EXAMPLE OF HOW FOOTBALL MARKETING SHOULD BE DONE

[beelzebub 22,701]

Interesting there Minister. Im wondering if in some way you might possibly consider further brick wall bashing and recontact the club..at a highter level.. and resuggest the occasion. We have a new Honcho..it might get some air this time.

There are many things the club can do without spending much if anythong ( not in great scheme of things ) to get some exposure

[jacey 333]

Hey BB. What do think of Melbourne Storms youtube promotions. The video was suppose to be an old fashion viral ad but in came youtube.

[beelzebub 22,701]

Jacey.. its kinda funny.. ..and am sure it would apeal to quite a widespread selection of the followers. I also noticed the othr day it got some secondary press ..about how norty it is.. how sexist etc etc blah blah blah.. This all works to reinforce its original impact. ou certainly wouldnt want to base al lyour efforts around this sort of thing but as a fringe like whimsy it works for sure.. 9000 hits!!

As you show..doesnt take much huh !!

[Rhino Richards 1,467]

In 20 years I have never relinquished my membership, and FWIW I don't see it as the solution.

Exactly its not a solution. Does that make you an apologist in the same way for not burning your ticket over your grievances?

A wonderful exhibition of buttering the bread on both sides. Well done.

[beelzebub 22,701]

How are those ideas coming along RR ? Looking forward to your contribution as Im sure a fellow who critiques as well as yourself will have some sterling offerings of merit.

[Jarka 767]

It's been along time since i've posted here, but i am an avid follower on this site, and an MFC member....

Actually footy_minister your post has reminded me of another experience with the club.

About 18 months ago I contacted the club about a possible partnership, I was with the CBA in Home Loans at the time. The offer was to advertise in our magazines that if any MFC fan took out a home loan or refinanced to the CBA then I would give them a special discounted rate, discounted establishment fee and we would pay the MFC a 'spotters fee', normally around $1,200 to $2,500 per deal depending on volume. Basically the deal would involve no work from the club, just advertising in the mag and perhaps adding a flyer in their membership drive, we were prepared to pay all the costs. We had done similiar campaigns with other organisations and the general return was about 5 - 10 deals a month, giving a minimum return of around $6,000 per month, $72k per year. Small bikkies when looking at our total income, but not so small considering our profits...

The offer was looked at (I won't give a name) and the guy told me that he'd get back to me. After a couple of months I had no response, got in contact again and the some story, he'd get back to me. I gave up in the end, they obviously weren't interested.

[Jarka 767]

How are those ideas coming along RR ? Looking forward to your contribution as Im sure a fellow who critiques as well as yourself will have some sterling offerings of merit.

Don't hold your breath

[wakadj 0]

Out were I am in the NT we have the largest football competition in the NT outside Darwin with 8 teams competiting. There is not a person in town that doesn't own a football jumper of one of the afl teams or a hat. I wrote to two clubs asking if they would like to support a junior football competition that has since started up by donating what ever they could such as old boots, footballs, jumpers, whistles, shorts or what ever they could as the kids have nothing. The two clubs were Western Bulldogs and Melbourne. From the Western Bulldogs a week later we received hats, key rings and stickers all of which the kids wear and keep. Also a letter apologising for not being able to send anything else but wished us all the best. Absolutley fantastic. From Melbourne we heard nothing. Yep, they may have been to busy and had nothing available and that is absolutely fine but a reply would have been good.

I hope the Dees have a win this weekend. It has been quality opposition we have play so far so this is the big one for us.

On Demonology they have been thinking about whether Neitz is calling it a day. Has anyone found out what is going on?

[Choko 493]

Exactly its not a solution. Does that make you an apologist in the same way for not burning your ticket over your grievances?

A wonderful exhibition of buttering the bread on both sides. Well done.

No, it's not YOUR solution or MY solution. But, like it or not, it is A solution.

[Rhino Richards 1,467]

No, it's not YOUR solution or MY solution. But, like it or not, it is A solution.

So what did it solve exactly? Sounding like an apologist Choko!

[Redleg 38,415]

Actually footy_minister your post has reminded me of another experience with the club.

About 18 months ago I contacted the club about a possible partnership, I was with the CBA in Home Loans at the time. The offer was to advertise in our magazines that if any MFC fan took out a home loan or refinanced to the CBA then I would give them a special discounted rate, discounted establishment fee and we would pay the MFC a 'spotters fee', normally around $1,200 to $2,500 per deal depending on volume. Basically the deal would involve no work from the club, just advertising in the mag and perhaps adding a flyer in their membership drive, we were prepared to pay all the costs. We had done similiar campaigns with other organisations and the general return was about 5 - 10 deals a month, giving a minimum return of around $6,000 per month, $72k per year. Small bikkies when looking at our total income, but not so small considering our profits...

The offer was looked at (I won't give a name) and the guy told me that he'd get back to me. After a couple of months I had no response, got in contact again and the some story, he'd get back to me. I gave up in the end, they obviously weren't interested.

Yours is clearly not an isolated example of an opportunity lost.

They say a fish rots from the head down and I am starting to smell rotten fish.

[Demon15 0]

Yours is clearly not an isolated example of an opportunity lost.

They say a fish rots from the head down and I am starting to smell rotten fish.

Cliches are easy , but life is not that simple when you have a poorly perfoming product to market.

I have booked a Corp. Box through the club for my company (for the last 4 years) and when calling the club today to confirm arrangements, my contact , who did a fantatsic job of handing my enquiry and locking in the deal, didn't anwser the mobile, but was operating the switchboard when i finally made contac - Talk about multi-skilling.

I, and I expect Paul Mc namee would want them out marketing.

Like Dean Bailey rebuilding the team from scratch , these things WILL take time.

You either hang in there, like I did in the 60's and 70's , or you don't . If its the latter, you weren't that rusted on anyway.