Jump to content

Demons & Dragons

beelzebub

By beelzebub
in Melbourne Demons

 Share

Recommended Posts

beelzebub Legend

beelzebub   22,324

Posted
Posted

For some while a few of us here have identified the potential that is associated with the Brand "MELBOURNE" going into larger overseas markets. Others have ..and they are obvously in a position to make hay of it. Hence the formation of Team Melbourne to capitalise on the synergies of admin and marketing whilst also strengthening the brand.

Something in my ignorance I hadnt realised til now was the reluctance of many Asian societies to embrace something we hold to be warm and fuzzy...yes folks the good ol' DEMON !! lol...apparently they're bad or something whilst these Dragon thingies are really cool and good.

then we have:

http://www.heraldsun.news.com.au/footy/com...5E20322,00.html

Sort of put things in a different perspective, well it did for me. I cant see for one moment Melbourne fc ever relegating ol' bub to bin but I can see in certain markets and efforts that more emphasis is going to placed on our "Melbourne-Ness "

Kind of ironic that we ( Dees followers..as much as many following footy ) can all but raise a blink whilst ready to pack the Roos off to Cooloangatta or such but might baulk at even the hint of our demon going to lesser roles.

I am prepared at the moment to see this move as a positve. Its part of a larger and longer forward thinking strategy to place our club in a situation better orientated ( npi ) to capitalise on growing markets and interest. Imagine the exposure an exhibition game would generate in China in Olympic year !!!

I see much of this as our club thinking outside the box. Thats fine with me

Gong Hee Fat Chow ;)

Link to comment
Share on other sites

rpfc Legend

rpfc   27,637

Posted
Posted

Demons, Dees, Redlegs, Dragons...

People use different ones, if the chinese want to say 'Go Dragons' I'm fine by that. We could also push on them to only refer to the first letter - D. Then they would applaud the D's...

Now everyone's happy.

Link to comment
Share on other sites
Redleg Legend

Redleg   38,031

Posted
Posted
Demons, Dees, Redlegs, Dragons...

People use different ones, if the chinese want to say 'Go Dragons' I'm fine by that. We could also push on them to only refer to the first letter - D. Then they would applaud the D's...

Now everyone's happy.

Amen !

Link to comment
Share on other sites
nomed Demon

nomed   107

Posted
Posted
Something in my ignorance I hadnt realised til now was the reluctance of many Asian societies to embrace something we hold to be warm and fuzzy...yes folks the good ol' DEMON !! lol...apparently they're bad or something whilst these Dragon thingies are really cool and good.

Well, there you go. I once tried to convince a Sri Lankan friend to come and watch the Dee's. He refused point blank becasue they were "the demons, very bad, very bad" and instead took up with the Hawks. I thought he was just being weird.

HAve we been missing a huge slice of the home market as well?

Link to comment
Share on other sites

drdrake Redleg

drdrake   3,052

Posted
Posted

It's all about branding, we have a chairman that has made a career from company branding and advertising. We need to change this sight from Demonland to Melbournefc land. It is a smart move, as soon as the Roo's go to the Gold Coast the AFL will be looking for a club to get into west Sydney and the next 2 poorest clubs are the Western Bulldogs and now the Melbourne FC, from the names which one stands out.

It all fits into this team Melbourne concept, pushing them as the team of Melbourne.

Link to comment
Share on other sites
TonyMelb Demon

TonyMelb   7

Posted
Posted
It's all about branding, we have a chairman that has made a career from company branding and advertising. We need to change this sight from Demonland to Melbournefc land. It is a smart move, as soon as the Roo's go to the Gold Coast the AFL will be looking for a club to get into west Sydney and the next 2 poorest clubs are the Western Bulldogs and now the Melbourne FC, from the names which one stands out.

It all fits into this team Melbourne concept, pushing them as the team of Melbourne.

were a couple of calls on SEN this morning about this.

One member said the MFC Admin had confirmed there will not be any demon heads on any mechandise for 2008. Changing logo to the blue square with red v at top wont look much at all on jumpers etc.

another caller pointed out that Manchester United FC (which is the club Harris & co is trying to brand MFC like) is also called the red devlis and that has not prevented lots of people in China from becoming ManU followers.

I was not convinced in 2004 when told of this strategy and remain totally unconvinced as there has been absolutely no evidence that the rebranding as Melbournefc has had any positive impact on membership numbers or financial status of MFC over the 3 years since started!

How is relationship with China going to translate into members and attendancese????

