The New Sponsors

[Sir Why You Little 34,554]

I'm not sure, the board should be looking at this.

But you are willing to BBQ the CEO's balls just in case it is him...

[Disco Demons 92]

cam swab only got a years contract extension. his role isn't looking to good if he can't get a sponser.

[old dee 22,922]

cam swab only got a years contract extension. his role isn't looking to good if he can't get a sponser.

But he got a $2million one a few months back!

[Guest Thomo]

no no thommo, don't move the goalposts

i very specifically told you to get over the repetition of the "smart arse" (so called) comments complaint of yours

i never mentioned FOJS...............but nice try

My Mistake, the smart arse comment was made for the first time this morning, so I assumed that it was the other posts that I have made in this thread over the last few months, didn't realise that your definition of endless repetition was a couple of posts.

[Outside fifty 967]

Beyond Blue?

Pure gold.

[Jordie_tackles 354]

cam swab only got a years contract extension. his role isn't looking to good if he can't get a sponser.

I would argue the opposite, we have already exceeded any previous years sponsorship, and have the opportunity to eclipse it outright.

We are in the position to set ourselves up for the next 4+ years sponsorship wise imo

[daisycutter 28,569]

We all want a new FOJ sponsor (no surprises here)

This includes CS and the MFC obviously, whom I am sure a working hard at it

Currently the BOJ$ exceeds last years FOJ$ + BOJ$ so we are not going backwards

The real problem (ironically) is that CS was "too successful" with the BOJ deal

Any normal person would expect the the FOJ$ to be > BOJ$ so this greatly limits the available pool of prospective sponsors

If you settle for less than BOJ$ then this potentially causes problems with BOJ sponsor and other issues

Its a difficult conundrum caused more by success than any failure

We all may not like it but we need to give it a little more time

CS did hint there was a contingency plan

Lets let the club get on with managing this without all the misinformed criticism on this thread

[Guest gidon]

CS came on here and gave a poor performance IMO. He was very defensive about the FOJ sponsor and the negative feedback from the Commencement Dinner. From my understanding this dinner has many club stakeholders (player sponsors) and he was surprised that some were not happy with the living in the past element and cliche talks that were provided. He mentioned all the positive feedback he got on the night, yet he didn't seem to take on the negative element. Why get feedback from your stakeholders if you don't listen!

Also. Not wanting to devalue the clubs brand with low $$$ sponsors on the jumper, I agree with totally. But not having any sponsor devalues the brand too. No one is willing to pay for it at the clubs market value.

I like CS and think he should have his contract extended asap. But he gave an example Of upsetting player sponsors by not listening to them (even if it may have been a minority). That is no way to treat stakeholders/sponsors.

[daisycutter 28,569]

CS came on here and gave a poor performance IMO. He was very defensive about the FOJ sponsor and the negative feedback from the Commencement Dinner. From my understanding this dinner has many club stakeholders (player sponsors) and he was surprised that some were not happy with the living in the past element and cliche talks that were provided. He mentioned all the positive feedback he got on the night, yet he didn't seem to take on the negative element. Why get feedback from your stakeholders if you don't listen!

Also. Not wanting to devalue the clubs brand with low $$$ sponsors on the jumper, I agree with totally. But not having any sponsor devalues the brand too. No one is willing to pay for it at the clubs market value.

I like CS and think he should have his contract extended asap. But he gave an example Of upsetting player sponsors by not listening to them (even if it may have been a minority). That is no way to treat stakeholders/sponsors.

by stakeholders/sponsors "(even if it may have been a minority)" i presume we are referring to demonlanders in this context

FFS we demonlanders would still find something wrong if he landed the biggest FOJ sponsorship in the history of the AFL

[Guest gidon]

Im talking about supporters who open their wallet to sponsor players who are also demonlanders.

[daisycutter 28,569]

Im talking about supporters who open their wallet to sponsor players who are also demonlanders.

well if you have such a personal issue then take it up with the club directly

your voice on a footy forum just gets lost in all the static

can't blame cs for not hearing you properly if you don't

[hardtack 10,127]

Im talking about supporters who open their wallet to sponsor players who are also demonlanders.

In that case I am a stakeholder and I am perfectly happy with the way things are traveling, thank you very much!

You say, and I quote:

"Also. Not wanting to devalue the clubs brand with low $$$ sponsors on the jumper, I agree with totally. But not having any sponsor devalues the brand too. No one is willing to pay for it at the clubs market value.",

so I am wondering whether you are actually aware of the fact, as DC so rightly pointed out, that we have our biggest sponsorship yet (eclipsing previous BOJ and FOJ sponsors combined) on the BOJ. This means the chances of finding a bigger sponsor for the FOJ are exponentially limited due to the fact that no BOJ sponsor is ever going to want to be paying more than the FOJ sponsor (and please don't use Reach as an example, as that is a very unique situation that I would be sure has EnergyWatch's full approval).

I would much rather give them time to seal a solid deal with a long term sponsor than rush into something that will leave us in the same position possibly, come next season.

[Face Your Demons 175]

Costa Concordia might want to sponsor us the way we are going.

