I might have to look into upgrading my car now...

I'm gunna hold off buying a new car for a little while, buy some AHG shares with the few dollars I currently own, wait for the share value to skyrocket on the back of the MFC sponsorship and buy a new car with the dividends.

Think bigger than just individuals, sue.

There are large companies forking out big dollars to organisations like AHG to deliver and maintain a total fleet service. The company I work for for instance has hundreds of vehicles purchased and leased through AHG.

But are large companies influenced by mass marketing?

I'm always bemused when Lockheed and other arms manufacturers take out enormous full-page ads in the papers extolling their fighter jets.

Good luck to AHG regardless of my own marketing ignorance.

Also listed ASX companies like to increase their profile to attract investors and hopefully get their share price up.

Great news.

But I'm a bit confused about who AHG is targeting. Does anyone buy a car by looking for a dealer who happens to be a member of their group? Don't most people look at a few models and go to the nearest appropriate dealers and see who gives the best deal? Also, customers will see the finance business through the dealers. Would they go to a dealer because they specifically want AHG finance?

So what exactly is AHG mass-marketing? Are they planning to push the centralised service-booking service perhaps?

I'm sure they know or they wouldn't be throwing money our way. Any marketing-gurus like to explain?

I agree, from their point of view it seems like a strange decision to sponsor an AFL team but I'm not complaining!

On reflection it's probably as much about networking from a B2B perspective as it is exposing a brand.

I'm just glad that we don't have to worry about attracting major sponsors at the end of each year. 3 years to relax a bit.

Minus the collar and stars too.

Actually, if you look at the MFC's image of Jones in the new sponsor gear, the collar remains, but the stars are gone.

We always like to think we have a comparative advantage in terms of networking. Other teams have more members to bulk mail, more exposure on TV, etc.

But getting a companies bigwigs to talk to other bigwigs about projects, investment, etc is something we like to think we are very good at.

There is an elite arrogance there for sure, but probably quite a bit of truth to it.

There are some connected Melbourne supporters...

But are large companies influenced by mass marketing?

I'm always bemused when Lockheed and other arms manufacturers take out enormous full-page ads in the papers extolling their fighter jets.

Good luck to AHG regardless of my own marketing ignorance.

As McQeen said, they are after large company fleets as well and if they are looking to network their business in Victoria who better than us to do it through. We will give them access to the top end of town through functions and other match day events.

Actually, if you look at the MFC's image of Jones in the new sponsor gear, the collar remains, but the stars are gone.

I think it is a digitally altered picture of last years jumper at last years photo shoot.

Don't think it is the jumper, it would not be close to being finished yet.

Hopefully there won't be a white box at the back.

Actually, if you look at the MFC's image of Jones in the new sponsor gear, the collar remains, but the stars are gone.

On twitter there is a photo of Clark, Howe Grimes and Trengove in the new gear. They have the NT tourism on the shorts the stars and collars are gone, looks a bit different

Actually, if you look at the MFC's image of Jones in the new sponsor gear, the collar remains, but the stars are gone.

That was a Photoshop job, look at the photos on the MFC Twitter page, no collar.

On twitter there is a photo of Clark, Howe Grimes and Trengove in the new gear. They have the NT tourism on the shorts the stars and collars are gone, looks a bit different

Think you might find that that shot has them in their training gear.

I'm sure someone on demonland will find a negative from today's announcement

Read some of the previous posts binman, that will give u a good indication.

Think you might find that that shot has them in their training gear.

pic.twitter.com/DRl56jvw0B

Think you might find that that shot has them in their training gear.

I will correct myself here... I was looking at the wrong image

Yes, it does appear as if the collar is gone.

Also listed ASX companies like to increase their profile to attract investors and hopefully get their share price up.

Think this is super important. It's a great move for AHG, AFL is a country wide game that will promote their company throughout all states. Big businesses are likely to see stability in them and if you're a big business with a large fleet you'd be stupid to not go through the enormous financially viable AHG, than a small individual dealer. This is more about exposure than sales, as it would be for a company like Fujitsu, but it's a huge win for MFC regardless.

On twitter there is a photo of Clark, Howe Grimes and Trengove in the new gear. They have the NT tourism on the shorts the stars and collars are gone, looks a bit different

good catch......but i don't know how you can say stars are gone with only frontal pics (but i'm sure they are)

I cant get the bloody AHG jingle out of my head (rip off of ABC by the Jackson 5). curse you 6PR

no-one hazarding a guess as to $$$$s ?

good catch......but i don't know how you can say stars are gone with only frontal pics (but i'm sure they are)

Yeah, i just assumed seeing as on the website the photoshopped Guernsey doesn't have them on there

no-one hazarding a guess as to $$$$s ?

We can assume it's a large number or else the club would only have agreed to front or back of jumper position, not both.

It's great news, fantastic work by PJ and Bartlett. I look forward to hearing more of the details as they come to light.

Great news.

But I'm a bit confused about who AHG is targeting. Does anyone buy a car by looking for a dealer who happens to be a member of their group? Don't most people look at a few models and go to the nearest appropriate dealers and see who gives the best deal? Also, customers will see the finance business through the dealers. Would they go to a dealer because they specifically want AHG finance?

So what exactly is AHG mass-marketing? Are they planning to push the centralised service-booking service perhaps?

I'm sure they know or they wouldn't be throwing money our way. Any marketing-gurus like to explain?

Hi Sue,

On the AHG website a large portion of the website is made up of car sales, service, parts & care through an online interface. I'd say that they are looking to build their online profile & sales by targeting the everyday consumer through online sales/bookings as well as just looking to build the overall profile/brand of their business.

These 3 dudes look very happy with themselves.

Good on em.

Now for on field results.