Link to comment
Share on other sites
drdrake Redleg

drdrake   3,052

Posted
Posted

Don't worry about China, the decision isn't about China it is trying to push the Melbourne Brand out there. We will always be known as the Demons, it is just a marketing strategy that our Board and club are taking. Our chairman does this successfully as a living for many other companies I hope it is the right one for the MFC

Link to comment
Share on other sites

beelzebub Legend

beelzebub   22,324

Posted
  • Author
Posted

Was never worried about the Demon identity going per se just interested to note it had been taken into consideration. Thats fine by me. Good point re red Devils.

Any Chinese effect will be slow and steady.. but like a glacier.. it only need move lowly...just dont stand in front of it !! lol. Keep in mind this ol' town has a long History with China... Melbourne was built on the back of the gold rush.. and guess who helped with that !! lol

Melbourne is so uniquely placed in the world.. we just dont often appreciate it :) only now the sleeping dragon ( sic..lol ) of branding starts to awake !! :)

Link to comment
Share on other sites
rpfc Legend

rpfc   27,637

Posted
Posted
were a couple of calls on SEN this morning about this.

One member said the MFC Admin had confirmed there will not be any demon heads on any mechandise for 2008. Changing logo to the blue square with red v at top wont look much at all on jumpers etc.

another caller pointed out that Manchester United FC (which is the club Harris & co is trying to brand MFC like) is also called the red devlis and that has not prevented lots of people in China from becoming ManU followers.

I was not convinced in 2004 when told of this strategy and remain totally unconvinced as there has been absolutely no evidence that the rebranding as Melbournefc has had any positive impact on membership numbers or financial status of MFC over the 3 years since started!

How is relationship with China going to translate into members and attendancese????

It's about capturing the large population of Chinese in Victoria and those coming to Melbourne in the future. Also, the comotion that would occur if we had a Chinese bloke play 1 game would be massive. I know it's a sport they don't play (although some of their junior schools have it) but the chinese are proud to a fault and would buy merchandise and their TV stations would buy the games.

I know basketball is an international sport but the Houston - Milwaukee game recently played in China got 200 million people watching on 40 stations because each team had a Chinese player.

It's a good market to go after, whether its the Chinese in Melbourne or China itself.

Link to comment
Share on other sites

demonfanjezza Mighty Demon

demonfanjezza   1

Posted
Posted
Demons, Dees, Redlegs, Dragons...

People use different ones, if the chinese want to say 'Go Dragons' I'm fine by that. We could also push on them to only refer to the first letter - D. Then they would applaud the D's...

Now everyone's happy.

I'm happy with that :)

Link to comment
Share on other sites
beelzebub Legend

beelzebub   22,324

Posted
  • Author
Posted
It's about capturing the large population of Chinese in Victoria and those coming to Melbourne in the future. Also, the comotion that would occur if we had a Chinese bloke play 1 game would be massive. I know it's a sport they don't play (although some of their junior schools have it) but the chinese are proud to a fault and would buy merchandise and their TV stations would buy the games.

I know basketball is an international sport but the Houston - Milwaukee game recently played in China got 200 million people watching on 40 stations because each team had a Chinese player.

It's a good market to go after, whether its the Chinese in Melbourne or China itself.

Im sure something like this wouldnt be lost on someone like Sheeds !! Im hoping that if the opportunity should arise that a deserving Chinese could be given the opportunity to don (sic ) the red and blue !! NAB cup 2008 ought to be just about right !!! hehehehe

Up there Ya Lee ..in there and fight !!! :)))

you laugh NOW !!!

Link to comment
Share on other sites
redlegger Rookie

redlegger   4

Posted
Posted
It's all about branding, we have a chairman that has made a career from company branding and advertising. We need to change this sight from Demonland to Melbournefc land. It is a smart move, as soon as the Roo's go to the Gold Coast the AFL will be looking for a club to get into west Sydney and the next 2 poorest clubs are the Western Bulldogs and now the Melbourne FC, from the names which one stands out.

It all fits into this team Melbourne concept, pushing them as the team of Melbourne.

Our Chairman who does this for a living came up with "The Team for Melbourne" and "Melbourne's football team."..... which not only had no effect but was laughable because there are actually nine team's for Melbourne, and all but two are bigger than us.

It'll be just dandy if people in Shanghai have us as their favourite team... but how the hell can we turn a buck out of tthat?

Link to comment
Share on other sites

since57 Rookie

since57   0

Posted
Posted

Well, there you go. I once tried to convince a Sri Lankan friend to come and watch the Dee's. He refused point blank becasue they were "the demons, very bad, very bad" and instead took up with the Hawks. I thought he was just being weird.

/HAve we been missing a huge slice of the home market as well?

probably a large section of our christian fraternity, although they probably cant come to our sunday games anyway

Link to comment
Share on other sites
since57 Rookie

since57   0

Posted
Posted
were a couple of calls on SEN this morning about this.

