,089
St Kilda Saints	13	394,870	30,375
North Melbourne Kangaroos	13	341,379	26,260
Brisbane Lions	13	262,378	20,183
GWS Giants	13	247,404	19,031
Gold Coast Suns	13	183,943	14,149

Looking at those numbers, there's no way Aints or Norf could justify their inflated gate prices. North only in front of the two franchises and the struggling Lions.

[Dante 2,739]

49 minutes ago, DemonDave said:

Every time I've been down to Kardinia Park the last 5 or 6 years the price for a ticket for travelling fans has been at least $50 for lousy seats in a forward pocket. I assume it will only be more extortianate now they have the new works to pay off. (not to mention all of the Government money they somehow also received...)

AFL Crowds average attendances for 2017 are:

Team	Games	Total	Average
Richmond Tigers	13	665,480	51,191
Collingwood Magpies	13	640,351	49,258
Essendon Bombers	13	622,174	47,860
Carlton Blues	13	539,638	41,511
Melbourne Demons	13	536,315	41,255
Hawthorn Hawks	13	487,703	37,516
Adelaide Crows	13	482,369	37,105
Geelong Cats	13	460,108	35,393
Western Bulldogs	13	459,540	35,349
West Coast Eagles	13	444,637	34,203
Sydney Swans	13	444,035	34,157
Fremantle Dockers	13	417,125	32,087
Port Adelaide Power	13	404,155	31,089
St Kilda Saints	13	394,870	30,375
North Melbourne Kangaroos	13	341,379	26,260
Brisbane Lions	13	262,378	20,183
GWS Giants	13	247,404	19,031
Gold Coast Suns	13	183,943	14,149

Looking at those numbers, there's no way Aints or Norf could justify their inflated gate prices. North only in front of the two franchises and the struggling Lions.

They are sensational figures for us and the fact they include Alice make them even better, we would have been in front of Carlton if we'd played that game at the G.

[Diamond_Jim 12,578]

Interesting to look at them also by reference to home game averages:

We are easily the leader of the "rest of the pack". In EPL terms it is time for us to break into the champions league.

(Not sure if it includes the Alice Springs game in our average. If it does the average MCG attendances would be way higher.)

 

AFL Season

Match Type

Home/Away

Sort By

« 2016 Attendances

2017 AFL Home Match Attendance    Team Games Total Average  Richmond Tigers 7 426,441 60,920  Essendon Bombers 6 337,616 56,269  Collingwood Magpies 6 296,118 49,353  Adelaide Crows 7 324,245 46,321  Port Adelaide Power 6 243,221 40,537  Carlton Blues 6 234,801 39,134  West Coast Eagles 7 264,982 37,855  Melbourne Demons 6 222,465 37,078  Western Bulldogs 6 217,658 36,276  Fremantle Dockers 6 194,787 32,464  Geelong Cats 7 222,687 31,812  Sydney Swans 7 220,370 31,481  Hawthorn Hawks 6 182,293 30,382  St Kilda Saints 7 198,026 28,289  North Melbourne Kangaroos 8 182,860 22,858  Brisbane Lions 6 94,055 15,676  Gold Coast Suns 7 87,214 12,459  GWS Giants

[Pates 9,660]

6 hours ago, Forest Demon said:

Wow, that is pathetic from North and St Kilda.

Disgraceful by those clubs. Both teams with traditionally low drawing numbers, maybe that's why their crowds are looking lower this year. Raising them against GC is absolutely ludicrous. 

As for us, I'd say we're an interesting position where we have enough fans coming out to get solid enough attendances to our games but are still not smashing it. So the powers that be have obviously decided for a little less revenue it's better the keep the fans coming out happy. 

That said maybe next year a cheeky extra $2 on each ticket except children's tickets for Queens birthday would give us another $50k-100k, it would be tempting. For that matter we'll also have the ANZAC eve match. 

But for all that I do say, keep tickets affordable. It's one of the best things about our great game that most people are able to go. 

[Cards13 9,117]

9 hours ago, Red and Blue realist said:

Well done to the Dees for being the only Victorian club not to slug an extra price on reserved seating on any games so far this season. A lot of other teams have done so every game or for their bigger games. Shows we're in a very good position that we don't need to exploit our fans anymore than the AFL already do!!

http://www.heraldsun.com.au/news/victoria/clubs-are-exploiting-fans-by-increasing-the-price-of-reserved-seating-at-games-afl-fan-association/news-story/bb765bc6da860e9f060592144f3cb8bc

Jacking up the price on Dees would be outrageous after the years of chit we've been through. 

[La Dee-vina Comedia 16,754]

*Bump

In case anyone's interested, this article just published puts a slightly different spin on "dynamic pricing". In essence, it argues that dynamic pricing isn't as much about maximising pricing as it is about providing those organisations who use it with the extra revenue that would otherwise go to scalpers.

I understand the logic of that argument, but as the article also points out, it can lead to serious customer/fan blowbacks.