[rpfc 27,490]

Costa Concordia might want to sponsor us the way we are going.

Too soon, FYD.

[PJ_12345 1,098]

We all want a new FOJ sponsor (no surprises here)

This includes CS and the MFC obviously, whom I am sure a working hard at it

Currently the BOJ$ exceeds last years FOJ$ + BOJ$ so we are not going backwards

The real problem (ironically) is that CS was "too successful" with the BOJ deal

Any normal person would expect the the FOJ$ to be > BOJ$ so this greatly limits the available pool of prospective sponsors

If you settle for less than BOJ$ then this potentially causes problems with BOJ sponsor and other issues

Its a difficult conundrum caused more by success than any failure

We all may not like it but we need to give it a little more time

CS did hint there was a contingency plan

Lets let the club get on with managing this without all the misinformed criticism on this thread

Finally someone isnt talking smack

Im surprised it took this long for someone to even mention this, and more suprised no one hasnt even mentioned the lengths we have some since the old board... got to love the fickle mind of the linch mobs!

Most important thing to do is to get some wins

[Arsene Wenger 72]

Possibly contrary to the opinions of others, this helps us in our negotiating for a new sponsor.

For the last month or more, regardless of what it was for, the MFC has consistently been in the media more than any other AFL club.

If that's not providing value-for-money exposure to a sponsor, I don't know what is.

[nutbean 8,837]

What is the KPI for sponsorship.

1/ How much of the jumper the sponsors names occupies ? or

2/ How much money we receive and for how long we receive the sponsorship regardless of the size and position of the occupation on the jumper

I think this is where the argument is getting lost. It is not about the back or front of the jumper, the shorts , the socks or the jockstraps. We have just landed our biggest ever sponsor and will continue to look to add to this and not undervalue our real estate.

I dont understand the problem with this.

Edit: any house can be sold - its just a matter of how low you set the reserve price

Edited April 4, 2012 by nutbean

[hardtack 10,127]

I dont understand the problem with this.

The problem is that no matter what the MFC does, there will always be supporters (and I use that term very loosely) on this site that will find something to [censored] and moan about.

[Guest Thomo]

What is the KPI for sponsorship.

1/ How much of the jumper the sponsors names occupies ? or

2/ How much money we receive and for how long we receive the sponsorship regardless of the size and position of the occupation on the jumper

I think this is where the argument is getting lost. It is not about the back or front of the jumper, the shorts , the socks or the jockstraps. We have just landed our biggest ever sponsor and will continue to look to add to this and not undervalue our real estate.

I dont understand the problem with this.

Edit: any house can be sold - its just a matter of how low you set the reserve price

Cam Schwab posted on this site that the club is looking at contingency plans of cost reductions and trying to increase revenue by other means if they cannot get another sponsor, so the current sponsorship is below what they have budgeted for total sponsorship revenue.

[old dee 22,922]

I see a golden revenue raising opertunity ahead.

Channel nine to the tune of $1million for the balance of 2012

Or see you in court

[rpfc 27,490]

I see a golden revenue raising opertunity ahead.

Channel nine to the tune of $1million for the balance of 2012

Or see you in court

Wouldn't that be something...

[Dr. Mubutu 694]

I see a golden revenue raising opertunity ahead.

Channel nine to the tune of $1million for the balance of 2012

Or see you in court

Thommo's Rumour Mill.

"100% unverified, or money back"!

[nutbean 8,837]

Cam Schwab posted on this site that the club is looking at contingency plans of cost reductions and trying to increase revenue by other means if they cannot get another sponsor, so the current sponsorship is below what they have budgeted for total sponsorship revenue.

And that is correct approach.

On something as important as selling advertising on the jumper a competent administrator would budget for its value. So rather than sell it cheap and lock yourself into a below par arrangement that has the potential to impact further sponsorship ( Set the bar low and how do think other potential sponsors will negotiate in the future. ) you contine to work at gaining sponsorship with the best strategic partners at the best $ figure. You have contingency plans to make up the shortfall by cuts and other streams of revenue.

[Guest Thomo]

And that is correct approach.

On something as important as selling advertising on the jumper a competent administrator would budget for its value. So rather than sell it cheap and lock yourself into a below par arrangement that has the potential to impact further sponsorship ( Set the bar low and how do think other potential sponsors will negotiate in the future. ) you contine to work at gaining sponsorship with the best strategic partners at the best $ figure. You have contingency plans to make up the shortfall by cuts and other streams of revenue.

Yes understand that, but my post was in response to you saying that you don't see the problem with not having a FOJ sponsor, as the current sponsorship is the biggest in MFC history.

My point was the club sees it as a problem, because they had planned on having greater revenue than this, so will have to cut costs or come up with other ways of making money (which is the harder of the two, so it will most likely be cutting costs)

[Arsene Wenger 72]

I see a golden revenue raising opertunity ahead.

Channel nine to the tune of $1million for the balance of 2012

Or see you in court

I'd love to see this, purely to see Channel 9 being advertised on Channel 7 and Foxtel.