Jump to content

Added Jumper Sponsors

Leoncelli_36
Leoncelli_36
in Melbourne Demons

Featured Replies

Posted

I flagged this on the Furphy thread, but thought it deserved a separate platform. The strong rumour going around is that AFL clubs are looking at adding additional sponsors logos to the front of jumpers in 2021, to make up the shortfall in revenue. 

Jumpers have always been sacred in our game and many opposed the back of jumper additions in the 90s, then came short sponsors. I am led to believe that clubs are looking at a large front of jumper sponsor, much like NRL and EPL. This was flagged on social media yesterday and Andy Maher and Bob Murphy mentioned it on SEN this afternoon.

Would you mind a large sponsor logo on the front of the jumper? What companies would you like to see on the jumper? I am of the opinion, as long as the text is a neutral white or uses our existing colours, I am happy to see it for a season or two. 

Interested in the thoughts of other ‘Landers.

  • Quote
    •  
     

    For 2 years only @ $1.5mill per year.

    If that what it takes for the club to get some of the cash it needs, so be it.

    I can live with that.

  • Quote
    • Like 5
    • Author
    38 minutes ago, Ethan Tremblay said:

    Looks like something a soccer goalie would wear. 

    That’s not what has been proposed. That was a big footy designer knocking up EPL inspired designs. I imagine they’d look more like what the SANFL jumpers look like. 

  • Quote
    •  

    Much as I don't like it I think our strip allows for that possibility of a large front of jumper sponsor underneath the V. But I can't see how certain other teams could do it. For the extra cash, it might be a necessary evil.

  • Quote

    If we were playing the world game of football those are two cracking home and away kits. Visually though on an AFL guernsey they would look awful. Sponsor logos have already ruined the club polos that players and staff have to wear and we currently have ads plastered all over the field of play and even on the ball. 

  • Quote

    I don't see how it would add sponsorship value. Wouldn't it just become the "top tier" sponsorship with the other front of jumper sponsor being relegated to a second tier sponsor? Would sponsors be willing to pay more than they currently are for the jumper sponsorship for a larger logo? IE would Zurich pay us an extra million (?) a year for that and then we get another sponsor for the normal front of jumper logo at the rate previously paid by Zurich?

  • Quote
    • Like 1

    I’ve always wondered how the economics of the NBA having a single apparel sponsor for all of its teams works (in Nike or previously Addidas) the team usually have there own apparel sponsor for training, but the match day kits and tops are all Nike ( or Jordan for Charlotte) 

    obviously NB wouldn’t pay as much to us if they didn’t get their brand on the match day kit , but wondering if all the clubs sharing a collective apparel sponsorship that the AFL could market and negotiate  would generate more $$$ - and yes I know it’s more control in the AFLs hand ,  but potentially more $ to share by a larger scale, especially for the small clubs ?? 

  • Quote

    it would seem to be inevitable that this will happen

    once it comes in, it won't go away

    i'm not a huge fan personally, but - like others - if it helps survival then all the better

    the thing is, though, it'll help the rich get richer and the weak continue to survive

    i really wish the afl had gone down the full-socialist model of taking all revenues generated and splitting em equally between clubs, but the likes of hawthorn in particular worked hard to block that 

  • Quote
    • Like 1
    • Love 1

    11 hours ago, Moonshadow said:

    For 2 years only @ $1.5mill per year.

    If that what it takes for the club to get some of the cash it needs, so be it.

    I can live with that.

    Temporary measures have a habit of becoming permanent. Nevertheless, I'd take the money and run, whether it becomes permanent or not. Would I rather not have it? All things being equal, yes. But the world has changed and the economics of professional sport have to change with it.

    Added comment: We also have to consider the alternatives. If the choice is between this type of jumper sponsorship being allowed or membership and entry fees being increased, I'll take the uglier jumper, thanks. Not because of my personal circumstance, but because any increase is likely to reduce match day attendances and total membership numbers. 

    Edited by La Dee-vina Comedia

  • Quote
    • Like 3

    Good points La Dee. The reality is that any sponsorship (within reason) is good income for the club. ATM beggars can't be choosers. Bring it on!

  • Quote
    • Like 1
    7 minutes ago, Moonshadow said:

    Good points La Dee. The reality is that any sponsorship (within reason) is good income for the club. ATM beggars can't be choosers. Bring it on!

    It would be interesting to know what you and our Demonland colleagues think the "within reason" limits are. Tobacco and poker machines are banned by law, so it can't be that. But which of the following would be acceptable and which unacceptable? Companies or organisations promoting:

    • alcohol
    • guns
    • sex (such as Sexyland)
    • betting/casinos etc
    • coal mining
    • political parties
    • governments (we already have NT and Hawthorn has Tassie. But would China be acceptable?)
    • religion
    • tattoo parlors
    • pharmaceutical products
    • what else might be unacceptable, particularly in this more difficult climate?

    Edited by La Dee-vina Comedia
    added poker machines

  • Quote
    16 minutes ago, La Dee-vina Comedia said:

    It would be interesting to know what you and our Demonland colleagues think the "within reason" limits are. Tobacco and poker machines are banned by law, so it can't be that. But which of the following would be acceptable and which unacceptable? Companies or organisations promoting:

    • alcohol
    • guns
    • sex (such as Sexyland)
    • betting/casinos etc
    • coal mining
    • political parties
    • governments (we already have NT and Hawthorn has Tassie. But would China be acceptable?)
    • religion
    • tattoo parlors
    • pharmaceutical products
    • what else might be unacceptable, particularly in this more difficult climate?

