So let's cut the current and past administration some slack on the issue of corporate branding and accept that whatever decisions are made they are done with the best intentions for the good of the club.

As were so many other decisions - like the blazers. Intentions - the need to do something, anything - trump intelligence every time.

tried to fill out the survey but it just would not work ?

When you get to the last question where it asks to rate from 1 to 11, you can only answer one question with a rating 1, one question rating 2 and so on. I hope this helps

Cereal box mascot lol, give me strength. So was it a problem back in 2000 or did you think nothing of it?

thanks oneday I couldn't even get past q #1 would not accept age bracket , postcode etc

dunno why stuie is so worried about the kids

i haven't met one kid (who follows afl) or adult for that matter who didn't know melbourne were the DEMONS

they might not know we were also known as the redlegs (2nd nick) but they know who the dees are

When we had the boring box logo of our jumper my 4 year old niece thought we were the envelopes.

Surveys always have ulterior motives, but i really want that footy haha.

When we had the boring box logo of our jumper my 4 year old niece thought we were the envelopes.

An easy mistake to make.

It had all the personality of a cigarette packet. Swap the red for white and you've got a packet of Winnie blues.

I quite like the monogram logo, but there's got to be a Demon involved somewhere - even if it's just on merch.

Not violently opposed to the current one and feel like we've got better things to spend money on than changing it BUT I'd also like to obliterate everything that reminds me of 2012/13.

I really like the logo but I think if they got rid of the footy at the front and the italic rules in the background it would be better.

I also don't have a problem with the blazer. Most Olympic sports teams wear one.

But if the buggier is back this year I'll vomit.

new logo sucks. change it.
The southern cross represents bogan Australia now sadly.

Which one of these...

a) Doesn't say what the team is called or at least have a picture of it's symbol

b) Looks like a purely corporate logo

c) Will never appeal to kids

d) Has too many elements, making it confusing and directionless

FCS, it doesn't even say "Demons" anywhere or have a demon, might as well put a fuschia on there!

The pointy end of the Essendung one looks suspiciously like the end of a syringe :-)

I filled in mine

My big comments were

- Don't like the emblem way to busy, keep it simple

- Red and blue and get the red to be red not pink or Maroon

I added Please no 1920's blazers

That last question was difficult to fill out. I gave up trying to get it to reflect my views exactly. But on the other hand it is difficult to rank things which are so different.

From a design point of view, the logo is impossibly busy and redundant. The script is illegible, and amounts to scribble. The Southern Cross has no particular significance, and is probably only there to balance the trident. With MFC in the yoke and a football on the shield, why have the words "football club" at the bottom? And that odd flame above the "M" - why? Keep the "EST 1858" ribbon as a bow to tradition - we have always bowed to tradition, we always will. That's what's got us where we are.

So you reckon that telling them to go for 'the Demons' will get them on board? Bit scary.

Kids follow players they like. Howe, Franklin, Rioli, Dangerfield, etc.

They also follow who they are told to follow.

They don't pick a logo that looks like something out of Buffy the Vampire Slayer (god rest its soul) and go for a team.

If we were going to use the moniker of the club to sell it - we should have picked a more family friendly mascot...

de·mon

/ˈdimən/ Show Spelled [dee-muhn] Show IPA

noun

1.

an evil spirit; devil or fiend.

2.

an evil passion or influence.

3.

a person considered extremely wicked, evil, or cruel.

Some kids like that stuff, I loved the fact I barracked for the Demons as a kid they were fierce and evil in a cartoon way. Fact is if the team is good it probably doesn't really matter.

Cereal box mascot lol, give me strength. So was it a problem back in 2000 or did you think nothing of it?

There's the rub - no-one hates anything when you are winning games of footy.

The emblem, the clash jumper, stuie, Etihad, etc.

They all get less annoying when we start winning.

There's the rub - no-one hates anything when you are winning games of footy.

The emblem, the clash jumper, stuie, Etihad, etc.

They all get less annoying when we start winning.

Except Stuie

There's the rub - no-one hates anything when you are winning games of footy.

The emblem, the clash jumper, stuie, Etihad, etc.

They all get less annoying when we start winning.