One member said the MFC Admin had confirmed there will not be any demon heads on any mechandise for 2008. Changing logo to the blue square with red v at top wont look much at all on jumpers etc.

another caller pointed out that Manchester United FC (which is the club Harris & co is trying to brand MFC like) is also called the red devlis and that has not prevented lots of people in China from becoming ManU followers.

I was not convinced in 2004 when told of this strategy and remain totally unconvinced as there has been absolutely no evidence that the rebranding as Melbournefc has had any positive impact on membership numbers or financial status of MFC over the 3 years since started!

How is relationship with China going to translate into members and attendancese????

there will be chinese global companies trying to get a foothold into the melb/vic/aust. market

look at emirates and the filth. who had heard of emirates 10 yrs ago? they have built their brand on the back of football and racing

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
 Share
Go to topic listing

  • Recently Browsing   0 members

    • No registered users viewing this page.

  • Demonland Forums  

  • Match Previews, Reports & Articles  

    CLEAN HANDS by KC from Casey

    The Casey Demons headed into town and up Sydney Road to take on the lowly Coburg Lions who have been perennial VFL easy beats and sitting on one win for the season. Last year, Casey beat them in a practice match when resting their AFL listed players. That’s how bad they were. Nobody respected them on Saturday and clearly not the Demons who came to the game with 22 players (ten MFC), but whether they came out to play is another matter because for the most part, their intensity was lacking an

    Demonland
    Demonland |
    Casey Articles

    ALAS SPRINGS by Whispering Jack

    I got the word on Saturday from someone who knows someone inside the Fremantle camp that the Dockers were pumped and supremely confident about getting the W the next day against Melbourne at TIO Traeger Park in the red heart of the country. I was informed that the Dockers were extremely confident for a number of reasons. They had beaten the Demons on their home territory at the MCG at their last two meetings so they didn’t see beating them at Alice Springs as a problem. They belie

    Demonland
    Demonland |
    Match Reports

    PREGAME: Rd 13 vs Collingwood

    The Demons head back to Melbourne after an embarrassing loss to the Dockers to take on the Magpies at the MCG on Kings Birthday. With a calf injury to Lachie Hunter and Jacob van Rooyen possibly returning from injury who comes in and who goes out?  

    Demonland
    Demonland |
    Melbourne Demons 143

    PODCAST: Rd 12 vs Fremantle

    The Demonland Podcast will air LIVE on Monday, 3rd June @ 8:30pm. Join George, Binman & I as we dissect the Demons embarrasing loss to Fremantle in Alice Springs. You questions and comments are a huge part of our podcast so please post anything you want to ask or say below and we'll give you a shout out on the show. If you would like to leave us a voicemail please call 03 9016 3666 and don't worry no body answers so you don't have to talk to a human. Listen & Chat LIVE: ht

    Demonland
    Demonland |
    Melbourne Demons 44

    VOTES: Rd 12 vs Fremantle

    Captain Max Gawn has a considerable lead over reigning champion Christian Petracca in the Demonland Player of the Year Award. Steven May, Alex Neal-Bullen & Jack Viney make up the Top 5. Your votes for the embarrassing loss against the Dockers. 6, 5, 4, 3, 2, 1.

    Demonland
    Demonland |
    Melbourne Demons 33

    POSTGAME: Rd 12 vs Fremantle

    The Demons were blown out of the water and were absolutely embarrassing against the Fremantle Dockers in Alice Springs ultimately going down by 92 points and getting bundled out of the Top 8 for the first time since 2020.

    Demonland
    Demonland |
    Melbourne Demons 567

    GAMEDAY: Rd 12 vs Fremantle

    It's Game Day and the Demons and the Dockers meet on halfway on neutral territory in the heart of the country in Alice Springs and the Dees need to win to hold onto a place in the Top 4.

    Demonland
    Demonland |
    Melbourne Demons 772

    TROUBLE by The Oracle

    Situated roughly in Australia's geographic centre, Alice Springs has for many years been a troubled town suffering from intermittent crime waves, particularly among its younger residents. There was a time a little while ago when things were so bad that some even doubted the annual AFL game in the town would proceed.  Now, the hope is that this Sunday’s Melbourne vs Fremantle encounter will bring joy to the residents of the town and that through the sport and the example of the participants,

    Demonland
    Demonland |
    Match Previews

    Welcome to Demonland: Luker Kentfield

    With the Melbourne Football Club's first pick in the 2024 AFL Mid-Season Draft and pick number 11 overall the Demon's selected Western Australian key forward Luker Kentfield from Subiaco.

    Demonland
    Demonland |
    Melbourne Demons 245

  • Tell a friend

    Love Demonland? Tell a friend!
×
×
  • Create New...