    Given we just got out of pokies, a lot of those you list might be no.

    But it's extraordinary times, so who the hell knows. We have had a Chinese airline before.

    FMD, imagine the club major sponsor being the 'church' of scientology!

    Sexyland could be ok if we get VIP cards....

    Edited by Moonshadow

  • Quote

    Was watching the NRL last night. I messaged my brothers who live in rugby states that the players looked like walking advertisments. Would hate to see the MFC go like that.

    Where do you stop ...we may as well call ourselves the Sexyland xyzs !! a la the Japanese leagues.

    Interesting aside with the NRL coverage was tight camera shots focused  on players meant the round the ground ads became almost invisible.

    I also see that we have moved to a one minute break between a goal and the resumption of play.I assume this is a TV demand to allow for more ads.

  • Quote

    8 minutes ago, Diamond_Jim said:

    I was thinking of another word that starts with "D"

    Me too, Jim!   I reckon a nice big "Demonland" logo would look rather fetching.

  • Quote
    •  

    I'd rather see the players get removable game day sponsors tattoos. 

  • Quote

    • Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.

    Guest
    Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
    Reply to this topic...
    Go to topic listing

    Featured Content

    • GAMEDAY: Richmond

      It's Game Day and the Demons return to the MCG to face the Tigers in their annual Blockbuster on ANZAC Eve for the 10th time. The Dees will be desperate to reignite their stuttering 2025 campaign and claim just their second win of the season. Can the Demons dig deep and find that ANZAC Spirit to snatch back to back wins?

        • Love
        • Thanks
      • 153 replies
      Demonland
      Demonland

    • PREVIEW: Richmond

      A few years ago, the Melbourne Football Club produced a documentary about the decade in which it rose from its dystopic purgatory of regular thrashings to the euphoria of a premiership victory. That entire period could have been compressed in a fast motion version of the 2025 season to date as the Demons went from embarrassing basket case to glorious winner in an unexpected victory over the Dockers last Saturday. They transformed in a single week from a team that put in a pedestrian effort of predictably kicking the ball long down the line into attack that made a very ordinary Bombers outfit look like worldbeaters into a slick, fast moving side with urgency and a willingness to handball and create play with shorter kicks and by changing angles to generate an element of chaos that yielded six goals in each of the opening quarters against Freo. 

        • Thanks
        • Like
      • 0 replies
      Demonland
      Demonland

    • NON-MFC: Round 07

      Round 7 gets underway in iconic fashion with the traditional ANZAC Day blockbuster. The high-flying Magpies will be looking to solidify their spot atop the ladder, while the Bombers are desperate for a win to stay in touch with the top eight. Later that evening, Fremantle will be out to redeem themselves after a disappointing loss to the Demons, facing a hungry Adelaide side with eyes firmly set on breaking into the top four. Saturday serves up a triple-header of footy action. The Lions will be looking to consolidate their Top 2 spot as they head to Marvel Stadium to clash with the Saints. Over in Adelaide, Port Adelaide will be strong favourites at home against a struggling North Melbourne. The day wraps up with a fiery encounter in Canberra, where the Giants and Bulldogs renew their bitter rivalry. Sunday’s schedule kicks off with the Suns aiming to bounce back from their shock defeat to Richmond, taking on the out of form Swans.Then the Blues will be out to claim a major scalp when they battle the Cats at the MCG. The round finishes with a less-than-thrilling affair between Hawthorn and West Coast at Marvel. Who are you tipping and what are the best results for the Demons?

        • Thanks
      • 8 replies
      Demonland
      Demonland

    • REPORT: Fremantle

      For this year’s Easter Saturday game at the MCG, Simon Goodwin and his Demons wound the clock back a few years to wipe out the horrible memories of last season’s twin thrashings at the hands of the Dockers. And it was about time! Melbourne’s indomitable skipper Max Gawn put in a mammoth performance in shutting out his immediate opponent Sean Darcy in the ruck and around the ground and was a colossus at the end when the game was there to be won or lost. It was won by 16.11.107 to 14.13.97. There was the battery-charged Easter Bunny in Kysaiah Pickett running anyone wearing purple ragged, whether at midfield stoppages or around the big sticks. He finish with a five goal haul.

        • Love
        • Thanks
      • 0 replies
      Demonland
      Demonland

    • CASEY: UWS Giants

      The Casey Demons took on an undefeated UWS Giants outfit at their own home ground on a beautiful autumn day but found themselves completely out of their depth going down by 53 points against a well-drilled and fair superior combination. Despite having 15 AFL listed players at their disposal - far more than in their earlier matches this season - the Demons were never really in the game and suffered their second defeat in a row after their bright start to the season when they drew with the Kangaroos, beat the Suns and matched the Cats for most of the day on their own dung heap at Corio Bay. The Giants were a different proposition altogether. They had a very slight wind advantage in the opening quarter but were too quick off the mark for the Demons, tearing the game apart by the half way mark of the term when they kicked the first five goals with clean and direct football.

        • Thanks
      • 0 replies
      Demonland
      Demonland

    • PREGAME: Richmond

      The Dees are back at the MCG on Thursday for the annual blockbuster ANZAC Eve game against the Tigers. Can the Demons win back to back games for the first time since Rounds 17 & 18 last season? Who comes in and who goes out?

        • Thanks
      • 262 replies
      Demonland
      Demonland
    View All