Interesting logic. So you're asserting that most supporters who want to see a change now, wouldn't care so much if we were winning - simply based on the fact that you, who don't want a change now, wouldn't care as much if we were winning. You are projecting your temperamental way of viewing this on to everyone else. Not to say you are the only one with this view of course.

I won't speak for anyone else but I would have the same opinion on this regardless of how we are playing.

As for importance, it is important enough for the club to survey its member base about it.

If we are called the Demons it is hardly a far fetched notion that we actually have a Demon in our logo.

The majority of top level sporting teams in the world have some sort of mascot/identity imagery in their logo. The club is aware of this.

If it means improving our brand and appealing to more people at large then that is off-field performance. It can happen in conjunction with improving our footy.

Interestingly we actually had a 'bringing back the Demon' thing a while back (pirate demon) but it was unfortunately a crap design and didn't take off.

If it means improving our brand and appealing to more people at large then that is off-field performance. It can happen in conjunction with improving our footy.

Funny how many people here don't get that. It's like they think the design and marketing team should be running the tan and learning the game plan instead of wasting their time doing design and marketing jobs...

Funny how many people here don't get that. It's like they think the design and marketing team should be running the tan and learning the game plan instead of wasting their time doing design and marketing jobs...

Stuie, thankyou for not using the "chew gum and walk at the same time" cliche

You know what I like about the Collingwood logo? The fact that as far as I can remember it has always looked that same as it is now, this displays representation and consistency.

I'm not saying we stick with the current logo but think carefully before implementing the next one so it can stand the tests of time and not be something that re-branded every 2-3 years.

talking of a demon caricature.........i'm yet to see one i really like

maybe a competition might flush out a good one

let it run for 3 months or so with a "reasonable" reward for the winning design

Our current logo possibly cost heaps to design, (as an example, the Woolies logo cost some $4mil) just when we are not that financial. I always have a problem that things as controversial as a logo, jumpers, etc., the members don't have a say, they just happen. Its our logo, not the officials that look after the club for a limited time. Look at Sydney, the guys that made the Buddy decision will not be at the club in 9 years! It would be great IMO, if the members submitted designs, then the members vote on it. I would bet there are some vey talented Demonlanders out there! If there was to be a change.

Interesting logic. So you're asserting that most supporters who want to see a change now, wouldn't care so much if we were winning - simply based on the fact that you, who don't want a change now, wouldn't care as much if we were winning. You are projecting your temperamental way of viewing this on to everyone else. Not to say you are the only one with this view of course.

I won't speak for anyone else but I would have the same opinion on this regardless of how we are playing.

As for importance, it is important enough for the club to survey its member base about it.

If we are called the Demons it is hardly a far fetched notion that we actually have a Demon in our logo.

The majority of top level sporting teams in the world have some sort of mascot/identity imagery in their logo. The club is aware of this.

If it means improving our brand and appealing to more people at large then that is off-field performance. It can happen in conjunction with improving our footy.

Interestingly we actually had a 'bringing back the Demon' thing a while back (pirate demon) but it was unfortunately a crap design and didn't take off.

Nail on head.

Interesting logic. So you're asserting that most supporters who want to see a change now, wouldn't care so much if we were winning - simply based on the fact that you, who don't want a change now, wouldn't care as much if we were winning. You are projecting your temperamental way of viewing this on to everyone else. Not to say you are the only one with this view of course.

I won't speak for anyone else but I would have the same opinion on this regardless of how we are playing.

As for importance, it is important enough for the club to survey its member base about it.

If we are called the Demons it is hardly a far fetched notion that we actually have a Demon in our logo.

The majority of top level sporting teams in the world have some sort of mascot/identity imagery in their logo. The club is aware of this.

If it means improving our brand and appealing to more people at large then that is off-field performance. It can happen in conjunction with improving our footy.

Interestingly we actually had a 'bringing back the Demon' thing a while back (pirate demon) but it was unfortunately a crap design and didn't take off.

Go and get a demon and market it to those that you want to - I am not advocating a change of name - I am saying that there is no need to get rid of the Emblem if you want to target people with the colours, or the city, or the Demon, or the city of Casey.

And I would be stating the bloody obvious if I said that supporters are happier with periphery issues like this one when we are winning.

I hope I don't sound too temperamental...