Revisiting the logo..

[P-man 13,366]

I hate to admit it, but all the goings on has me looking at the new logo in a new light. It suddenly feels very...corporate. Lifeless. Its obvious attempt to be purposeful and meaningful results in it being very bland.

I'd be in favour of going back to simplicity once we dig oursevles out of this hole.

[John Crow Batty 8,861]

I hate to admit it, but all the goings on has me looking at the new logo in a new light. It suddenly feels very...corporate. Lifeless. Its obvious attempt to be purposeful and meaningful results in it being very bland.

I'd be in favour of going back to simplicity once we dig oursevles out of this hole.

Yeah, bump this thread in about 6 month.

[Adam The God 30,129]

It's a fantastic logo...far better than anything we've ever had. Let's leave it there.

[tonatopia 278]

I hate to admit it, but all the goings on has me looking at the new logo in a new light. It suddenly feels very...corporate. Lifeless. Its obvious attempt to be purposeful and meaningful results in it being very bland.

I'd be in favour of going back to simplicity once we dig oursevles out of this hole.

The last of our problems

[Sir Why You Little 36,985]

Logo stays. i just bought a Beanie, so it is locked in.

[Demon SeaMan 108]

It's ol school in a way but ido love the ol famous demon with the comical goatee and toilet duck blue colour shading the background. Hence why the hoodys are selling at $100 a pop

I agree post this in nxt 6 mnths

[Sir Why You Little 36,985]

It's ol school in a way but ido love the ol famous demon with the comical goatee and toilet duck blue colour shading the background. Hence why the hoodys are selling at $100 a pop

I agree post this in nxt 6 mnths

The 70's chinaman is a ripper as well.

[P-man 13,366]

The last of our problems

No doubting that.

[Striker475 696]

Still love it, not letting current events change it.

[Pates 9,660]

Love the logo, and as said before, concerns over it are the least of our issues.

[Range Rover 1,935]

Agree. It's need to be simpler.

[reynolds46 1,233]

The Logo is fine just should replace the EST 1858 with 186 POINTS as a reminder of last Saturday and replace with Premiers 20?? when applicable

[Sir Why You Little 36,985]

Agree. It's need to be simpler.

The MFC is far from a simple journey.

[She Devil 64 21]

Leave it alone. Looks Classy. Bigger problems to worry about.

[Rogue 585]

Logo stays. i just bought a Beanie, so it is locked in.

That settles it.

[rhaz 342]

We still need a new demon logo... put it on some scarves etc, i'm sure kids would like a little devil caricature more than the logo we have. Hell even i would and im in my 20s.

[Real Demon 232]

Let's not allow the events of the past week be the catalyst to slam every little thing about the club!

Corporate my a**e, why because some people wearing white collared shirts drove the development of it?

All the elements are drawn from the history of the club, and the emblem is terrific.

So is it now open season on anything Schwab has implemented at the club is it?

Get a grip FFS!

[praha 11,236]

The logo is fantastic.

The club went from no brand to a little brand. And now you want to get rid of a logo and a club branding that has arguably contributed to what is said to be the biggest sponsorship deal in the club's history?

Schwab's position has been to reinvent the brand. He did it, and did it well.

[Sideshow Bob 2,343]

said before will say it again. Our new emblem is just that an emblem. It is not a small little logo that goes next to the name melbourne on the tv scoreboard. it should be used on 'big' things - walls, banners, backgrounds, leave it on the jumper. The little red 'v' on top of blue symbol that we all have as stickers on our cars is our long term 'logo' there is a massive difference. Both are still required.

[Jaded No More 68,867]

Clearly the biggest issue facing the club right now

[daisycutter 29,604]

Move TF on....nothing here to slit your wrists over (if you have any left that is)

[e25 5]

It's an EMBLEM!

[dee-luded 2,959]

I hate to admit it, but all the goings on has me looking at the new logo in a new light. It suddenly feels very...corporate. Lifeless. Its obvious attempt to be purposeful and meaningful results in it being very bland.

I'd be in favour of going back to simplicity once we dig oursevles out of this hole.

Totally Disagree, this is the first plank on our way back to having Pride in ourselves again. It stays.

[H_T 3,043]

Like very nearly all in this thread, I really like the 'emblem'.

Nothing else to add.

[Buzzy 992]

I do realise this is basically irrelevant this week but I agree - a logo/emblem should be simple, not try and signify the entire history of the club... in which case they should have left space for the image of a long-suffering dees supporter fashioning a noose out of his official 2011 scarf.

I quite liked the last 'back to basics' emblem we had - that's just me... stuff forking out $$$ to graphic designers. B)