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MFC Merchandise and Branding

Chook in Perth

By Chook in Perth
in Melbourne Demons

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jmac Rookie

jmac   9

Posted
Posted

A competition (with prize) for a (new) demon logo might be a good idea

This is the one thing that I hope we never, ever resort to. This is where you end up with competition-based design/branding:

420isnack-420x0.jpg

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stuie Legend

stuie   7,374

Posted
Posted

where is the demon link in the current logo Stuie? The stupid Trident?

Think you misunderstood me, I HATE the current logo with a passion, but I would prefer it over the "MFC Olive Branches" logo for the footy side of things

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jmac Rookie

jmac   9

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Posted

There's no reason why we can't have a range of logo options for different scenarios. Lots of companies and organisations do this.

The problem with the new shield is that it's trying to be everything to everyone, and it ends up just being a dog's breakfast. My hope is that the Demons brand will be presented to supporters in a way that we can all feel proud to be associated with it. Basically want us to be the NY Yankees cap of the AFL. Is that too much to ask? ;)

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Moonshadow Legend

Moonshadow   16,666

Posted
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Honestly, I agree. The logo that Schwab came up with looks crap on merchandise and on television. It is overly complicated. I hate it on the jumper too. Looks like garbage. An unnecessary stain. Here is a better logo that we already use for the business community that would be better than what we currently use

Unknown_zps479887ca.jpeg

Like it Cell.

I read on 'land that the Demons Shop told a poster the new training jumper is easily outselling the home jumper and the away jumper. Could be just because it's new, but people like the old styled MFC logo.

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dpositive Redleg

dpositive   1,610

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Posted

There's no reason why we can't have a range of logo options for different scenarios. Lots of companies and organisations do this.

The problem with the new shield is that it's trying to be everything to everyone, and it ends up just being a dog's breakfast. My hope is that the Demons brand will be presented to supporters in a way that we can all feel proud to be associated with it. Basically want us to be the NY Yankees cap of the AFL. Is that too much to ask? ;)

I reckon you have it again

The plain MFC looks traditional and professional and I like that

the demon logo looks modern and active like that also

the red and the blue can be used effectively and is why we should insist on blue (home Dark) and red (light clash) strip to reinforce our brand

There can be different logos for different occasions or products but the club should try and ensure there is a quality and consistency with its approach its about branding and again I reckon Russell Howcroft probably knows more about this than most.

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beelzebub Legend

beelzebub   22,798

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Posted

Honestly, I agree. The logo that Schwab came up with looks crap on merchandise and on television. It is overly complicated. I hate it on the jumper too. Looks like garbage. An unnecessary stain. Here is a better logo that we already use for the business community that would be better than what we currently use

Unknown_zps479887ca.jpeg

sorry ...a fail for mine... great on the Bowls club polos though

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beelzebub Legend

beelzebub   22,798

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why do we have to accept any of the AFL crapp. Surely we own our images and right to market as see fit

It can only be a convenience that some fool signed that lands us in our current predicament. Time to send a letter to rescind this situation.

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P-man Legend

P-man   13,356

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And of course I also want the logo to die a firey death. It is abhorrent, and is representative of one of the worst periods in the club's history. It's a basket-case, and the club should recognise that. They wrote back with some pretty interesting stuff about the logo survey, might post it later.

Would be very interested in this if you can post it. I am hoping that the majority of supporters feel the same way about the logo - that it is awful and needs to be binned asap.

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Dr. Gonzo Legend

Dr. Gonzo   22,864

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Posted (edited)

I don't mind the shield/emblem but they need to get rid of the southern cross, the script writing in the background, the flame above the "M" and probably the football/trident as well. They could maybe replace the southern cross with another trident but he point is if they simplified it it wouldn't be too bad.

Edited by Dr. Gonzo
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Leoncelli_36 Redleg

Leoncelli_36   2,264

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Posted (edited)

Here are two emblems that if given a modern twist would be great shields that would incorporate the demon

2014-03-28220433_zps4089e940.jpg

I would replace Redlegs with Demons, eliminate the 1982 and replace it with 1858 and lose the Redleg logo to be replaced by MFC monogram

2014-03-28220613_zps541f7006.jpg

Same to apply to the above

Edited by Leoncelli_36
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